Looka
AI-powered no-code branding platform for logo generation, brand kits, marketing assets and small-business websites.
Looka provides AI-generated logo concepts, visual customization, downloadable high-resolution/vector logo packages, 300+ Brand Kit templates and optional website/ecommerce publishing. It is broad for startup branding but does not replace a full professional design suite or unrestricted bespoke design workflow.
Capterra's four-review sample is uniformly positive, while G2's 16-review exact-match sample averages only 2.7/5 and includes complaints about customization, subscription expectations and support. The samples are small and conflicting, so usability confidence is deliberately conservative despite the simple browser-based workflow.
Looka clearly separates one-time logo packages from annually billed Brand Kit subscriptions: Basic logo $20, Premium logo $65, Brand Kit $96/year and Brand Kit Web $129/year. Designing is free before purchase, but downloadable ownership requires payment, and subscription refund eligibility ends quickly once files are downloaded or seven days have passed.
Looka documents SSL-linked PCI-DSS compliant payment processors, a vulnerability-disclosure program and general industry-standard data safeguards, but its public Terms date to 2019 and no current SOC 2/ISO application certification was verified. Integration breadth is also much narrower than business SaaS platforms.
Quick facts
- Vendor
- Looka Inc.
- Pricing model
- paid
- Plan pricing
- $20 one-time
- Free plan
- Not confirmed
- Free trial
- Not confirmed
- Last verified
- 9/28/2026
About Looka
Looka is an AI-powered branding platform that helps entrepreneurs and small businesses create logos without design software. Users can generate and customize logo concepts, purchase downloadable logo files, subscribe to a Brand Kit with more than 300 branded templates, and optionally publish a branded website or ecommerce site.
Best for
Entrepreneurs and small businesses that want a fast no-code way to generate a logo and basic brand assets without hiring a designer or learning professional design software.
Looka pros and cons
Pros
- Logo generation, editing and previewing are free until the user decides to purchase downloadable assets.
- The $20 Basic and $65 Premium logo packages are one-time purchases rather than recurring subscriptions.
- Brand Kit subscribers receive 300+ customizable branded templates for social posts, business cards, invoices, presentations and more.
- Brand Kit Web adds website publishing, and a separate ecommerce upgrade supports small online stores.
- Looka provides vector formats, high-resolution files and commercial ownership on eligible paid packages.
Cons
- −You cannot download/use the generated logo commercially without purchasing a package.
- −G2's current 16-review sample is highly polarized at 2.7/5, including complaints about customization, billing expectations and support.
- −Brand Kit is an annual subscription, which can surprise buyers expecting all Looka purchases to be one-time.
- −The seven-day refund window is lost if logo/design files have already been downloaded or used outside the platform.
- −Looka's public legal/security documentation is relatively light compared with enterprise SaaS vendors.
Features
Platforms
Integrations
Pricing
One-time $20 purchase for one PNG logo file. Numeric recurring fields remain null because this is not a subscription.
One-time $65 purchase for multiple high-resolution formats and variations. Includes PNG, PDF, EPS and SVG files, commercial ownership, unlimited post-purchase changes and lifetime technical support.
Costs $96/year, which is an exact $8/month annual equivalent. Includes the logo files plus 300+ customizable branded templates and ongoing Brand Kit access.
Costs $129/year, an exact $10.75/month annual equivalent. Adds website publishing and hosting to the full Brand Kit.
Current Help Center pricing is $299/year, an annual equivalent of approximately $24.92/month. Adds ecommerce for up to 100 products and 40+ payment methods. Custom domains are extra.
Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 9/28/2026. Check the vendor's site for current pricing.