7 Best Sales Funnel Software

In the ever-evolving world of digital marketing, businesses of all sizes must focus on optimizing their sales processes to stay ahead of the competition. One of the most effective ways to do so is by using sales funnel software. A sales funnel is the journey potential customers take, from the moment they first discover your brand to when they make a purchase—and beyond. It’s essential for nurturing leads, increasing conversions, and boosting long-term customer loyalty.

In fact, studies show that businesses with well-optimized sales funnels see an average conversion rate increase of 50% (source: HubSpot). With such a significant impact on sales, using the right sales funnel builder is critical. It allows you to automate processes, personalize customer journeys, and streamline communication—all of which help maximize sales.

In this guide, we will explore the best sales funnel software solutions , focusing on tools that provide advanced features, ease of use, and integrations that can help your business grow faster and smarter.

How We Analyzed These Sales Funnel Softwares

To bring you the most accurate and reliable list of the best sales funnel software for 2025, we employed a comprehensive evaluation process. Our analysis combined hands-on testing by our Research and Development (R&D) team with insights from external references and reviews, ensuring a well-rounded and unbiased assessment of each tool.

1. Hands-On Testing by Our R&D Team

Our dedicated R&D team conducted rigorous testing of each sales funnel builder to evaluate its real-world performance, features, and overall usability. We used these tools across a variety of scenarios, such as building different types of funnels, automating lead nurturing, segmenting audiences, and analyzing funnel performance. This hands-on approach allowed us to assess how each platform performs in practice, how intuitive the user interface is, and whether the software delivers on its promises in terms of speed, ease of use, and effectiveness.

2. External References and Reviews

To ensure objectivity and incorporate real user feedback, we also analyzed ratings and reviews from trusted third-party platforms like G2, Capterra, and Trustpilot. These platforms offer valuable insights into user experiences, customer satisfaction, and potential issues. By combining our internal evaluations with feedback from actual users, we were able to gain a more comprehensive understanding of how each sales funnel software operates across different industries and business needs.

3. Evaluation Criteria

We assessed each sales funnel website based on the following key criteria:

•  Features: Does the tool provide essential funnel-building functionalities like multi-step funnels, email marketing, and automation? Are there customization options available for branding and personalization?
•  User Experience: Is the software easy to use for both marketers and sales teams? How intuitive is the setup and navigation? Does the platform offer drag-and-drop functionality?
•  Customer Support: Does the platform offer robust customer support options, including live chat, knowledge bases, and dedicated help resources?
•  Pricing: Does the software provide good value for money, with flexible pricing plans that cater to businesses of different sizes and needs?
•  Integrations: Can the tool integrate seamlessly with other platforms such as CRM systems, email services, eCommerce platforms, and analytics tools to streamline the marketing and sales process?

By evaluating each software against these criteria, we were able to compile a list of the most reliable, efficient, and feature-rich sales funnel software. This process ensured that our recommendations are based on both real-world performance and credible user experiences.

Top 7 Sales Funnel Software 

The right sales funnel software can significantly impact your ability to generate and nurture leads, convert prospects, and ultimately grow your business. Here are the top 7 sales funnel tools that cater to different business needs—from beginners to advanced marketers, and from small businesses to large agencies.

Disclaimer:

•  G2 Rating: Ratings are based on user reviews from G2 and may change over time.
•  Pricing: Prices are approximate and may vary. For accurate details, visit the official website.
•  Key Features: Only key features are listed. For a full list, refer to the official website.
•  Call to Action (CTA): Links direct to sign-up/trial pages. We may earn a small commission if you purchase via these links.

1. Systeme.io 

Systeme.io is designed for beginners and small businesses that need a simple, budget-friendly solution to build sales funnels, automate marketing, and manage affiliates. It provides an intuitive interface and essential features without overwhelming the user.

Features:

•  Email marketing automation
•  Affiliate program management
•  Membership site creation
•  Drag-and-drop funnel builder

Pros:

•  Affordable pricing, ideal for startups and small businesses
•  Easy-to-use interface with no technical skills required
•  Includes essential tools for funnel-building and email marketing

Cons:

•  Limited integrations with third-party tools
•  Lacks advanced customization options compared to bigger platforms

Pricing:

•  Free: $0
•  Startup: $27/month
•  Webinar: $47/month
•  Unlimited: $97/month

Ideal For:

New entrepreneurs, small businesses, and marketers who need an easy and low-cost solution to manage funnels and email marketing.

