Apollo.io Pricing 2026: Seats, Credits and Plans

Apollo.io has a permanent Free plan. The current published annual-billing rates are $49 per seat per month for Basic, $79 for Professional, and $119 for Organization, which requires at least three seats. Those are monthly equivalents of prepaid annual plans. Data and automation credits can add substantial cost, so the cheapest seat price is only part of the budget.

How Apollo pricing works

Apollo combines B2B contact and company search with data enrichment, email sequences, sales workflows, and integrations. Sales development teams use it to find prospects, reveal contact information, enrich CRM records, and contact selected accounts through supported channels.

The subscription has two main layers. First, a team pays for access to features at a particular seat tier. Second, the team receives credits to spend on eligible data and activity requests. Different actions consume different amounts, so a large annual allowance does not mean unlimited mobile numbers.

Apollo's public price comparison shows annual per-seat equivalents. A $49 annual-billed rate means $49 for each seat for each month of a twelve-month term, not a cancel-anytime $49 payment. Teams must multiply by the seat count and twelve to estimate the annual base charge.

The vendor also supports month-to-month plans at a higher effective rate. Its interactive pricing and checkout determine the current monthly amount. We did not obtain a reproducible public value for every monthly-billing combination, so the chart distinguishes unverified monthly prices from documented annual equivalents.

The Apollo.io profile on Toollers describes the product and its categories. This guide uses the official Apollo pricing page, credit terms, and current help articles for dollar figures and entitlements checked November 6, 2026 UTC.

Apollo plans at a glance

Free: no base subscription

The Free edition costs $0. Apollo's official plan comparison shows 900 credits per seat per year, released monthly. That is 75 credits each month under the listed allocation. These are limited prospecting credits, not a broad paid-plan pool.

Free includes basic contact search and filters, with restricted bulk selection and outreach features. Its two-sequences-per-team entitlement and limited record selection can support an evaluation but will not replace a mature multi-representative outbound program.

The free limit is useful for learning search filters, inspecting account targeting, and checking whether the intended market appears in Apollo's dataset. It is not evidence that the contact records in your particular geography, sector, or seniority band are complete or accurate.

The Free account should be treated as a sampling tool. Before upgrading, define a representative group of target accounts and track the fraction of contacts with usable verified emails, verified phones, and relevant roles. Those outcomes require a real account evaluation.

Basic: $49 per seat per month billed annually

Basic's public annual-billing equivalent is $49 per seat per month, or $588 per seat for a twelve-month term. The price page lists 30,000 credits per seat per year, granted upfront under the standard annual arrangement, subject to Apollo's credit rules.

The plan expands filters, intent topics, sequence capacity, and CRM integration beyond Free. Apollo's official comparison describes unlimited sequences on paid levels, while features and sending limits still vary. Unlimited sequences should not be mistaken for unlimited emails or unrestricted mailbox usage.

Basic can make sense for one or two representatives who want to centralize lead discovery and regular email outreach. The annual cost is easier to justify when the team actually uses both the database and the sequencing features, rather than buying a suite for occasional contact lookups.

For two Basic seats at published annual rates, the base annual subscription is 2 × $49 × 12 = $1,176. This example excludes extra credits, email accounts, telephone services, taxes, and other add-ons. Verify the selected edition and seat count before accepting the checkout total.

Professional: $79 per seat per month billed annually

Professional's published annual equivalent is $79 per seat per month, or $948 per seat per year. Apollo lists 48,000 annual credits per seat at this level. The plan expands workflow automation, AI research, and sales-engagement features relative to Basic.

Apollo's help and pricing materials identify a US dialer on eligible professional tiers, but phone access, connected calls, and advanced dialing can use credits or require upgrades. A feature appearing in the plan matrix does not guarantee all calls are included at no extra cost.

Professional fits a team whose sales workflow goes beyond finding emails. It may need automatic record updates, outreach sequences, dialer activity, and richer operational reporting. Buyers should list the precise actions and connected mailboxes required before upgrading.

At three Professional seats, the base annual amount at the public equivalent is 3 × $79 × 12 = $2,844. The included annual credit reference would be 3 × 48,000 = 144,000 credits across seat entitlements, subject to account allocation and usage controls.

