Moz Pro Pricing 2026: Starter, Standard & More

See the Moz Pro tool profile on Toollers for the core product listing.

Moz Pro pricing overview

Moz Pro currently offers a $49-per-month Starter option for one website, Standard at $99 monthly, Medium at $179, and Large at $299. The vendor also invites enterprise inquiries, where specific usage rights and cost require a proposal instead of a public fixed price.

The main published pricing grid distinguishes tracked sites, keyword rankings, crawl pages, included user seats, AI visibility dashboards, custom prompts, and SEO research queries. Looking only at the monthly subscription price misses the limits that can determine whether an agency can complete its regular reporting.

Standard, Medium, and Large offer a yearly payment option advertised as 20% below month-to-month pricing. The site currently displays annual-equivalent amounts of approximately $79, $143, and $239 monthly, charged for the annual term rather than as twelve smaller monthly payments.

These figures were checked against Moz's vendor-hosted pricing page on November 7, 2026. An older article or a reseller page may reflect different plan descriptions. Buyers should verify their location, taxes, introductory terms, and account entitlements at the actual checkout.

Starter at $49 monthly

Moz presents Starter as its entry-level option for someone managing one website. It is mentioned below the main Standard, Medium, and Large feature comparison rather than represented with the same detailed entitlement columns, so the public grid cannot establish every Starter quota.

A solo site owner may find the $49 entry more practical than buying a multi-site suite. The core buying question is whether the included campaign, ranking allowance, keyword research, and crawl capacity can support the site's current size and expected workload.

Do not infer that Starter receives Standard's 300 tracked keywords, three sites, 150 AI prompts, or report allowances. Those published figures belong to Standard. Ask the vendor or inspect the Starter checkout to confirm exact features and the ability to upgrade without losing campaign history.

For a small local business, one domain and a shortlist of commercial keywords may be enough. A publisher researching many categories, running substantial link studies, or sending regular client exports should compare Standard and the full research plans at competing vendors before choosing.

A limited free Moz Community account is different from a paid Starter account. It grants restricted access to tools including MozBar, Keyword Explorer, and Link Explorer, but it is not a free subscription with all Moz Pro monitoring, AI, and scheduled reporting features.

Standard at $99 monthly

Standard is the first fully detailed tier in Moz's main feature chart. At $99 per month, it lists one user, three campaigns or tracked sites, 300 tracked keyword rankings, and 400,000 pages crawled per month. The underlying comparison also breaks crawling into a 100,000-page weekly allowance.

The current AI features include three AI visibility dashboards and 150 tracked prompts across supported models such as GPT, Gemini, and Google AI Mode. Moz lists weekly prompt tracking and two AI content briefs monthly on Standard; those are quotas, not guaranteed positions in AI answers.

The vendor's research table also publishes 150 Keyword Explorer queries monthly and 5,000 backlink queries. Keyword queries are different from the 300 keywords monitored in campaigns. A content analyst should count both activities when deciding if Standard offers enough space for discovery and reporting.

Standard makes sense for a small business or solo marketer with a few websites and a fixed keyword group. If several employees need full access or the team manages more than three client sites, its included seat and campaign limits become cost constraints even if the research tools are sufficient.

Its annual-equivalent price is displayed as approximately $79 per month. Moz advertises around 20% savings with annual payment, but the full checkout amount and future renewal terms matter more than the rounded figure on a comparison card.

Medium at $179 monthly

Medium is Moz's larger business tier at $179 per month. Its current pricing table lists two included users, ten tracked sites, 1,500 keyword rankings, and two million pages crawled monthly, with a weekly site-crawl allowance of 500,000 pages.

The increase from Standard is particularly useful when an agency needs multiple analysts and recurring client campaigns. Ten site slots and 1,500 targets offer more flexibility than a three-site account, while the second included seat reduces the need for an immediate extra-user add-on.

