In 2025, the demand for all-in-one marketing automation platforms continues to surge, with over 60% of businesses investing in tools that streamline sales and marketing workflows. GoHighLevel has positioned itself as a powerful CRM and automation platform, favored by marketing agencies and freelancers alike. However, not every business finds it the perfect fit due to pricing, complexity, or feature needs.
If you’re searching for reliable GoHighLevel alternatives that offer comparable or better capabilities with tailored pricing and usability, you’re in the right place. This comprehensive guide explores the top substitutes globally, helping business owners, marketers, and freelancers make informed choices for growth and efficiency. Discover which platform aligns best with your unique goals and budget.
Explore your best options below and find your perfect substitute.
What Is GoHighLevel and Who Should Use It?
GoHighLevel is an all-in-one marketing automation and CRM platform designed primarily for marketing agencies, freelancers, and small to medium-sized businesses. It combines sales funnel building, email marketing automation, SMS campaigns, and lead tracking within a single dashboard. Its white-label feature appeals to agencies managing multiple clients under one system.
Ideal users are agencies and marketing professionals who need integrated solutions to manage their sales pipelines and automate outreach efficiently. GoHighLevel’s powerful funnel builder and vast integrations make it a go-to choice for businesses looking to consolidate their marketing tech stack.
Why Look for GoHighLevel Alternatives?
Despite its strengths, GoHighLevel isn’t perfect for every business. Here are key reasons users seek alternatives:
- Pricing Complexity: GoHighLevel’s tiered pricing may not suit startups or freelancers looking for affordable, straightforward plans.
- Learning Curve: The platform’s feature-rich environment can overwhelm users without technical backgrounds.
- Specialization Needs: Some businesses prefer tools focused solely on specific functions like email automation or course hosting rather than all-in-one solutions.
According to 2025 industry surveys, 45% of users switch marketing platforms to find better usability or cost-efficiency. Alternatives offer varied pricing structures, user interfaces, and specialized functions.
Top GoHighLevel Alternatives: Overview & Features
1. Systeme.io
Systeme.io is a user-friendly all-in-one marketing platform that helps entrepreneurs and small businesses easily create sales funnels, build websites, automate email marketing, manage affiliate programs, and host online courses—all from a single dashboard.
Features:
- Sales funnel builder
- Email marketing automation
- Online course and membership site hosting
- Webinar hosting
- Affiliate program management
- Affordable pricing with a free plan available
- Beginner-friendly and easy to navigate
- All-in-one platform covering marketing and course creation needs
- Limited third-party integrations compared to larger competitors
- May lack some advanced automation features for large agencies
Pricing:
- Free plan available (limited features)
- Paid plans start at $27/month
Best For:
Small businesses, course creators, freelancers
2. ClickFunnels
ClickFunnels is an all-in-one platform that helps entrepreneurs and businesses easily build high-converting sales funnels and websites using drag-and-drop templates, without needing technical skills.
Features:
- Drag-and-drop sales funnel builder
- Extensive funnel templates
- Email and Facebook marketing integrations
- A/B testing for funnels
- Affiliate management and tracking
- Highly optimized for sales funnel creation and conversion
- Strong community and support resources
- Large template library for quick setup
- Higher pricing compared to many alternatives
- Limited CRM features beyond funnels and email
Pricing:
- Plans start at $97/month
Best For:
Marketing agencies and businesses focused heavily on sales funnel optimization
3. DashClicks
DashClicks is a comprehensive white-label digital marketing and business management platform that helps agencies generate leads, manage campaigns, build websites, and automate reporting with powerful, customizable tools.
Features:
- Full-service CRM tailored for marketing agencies
- White-label client dashboards and reporting
- SEO and reputation management tools
- Lead tracking and marketing automation
- Unified agency dashboard
- Strong white-labeling for agencies managing multiple clients
- Comprehensive all-in-one agency toolkit
- Detailed client reporting and analytics
- Newer platform with smaller integration ecosystem
- May require onboarding time for new users
Pricing:
- Starts at $99/month
Best For:
Marketing agencies needing white-label marketing automation and client management
4. ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform combining email marketing, CRM, and sales automation to help businesses create personalized customer journeys and engage audiences effectively.
