BigCommerce Pricing 2026: Core, Growth, Scale & Performance
Compare BigCommerce Core, Growth, Scale and Performance pricing, GMV thresholds, overages, payment-provider fees, multi-storefront costs and trial terms.

BigCommerce pricing changed materially in June 2026. The current plans are Core at $39/month, Growth at $105, Scale at $399 and Performance custom from $1,499/month billed annually. Annual billing lowers Core/Growth/Scale to $29/$79/$299 monthly equivalent. The bigger cost variables are Inclusive GMV, Scale overages and Open Payment Provider fees.
Quick verdict
Key takeaways
- Core $39 monthly / $29 annual
- Growth $105 / $79
- Scale $399 / $299
- Performance from $1,499/mo billed annually
- Core $30K TTM GMV threshold
- Growth $100K TTM
- Scale $33,333 monthly GMV + 0.9% overage
- Scale -> Performance at $2M TTM
- Open Payment Provider fee 2% / 1% / 0.6%
- Embedded providers $0 BigCommerce fee
- Added storefronts $30/$50/$100 on Core/Growth/Scale
- 15-day no-card trial
- Self-service plans cancellable anytime
Open SaaS ecommerce platform for B2C, B2B, headless and composable commerce with enterprise APIs, multi-storefront and strong payment flexibility.
Best for: Growing and enterprise merchants that value API flexibility, B2B/headless commerce and broad payment choice, especially teams needing more backend commerce control than simpler store builders provide.
- Hosted commerce platform
- B2B commerce
- Headless and composable commerce
- Advanced promotions and AI workflows
- Core starts at $39/month or $29/month billed annually.
- Fully functional 15-day trial with no credit card.
- Strong headless/composable and API capabilities.
- 2026 pricing includes GMV-based auto-upgrades and Scale overage mechanics.
- Open Payment Provider fees add 2%, 1% or 0.6% on eligible GMV for Core/Growth/Scale.
Core: $39 monthly or $29 annual-equivalent
Core is the entry self-service plan after the June 2026 rename.
It is positioned for merchants with up to $30,000 trailing-twelve-month Inclusive GMV.
Current pricing includes up to four inventory locations and chat/email support.
Once the TTM threshold is exceeded, BigCommerce automatically upgrades the account to Growth.
Growth: $105 monthly or $79 annual-equivalent
Growth is aimed at established merchants scaling toward $100,000 trailing-twelve-month Inclusive GMV.
It includes phone support and supports up to five inventory locations.
Growth has a 1-percent Open Payment Provider fee on eligible orders.
Crossing the TTM threshold automatically moves the account to Scale.
Scale: $399 monthly or $299 annual-equivalent
Scale is the high-volume self-service tier.
Its base price covers up to $33,333 in monthly Inclusive GMV.
A continuous 0.9-percent overage applies to monthly Inclusive GMV above that cap rather than the older fixed block charges.
At $2 million trailing-twelve-month Inclusive GMV, BigCommerce automatically moves the account to Performance.
Performance: from $1,499/month billed annually
Performance uses custom contracted pricing.
Current public pricing says it starts as low as $1,499 per month when billed annually.
Performance includes a customer-success manager, enterprise support, custom payment terms and higher-scale commerce capabilities.
Final GMV, overage and service terms should be treated as contract-specific.
How Inclusive GMV works
BigCommerce uses Inclusive GMV rather than the merchant's raw gross sales figure.
Under the current 2026 self-service model, BigCommerce applies a ten-percent reduction to gross order value when calculating the GMV used for plan thresholds and fee mechanics.
Taxes, shipping and eligible social or marketplace transactions can count in the underlying order value.
Merchants should use the BigCommerce dashboard number for billing forecasts rather than assuming accounting GMV will match.
Core and Growth auto-upgrades
Core and Growth do not charge overages below their next tier.
Instead, crossing the TTM Inclusive GMV threshold triggers an automatic plan upgrade.
That can move a merchant from $39 to $105 or from $105 to $399 even if only the sales threshold changed.
Forecast growth before annual billing so the store understands when its plan can move.
Scale overage math
Scale's 0.9-percent overage applies only to monthly Inclusive GMV above $33,333.
For example, if the relevant monthly Inclusive GMV were $50,000, the overage base would be $16,667 rather than the entire $50,000.
The resulting overage would be separate from the base plan and any payment-provider fees.
This continuous model is easier to model than the older block system but can still add material cost.
Open Payment Provider fee
BigCommerce charges self-service merchants when an order is processed through an Open Payment Provider.
The fee is currently 2 percent on Core, 1 percent on Growth and 0.6 percent on Scale.
It is calculated at the order level on eligible GMV and billed by BigCommerce in addition to the payment processor's own charge.
Performance contracted plans are not subject to the self-service fee under current public pricing.
Embedded Payment Providers
Orders processed through BigCommerce's Embedded Payment Providers are not subject to the Open Payment Provider fee.
The current list contains more than twenty providers.
Merchants can still offer multiple providers, but the fee depends on which provider actually processes each order.
