Looka Pricing 2026: Logo Packages, Brand Kit and Costs
Looka costs $20 Basic, $65 Premium, $96/year Brand Kit, $129/year Brand Kit Web and $299/year ecommerce. Compare files, renewals and refunds.
Looka uses two very different pricing models at the same time. If you only need a logo, you can buy the Basic Logo Package for $20 once or the Premium Logo Package for $65 once. If you want ongoing branded templates, the Brand Kit costs $96 per year and Brand Kit Web costs $129 per year. A separate ecommerce website upgrade costs $299 per year. Logo generation itself is free until you decide to download and use the finished design. The most important pricing decision is therefore not “Which tier is cheapest?” but “Do I need one logo file, professional vector files, or an ongoing brand-asset subscription?”
Quick verdict
Looka's one-time logo pricing is inexpensive: $20 Basic or $65 Premium. The subscription side starts at $96/year for Brand Kit, $129/year with website publishing and $299/year for ecommerce. Premium is the safer logo-only choice for most real businesses because Basic lacks vector/high-resolution file flexibility.
Key takeaways
- $20 Basic and $65 Premium are one-time purchases
- $96 Brand Kit and $129 Brand Kit Web renew annually; ecommerce is $299/year
- Designing is free, but download/use requires payment, and refunds are tightly limited once files are downloaded or used
L
Looka Tested
AI-powered no-code branding platform for logo generation, brand kits, marketing assets and small-business websites.
Best for: Entrepreneurs and small businesses that want a fast no-code way to generate a logo and basic brand assets without hiring a designer or learning professional design software.
Features and capabilities4.2
Usability and implementation3.5
Pricing and value transparency4.3
Integrations, security and trust3.3
Key features
- Website builder
- Ecommerce website
- Logo customization
- Brand Kit
- AI logo generation
Pros
- Logo generation, editing and previewing are free until the user decides to purchase downloadable assets.
- The $20 Basic and $65 Premium logo packages are one-time purchases rather than recurring subscriptions.
- Brand Kit subscribers receive 300+ customizable branded templates for social posts, business cards, invoices, presentations and more.
Cons
- You cannot download/use the generated logo commercially without purchasing a package.
- G2's current 16-review sample is highly polarized at 2.7/5, including complaints about customization, billing expectations and support.
from $20 one-time
Visit website
Affiliate link — we may earn a commission.
October 2, 2026:
The linked Looka profile is Toollers product profile. Toollers currently stores the starting price as `$20 one-time`, which matches Looka's current official Help Center documentation. Human pricing verification remains separate from this generated article.
Looka pricing at a glance
| Package | Price | Billing | What you get |
|---|---|---|---|
| Basic Logo Package | $20 | One-time | One 1000x1000 PNG logo file with a colored background |
| Premium Logo Package | $65 | One-time | High-res PNG, PDF, EPS, SVG, transparent/color variants, post-purchase edits, ownership and lifetime technical support |
| Brand Kit Subscription | $96/year | Annual renewal | Logo files plus 300+ branded templates, social assets, business cards, email signatures, invoices and guidelines |
| Brand Kit Web | $129/year | Annual renewal | Brand Kit plus hosted website builder and publishing |
| Brand Kit Web Ecommerce | $299/year | Annual renewal | Brand Kit + website + ecommerce for up to 100 products and 40+ payment methods |
Logo design is free until download
Looka allows users to generate, edit, preview and save logo concepts for free. No purchase is required just to explore design directions.
The paywall appears when you want to download and use the logo outside Looka. Looka's current Help Center says commercial or personal use requires purchasing the assets.
This is not the same thing as a permanent free plan. The free workflow is effectively a design-and-preview environment.
Basic Logo Package: $20 one-time
The $20 Basic package is the lowest-cost commercial path. It includes one 1000 x 1000 PNG file with a colored background.
Basic is appropriate when the logo will only be used in simple digital contexts and the buyer does not need transparent backgrounds, vectors or professional print production.
The main risk is false economy. A business that later needs signage, merchandise, packaging or flexible resizing may need vector files, making Premium the more practical first purchase.
Premium Logo Package: $65 one-time
Premium costs $65 once. It includes high-resolution PNG files, PDF files, vector EPS and SVG files, transparent-background versions, color variants, black and white variants, post-purchase changes and lifetime technical support.
