Heap Pricing 2026: Free, Growth, Pro & Premier Costs

Heap pricing is session based rather than event based. Free supports up to 10,000 monthly sessions at $0. Growth has no current numeric public list price: Heap asks users to sign up, install the snippet and receive an estimate. Pro and Premier use custom session pricing. This makes the free entry point clear but paid budgeting less transparent than Mixpanel or Amplitude.

Free: $0 for up to 10K monthly sessions

Heap Free is the only plan with a fully public numeric usage threshold.

It supports up to ten thousand monthly sessions.

The plan includes core analytics charts, unlimited enrichment sources, Guides integrations, six months of data history and SSO.

This is enough for smaller products to validate Heap's autocapture and retroactive-analysis model.

What Heap counts as a session

Heap defines a session as a period of activity from one user on an app or website.

On web, a session ends after thirty minutes of pageview inactivity.

On mobile, a session ends after five minutes of inactivity regardless of background or foreground state.

This definition matters because session volume, not raw event count, drives plan limits and paid pricing.

Growth pricing

Heap Growth does not have a current public numeric list price.

The official pricing page instructs users to sign up and install the free snippet to receive an estimate.

This likely lets Heap price from observed session volume and usage characteristics.

For buyers, it means budgeting requires implementation before a precise self-service estimate is visible.

What Growth adds

Growth includes everything in Free plus Sense Contentsquare's AI Powered Assistant.

It also adds unlimited users and reports, chart customization, CSV exports, twelve months of data history and email support.

Growth is positioned for startups scaling beyond the Free tier.

Because there is no public amount, compare the quote against actual adoption of these features rather than only the session count.

Pro pricing

Pro uses custom session pricing.

It includes Growth capabilities plus account analytics, an engagement matrix, report alerts and standard support.

Session Replay is currently listed as an add-on.

Pro is therefore priced around larger-scale analytics needs and product-management maturity rather than a published per-seat fee.

Premier pricing

Premier also uses custom session pricing.

It includes Pro capabilities plus data-warehouse integration, behavioral targeting, unlimited projects, advanced user permissions, a dedicated customer-success manager and region-specific storage.

Session Replay remains an add-on under the current public matrix.

Premier is aimed at large organizations with stronger governance and data-infrastructure requirements.

Session Replay add-on

Current Heap pricing lists Session Replay as an add-on on Pro and Premier.

This is important because qualitative replay is often assumed to be automatically bundled with modern experience analytics.

The actual quote should specify replay volume, retention and any Contentsquare integration assumptions.

Replay should be budgeted separately if it is central to product diagnostics.

Heatmaps and Error Analysis

The current public comparison matrix shows Heatmaps and Error Analysis as add-ons on Pro and Premier.

These capabilities extend Heap from product analytics into broader digital-experience diagnosis.

Add-on packaging can materially change total cost for organizations replacing multiple point tools.

Ask for an itemized quote rather than treating the core session price as the entire platform price.

Data-history add-on

Free includes six months of data history and Growth includes twelve months.

Heap advertises extended data history up to three years as an add-on for Pro and Premier.

That may be important for seasonal analysis and year-over-year product comparisons.

Warehouse integration can provide another long-term history strategy on Premier, with separate external data costs.

Projects

Current pricing says Pro includes two environments with an option to add more.

Premier includes unlimited projects.

Separate projects are useful for multiple applications, environments or organizational units.

Organizations with a portfolio of products should include project count in the plan comparison rather than focusing only on sessions.

Sense AI packaging

Sense Contentsquare's AI Powered Assistant appears from Growth upward in the current plan summaries.

Heap's broader site also promotes Sense Chat for asking analytics questions in plain language.

Free is therefore primarily the core analytics/capture tier, while Growth introduces AI assistance.

Buyers should verify any AI usage constraints in the commercial quote as packaging continues to evolve with Contentsquare.