Medium includes six AI visibility dashboards, 300 tracked prompts, weekly prompt monitoring, and ten AI content briefs monthly. These features offer more coverage for brands exploring AI search reporting, though limits still apply across distinct prompt groups and models.

Published research allowances rise to 5,000 keyword queries and 20,000 backlink queries per month. The broader research access matters to analysts doing frequent competitor, keyword, and link analysis; it should be assessed against the team's actual usage rather than viewed as a marketing trophy.

Moz shows about $143 per month as the annual-equivalent Medium price. Because the site also displays a first-year annual total with rounded units, keep the full invoiced figure in the purchasing record instead of multiplying an abbreviated monthly label without checking.

Large at $299 monthly

Large is listed at $299 per month and targets agencies with broader portfolios. The current comparison provides three included users, 25 tracked sites, 3,000 keyword rankings, and up to five million crawl pages monthly, corresponding to 1.25 million pages in the weekly crawl comparison.

Its AI research entitlements include 12 dashboards, 600 tracked prompts, and 50 AI content briefs monthly. This can support a multi-brand GEO measurement program when the team defines meaningful prompt sets and keeps the weekly monitoring cadence consistent.

The SEO research table raises published limits to 15,000 keyword queries and 70,000 backlink queries per month. Larger lists, more campaign sites, and report capacity can reduce the administrative work of switching between client accounts or hitting small query caps.

Large may be justified for an agency handling dozens of domains, but the fixed number of included users still matters. An agency with six working analysts will need extra seats even if its 25 site slots cover all current customers.

The page presents an annual-equivalent price around $239 monthly when prepaid for the year. Buyers should request the final annual amount and confirm whether additional prompts, extra user seats, or other capacity purchases receive the same discount.

Enterprise and custom procurement

Moz's pricing page offers a separate enterprise inquiry for organizations whose needs exceed the public Standard, Medium, and Large tiers. The page does not provide an authoritative universal enterprise subscription price, so a comparison article should not invent one.

A procurement request should describe website count, tracked keywords by geography, crawl needs, research query volume, API requirements, reporting workflow, number of contributors, and whether AI visibility capacity is shared across brands or workspaces.

Ask the sales team to document support, training, data availability, renewal changes, and whether specialized products are bundled. A large company may also evaluate a broader marketing analytics platform if its requirements include paid search, reputation management, or multinational workflow automation.

A negotiated price becomes useful only when it can be compared with equivalent entitlements and total staffing costs. Large data quotas do not create organic traffic by themselves; SEO improvements still require developers, editors, analysts, and approval processes.

Annual billing and trial conditions

Moz advertises a 20% discount on the base Moz Pro plan with yearly payment. Its current displayed annual equivalents are $79 for Standard, $143 for Medium, and $239 for Large, compared with $99, $179, and $299 on monthly billing.

These amounts are rounded marketing figures; the pricing page shows a full first-year charge that may not equal the displayed monthly equivalent multiplied exactly by twelve. Treat the signed checkout and renewal invoice as authoritative, including any taxes and optional add-ons.

The official pricing page encourages an eligible free trial and provides a limited free Community account. A trial can help test campaign setup and reporting, but eligibility, payment details, and conversion terms should be checked before starting.

Moz says customers can change plans or cancel. This does not establish a blanket refund guarantee for any prepaid contract, so read the account billing terms and plan ahead for an annual renewal if flexibility matters to the business.

Campaigns, keyword locations, and crawl quotas

A Moz Pro campaign tracks a site or URL scope, its selected keywords, and up to three competitor websites. The help guide explains that campaigns can target a subdomain or subfolder and use search engines and locations selected in the setup process.

Tracking the same keyword in multiple locations consumes additional keyword allowances. For example, ten keywords in three cities can require thirty tracked targets. This is important for local SEO agencies, which may hit a quota even when their keyword spreadsheet looks small.

The primary pricing cards show monthly crawl pages, while the detailed feature table also shows pages crawled per week. Standard's 400,000 monthly figure corresponds to 100,000 weekly, Medium's two million to 500,000 weekly, and Large's five million to 1.25 million weekly.

