Unbounce Pricing 2026: Starter, Build, Experiment & Optimize

Unbounce currently starts at $29 for Starter, then $99 Build, $149 Experiment and $249 Optimize, with Concierge and Agency custom-priced. The biggest cost variables are experimentation requirements, traffic, users and domains.

How Unbounce pricing works

Unbounce currently sells four self-serve plans—Starter, Build, Experiment and Optimize—followed by custom Concierge and Agency plans.

The ladder scales traffic, collaboration, root domains and conversion-optimization capabilities rather than only the number of landing pages.

The correct comparison begins with the feature that matters most. A team needing A/B testing should budget from Experiment, while a team focused only on page production can evaluate Build.

Using the lowest $29 headline for every vendor comparison understates practical cost for many professional marketers.

Starter at $29

Starter currently costs $29 and includes five pages, up to 500 traffic volume, one user and one root domain.

It creates an inexpensive path to the visual builder, forms, hosting and support, but the traffic and page allowances are intentionally small.

A modest paid-media campaign can exceed 500 visits rapidly, which means Starter should not be treated as the normal price for scaled acquisition.

Use Starter for learning, a tiny evergreen campaign or a first proof of concept.

Build at $99

Build currently costs $99 and includes unlimited pages, up to 20,000 traffic volume, one user and one root domain.

It adds popups, sticky bars, multi-step forms, AI copywriting, custom code and styling and the larger integration catalog.

The important omission is native A/B testing, which means Build is primarily a campaign-production tier.

Teams that consider experimentation essential should price from Experiment instead of choosing Build only to reduce monthly cost.

Experiment at $149

Experiment currently costs $149 and includes unlimited pages, up to 30,000 traffic volume, three users and two root domains.

It is the first tier with unlimited A/B testing, unlimited variants, traffic allocation controls, confidence intervals, dynamic text replacement and conversion reporting.

For CRO teams, Experiment is often the real starting point because testing is the capability that differentiates Unbounce from simpler builders.

Competitor comparisons should use testing-enabled tiers rather than the cheapest publishing plan.

Optimize at $249

Optimize currently costs $249 and raises traffic to 50,000, users to five and root domains to three.

It adds AI traffic optimization, scheduling, advanced triggers, industry benchmarking and audience insights on top of Experiment.

The additional $100 should be connected to measurable use of automated routing and richer insights rather than simply a desire to be on a higher plan.

Low-volume campaigns may not have enough signal to justify Optimize.

Concierge and Agency pricing

Concierge and Agency use custom pricing for larger accounts and more complex operational needs.

Concierge adds higher traffic plus implementation support and dedicated customer success, while Agency is designed around more domains, clients and team usage.

Organizations should request quotes using a common requirements sheet covering traffic, users, domains, integrations, migration and service level.

Custom-plan comparisons are unreliable when vendors are pricing different scopes.

No permanent free plan

Unbounce does not currently advertise a permanent free publishing plan.

The 14-day trial is the evaluation path and Starter becomes the lowest paid plan afterward.

Teams needing indefinite free or near-free page publishing should compare Carrd or another lightweight product.

For professional CRO teams, the lack of a free plan is less important than the ability to prove value during the trial.

14-day free trial

The live pricing page currently advertises a 14-day trial with no credit card required.

This gives buyers a low-risk period to test page creation, publishing, forms, integrations and relevant optimization features before entering billing information.

Teams should prepare assets and integration credentials before starting so the evaluation period is spent testing workflow rather than gathering prerequisites.

A strong trial recreates one production campaign from end to end.

Monthly and annual billing

Unbounce supports monthly and annual subscription cycles, but the current static pricing page does not expose a clean annual-equivalent amount for every current self-serve plan.

Toollers should not reconstruct annual prices from legacy pricing or third-party directory tables that may be out of date.

Buyers interested in annual billing should verify the current amount directly in their live account or checkout.

This avoids publishing a calculated figure that Unbounce itself is not presenting as the current standard rate.

Why old prices still appear online

Some review directories still display older Unbounce amounts such as $74, $112 or $187.

The current official pricing page shows Starter $29, Build $99, Experiment $149 and Optimize $249.

Official vendor pricing is the authority for current purchasing decisions, while review platforms remain useful for user sentiment.

Toollers should explicitly prefer live official pricing whenever external directories lag a plan change.

Traffic as a pricing variable

Every self-serve plan has a monthly traffic allowance, making visitor volume part of total cost.

Starter covers 500 traffic volume, Build 20,000, Experiment 30,000 and Optimize 50,000.

Marketing teams should budget from expected peak traffic and seasonal campaign plans rather than quiet historical averages.

A successful campaign can increase software cost even when the number of pages remains unchanged.

Current traffic overage fee

Unbounce currently charges $80 for every additional 10,000 visits or part thereof after the plan allowance is exceeded.

Pages remain live, which avoids an abrupt campaign outage but can create an unexpected billing event.

Because the fee is assessed in blocks, a relatively small amount over the threshold can trigger the full charge.

Teams near a limit should compare the next plan's price with likely overage cost before the billing cycle closes.