Over-limit behavior

Heap's pricing FAQ says the platform will not immediately drop or throttle data when an account exceeds its monthly limit.

The customer receives an email asking it to upgrade to the appropriate tier.

However, users must upgrade before they can view their data again.

Teams close to a contractual session limit should therefore monitor traffic proactively.

Free trial

Heap offers a free trial and currently says no credit card is required.

The generic trial page does not state a universal trial duration.

Partner-specific offers can show specific periods such as fourteen days, but those should not be generalized to all direct signups.

Use the trial to evaluate autocapture, Sense workflows if available and report performance on real traffic.

Cancellation and non-renewal

Customers keep access through the existing paid term.

Accrued fees remain payable under the agreement.

Because renewal pricing is not transparent publicly, organizations should request their next quote before the notice deadline.

Refund policy

Heap does not publish a universal money-back guarantee for paid contracts.

Refund and credit rights depend on the applicable Heap or Contentsquare agreement.

This differs from consumer-style software where unused time may have a standard refund policy.

Procurement should review the exact order form before committing.

Professional services and support

Heap's current pricing notes professional services and support packages across paid tiers.

Growth and Pro include service access in the current comparison, while Premier offers a premium package and dedicated customer-success management.

Implementation and governance help can be valuable for large autocapture datasets.

Professional services can add cost beyond the core session subscription.

Warehouse costs

Premier adds data-warehouse integration and Heap Connect can work with systems such as Snowflake, BigQuery and Redshift.

External warehouse storage, query compute and engineering are separate from Heap pricing.

Organizations should decide whether they need warehouse export for long-term history, advanced analysis or activation.

Do not compare a Premier quote with a standalone analytics subscription while excluding downstream data-platform cost.

Heap versus Mixpanel

Mixpanel Free includes up to one million monthly events and unlimited seats, while Growth starts at $0 and uses event-volume pricing.

Heap Free instead meters ten thousand monthly sessions and paid tiers use session-based estimates or custom pricing.

Mixpanel has more public paid-price transparency.

Heap differentiates through autocapture and retroactive event definition.

Heap versus Amplitude

Amplitude Free includes two million monthly events and unlimited seats.

Amplitude Plus starts at $0 and scales through a public event-volume calculator, while Growth and Enterprise are custom.

Amplitude is therefore easier to model publicly than Heap's Growth/Pro/Premier.

Heap remains differentiated by automatic capture and the ability to define events after collection.

Heap versus GA4

GA4 Standard has a $0 software subscription and does not use Heap's paid session-pricing model.

GA4 is stronger for Google Ads, Search Console and broad marketing/acquisition measurement.

Heap is stronger for product-behavior autocapture and retroactive analysis.

Many organizations can justify using both for different teams.

Heap versus Matomo

Matomo Community On-Premise is free and open source, while Matomo Cloud uses traffic-based pricing.

Matomo is more transparent for privacy-first web analytics and self-hosting.

Heap focuses on product behavior, autocapture and Contentsquare experience analytics.

Privacy architecture and hosting requirements can outweigh the difference between sessions and hits.

Pricing recommendation

Start on Free and measure actual monthly sessions before pursuing Growth.

Request a Growth estimate early enough to compare with event-based competitors before investing heavily in Heap-specific reporting.

Choose Pro for account analytics and operational alerts, and Premier for warehouse integration, permissions and multi-project needs.

Treat Replay, Heatmaps, Error Analysis, extended history and professional services as separate quote items.

Pricing analysis: Autocapture governance

Heap's defining strength is that it captures a broad set of interactions before every analytical question is known. That reduces dependence on engineering, but teams still need a controlled event-definition layer so analysts do not create conflicting names for the same behavior.

Establish naming rules, ownership and validation for defined events even when the raw interaction data was collected automatically.

Pricing analysis: Session forecasting

Heap's commercial model is session based, so website and app traffic patterns directly influence cost. A single session can contain many clicks and events, making this meter very different from event-based products such as Mixpanel or Amplitude.

