Moosend has cemented itself as a popular and affordable email marketing tool, but as the market evolves in 2025, many businesses are seeking alternatives that deliver more advanced automation, better integrations, or improved value. The competition is strong: smart marketers know that switching or upgrading can boost campaigns, automate more tasks, and ultimately, lift conversions. Automated email campaigns in 2025 reach open rates of 42.1% and account for 41% of all email-driven orders—a compelling reason to choose the best tool for your current and future needs. This definitive guide explores top Moosend substitutes, analyzing their features, pricing, and ideal use cases to help you find the right fit for your business.
What is a Moosend Alternative?
A Moosend alternative is any email marketing platform that offers a comparable or superior set of tools-like campaign builders, automation, analytics, integrations, and support-helping businesses with email list growth, lead nurturing, customer retention, and revenue generation. Choosing the right substitute lets you scale, automate, and personalize your marketing while meeting budget or feature priorities.
Top Moosend Alternatives in 2025
1. Brevo (Sendinblue)
A versatile all-in-one marketing platform focused on email and SMS campaigns with CRM capabilities and transactional emails. It’s beginner-friendly with a user-first interface, best for SMBs needing flexible multi-channel marketing.
Features:
- Email campaigns and SMS marketing
- Strong automation and CRM built-in
- Transactional emails
- Social media ad integration
- Personalization and advanced segmentation
- Beginner-friendly and easy setup
- Flexible, scalable pricing for all business sizes
- Unified multi-channel marketing
- More advanced analytics are limited
- Some features are locked behind higher plans
Pricing:
- Free: 300 emails/day
- Paid plans from $25/month
2. MailerLite
An affordable, user-friendly platform ideal for freelancers and small businesses prioritizing simplicity with automation, landing pages, and pop-ups.
Features:
- Drag-and-drop email editor
- Automation workflows
- Landing pages and pop-ups
- Strong segmentation
- Subscriber management and reporting
- Very affordable, with a generous free tier
- Intuitive, accessible interface for small teams and freelancers
- Good automation at entry price
- Fewer third-party integrations than bigger competitors
- Template variety is limited
Pricing:
- Free up to 1,000 subscribers
- Paid plans start at $10/month
3. GetResponse
Combines email marketing, webinars, CRM, and a funnel builder for companies seeking multi-channel engagement and sales growth.
Features:
- Advanced email and automation
- Built-in webinar platform
- Landing pages and conversion analytics
- Sales funnel builder
- CRM
- Feature-rich for multi-channel marketing and webinars
- Powerful analytics, robust segmentation
- Price scales with list growth
- Steeper learning curve for beginners
Pricing:
- Plans from $15/month
4. ActiveCampaign
Focused on advanced marketing automation and CRM integrations for sophisticated, personalized campaigns, perfect for businesses needing deeper customer lifecycle management.
Features:
- Leading-edge email/sales automation
- CRM with customer lifecycle management
- Site and event tracking, advanced triggers
- Dozens of integrations
- Extensive personalization and workflow automation
- Ideal for businesses seeking advanced segmentation and CRM
- No free plan
- Setup can be overwhelming for beginners
Pricing:
- Plans from $29/month
5. Omnisend
An ecommerce-centric platform delivering email, SMS, and push notifications with automation workflows tailored to online stores.
Features:
- Email, SMS, and push notifications
- Pre-built e-commerce automation workflows
- Segmentation and A/B testing
- eCommerce platform integrations
- Tailored for online stores and e-commerce campaigns
- True multi-channel marketing in one platform
- Limited features for non-ecommerce users
- Higher cost for large audiences
Pricing:
- Free plan available
- Paid plans from $16/month
Comparison Table
| Alternative | Features | Pros | Cons | Pricing (from) | Best For |
| Brevo | Email/SMS, automation, CRM | Beginner-friendly, flexible pricing | Limited advanced analytics | $25/mo | SMBs, multi-channel |
| MailerLite | Drag-drop editor, automation, landing pages | Affordable, accessible automation | Fewer integrations | $10/mo | Small teams, freelancers |
| GetResponse | Email, webinars, CRM, funnels | Feature-rich, advanced analytics | Costs scale w/ list | $15/mo | Growing businesses |
| ActiveCampaign | Automation, CRM, site/event tracking | Workflow power, CRM integration | Complex for new users | $29/mo | Advanced marketers |
| Omnisend | Email/SMS/push, ecom automation | E-com focus, multi-channel | Niche for e-commerce | $16/mo | Online stores |
How to Choose the Best Moosend Substitute
- Assess your marketing skill level and team size: Simpler interfaces like MailerLite suit solo marketers, while ActiveCampaign serves advanced automation needs.
- Prioritize features based on business growth: Ecommerce stores may favor Omnisend; agencies might need Mailchimp’s ecosystem.
- Compare free plans, trials, and support channels-and always check core integrations for your existing tech stack.
- Consider your budget not just today, but as your email list grows: Some tools rise in cost rapidly.
Mistakes & Myths: Switching Email Platforms
| Mistake |
| Rushing data migration and losing segmentation or opt-in proof. |
| Underestimating new tool learning curves, leading to underutilized features. |
| Focusing only on the sticker price, rather than the long-term ROI or feature fit. |
| Myth | Reality |
| All platforms have the same deliverability | Tools like Brevo and ActiveCampaign often outperform generic solutions. |
| Cheaper is always better | Missing key marketing automation can hurt revenue more than a few extra dollars a month. |
Conclusion
Moosend’s alternatives in 2025 are more sophisticated, affordable, and diverse than ever. By understanding your business needs, weighing current features against your growth trajectory, and learning from common migration pitfalls, you can transition confidently to the platform that will drive results in the year ahead. Start your journey by trying free plans or booking product demos-your next email marketing win awaits!
FAQ: Moosend Alternatives Explained
1. What is the best Moosend alternative for small businesses?
MailerLite and Brevo shine thanks to a user-friendly interface, robust automation, and affordable entry tires—ideal for solopreneurs and small teams.
2. How does pricing compare across Moosend alternatives?
Most leading alternatives offer free tiers or trials. Expect paid plans from roughly $10/month (MailerLite) to $29/month (ActiveCampaign). Costs typically scale with subscribers and features.
3. Can I migrate easily from Moosend to another platform?
Yes, most tools have import wizards for contacts. Subscribers and basic automations can be transferred, but advanced automation and tags often need manual recreating.
4. Are free Moosend substitutes reliable?
Free plans suit lean teams and startups, giving access to basic automation and templates. As list size or campaign needs grow, paid plans become necessary for advanced features and deliverability.
5. Which alternatives offer the best automation features?
ActiveCampaign, Omnisend (for ecommerce), and Brevo dominate in automation flexibility, behavioral triggers, and personalization.
6. When is the right time to switch from Moosend?
Switch if you’ve outgrown Moosend’s features, need deeper automations, want better deliverability, or need integrations with other platforms as your business scales.