For most operating businesses, Premium is the better logo-only purchase. The $45 difference buys the file formats needed for both digital and print use.
Looka says purchased logos can be used commercially and non-commercially. The copyright applies to the finished logo as a whole rather than every underlying design resource.
Brand Kit: $96/year
The Brand Kit subscription costs $96 per year, which is exactly $8 per month when divided across twelve months, though billing is annual.
It includes logo files plus more than 300 branded templates. Those templates cover social media, business cards, letterheads, invoices, email signatures, brand guidelines and other startup/business assets.
Brand Kit is not a one-time purchase. It renews annually until cancelled. This is the pricing detail most likely to confuse a buyer who assumes Looka's logo-only one-time model applies to every package.
Brand Kit Web: $129/year
Brand Kit Web costs $129 per year. It includes all Brand Kit functionality plus website publishing, hosting and design tools.
Users can preview and edit a website before upgrading to the Web subscription. Publishing requires the Web plan.
Custom domains are not included. Customers can buy a domain separately or connect one they already own.
Ecommerce: $299/year
The Brand Kit Web ecommerce package costs $299 per year. It is aimed at small businesses selling products or services online.
Current Looka documentation says it supports up to 100 products, more than 40 payment methods and selling through channels such as Google, Facebook and Instagram.
Looka says it does not add a separate transaction fee in this package. Payment processors still charge their own fees, and the custom domain remains a separate expense.
One-time purchase versus subscription
Basic and Premium are one-time logo purchases. They do not create a recurring logo subscription.
Brand Kit, Brand Kit Web and ecommerce are subscriptions. They renew annually from the purchase date unless cancelled.
The distinction is important for budgeting and for customer expectations. The logo can remain yours after Brand Kit cancellation, but ongoing access to subscription-based templates and website services stops when the paid cycle ends.
Brand Kit economics
At $96/year, Brand Kit is inexpensive if the business actively uses social posts, business cards, invoices, letterheads, email signatures and guidelines.
If the business only wants a logo and will do all marketing design elsewhere, the recurring Brand Kit fee may be redundant.
A common alternative workflow is Premium Logo for $65 plus a general design platform such as Canva or Adobe Express. That can be more flexible but may cost more each year and requires more manual setup.
Website economics
Brand Kit Web costs only $33 more per year than Brand Kit. That difference is small if Looka's simple website builder is enough for the business.
The buyer should still evaluate the website independently. A low incremental price is not useful if the business needs advanced CMS, blogging, ecommerce, SEO tooling or integrations that require another website platform.
Ecommerce economics
The $299 ecommerce plan is $170 more than Brand Kit Web. The added value is online selling rather than branding.
For a store with a small catalog, this can be convenient because the site is already styled around the Looka brand. For a business that expects advanced inventory, apps, automation or marketplace operations, a dedicated ecommerce platform can be the better long-term choice.
Refund policy
Looka's current Terms and Help Center allow eligible refund requests within seven days in limited circumstances.
The key condition is use. If the logo or related design files have already been downloaded, emailed or used outside the platform, Looka says the purchase generally becomes non-refundable.
This means the user should make final design decisions before downloading files if there is any possibility of requesting a refund.
Subscription cancellation
Brand Kit subscriptions can be cancelled from the account so they do not renew at the next annual billing date.
Cancellation does not automatically create a refund. Access continues through the current paid term.
Looka says customers continue to own the logo even after the Brand Kit subscription ends.
Logo ownership and hidden legal cost
Looka says customers own purchased logos as a whole. However, individual design elements such as icons and fonts can come from third-party libraries and are not guaranteed to be exclusive.
That means a business with meaningful brand value may still need to pay for trademark-search/legal work. Looka does not include trademark clearance in the package price.
This legal due diligence can cost more than the logo itself, but it is a separate professional-service cost rather than a Looka software fee.
Printing and physical production
Looka provides digital design assets. Printing business cards, stationery, signage, packaging or merchandise is not included in the subscription price.
Premium vector files are valuable because they can be sent to a printer or designer without recreating the logo.