A mixed payment stack can therefore create a mixed fee-exposed and fee-free GMV profile.
Card-processing rates
BigCommerce says card processing begins at 2.89 percent plus 29 cents per transaction for eligible US merchants under the published PayPal Braintree arrangement.
Actual processor rates vary by merchant, provider, country and plan.
The processing rate is not the same as the Open Payment Provider fee.
Payment TCO can include both charges when the selected provider is classified as open.
Multi-storefront add-on costs
BigCommerce lets merchants operate multiple storefronts from one control plane.
Current self-service add-on pricing is $30 per month per added storefront on Core with a maximum of three, $50 on Growth with a maximum of five and $100 on Scale with a maximum of eight.
Performance uses custom sales terms.
Multi-brand or regional programs should include these recurring charges in TCO.
Support packaging
Chat and email support are available across current plans.
Phone support is included on Growth, Scale and Performance.
Core customers can add phone support when needed, with pricing handled separately.
Priority support is an add-on path on Growth and Scale and is plan-dependent on Performance.
15-day free trial
BigCommerce offers a fully functional fifteen-day trial with no credit card.
Merchants can launch the trial store and process real transactions after adding a payment partner.
If no plan is selected, storefront access stops after the trial and BigCommerce currently retains data for ninety days before deletion.
Cancellation
Core, Growth and standard Scale do not require contracts under the current pricing FAQ.
Merchants can cancel them in the control panel and BigCommerce stops future billing.
Performance is a contracted plan.
Negotiated enterprise or special Scale terms should be reviewed separately before signing.
Apps and integrations
BigCommerce's App Marketplace contains more than 1,200 apps.
Paid apps for subscriptions, ERP, tax, shipping, search, reviews or marketing can add recurring fees.
Custom integrations can add development and maintenance cost.
Do not compare BigCommerce's base subscription with a competitor that includes more of the required functionality natively without adding app costs.
B2B Edition
BigCommerce B2B Edition is custom-priced.
It adds specialized company-account, quoting and sales-representative workflows beyond the standard plan matrix.
Complex B2B merchants should request an itemized quote separating core platform, B2B capabilities and implementation.
B2B Edition can be combined with Catalyst and multi-storefront architectures.
Catalyst and headless costs
Catalyst is open source, but a headless build still requires front-end hosting, development and integration work.
The framework can reduce time compared with building a storefront foundation from zero.
External CMS, search, personalization or hosting services can add their own subscriptions.
Headless TCO should therefore include engineering and infrastructure beyond the BigCommerce plan.
BigCommerce versus Shopify
Shopify's current Basic/Grow/Advanced sticker prices are also $39/$105/$399 monthly, or $29/$79/$299 annual-equivalent.
Shopify standard plans do not use the same GMV auto-upgrade and Scale-overage model.
Shopify can charge third-party transaction fees depending on the payment setup, while BigCommerce differentiates between Embedded and Open Payment Providers.
Compare payment routing and GMV mechanics rather than assuming identical sticker prices mean identical cost.
BigCommerce versus WooCommerce
WooCommerce core is free and open source with no platform revenue share.
Official WooCommerce guidance estimates hosting around $25-$350 per month for most stores and extensions around $29-$299 per year each.
BigCommerce costs more as a managed platform but removes much of the infrastructure burden.
WooCommerce can be cheaper or more expensive depending on hosting, extensions and developer work.
BigCommerce versus Adobe Commerce
Adobe Commerce uses customized enterprise pricing rather than self-service tiers.
It is aimed at complex global B2B/B2C and composable deployments.
BigCommerce offers a lower entry price and faster self-service start while retaining strong API/headless capabilities.
Adobe can justify its higher enterprise investment when deeper customization and Adobe ecosystem integration are critical.
Pricing recommendation
Use Core only while the store is comfortably below its TTM threshold.
Growth is appropriate when scale and support justify the higher subscription, but monitor the $100,000 TTM limit.
Scale should be modeled with both the 0.9-percent overage and payment-provider mix.
Performance becomes the enterprise path once volume or architecture requires contracted terms.
Pricing analysis: GMV governance
BigCommerce plan placement is tied to Inclusive GMV, which the platform defines differently from a merchant's raw gross sales. The 2026 model applies a ten-percent reduction to gross order value when BigCommerce evaluates self-service plan thresholds.
Finance and ecommerce teams should reconcile the BigCommerce dashboard with their own sales reporting so auto-upgrades or overages are not surprises.
Pricing analysis: Payment-provider strategy
Orders routed through BigCommerce Embedded Payment Providers avoid the Open Payment Provider fee, while eligible GMV processed through Open Payment Providers can attract an additional platform charge.
Review payment routing at the order level because simply offering an embedded provider does not make every order fee-free.
Pricing analysis: Scale-plan forecasting
Scale replaces the older fixed GMV block model with a continuous 0.9-percent overage above the monthly Inclusive GMV threshold. This is easier to model incrementally but can still become significant at higher volume.
Build low, base and high monthly sales scenarios before assuming the $399 sticker price represents the full Scale platform cost.
