Unbounce
Conversion-focused landing page builder with A/B testing, AI optimization, lead forms, popups, sticky bars and deep marketing integrations.
Unbounce combines a drag-and-drop landing-page builder, lead-generation forms, templates, popups, sticky bars, A/B testing, dynamic text replacement, AI copywriting, traffic optimization and performance insights. The 2026 pricing structure also introduces a lower-cost Starter tier for small campaigns.
G2 currently rates Unbounce Landing Pages 4.3/5 from 386 reviews and Capterra rates Unbounce 4.5/5 from 257, with Capterra ease of use at 4.5 and customer service at 4.4. Users consistently value fast campaign creation and A/B testing, while some report editor alignment, analytics and pricing frustrations.
Unbounce's current official pricing page now starts at $29 for Starter, then $99 Build, $149 Experiment and $249 Optimize, with Concierge and Agency custom. Official pricing is more current than third-party directories still showing older $74/$112/$187 figures, so the JSON records the official page and explicitly notes the discrepancy.
Unbounce supports direct integrations with major CRM/marketing tools plus Zapier and Webhooks, advertising 1000+ integrations on Build and higher. Security materials document SOC 2 Type 1, PCI-related controls, 2FA, SSO, SSL and GDPR-supporting functionality.
Scored by Vishal Singh
Quick facts
- Vendor
- Unbounce Marketing Solutions Inc.
- Pricing model
- paid
- Plan pricing
- $29/mo Vendor source checked; not a hands-on review
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Unbounce
Unbounce is a landing-page creation and conversion-optimization platform for marketers and agencies. It combines drag-and-drop page building, lead forms, templates, popups, sticky bars, A/B testing, dynamic text replacement, AI copywriting and Smart Traffic-style optimization. Its current 2026 pricing introduces a $29 Starter tier, with progressively deeper experimentation and optimization capabilities on Build, Experiment and Optimize.
Best for
Performance marketers, agencies and growth teams that need fast landing-page launches, conversion testing, dynamic campaign experiences and CRM/marketing-automation integrations without developer dependence.
Unbounce pros and cons
Pros
- New $29 Starter tier lowers the entry price for small campaigns.
- Strong drag-and-drop landing-page builder with 100+ templates.
- Experiment and Optimize plans add serious A/B testing and AI traffic optimization.
- 1000+ integrations on Build and higher through native connections, Zapier and Webhooks.
- 14-day free trial with no credit card required.
Cons
- −Starter is limited to 5 pages, 500 traffic volume, one user and one root domain.
- −A/B testing requires the $149 Experiment tier.
- −Traffic overages can create one-time usage charges.
- −Some reviewers report editor alignment, analytics accuracy and pricing frustrations.
- −Third-party directories still display older pricing, making external price comparisons confusing.
Features
Platforms
Integrations
Pricing
$29 on the current official pricing page. Entry tier for launching a small number of landing pages.
$99 on the current official pricing page.
$149 on the current official pricing page. Most-popular plan for A/B testing.
$249 on the current official pricing page.
Custom pricing for larger traffic volumes, users, domains and managed/agency requirements.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.