International purchasing
Looka sells internationally and prices are denominated in USD. Users outside North America can pay with supported credit cards or PayPal, with currency conversion handled by the relevant payment method.
Taxes or foreign-exchange charges can affect the final amount depending on country and payment provider.
True-cost scenarios
Scenario 1: one logo for a freelancer
A freelancer who only needs a basic digital logo can spend $20 once. If transparent backgrounds or vectors become necessary later, Premium would have been the safer initial choice.
Scenario 2: proper business logo files
Premium is $65 one-time. For a company using the logo on website, social, print and signage, the extra $45 over Basic is usually justified by SVG/EPS/PDF and high-resolution variants.
Scenario 3: full starter brand
Brand Kit is $96/year. The effective monthly equivalent is $8, but the business pays annually and should expect renewal until cancellation.
Scenario 4: brand plus website
Brand Kit Web is $129/year. If the business would otherwise spend separately on hosting and a simple site builder, the $33 annual difference over Brand Kit can be economical.
Scenario 5: small ecommerce site
Ecommerce is $299/year plus domain and payment-processing costs. The value depends on whether Looka's small-store feature set is enough to avoid a dedicated ecommerce platform.
Which Looka package fits which buyer?
Who should use this
- Basic fits a very small digital-only logo need
- Premium fits most real businesses that need scalable files for web and print
- Brand Kit fits founders who want ongoing branded social and business assets
- Brand Kit Web fits simple service/portfolio sites that value visual consistency
- Ecommerce fits very small online stores with up to 100 products
Who should avoid this
- Avoid Basic if vector or transparent files are likely to be needed
- Avoid Brand Kit if a broader design suite already handles ongoing marketing assets
- Avoid Brand Kit Web if the business needs a sophisticated CMS or web application
- Avoid ecommerce if advanced inventory/integration needs are expected
- Do not download files before resolving refund concerns
Pricing pros and cons
Pros
- Low $20 one-time entry point
- Premium is still a one-time $65 purchase
- Free generation/editing before purchase reduces commitment risk
- Brand Kit pricing is simple at $96/year
- Website and ecommerce upgrade prices are publicly documented
Cons
- Basic is limited to one PNG file
- Brand Kit products are annual subscriptions
- Seven-day refund window is short and ends after file use/download
- Custom domains and printing cost extra
- Trademark clearance is not included
Expert tip
For most operating businesses, compare Premium at $65 against Brand Kit at $96/year rather than Basic at $20. The important question is whether you need ongoing branded templates, not whether you can save $45 on the initial logo file package.
— Toollers editorial team
Pricing methodology and migration note
We checked Looka's official pricing/help documentation on October 2, 2026. The current supported figures are $20 Basic, $65 Premium, $96/year Brand Kit, $129/year Brand Kit Web and $299/year ecommerce.
Sources
How much does Looka Basic cost?
Looka Basic costs $20 as a one-time purchase. It includes one 1000 x 1000 PNG logo file with a colored background.
How much does Looka Premium cost?
Looka Premium costs $65 as a one-time purchase. It includes high-resolution PNG, PDF, EPS and SVG files, color and transparent variants, post-purchase editing, full commercial ownership of the logo as a whole and lifetime technical support.
How much is Looka Brand Kit?
Looka Brand Kit costs $96 per year and renews annually. It includes the logo files plus access to 300+ branded templates and assets.
How much is Looka Brand Kit Web?
Brand Kit Web costs $129 per year and includes everything in the Brand Kit plus website publishing, hosting and design tools.
How much is Looka ecommerce?
The Brand Kit Web ecommerce package costs $299 per year. It includes the Brand Kit, website functionality, support for up to 100 products, more than 40 payment methods and social-channel selling. Custom domains are extra.
Is Looka free?
Logo generation, editing, previewing and saving are free. You must pay to download and use the final logo outside the platform, so Looka is not a permanent free commercial-use plan.
Does Looka offer refunds?
Eligible refunds generally must be requested within seven days, and the associated design files must not have been downloaded, emailed or used outside the platform. Once files have been used or the refund window has passed, fees are generally non-refundable.
Does Looka Brand Kit auto-renew?
Yes. Brand Kit subscriptions renew annually until cancelled. Cancelling stops the next renewal, while logo ownership remains with the customer after the subscription ends.