2. GoHighLevel 

GoHighLevel is a comprehensive CRM and marketing automation tool designed specifically for agencies. It combines CRM features with sales funnel creation, automating follow-ups, and managing client relationships, all in one platform.

Features:

•  CRM and pipeline management
•  Workflow automation for lead nurturing
•  Reputation management and review solicitation
•  Multi-client management for agencies

Pros:

•  Great for managing multiple clients and marketing campaigns
•  Strong automation capabilities for marketing teams
•  All-in-one solution for CRM and funnel-building

Cons:

•  Steep learning curve for beginners
•  Pricing can be expensive for small businesses

Pricing:

•  Starter: $97/month
•  Unlimited: $297/month

Ideal For:

Marketing agencies, sales teams, and businesses needing CRM and funnel automation.

3. ClickFunnels 

ClickFunnels is a leading funnel builder that helps businesses quickly create and optimize sales funnels. It’s ideal for entrepreneurs looking to build high-converting funnels with ease and integrate payment systems for seamless transactions.

Features:

•  Pre-built funnel templates for various industries
•  A/B testing for optimizing funnel performance
•  Built-in email marketing automation
•  Integrated payment processing

Pros:

•  Easy drag-and-drop editor with customizable templates
•  Extensive library of resources and training materials
•  Proven track record of high-converting funnels

Cons:

•  Can be expensive, especially for startups
•  Limited integrations with lower-tier plans

Pricing:

•  Startup: $97/Month
•  Pro: $297/Month

Ideal For:

Entrepreneurs, eCommerce businesses, and marketers looking to create high-converting funnels quickly and effectively.

4. Kartra 

Kartra is an all-in-one marketing automation platform that includes funnel building, email marketing, membership site management, and more. It’s perfect for businesses looking for a robust solution to handle all aspects of online marketing.

Features:

•  Multi-channel marketing (email, SMS, etc.)
•  Membership site creation
•  Email automation and segmentation
•  Advanced analytics and reporting

Pros:

•  Comprehensive toolset for marketing, sales, and automation
•  Strong analytics and performance tracking
•  Excellent for creating membership sites

Cons:

•  Higher pricing may not be suitable for small businesses
•  Steeper learning curve due to its wide range of features

Pricing:

•  Startup: $119/Month
•  Growth: $229/Month
•  Professional: $549/Month

Ideal For:

Digital marketers, course creators, and businesses looking for an all-in-one solution to manage sales, marketing, and customer relationships.

5. Builderall 

Builderall is a versatile platform that offers a full suite of marketing tools, including funnel building, website creation, email marketing, and even webinar hosting. It’s an affordable option for entrepreneurs across various niches.

Features:

•  Funnel building with drag-and-drop editor
•  Website and landing page builder
•  Email marketing automation
•  Webinar hosting and chatbots

Pros:

•  Affordable pricing for a comprehensive suite of tools
•  Great for businesses that need multiple marketing features in one platform
•  Large variety of templates and design options

Cons:

•  Interface can feel overwhelming for beginners
•  Customer support could be improved

Pricing:

•  Core: $7/Month
•  Essential: $20/Month
•  Advance: $41/Month
•  Premium: $105/Month

Ideal For:

Entrepreneurs, small businesses, and digital marketers who need a comprehensive, budget-friendly tool for multiple aspects of marketing.

6. ConvertKit

ConvertKit is tailored to bloggers and content creators who need a simple, yet powerful, tool to build funnels and automate email marketing. Its intuitive interface makes it easy for users to grow and engage their audience.

Features:

•  Simple funnel building with drag-and-drop functionality
•  Visual automation workflows for lead nurturing
•  Subscriber segmentation for personalized marketing
•  Landing page creation

Pros:

•  Extremely user-friendly and intuitive interface
•  Excellent email marketing and automation features
•  Great for content creators and influencers

Cons:

•  Limited funnel-building options compared to competitors
•  Not ideal for eCommerce businesses or complex funnels

Pricing:

•  Newsletter: $0/Month
•  Creator: $25/Month
•  Creator Pro: $50/Month

Ideal For:

Bloggers, content creators, and small business owners focused on email marketing and simple funnel creation.

