Passion.io Pricing 2026: Plans, App Fees and True Cost
Passion.io pricing includes Launch, Scale, Expand and custom Passion Plus. Compare conflicting 2026 price sources, transaction fees, app-store costs and refunds
Passion.io pricing is currently more complicated than the four plan names suggest because the vendor's live pricing page and its own 2026 pricing guides disagree on some amounts. The live pricing page, checked October 2, 2026, is set to an annual-billing view and renders Launch at $119 per month billed once yearly, Scale at $279 and Expand at $599, with Passion Plus custom. At the same time, multiple official 2026 Passion.io articles still publish monthly/annual pairs of Launch $119/$99, Scale $299/$239 and Expand $699/$599. The live page also says annual billing saves 20%, which does not reconcile cleanly with the rendered Launch/Scale figures. Toollers therefore records the live page snapshot but preserves the official-source conflict and recommends confirming checkout before purchase.
Quick verdict
Passion.io is a premium creator-app platform rather than a low-cost course host. The current live page renders Launch $119, Scale $279 and Expand $599 as billed yearly, while official 2026 guides still list $99/$239/$599 annual-equivalent and $119/$299/$699 monthly. Subscription cost is only part of total cost: PassionPayments, Stripe and app-store fees can materially affect margins.
Key takeaways
- Live pricing-page snapshot: Launch $119, Scale $279, Expand $599 billed once yearly; Plus custom
- Official 2026 guides still publish $99/$239/$599 annual-equivalent and $119/$299/$699 monthly
- Scale removes Passion branding; Expand unlocks app-store listing/offline mode
- PassionPayment fees scale from 3.9% Launch to 1.9% Plus, plus processor/store fees
P
Passion.io Tested
No-code customer app platform for courses, communities, memberships, payments, AI coaching and branded mobile experiences.
Best for: Creators, coaches, educators, experts and membership businesses that want a branded customer app combining courses, communities, payments, messaging and AI guidance without commissioning a custom mobile application.
Features and capabilities4.6
Usability and implementation3.8
Pricing and value transparency3.4
Integrations, security and trust3.7
Key features
- Offline mode
- App-store publishing
- No-code app builder
- AI Coach
- Payments and monetization
Pros
- Combines no-code app building, courses, communities, memberships, payments, messaging and AI coaching in one creator-focused platform.
- Supports web, iOS and Android experiences, with app-store publishing available on higher tiers.
- Annual plan pricing, major feature gates, AI-message allowances and transaction-fee ranges are publicly documented.
Cons
- Launch starts at $119 per month equivalent when billed annually, which is materially higher than many basic course-only platforms.
- Own branding begins on Scale, while app-store listing and offline mode begin on Expand.
from $119/mo billed annually
Visit website
Affiliate link — we may earn a commission.
October 2, 2026:
The corrected Passion.io profile is Toollers product profile. Toollers currently stores `$119/mo billed annually` as the starting-price snapshot because that is what the live pricing page renders. `startingPriceVerified` remains false until a human editor confirms the checkout state.
Passion.io pricing at a glance
| Plan | Live pricing-page snapshot | Official 2026 guide cross-check | Main commercial gate |
|---|---|---|---|
| Launch | $119/month shown billed once yearly | $119 monthly / $99 annual-equivalent in official 2026 guides | Basic app/community/drip; Passion branding remains; 3,000 AI messages |
| Scale | $279/month shown billed once yearly | $299 monthly / $239 annual-equivalent in official 2026 guides | Own branding, Zapier, advanced community/messages/drip; 7,500 AI messages |
| Expand | $599/month shown billed once yearly | $699 monthly / $599 annual-equivalent | App-store listing, offline mode, unlimited key usage, Apple/Google pay; 20,000 AI messages |
| Passion Plus | Custom | Custom | Done-for-you submission, migration, custom analytics, success manager, growth coach, 60,000 AI messages |
Why the current Passion.io prices conflict
The current main pricing page says annual billing saves 20% and displays an annual selector. It currently renders Launch $119, Scale $279 and Expand $599 with “billed once yearly.”
Official Passion.io 2026 pricing guides published elsewhere on the same domain continue to state Launch $119 monthly / $99 annual-equivalent, Scale $299 / $239 and Expand $699 / $599.
Because both sources are first-party and current enough to matter, Toollers does not silently rewrite one into the other. The live pricing page is the primary snapshot; checkout is the final authority.
Launch
Launch is the entry self-serve plan. The live page currently shows $119 per month billed once yearly.
Launch includes the app-building environment, basic integrations, in-app search, one-to-one messaging, basic communities/group chat, basic drip content, email support and core monetization capabilities.