Organization: $119 per seat with at least three seats

Organization's annual-billed price begins at $119 per seat per month, with a published three-seat minimum. That means the minimum starting equivalent is $357 per month for the team, or 3 × $119 × 12 = $4,284 for the year before extra charges.

The price matrix lists 72,000 credits per seat per year, with larger intent-topic allowances and advanced administrative and security options. Apollo highlights international selling, SSO, permissions, and governance as reasons for higher-tier adoption.

An individual salesperson cannot purchase Organization for only $119 total per month if the three-seat minimum applies. A two-person company should evaluate its real need for the edition, since its minimum paid seats can exceed the number of current active representatives.

Organization is more credible for a team that needs central control of data access, credit allocation, connected systems, and sales workflows. The relevant comparison is against its own governance needs, not simply the number of people it hopes to export.

Custom: contact sales for negotiated requirements

Apollo's currently accessible pricing FAQ also describes a Custom arrangement for organizations needing negotiated data volumes, advanced security, SSO, or dedicated support. It does not supply one universal Custom subscription price. Ask sales for a written proposal rather than treating Organization's $119 public starting rate as the maximum tier.

Custom may overlap with or replace published Organization naming in a particular checkout experience. Confirm the actual plan, seat minimum, credits, service entitlements, and billing schedule. Legacy plans can have different features, so the signed order form is the final commercial reference.

Credits: the cost driver behind the subscription

Apollo's credit system covers email and phone access and selected enrichment, AI research, exports, calling, mailbox services, and other activities depending on edition. Its current credit-usage help distinguishes actions by feature, API or app surface, team member, and billing period.

An email reveal is not necessarily priced the same as a mobile reveal or an enrichment workflow. Apollo's public credits page says email access never costs more than one credit for a contact. Exact phone, enrichment, AI, and dialer rates should be checked in the current account's About Credits view.

The paid annual credits listed on the pricing page are granted upfront for standard annually billed arrangements. The Free allowance is distributed monthly. Apollo also mentions quarterly and semiannual annual contracts that release credits according to their own billing schedules.

The vendor says unused credits expire at the end of each billing cycle and do not roll into a new cycle. This matters when planning a large research sprint: credits obtained for the annual term are not a perpetual inventory of prepaid contact data requests.

Teams should distinguish included annual credits, purchased recurring add-on credits, and credits returned after specific qualifying events. A shared usage dashboard helps track which representative or automation consumed the pool and whether the next billing event is approaching.

Apollo's documentation says a verified email acquired through Apollo can qualify for a credit refund when an Apollo-sent message bounces within 30 days, with the refund applied in the next cycle. That rule does not extend to mobile numbers or messages sent outside Apollo.

The refund condition is not a data-accuracy warranty. A valid inbox may belong to the wrong individual, a title may be outdated, and a phone number can connect to an unrelated person. Review data quality separately from credit reimbursement eligibility.

Worked subscription cost examples

Scenario one: a founder exploring Free

A founder uses the Free edition to research a few companies and save a limited sample of prospects. The published subscription price remains $0, and the stated credit reference is 900 per year released monthly. The main constraint is allowable usage, not a monetary invoice.

If the founder needs 300 mobile records immediately, the free plan's annual credit headline is not proof that the project fits. Mobile access may consume several credits per record, and trial or plan-specific phone-number limits can be lower than the displayed credit total.

Scenario two: two Basic representatives

Two Basic seats at $49 per seat per month equivalent cost $98 in monthly-equivalent terms, with an annual base commitment of $1,176. At the published per-seat credit allocation, the headline combined allowance is 60,000 annual credits before any extras.

The number of records purchased depends on whether the team reveals emails, phones, or uses enrichment and AI features. A hypothetical 10,000 contacts is not necessarily 10,000 credits when several actions are performed on each person.

Scenario three: three Organization seats

An Organization team with the required three seats has an annual base of $4,284 at the public starting rate. The plan's displayed 72,000 annual credits per seat translate into 216,000 across three seats, before custom additions and any different enterprise service terms.