Pricing analysis: App-stack discipline
BigCommerce's app ecosystem can extend search, subscriptions, shipping, ERP, tax and marketing, but every additional application can add recurring cost and integration risk.
Audit installed apps and custom integrations regularly so the merchant does not pay for overlapping functionality.
Pricing analysis: B2B architecture
BigCommerce is strong for B2B and composable commerce, but advanced B2B workflows may involve B2B Edition, custom pricing or enterprise implementation.
Document buyer roles, price lists, quoting, approvals, payment terms and account hierarchies before deciding which package is necessary.
Pricing analysis: Headless planning
Catalyst gives BigCommerce merchants a modern open-source Next.js and React storefront framework while retaining the BigCommerce backend.
Headless can improve front-end flexibility, but it also adds deployment, developer and integration responsibilities that a traditional hosted theme avoids.
Pricing analysis: Support planning
Chat and email support are available broadly, while phone support is included on Growth, Scale and Performance and is an add-on path for Core.
Support tier should be chosen based on business criticality rather than plan prestige.
Pricing analysis: Security review
BigCommerce publishes a strong hosted security baseline, including Level 1 PCI DSS attestations plus SOC and ISO certifications. Merchants still control users, apps, custom code and business-specific data practices.
Review permissions, third-party app access and storefront customizations as part of the security program.
Pricing analysis: Migration planning
A mature BigCommerce deployment can include custom themes, APIs, multi-storefront configuration, B2B workflows, checkout customizations and external payment providers.
Maintain an architecture inventory before major platform changes so critical operational logic is not discovered only during migration.
Pricing analysis: Decision framework
Compare BigCommerce with alternatives on hosted operations, GMV economics, payment-provider fees, B2B, headless flexibility, app ecosystem, admin usability and three-year total cost.
The best platform is the one whose pricing model and architecture fit the merchant's actual growth pattern, not merely the lowest starting subscription.
Pricing analysis: GMV governance
BigCommerce plan placement is tied to Inclusive GMV, which the platform defines differently from a merchant's raw gross sales. The 2026 model applies a ten-percent reduction to gross order value when BigCommerce evaluates self-service plan thresholds.
Finance and ecommerce teams should reconcile the BigCommerce dashboard with their own sales reporting so auto-upgrades or overages are not surprises.
Pricing analysis: Payment-provider strategy
Orders routed through BigCommerce Embedded Payment Providers avoid the Open Payment Provider fee, while eligible GMV processed through Open Payment Providers can attract an additional platform charge.
Review payment routing at the order level because simply offering an embedded provider does not make every order fee-free.
Pricing analysis: Scale-plan forecasting
Scale replaces the older fixed GMV block model with a continuous 0.9-percent overage above the monthly Inclusive GMV threshold. This is easier to model incrementally but can still become significant at higher volume.
Build low, base and high monthly sales scenarios before assuming the $399 sticker price represents the full Scale platform cost.
Pricing analysis: App-stack discipline
BigCommerce's app ecosystem can extend search, subscriptions, shipping, ERP, tax and marketing, but every additional application can add recurring cost and integration risk.
Audit installed apps and custom integrations regularly so the merchant does not pay for overlapping functionality.
Pricing analysis: B2B architecture
BigCommerce is strong for B2B and composable commerce, but advanced B2B workflows may involve B2B Edition, custom pricing or enterprise implementation.
Document buyer roles, price lists, quoting, approvals, payment terms and account hierarchies before deciding which package is necessary.
Pricing analysis: Headless planning
Catalyst gives BigCommerce merchants a modern open-source Next.js and React storefront framework while retaining the BigCommerce backend.
Headless can improve front-end flexibility, but it also adds deployment, developer and integration responsibilities that a traditional hosted theme avoids.
| Plan | Monthly | Annual-equivalent | GMV rule | Open Payment Provider fee |
|---|---|---|---|---|
| Core | $39 | $29/mo | Up to $30K TTM Inclusive GMV; auto-upgrades to Growth | 2.0% eligible GMV |
| Growth | $105 | $79/mo | Up to $100K TTM Inclusive GMV; auto-upgrades to Scale | 1.0% eligible GMV |
| Scale | $399 | $299/mo | $33,333 monthly Inclusive GMV; 0.9% above cap; moves to Performance at $2M TTM | 0.6% eligible GMV |
| Performance | Custom from $1,499/mo billed annually | Contract | Custom contracted allowances | No self-service Open Provider fee under contracted terms |
Pros
- Clear plan sticker prices
- Annual savings
- Embedded providers avoid platform fee
- 15-day trial
- Managed hosting
- Flexible payment ecosystem
Cons
- GMV auto-upgrades
- Scale overages
- Open-provider fees
- Performance custom
- Apps/headless can add cost
Who should use this
- Core for sub-$30K TTM merchants
- Growth below $100K TTM
- Scale for higher-volume self-service
- Performance for contracted enterprise commerce
Who should avoid this
- Merchants unwilling to model GMV growth or payment-provider routing before choosing a plan
Expert tip
— Toollers editorial team