Current AI allowance is 3,000 Conversational AI messages per month plus the context-aware You AI Coach.
Passion.io branding remains at this tier, so a buyer primarily seeking a fully branded customer experience should compare Scale before choosing Launch.
Scale
The live page currently renders Scale at $279 per month billed yearly, while Passion.io's 2026 guides still publish $299 monthly or $239 annual-equivalent.
Scale removes Passion.io branding and adds Zapier, advanced direct messaging, advanced communities/chats, advanced drip content/automation and chat support.
The current AI allowance is 7,500 Conversational AI messages per month.
Scale is the practical brand-control tier, but it does not include the full app-store/offline package associated with Expand.
Expand
Expand is currently $599 per month on the live annual view, and that figure agrees with the annual amount in Passion.io's 2026 guides.
It adds App Store listing, Apple/Google pay support, unlimited users/products, unlimited groups/communities, unlimited videos, unlimited push notifications, offline mode and video-call support.
Current AI allowance is 20,000 Conversational AI messages per month.
For creators whose business case depends on a real app-store presence, Expand is the first self-serve plan that clearly maps to that need.
Passion Plus
Passion Plus is quote-based. It includes Expand functionality plus custom analytics, fast content migration, done-for-you app-store submission, a one-to-one Success Manager and a Marketing & Growth Coach.
Its current AI allowance is 60,000 Conversational AI messages per month.
The July 2026 Terms specifically exclude Plus/Done-for-you/CMBA/Educational plans from the standard money-back guarantee language, so commercial terms should be reviewed carefully before purchase.
No permanent free plan
The standard current pricing page does not list a permanent Free tier.
Passion.io frequently runs campaign offers, webinars, special discounts and trial-style promotions, but these are not the same as a stable Free plan.
No universal standard free trial
The current main pricing page does not advertise one standard free-trial entitlement across all self-serve plans.
Separate promotional pages have offered $1 trials, 14-day deals or discounts in the past and in current campaigns. Those should be recorded as promotions rather than product-wide standard terms.
Annual billing
The main pricing page currently states that annual billing saves 20% versus month-to-month and bills once per year.
However, the current rendered annual values do not reconcile cleanly with the separate official monthly/annual pricing guide for Launch and Scale.
Do not calculate an annual invoice mechanically from older guides; verify the current checkout total.
Plan upgrades and downgrades
The live pricing FAQ says upgrades take effect immediately and the price difference is prorated.
Downgrades apply at the next billing date rather than immediately.
This matters when moving from Expand down to Scale because app-store/offline entitlements can change.
PassionPayment fees
The current pricing FAQ says PassionPayment fees decrease from 3.9% on Launch to 1.9% on Passion Plus.
The accessible pricing text does not expose a clean rate for every intermediate tier, so Toollers does not invent exact Scale/Expand platform-fee percentages.
These platform fees are separate from payment processing.
Stripe fees
PassionPayments uses Stripe. The September 2026 Help Center provides a standard example of 2.9% + $0.30 per transaction.
Actual Stripe pricing varies by country, card type and Stripe account.
A Launch creator using PassionPayments can therefore face both the Passion platform fee and Stripe processing on the same sale.
Apple and Google in-app-purchase fees
If customers buy inside a native mobile app, Apple or Google handles payment and charges app-store commissions under its rules.
Passion.io currently describes qualifying small-business app-store rates around 15%, with 30% applying in other circumstances/above thresholds.
This can be far more expensive than web checkout, although app-store purchase convenience may improve mobile conversion.
Developer account costs
Passion.io's current pricing guides tell creators to budget approximately $99/year for the Apple Developer Program and $25 one time for Google Play registration.
These amounts are paid to Apple/Google rather than Passion.io.
External checkout
Passion.io official content describes higher-tier external checkout paths that can avoid Passion's platform transaction fee, depending on the plan and implementation.
External payment processing and third-party tool charges still apply.
Creators selling high-ticket offers should compare web/external checkout economics with in-app purchase economics before choosing a plan.
Zapier cost
Zapier is a premium Passion.io feature available on eligible higher plans, but Zapier itself can also require a paid subscription when workflows use multi-step or premium functionality.
This is an external cost and should be included if the business relies on CRM/email automation outside Passion.io.
Conversational AI allowances
Current monthly allowances are 3,000 messages on Launch, 7,500 on Scale, 20,000 on Expand and 60,000 on Passion Plus.
Toollers has not verified current overage pricing from the accessible standard page, so a high-AI-use membership should confirm what happens when the allowance is exhausted.
Cancellation
The September 2026 Help Center says cancellation stops future payments and that account/app access remains through the current billing period before ending.
The pricing page describes plans as cancel-anytime.
