Acuity Scheduling Pricing 2026: Starter, Standard & Premium

Acuity Scheduling has three current public plans: Starter at $16/month annually or $20 monthly, Standard at $27/$34, and Premium at $49/$61. Annual billing saves 20%. There is no permanent Free plan, but every tier has a seven-day no-card trial. The clearest plan boundaries are calendar capacity—1, 6 and 36—and the move from basic booking to recurring commerce, then to compliance, AI and developer controls.

Starter pricing

Starter costs $16/month with annual billing or $20/month on monthly billing. It includes one calendar, unlimited services and appointments, payments, email reminders, intake forms and time-zone conversion.

Annual billing saves $48 over twelve months compared with paying $20 each month.

Starter is best for a solo operator or a business where one calendar represents all bookable capacity.

Standard pricing

Standard costs $27/month when billed annually or $34 monthly. It supports up to six calendars and adds SMS reminders, waitlists, packages, memberships and gift certificates.

The annual plan saves $84 per year compared with paying monthly.

For many growing service businesses, the $11/month annual-billing uplift from Starter is easy to justify if several of these capabilities are used.

Premium pricing

Premium costs $49/month when billed annually or $61 monthly and supports up to 36 calendars.

It adds the AI Booking Assistant, BAA eligibility for HIPAA workflows, multi-time-zone staff or locations, white-label scheduling and API/CSS access.

Annual billing saves $144 per year versus monthly billing.

No permanent Free plan

Acuity explicitly says it does not offer free appointment scheduling for new users.

That makes its first paid step higher than freemium meeting schedulers, but Acuity also includes service-business features from the entry tier.

The lack of Free matters most for low-volume users who do not need forms, payments or appointment commerce.

Seven-day trial

Every public plan includes a seven-day free trial with no credit card required.

The trial is short, so set up representative services and calendars immediately instead of spending several days exploring menus.

A realistic test should include payment, intake, reminders and a reschedule or cancellation.

Annual billing discount

Acuity advertises annual billing as saving 20% versus monthly billing.

The displayed rates reflect that positioning: $16 versus $20 on Starter, $27 versus $34 on Standard and $49 versus $61 on Premium.

Annual billing makes sense after adoption is proven; monthly can be safer while a business is still validating the workflow.

Calendar limits

Starter supports one calendar, Standard six and Premium 36.

Because calendars can represent staff members or locations, this is one of the easiest ways to shortlist a plan.

A business with seven independently scheduled staff cannot remain on Standard even if it does not need Premium's other features.

Payments

Stripe, Square, PayPal and Venmo are supported on all three public plans.

A business therefore does not need to upgrade merely to collect deposits or payments.

Payment-processor fees remain outside Acuity's subscription and should be included in total cost.

Email communications

All plans include confirmation, reminder and follow-up email automation.

For many businesses, no-show reduction and lower admin effort are part of the basic ROI from Acuity.

Measure attendance and staff time before and after automation rather than treating reminders as a generic feature.

SMS reminders

SMS reminders begin on Standard and continue on Premium, subject to regional availability.

Businesses with costly no-shows may find Standard's price premium easy to justify if texts materially improve attendance.

Regional support and consent requirements should be checked before designing the workflow.

Waitlist value

Standard and Premium include the appointment waitlist.

This can fill cancelled slots faster and improve utilization in businesses with high demand.

The feature is economically valuable only if the business regularly has full or near-full schedules.

Packages

Standard and Premium support appointment packages and payment plans.

This is useful for multi-session services such as coaching, tutoring, training and wellness programs.

If packages replace a separate tracking tool, the Standard upgrade may reduce total software spend.

Memberships

Recurring memberships and subscriptions begin on Standard.

They are useful when clients pay for ongoing access rather than isolated appointments.

Businesses should compare Acuity's recurring-commerce depth with any existing membership platform before consolidating.

Gift certificates

Gift certificates are included on Standard and Premium.

They are particularly relevant to consumer appointment businesses and much less important to B2B meeting users.

This is a good example of why plan value depends on business model rather than feature count.

AI Booking Assistant

Premium includes the AI Booking Assistant.

The correct way to value it is to measure whether it reduces staff booking effort or increases completed appointments.

Do not upgrade solely because AI appears in the Premium column.

HIPAA BAA option

Premium includes the option to sign a BAA for HIPAA-related use cases.

For organizations that require a BAA, this can be a decisive plan boundary.

The rest of the workflow still needs its own compliance review, including forms, processors and connected systems.

API and CSS

Premium adds custom API and CSS capabilities.

This can support custom portals, deeper automation and more controlled presentation.

Developer time and maintenance should be budgeted separately from the $49/$61 subscription.

White-label experience

Premium can remove the Powered by Acuity footer.

Basic branding is available lower in the stack, but full removal is a Premium differentiator.

The value is highest for premium service brands and agencies that need a tightly controlled client experience.

Solo-business example

A solo operator on annual Starter pays $192 per year.

Annual Standard is $324, so the yearly difference is $132.

If SMS, waitlists, packages or memberships create more than $132 of annual value, Standard is financially easy to justify.