Features:
- Advanced email marketing and automation
- CRM and sales automation workflows
- Segmentation and personalization
- Messaging and chat capabilities
- Integration with dozens of third-party apps
- Industry-leading email automation features
- Strong CRM and sales pipeline management
- Scalable plans for growing businesses
- Limited sales funnel building compared to GoHighLevel
- Slightly steeper learning curve for beginners
Pricing:
- Plans start at $29/month
Best For:
Businesses prioritizing email marketing and customer relationship management
5. Kartra
Kartra is an all-in-one marketing platform that streamlines business operations by integrating tools like email marketing, sales funnels, landing pages, and automation into a single, user-friendly solution.
Features:
- Drag-and-drop sales funnel and page builder
- Email marketing with automation
- Membership portals and course hosting
- Checkout and payment processing built-in
- Video hosting and affiliate management
- Comprehensive all-in-one platform suitable for entrepreneurs
- Intuitive interface with robust marketing features
- Built-in affiliate program management
- Pricing is on the higher side, especially for startups
- SSome users report limitations in customization options
Pricing:
- Starts at $99/month
Best For:
Entrepreneurs and marketers needing an integrated funnel and membership management solution
Comparison Table: Features, Pricing & Best For
| Platform | Starting Price | Key Features | Best For | Unique Selling Points |
| Systeme.io | $27/month | Funnels, email, courses, webinars | Small businesses, freelancers | Affordable, easy to use |
| ClickFunnels | $97/month | Funnel builder, templates, marketing | Agencies, funnel-focused biz | Extensive funnel templates |
| DashClicks | $99/month | CRM, SEO, white-label, reporting | Marketing agencies | White-label agency tools |
| ActiveCampaign | $29/month | Email marketing, automation, CRM | Email marketing-focused biz | Advanced email and CRM automation |
| Kartra | $99/month | Funnels, email, membership, checkout | Entrepreneurs, course creators | All-in-one funnel and membership tool |
Common Mistakes & Myths About GoHighLevel
| Mistake/Myth | Reality |
| GoHighLevel is too complex for freelancers | Alternatives like Systeme.io or ActiveCampaign offer simpler interfaces for freelancers. |
| Ignoring total cost of ownership, including add-ons and onboarding fees. | Compare total costs. |
| All-in-one tools mean no need for other software. | Businesses may still need specialized apps for certain functions or integrations. |
Conclusion: Choosing Your Best Substitute
Selecting the ideal GoHighLevel alternative hinges on understanding your business needs, budget, and desired feature set. Whether you prioritize ease of use, pricing flexibility, or specialized marketing functions, the platforms detailed here provide strong options. Evaluate each based on your workflow, customer base, and long-term growth plans.
FAQs on GoHighLevel Alternatives
Q1: Are there free GoHighLevel alternatives?
Yes, Systeme.io offers a free plan with limited features suitable for startups exploring marketing automation.
Q2: How do prices compare between GoHighLevel and its alternatives?
Alternatives offer a range from low-cost plans around $27/month (Systeme.io) to premium solutions like ClickFunnels and Kartra at $99+/month.
Q3: Can GoHighLevel alternatives replace multiple tools?
Many offer all-in-one features, but the depth varies. Businesses should assess their core needs before switching.
Q4: How to migrate data from GoHighLevel?
Most platforms support CSV import/export for contacts and lead data; consulting support teams for tailored migration is advised.
Q5: Which alternative is best for marketing agencies?
DashClicks and ClickFunnels are popular for agencies due to white-label and client reporting capabilities.
Q6: Are these platforms optimized for automation?
Yes, top alternatives like ActiveCampaign and Kartra provide robust automation features to streamline workflows.
