Luma AI
Direct image, video and audio creation through a multimodal AI workspace with Ray and UNI models.
Ray3.2 production controls, UNI-1.1, agentic boards, multi-model orchestration and API options provide unusually broad creative direction capabilities.
Workspace and reference guidance may streamline editing, but there are no representative current-app G2/Capterra reviews and no Toollers generation trial.
Plus/Pro/Ultra monthly and annual totals are clear on canonical pricing; a conflicting vendor FAQ and credit expiry make exact cost-per-clip less certain.
Commercial Plus, shared Team controls, SSO and distinct API/SDKs aid integration, while image rights, spend limits and model-level review remain important.
Scored by Surabhi Singh
Quick facts
- Vendor
- Luma AI, Inc.
- Pricing model
- subscription credits and separate usage-priced API
- Plan pricing
- Plus $30/month or $25/month equivalent annually; Pro $90/month or $75/yearly equivalent; Ultra $300/month or $250/yearly equivalent
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- 11/4/2026
About Luma AI
Luma AI is the Luma creative workspace for generating and modifying video and images with coordinated AI agents. Its current flagship video system is Ray3.2, which supports text-to-video, image-to-video, reference-guided sequences, multi-keyframe control, video modification and reframing. The current image/multimodal model is UNI-1.1, which can generate and edit images with references and natural-language direction. Luma Agents can plan and iterate across image, video and audio tools while keeping a project's visual context together. The workspace also offers supported third-party models, guest editing and creative boards. Luma's official up-to-date model reference explicitly says that older Dream Machine, Ray2 and Photon branding is deprecated, so pricing for the former Dream Machine plans must not be used as current Luma App prices. The canonical plans are Plus at $30/month or $300/year ($25/month equivalent), Pro at $90/month or $900/year ($75/month equivalent), and Ultra at $300/month or $3,000/year ($250/month equivalent). Pro states four times the Luma Agents usage of Plus and Ultra fifteen times, with commercial use included from Plus. Team and Enterprise are quote-based. Luma's FAQ contains an internal inconsistency, reversing the names of its $30 and $90 plans, so this profile follows the canonical pricing page and does not claim a precise subscription credit count without checkout confirmation. Monthly plan credits expire; failed generations automatically refund credits. An independent usage-based API for Ray3.2 and UNI-1.1 is billed separately from Luma App subscriptions. G2 review pages labeled Luma AI and Luma Dream Machine each have one review but concern historical 3D and legacy Dream Machine products, respectively; neither establishes meaningful satisfaction data for the current Luma Agents workspace. Toollers has not generated sample clips or run an API job.
Best for
Video and creative agencies, marketers, indie filmmakers, production artists and technical teams building controlled AI-generated scenes or multimodal workflows.
Luma AI pros and cons
Pros
- Ray3.2 offers richer video direction with multi-keyframe references, modification and reframing across creative variants.
- UNI-1.1 supports reference-guided image generation and language-directed image editing within the same environment.
- Luma Agents can coordinate image, video and audio models in connected boards rather than requiring isolated one-shot prompts.
- The plan page publishes simple USD monthly and yearly totals for Plus, Pro and Ultra, with commercial rights listed on Plus.
- Higher tiers disclose relative agent-usage scaling: Pro 4x Plus and Ultra 15x Plus, helping teams compare scope.
- Enterprise/Team shared credits, SSO and usage analytics plus separate production APIs support professional pipeline use.
Cons
- −At $30/month entry and $90/month Pro, regular video experimentation can become expensive compared with occasional-generation tools.
- −Unused monthly app credits do not roll over; repeated retries or premium model choices can exhaust an allocation.
- −Luma's separate official FAQ swaps Plus and Pro names against its canonical pricing page, so per-tier credit totals need checkout validation.
- −A separate Ray/UNI API budget is necessary for developers and cannot be assumed to come out of an App subscription.
- −Older Dream Machine Ray2/Photon guides and user reviews describe deprecated products and may lead buyers to wrong capabilities or terms.
- −Photo or video continuity, human motion and production-level output cannot be assured without testing the chosen model, prompt and scene.
Features
Platforms
Integrations
Pricing — verified 11/4/2026
What you’ll actually pay
Luma's new-app FAQ says users may try the platform free before choosing a paid plan. It does not publish a perpetual free plan with stable monthly credits; do not depend on this for production.
$30 month-to-month or $300 billed yearly ($25/month equivalent) on the canonical Luma pricing page. Official FAQ's swapped label is not used.
$90 monthly or $900 yearly ($75/month equivalent); includes everything in Plus and 4x Luma Agents usage relative to Plus.
$300 monthly or $3,000 yearly ($250/month equivalent); includes everything in Pro and 15x Luma Agents usage versus Plus.
Contact sales for additional users, project organization, shared credits, cross-team collaboration, SSO and usage reporting.
Quote-based Luma enterprise features and service commitments with custom training/fine-tuning or creative support.
Separate pay-as-you-go developer service for Ray3.2 and UNI-1.1; API usage is not included in the Luma App plan price.
Official pricing / availability source · Checked 4 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 11/4/2026. Check the vendor's site for current pricing.