Forecast normal and peak monthly sessions, seasonality and mobile/web growth before requesting a paid quote.

Pricing analysis: Data-overload management

Autocapture preserves optionality but can create a large behavioral dataset that becomes difficult to search or govern. Teams should separate raw captured data from the smaller set of business-significant defined events used in recurring reporting.

Archive or deprecate obsolete event definitions so reports remain understandable as the product evolves.

Pricing analysis: Retroactive analysis

Heap's ability to define events after data has been collected is valuable when teams discover a question after launch. The benefit is strongest when the underlying selectors and captured attributes remain stable enough to reconstruct the intended behavior.

Validate retroactively defined events against known user sessions before using them for executive metrics.

Pricing analysis: Sense AI validation

Sense AI can reduce the learning curve by helping users ask product questions and navigate analysis. AI-generated guidance still depends on the correctness of Heap's captured data and event definitions.

Validate important AI findings against standard reports and known business logic before acting on them.

Pricing analysis: Replay budgeting

Current Heap pricing lists Session Replay as an add-on on Pro and Premier rather than a standard included entitlement. That makes qualitative diagnosis a separate commercial decision for many paid buyers.

Estimate how frequently product teams actually need replay before adding broad capture volume to the contract.

Pricing analysis: Warehouse architecture

Premier adds data-warehouse integration and Heap Connect workflows can move behavioral data into Snowflake, BigQuery or Redshift environments. External warehouse storage and compute remain separate expenses.

Decide whether Heap or the warehouse is the long-term analytical system of record before duplicating complex transformations.

Pricing analysis: Security planning

Heap publishes ISO 27001, 27701, 27017 and 27018 certifications and provides SSO broadly. Enterprise buyers should still verify audit logs, SCIM, regional storage and internal access-policy requirements for the selected tier.

Privacy controls should cover autocaptured fields and replay content, not only administrator permissions.

Pricing analysis: Renewal planning

Heap's support guidance says paid auto-renewing subscriptions require advance written notice to prevent the next renewal. Because public paid prices are opaque, renewal preparation should begin before the notice window.

Compare the upcoming quote with actual session usage and adopted features rather than automatically renewing the original package.

Pricing analysis: Decision framework

Compare Heap and alternatives on capture model, event governance, funnels, retention, replay, AI, warehouse access, privacy and total cost.

Autocapture is most valuable when it reduces engineering friction without creating a data-governance problem larger than the one it solves.

Pricing analysis: Autocapture governance

Heap's defining strength is that it captures a broad set of interactions before every analytical question is known. That reduces dependence on engineering, but teams still need a controlled event-definition layer so analysts do not create conflicting names for the same behavior.

Establish naming rules, ownership and validation for defined events even when the raw interaction data was collected automatically.

Pricing analysis: Session forecasting

Heap's commercial model is session based, so website and app traffic patterns directly influence cost. A single session can contain many clicks and events, making this meter very different from event-based products such as Mixpanel or Amplitude.

Forecast normal and peak monthly sessions, seasonality and mobile/web growth before requesting a paid quote.

Pricing analysis: Data-overload management

Autocapture preserves optionality but can create a large behavioral dataset that becomes difficult to search or govern. Teams should separate raw captured data from the smaller set of business-significant defined events used in recurring reporting.

Archive or deprecate obsolete event definitions so reports remain understandable as the product evolves.

Pricing analysis: Retroactive analysis

Heap's ability to define events after data has been collected is valuable when teams discover a question after launch. The benefit is strongest when the underlying selectors and captured attributes remain stable enough to reconstruct the intended behavior.

Validate retroactively defined events against known user sessions before using them for executive metrics.

Continue reading about Heap

• Heap tool profile
• Heap Review: Features, Pricing, Pros and Cons
• Heap Alternatives 2026: 4 Analytics Platforms by Use Case