That example assumes all three seats are charged at the displayed annual equivalent. It does not include add-on credits, dialer packages, email infrastructure, other service fees, tax, or a sales-negotiated discount. It is budget arithmetic, not an Apollo invoice.

Add-on credits, dialers and other charges

Apollo lets eligible paying teams buy add-on credits through account billing. Its current instructions say these extras renew with the subscription until the buyer reduces or removes them. Reductions typically take effect at the next billing cycle.

Unused add-on credits also expire. A manager planning a one-time list build should remove any temporary add-on before renewal instead of assuming a bulk purchase is a permanent prepaid wallet. Check the next-cycle date and pending order summary.

The platform offers US dialing on qualifying plans, while advanced options such as international, power, or parallel dialing can require a team-level advanced dialer add-on. Connected-call credit usage and available phone numbers depend on the applicable plan and configuration.

Outbound teams also pay attention to mailbox infrastructure, sending domains, warming tools, and inbox placement. Some Apollo functionality may use credits or require separate purchases. A sales-engagement suite's per-seat price is not a license for unlimited external mailboxes and domains.

The credit-usage documentation includes AI research, workflows, phone lookups, exports, and certain API actions among possible credit-consuming activities. Read the in-product confirmation before running bulk automation, because repeated jobs can spend budget at scale without manual line-by-line review.

The vendor's plan comparison says all seats in an account must use the same plan. A mixed team cannot assume one representative receives Professional while others stay on Basic under a single workspace. That influences adoption cost and phased deployment choices.

Trial terms and cancellation

Apollo provides a 14-day trial for eligible paid editions, but its trial documentation excludes Organization from the standard self-serve trial path. The help center says trials are one-time opportunities, with a 25-record bulk-selection limit and a cap of 20 phone-number reveals. Unused trial days and credits do not transfer after an upgrade.

The existence of a trial is useful, but trial limits can make a large-volume data-accuracy study impractical. Prepare a representative, consent-safe sample and decide what results can genuinely be measured in the available period before starting the clock.

Monthly subscriptions have a higher effective price but offer shorter commitment. Standard annual subscriptions are prepaid at the discounted equivalent; Apollo also describes special annually contracted billing schedules. Moving from annual to monthly generally requires waiting until the annual term ends, according to the vendor's pricing FAQ.

Apollo's current cancellation instructions schedule self-service cancellations for the end of the billing period. Sales-assisted customers may need to contact the account team. Continuing access until the end of the term does not imply a partial refund for unused time.

We found no general public promise of refunding unused subscription months. Buyers should review their checkout terms, especially for annual contracts and recurring credit add-ons. Local taxes and payment methods may also affect the final charge.

Which plan is the right fit?

Free is sensible for a founder validating whether Apollo has relevant companies and roles. Basic fits a lean team that regularly builds lists and sends email sequences. Professional is more attractive when workflow automation, AI research, or calling features are genuinely operational requirements.

Organization is a governance decision for larger teams, not merely a way to buy extra credits. Teams should document SSO, admin control, intent signals, international calling, and the seat minimum before considering its higher price.

Compare Apollo against Hunter.io and Snov.io if the main job is email discovery, verification, and outreach. Consider Reply.io for sequenced engagement or Salesloft for larger sales-operations processes.

The most reliable purchasing estimate starts with seats, expected prospect list size, email and mobile reveal mix, CRM refresh frequency, intended AI activity, calling regions, connected mailboxes, and the actual billing schedule. Get the complete quote for that workload before using a plan headline in a budget.

Research method and outstanding verification

We checked Apollo's official pricing, credits FAQ, usage dashboard documentation, trial limits, dialer guidance, subscription changes, and cancellation pages on November 6, 2026 UTC. Published numeric seat prices are USD annual-billing equivalents, not live checkout quotes for month-to-month plans.

We did not buy seats, purchase add-on credits, reveal personal contacts, test a phone call, send email, or request cancellation. The examples are transparent calculations from published plan figures. We do not infer real deliverability or data accuracy from sales materials.

The Toollers catalog calls Apollo tested, yet its own FAQ says Toollers did not purchase contact data or run a bounce-rate or outreach test. No tester, dated account, recorded workflow, or screenshots were supplied.

Frequently asked questions