A large ecommerce site may need to restrict a campaign crawl or raise the plan. Teams should use an agreed crawl configuration, check robots directives, and distinguish desired exclusions from errors when evaluating whether they have enough crawler capacity.

Rank updates generally follow the campaign's weekly update schedule, as documented in Moz's ranking help. An agency promising daily position changes should compare a vendor with daily tracking or separately arrange compatible monitoring.

Keyword, backlink, and competitive research limits

Moz separates research queries from tracked campaign rankings. Standard lists 150 keyword queries monthly, Medium 5,000, and Large 15,000; those are not the same quantity as the 300, 1,500, and 3,000 tracked keyword ranks in the campaign allowance.

The current vendor chart lists 5,000, 20,000, and 70,000 backlink queries monthly for Standard, Medium, and Large, respectively. Result rows, list counts, and export restrictions create further limits for a large agency performing outreach audits on many domains.

Research volume should be estimated with a real sample week. A consultant who investigates many clients' competitor gaps can use hundreds of Keyword Explorer requests, while an in-house team focusing on one domain may need very few.

Moz's Domain Authority and Spam Score metrics can help organize an investigation but are proprietary indicators, not direct Google ranking signals. Lower plan cost does not change that limitation, and a high score is not sufficient evidence that a backlink is worth acquiring.

AI visibility dashboards and prompt costs

Moz's current Standard, Medium, and Large plans include three, six, and twelve AI visibility dashboards, with 150, 300, and 600 tracked prompts respectively. The pricing page names GPT, Gemini, and Google AI Mode among tracked models and states a weekly prompt update cadence.

The vendor offers additional AI dashboards at $20 each and 100 extra tracked prompts for $50, according to its pricing grid. The account should clarify exactly how prompts are allocated and billed before an agency monitors many markets, brands, or product categories.

Included AI content briefs are two, ten, and fifty per month by tier. These are editorial assistance features; they should not be described as a substitute for original expertise, fact-checking, rights review, or on-page publishing work.

AI visibility reports help a marketer inspect brand mentions and citations in supported answer systems. Results are snapshots, not permanent rankings, and the platform's supported models and locations may change with product updates.

Additional users and separate Moz products

Moz currently lists one included seat on Standard, two on Medium, and three on Large. Its official pricing FAQ states additional user seats cost $49 per month across plan levels. Budgeting a four-person team therefore requires the plan price plus any uncovered seats.

For example, four active users on Medium would imply $179 plus two $49 seats, or $277 monthly before other charges. That calculation is illustrative and assumes all four people need individual paid workspace access.

Moz Local is a separate listing-management product, not an automatic feature of a Moz Pro subscription. Businesses with multiple physical locations should price it independently. Likewise, external reporting tools or specialized APIs may require separate purchases or tier checks.

Assign account access according to actual work. An analyst editing campaign settings needs more than an executive who receives a scheduled report. Confirm whether view-only report sharing satisfies stakeholder requirements before adding seats.

Sample budgets and final plan selection

A small business managing one site could begin by reviewing Starter's $49 monthly offer, provided its exact tracked ranking, crawl, and research entitlements meet the work. Standard at $99 is a clearer published baseline for a few tracked sites and selected AI visibility features.

An in-house team with two active analysts and eight sites is closer to Medium's published allowance at $179. A small agency with 20 client domains may need Large at $299 before adding more users or custom AI tracking capacity.

A buyer who needs 400 AI prompts under Medium's 300-prompt allowance should ask about one extra 100-prompt package at the advertised $50 rate. Likewise, an additional dashboard may add $20; confirm exact account billing before assuming every option stacks automatically.

Pick a plan by counting campaigns, keyword-location targets, crawl volume, monthly research queries, AI dashboards and prompts, and included seats. Recheck the annual renewal amount. The cheapest tier is only good value if the work remains possible without costly manual workarounds.