Six-calendar example

Standard costs $324 per year and supports six calendars.

If all six are used, the software cost is $54 per calendar per year before transaction and integration costs.

This is inexpensive relative to staff labor if the scheduler removes manual coordination.

Ten-calendar example

Ten independent calendars exceed Standard's six-calendar limit, so the business would need Premium at $588 per year on annual billing.

At ten calendars, the effective subscription cost is under $5 per active calendar per month.

The bigger issue becomes setup, staff governance and operational consistency rather than the raw plan price.

Thirty-six-calendar example

Premium supports up to 36 calendars for $588 per year on annual billing.

Fully utilized, that is a low software cost per staff/location calendar.

Large organizations should still evaluate whether Acuity's administration model fits their operational complexity.

Taxes and external fees

Acuity states that published prices exclude applicable taxes and that there are no setup, cancellation or support fees.

External payment fees, implementation work, SMS considerations and third-party integrations can still add to total cost.

A clean TCO model should separate subscription, transaction, implementation and ongoing administration costs.

Cancellation

Acuity states that accounts can be canceled at any time without cancellation fees.

Businesses should still preserve client, appointment, package and membership data they may need after leaving the platform.

Operational migration is more important than the absence of a cancellation fee.

Compared with Calendly

Calendly Standard is $10 per seat/month annually, below Acuity Starter's $16/month annual-equivalent.

Calendly is optimized around professional meetings and routing, while Acuity includes deeper service-business functions.

Acuity can be the better value when its intake, package and commerce features replace other tools.

Compared with YouCanBookMe

YouCanBookMe offers a Free tier and paid Individual pricing around $8.10/month annual-equivalent.

It is cheaper for customized booking pages and reminders.

Acuity's higher price is easier to justify when memberships, waitlists, gift certificates and multi-calendar service operations matter.

Best-value recommendation

Starter is the best value for a solo service business, Standard for a growing appointment operation and Premium for businesses that truly need capacity, compliance or developer features.

The biggest pricing mistake is choosing Premium for growth alone when Standard's six calendars and commerce features are sufficient.

Use monthly billing during evaluation and move to annual after the operating model is proven.

Continue reading about Acuity Scheduling

• Acuity Scheduling tool profile
• Acuity Scheduling Review: Features, Pricing, Pros and Cons
• Acuity Scheduling Alternatives 2026: Calendly, Doodle, SavvyCal & YouCanBookMe

Starter versus Standard

The annual difference between Starter and Standard is $132 per year. That buys five additional calendars, SMS reminders, waitlists, packages, memberships and gift certificates.

For a growing service business, this is one of the clearest value jumps in Acuity's pricing. If the business uses even two or three of those features, Standard can be the more economical plan despite the higher subscription.

A solo consultant who does not sell packages or need SMS may still prefer Starter.

Standard versus Premium

The annual difference between Standard and Premium is $264 per year. Premium expands calendar capacity from six to 36 and adds AI Booking Assistant, BAA eligibility, multiple staff/location time zones, branding removal and API/CSS.

That price gap is reasonable when any of the Premium-only requirements are operationally mandatory.

If a business only needs seven calendars, however, it should still compare the Premium jump against alternative staffing or scheduling structures.

Service-business ROI

Acuity should be evaluated against the value of recovered staff time, fewer no-shows and higher appointment utilization rather than only against cheaper schedulers.

If automated booking saves several hours of staff coordination each month, even Premium can be inexpensive relative to labor cost.

The same plan can be poor value for a low-volume solo user who schedules only a handful of appointments.

Revenue-feature ROI

Standard's waitlists, packages, memberships and gift certificates can influence revenue directly rather than merely reduce administrative work.

A single recovered cancellation or new gift-certificate sale may cover the monthly price difference from Starter.

Businesses should track these revenue effects separately from time savings so the plan decision is based on measurable outcomes.

Processor choice

Acuity supports Stripe, Square, PayPal and Venmo, giving businesses flexibility to use an existing payment stack.

Processor pricing, payout timing and supported payment methods differ, so the cheapest Acuity plan does not automatically create the cheapest total transaction cost.

High-volume businesses should model payment fees alongside subscription pricing.

Implementation cost

Moving to Acuity can involve service setup, intake-form design, availability rules, payment configuration, reminder templates, package logic and staff onboarding.

Those setup costs are usually one-time but can exceed several months of subscription fees if the business has many services or locations.

Budgeting implementation separately makes year-one TCO more realistic.

Migration cost

Businesses moving from another scheduler may need to recreate appointment types, import clients, rebuild reminders and reconnect calendars or payments.

Historical package balances, memberships and gift certificates may require manual reconciliation if the previous platform does not export them cleanly.

Migration effort should be considered before switching for a small subscription-price difference.

Annual commitment decision

The 20% annual discount is attractive, but a business should first confirm that Acuity fits the workflow during the seven-day trial and perhaps a short period of monthly billing.

Once the booking process, client experience and integrations are proven, annual billing is the more economical long-term choice.

This staged approach balances flexibility with the published discount.