7. Leadpages 

Leadpages specializes in creating high-converting landing pages and funnels. It’s a great option for small businesses and startups looking for a cost-effective solution to build lead capture pages and integrate them into their overall sales funnel.

Features:

•  Landing page builder with A/B testing
•  Lead capture forms and pop-ups
•  Email service integrations
•  Analytics and performance tracking

Pros:

•  Affordable and easy to use
•  Specializes in lead capture and landing page creation
•  Quick setup with many templates to choose from

Cons:

•  Limited funnel-building functionality beyond landing pages
•  Lacks some advanced marketing automation features

Pricing:

•  Standard: $37/Month
•  Pro: $74/Month
•  Conversion: $697/Month

Ideal For:

Small businesses, startups, and marketers who need a simple, cost-effective tool for lead generation and landing page creation.

Who Should Use Sales Funnel Software?

Sales funnel software is beneficial for businesses across a wide range of industries. However, certain types of businesses stand to benefit the most:

•  Small Businesses and Startups: Funnel software simplifies marketing tasks and makes lead generation more efficient, making it ideal for businesses with limited resources.
•  E-Commerce Businesses: Automated funnels can significantly increase conversions by guiding prospects through a smooth buying process.
•  Marketing Agencies: Agencies can use funnel software to manage multiple clients and campaigns, saving time and improving efficiency.
•  Content Creators and Coaches: Funnel software is a valuable tool for generating leads and automating sales processes for online courses, coaching programs, and content.

What Features to Look for in Sales Funnel Software

When choosing the right sales funnel software, consider these essential features:

•  Ease of Use: A drag-and-drop interface that allows you to build funnels without needing coding knowledge.
•  Automation Capabilities: Features like email triggers, follow-up sequences, and drip campaigns.
•  Integrations: Compatibility with your CRM, email service, and other tools you use.
•  Customization: The ability to personalize your funnels to match your brand and messaging.
•  Analytics and Reporting: Track performance metrics such as conversion rates and funnel drop-off points.
•  Pricing Flexibility: Affordable plans and scalability options that fit your business needs.

How to Choose the Right Sales Funnel Software for Your Needs

Choosing the right sales funnel software depends on your business model, goals, and budget. Follow these steps to make the best decision:

•  Identify Your Business Needs: Are you focused on lead generation, selling products, or nurturing long-term customer relationships?
•  Consider Your Budget: How much are you willing to spend on funnel software? Many platforms offer scalable plans to accommodate different budgets.
•  Test Out Software with Free Trials: Hands-on testing helps you get a feel for the software before making a commitment.
•  Evaluate Customer Support: Ensure the platform provides reliable support, whether through live chat, email, or phone.

Conclusion

There’s no one-size-fits-all solution for sales funnels. The right software depends on your business size, budget, and specific needs. However, the platforms we’ve explored—Systeme.io, GoHighLevel, ClickFunnels, Kartra, Builderall, ConvertKit, and Leadpages—each offer unique strengths and can significantly enhance your marketing strategy.

By choosing the best funnel builder for your needs and making full use of its features, you can automate processes, optimize conversions, and take your business to new heights.

FAQs

1. What is the most successful customer sales funnel software?

The most successful software depends on your business type, but ClickFunnels and Kartra are widely regarded as top choices for maximizing conversions.

2. How do I know if I need sales funnel software?

If you find yourself manually tracking leads and struggling to convert them, it’s a sign that sales funnel software can help automate and optimize your process.

3. Can I use sales funnel software for different types of businesses?

Yes! Sales funnel software is versatile and can be used for eCommerce, services, digital products, and coaching businesses.

4. Is it worth investing in sales funnel software if I’m just starting out?

Absolutely! Sales funnel software can save you time and increase your chances of success from the very beginning.

5. Are there free or low-cost alternatives to premium sales funnel software?

Many platforms, like Systeme.io and Leadpages, offer free trials or lower-tier plans that are perfect for startups and small businesses.