Traffic alerts and ownership

Unbounce documentation describes alerts around 85% and 100% of the traffic allowance.

These warnings are only useful when they go to an active account owner who can change the plan or campaign.

Marketing, finance and agency teams should agree on who owns traffic monitoring and overage decisions.

Clear ownership prevents a successful campaign from turning into an avoidable billing surprise.

Users and root domains

Starter and Build include one user and one root domain, Experiment includes three users and two domains, and Optimize includes five users and three domains.

Collaboration or multi-brand requirements can therefore force a higher tier even when traffic remains modest.

Count actual editors, campaign managers and production domains before selecting a plan.

Agencies should pay special attention because client growth can increase both seat and domain requirements quickly.

A/B testing price gate

Native A/B testing begins at Experiment for $149.

This is commercially important because experimentation is one of the central reasons many buyers choose Unbounce.

A team that requires testing should not present Unbounce as a $29 or $99 platform in its budget.

The correct vendor comparison uses each product's first testing-enabled tier.

AI optimization price gate

AI traffic optimization begins on Optimize for $249 and is paired with audience insights and other advanced controls.

That creates a $100 step above Experiment.

Buyers should define the success metric for AI routing before upgrading so incremental value can be measured objectively.

If a campaign lacks enough traffic to learn from, the higher plan may not create proportional value.

Upgrades and downgrades

Unbounce allows upgrades to take effect immediately, which is helpful when traffic grows or the team suddenly needs more users, domains or testing capability.

Downgrades take effect at the end of the current monthly or annual cycle, preserving prepaid access until renewal.

Before scheduling a downgrade, audit active experiments, page traffic, domains and user dependencies.

A cheaper tier can disrupt live campaigns if required features disappear at renewal.

Refund policy

Unbounce's Terms state that subscription fees are generally billed in advance and strictly non-refundable unless a specific subscription term says otherwise.

Unused time and partial months generally do not receive credits or refunds.

The practical implication is to use the no-card trial fully and consider monthly billing while fit is still uncertain.

Buyers should not assume a universal money-back guarantee exists after payment.

Professional services and integrations

Onboarding, training, page migration, redesign and conversion consulting can be purchased separately, while external integrations can introduce costs from CRM, automation and analytics vendors.

These services can materially change first-year total cost even when the core plan price looks simple.

Large migrations should request implementation pricing alongside software pricing.

Total cost of ownership is the complete campaign stack, not only the Unbounce subscription.

Unbounce versus Leadpages

Unbounce Build and Leadpages Grow both currently list a $99 monthly starting price.

Leadpages Grow includes A/B testing and unlimited traffic, while Unbounce Build caps traffic at 20,000 and requires Experiment at $149 for native testing.

That gives Leadpages a strong cost-predictability story for high-volume teams.

Unbounce needs to win on workflow, integration fit, editor preference or optimization process rather than the $99 headline alone.

Unbounce versus Instapage

Instapage Create is currently $99 monthly or $79 annual-equivalent, while Optimize is $199 monthly or $159 annual-equivalent.

Instapage Optimize is the closer comparison with Unbounce Experiment because it includes server-side A/B testing.

Unbounce has a lower current testing-tier sticker price, while Instapage can justify a premium through paid-media collaboration and enterprise workflow.

Traffic allowances, workspaces and team process should be included in the comparison.

Unbounce versus Landingi

Landingi Build starts at $24 per month billed annually and Optimize at $119 per month billed annually.

Landingi Optimize includes server-side A/B testing and behavioral analytics, creating a lower-priced testing entry point than Unbounce Experiment.

Unbounce may still justify its premium when its editor, integrations or CRO workflow produce more value.

Both platforms require traffic forecasting, so headline price alone is insufficient.

Unbounce versus Carrd

Carrd Pro Standard costs $19 per year and supports custom domains, forms, embeds and analytics for simple one-page sites.

It is not a CRO replacement because it lacks Unbounce-style native experimentation, traffic optimization and campaign analytics.

For a basic landing page, however, Carrd shows how much of Unbounce's price is tied to optimization workflow rather than publishing itself.

Teams should avoid buying a sophisticated CRO platform when a lightweight site builder satisfies the real requirement.

Three-year cost model

A long-term Unbounce budget should include plan upgrades, traffic overages, additional collaborators, more domains, professional services and external marketing-stack costs.

Campaign success can push the account to a higher tier even if page count stays stable.

Scenario planning should include a baseline case, a growth case and one or two high-traffic campaign spikes.

That produces a more realistic comparison than multiplying today's subscription by 36 months.

Pricing recommendation

Use Starter for tiny campaigns, Build for unlimited page production without native testing, Experiment for serious CRO work and Optimize for AI-assisted routing and insight.

Move to Concierge or Agency when traffic, domains, users or service requirements exceed the self-serve plans.

If A/B testing is essential, treat $149 as the real entry point when comparing Unbounce with competitors.

Verify any annual commitment directly in the current account because older Unbounce prices remain visible elsewhere online.

Continue reading about Unbounce

• Unbounce tool profile
• Unbounce Review: Features, Pricing, Pros and Cons
• Unbounce Alternatives 2026: 4 Options by Use Case