Creators should export critical customer/content data before the scheduled cancellation date because dashboard access ends when the account closes.
Money-back guarantee
The July 12, 2026 Terms say the money-back guarantee is available only on plans where it is explicitly stated.
The Terms explicitly exclude Passion Plus/Done-for-you/CMBA/Educational plans and state that payments under those excluded programs are final.
Renewal charges are non-refundable. Other payments are generally final outside the stated guarantee, required law or Passion.io's discretionary approval.
Promotional offers
Passion.io runs many campaign-specific discounts. Current/older landing pages can show 30–60% reductions, $1 trials, special Pro/Ultimate packages and other limited offers.
These should not overwrite the standard directory pricing because campaign URLs can have different entitlements and terms.
True-cost scenario: Launch creator
Assume a creator pays the live page's current $119/month annual-view equivalent and collects $10,000 of revenue through PassionPayments.
A 3.9% Passion platform fee would be $390 before Stripe processing. Stripe at a simplified 2.9% would add about $290 plus per-transaction fixed fees.
The all-in processing burden can therefore be much more important than the subscription itself at meaningful revenue volume.
True-cost scenario: app-store purchases
If the same $10,000 is processed through a store commission of 15%, the platform-store cost would be about $1,500 before considering other business expenses.
At 30%, it would be $3,000.
This is why checkout routing is a strategic pricing decision for app-based creator businesses.
Which Passion.io plan fits which buyer?
Who should use this
- Launch fits creators validating a customer app without requiring full white-label presentation
- Scale fits businesses that need their own branding, Zapier and stronger community/automation
- Expand fits established creators that need app-store distribution, offline mode and unlimited key usage
- Passion Plus fits businesses that want migration, submission and growth support handled more directly
Who should avoid this
- Do not choose Launch if removing Passion.io branding is mandatory
- Do not choose Scale if a true App Store/Google Play listing and offline mode are mandatory
- Do not budget only the subscription; include platform and payment fees
- Do not assume promotional discounts or old annual prices will appear at checkout
Pricing pros and cons
Pros
- Plan gates map clearly to business maturity
- Annual billing is available
- Higher tiers materially improve branding/distribution
- Payment methods and transaction-fee concepts are publicly documented
- Cancel-anytime workflow is documented
Cons
- High entry cost
- Live and guide pricing disagree on Launch/Scale annual amounts
- PassionPayment fees add to Stripe processing
- In-app purchases can incur 15–30% store commissions
- No permanent Free plan
- Money-back eligibility is conditional and renewals are non-refundable
Expert tip
Model Passion.io in two layers: fixed platform cost and percentage-of-revenue payment cost. A $100–$300 monthly price difference between tiers can be less important than a few percentage points of transaction fees once revenue grows. Compare checkout routes before comparing subscription tiers.
— Toollers editorial team
Pricing methodology and migration note
Toollers checked the live Passion.io pricing page, official 2026 pricing guides, July 2026 Terms, September 2026 cancellation guidance and PassionPayments documentation on October 2, 2026.
How much is Passion.io Launch?
The current live pricing page renders Launch at $119 per month billed once yearly. Separate official 2026 Passion.io pricing guides still show $119 monthly or $99 per month equivalent annually, so buyers should verify the exact current checkout.
How much is Passion.io Scale?
The current live pricing page renders Scale at $279 per month billed once yearly. Separate official 2026 Passion.io guides still show $299 monthly or $239 annual-equivalent. Checkout should be treated as final authority.
How much is Passion.io Expand?
Expand currently renders at $599 per month billed once yearly on the live pricing page. Official 2026 guides consistently show $699 monthly or $599 annual-equivalent.
How much is Passion Plus?
Passion Plus is custom-priced. It adds custom analytics, fast content migration, done-for-you app-store submission, a dedicated Success Manager and growth coaching.
Does Passion.io have a free plan?
No permanent free plan is currently shown on the standard public pricing page.
Does Passion.io offer a free trial?
The standard pricing page does not currently advertise a universal free trial. Passion.io periodically runs promotional offers and trials, so those should be treated as campaign-specific rather than standard pricing.
What transaction fees does Passion.io charge?
The live pricing page says PassionPayment platform fees scale from 3.9% on Launch to 1.9% on Passion Plus. Stripe processing fees also apply for PassionPayments, while Apple/Google in-app purchases can carry app-store commissions.
Can I get a refund from Passion.io?
Passion.io's July 2026 Terms say a money-back guarantee is available only for subscription plans where it is explicitly offered. Renewals are non-refundable, Passion Plus/Done-for-you/CMBA/Educational products are excluded, and other payments are generally final unless Passion.io grants a discretionary refund or law requires one.