Make
Visual automation scenarios with routers, data transformations, AI modules and usage-based execution credits.
Visual routers, iterators, data transforms, HTTP apps and AI modules suit sophisticated workflows.
Canvas is transparent for technical operators, but branching, error logic and credit calculations add a learning curve.
Clear Free and 10k-credit reference prices; real consumption scales with module counts and advanced AI actions.
3,500+ app catalog, API flexibility and enterprise governance options, without independent security verification.
Scored by Surabhi Singh
Quick facts
- Vendor
- Celonis, Inc. (Make, formerly Integromat)
- Pricing model
- Free 1,000-credit monthly tier; paid Core/Pro/Teams priced by monthly or annual credit allowance and execution features; Enterprise quote; extra blocks/auto-purchase
- Plan pricing
- Free: 1,000 credits/month. Core $12/month at 10,000 credits/month on displayed monthly plan; Pro $21/month and Teams $38/month for the same reference tier. Annual discounts available. Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- Not yet verified
About Make
Make, formerly Integromat, is a visual workflow automation platform for combining actions across cloud applications and APIs. Instead of configuring only a linear trigger and response, Make lets users arrange modules as connected scenarios, including triggers, routers, filters, iterators, aggregators and data transformations. A company can collect a website lead, enrich a CRM record, create a contact, branch by region, notify a team and write events to a spreadsheet in one scenario. The visual canvas makes logic and data flow explicit, while developers can use HTTP calls, webhooks, custom apps, and code modules for workflows beyond built-in templates. Make’s published integration directory lists over 3,500 apps. Its newer AI components include an AI Toolkit, AI Agents in beta, content extraction and model connections, each with its own usage implications. Make uses credits rather than unlimited workflow executions. Its official pricing FAQ explains that most module actions consume one credit, although certain AI provider actions and code executions cost more. The Free plan includes 1,000 credits each month, two active scenarios, a 15-minute minimum schedule interval and modest file/transfer allowances. The current official USD monthly pricing page shows Core at $12, Pro at $21 and Teams at $38 at the reference 10,000-credit monthly usage tier; Enterprise is quoted. Core adds unlimited active scenarios, one-minute scheduling and Make API access. Pro adds priority execution, custom variables and searchable execution logs. Teams adds user-team roles and shared scenario templates. The required credit capacity, monthly versus annual purchase term and feature bundle can change pricing. Make’s annual subscription policy has a detail buyers should not miss: Core continues to receive monthly credit allocations even when billed annually, whereas Pro and Teams annual commitments can draw against a pool of yearly prepaid credits. This may matter for businesses with seasonal activity. The official FAQ says unused credits expire at the end of their term, and separately purchased credits are not permanently banked; paid users can upgrade, buy extra blocks or enable automatic purchasing on eligible tiers. Without credits, the vendor says scenarios stop executing and incoming webhooks may queue until execution resumes. Business users also need to account for polling frequency, iterations, error handling, data transfer, and provider API limits. HTTP integrations are flexible, but building reliable multi-branch scenarios can require more technical thinking than connecting two apps with a guided template. The platform is a strong fit for teams that care about transparent data transformations, precise conditional logic, and complex multi-app operations. It is less well suited to organizations unwilling to monitor credit consumption and error queues. Make’s official help states a no-cash-refund policy for subscription changes and says customers can cancel, keeping paid access through the current billing period. This Toollers profile is based on vendor help, current plan pages and exact-product user reviews. No production scenarios, API load tests, security audits or billing accounts were used for the score.
Best for
Operations specialists and technically comfortable marketers automating multi-app processes with branching logic, API calls and detailed data transformations.
Make pros and cons
Pros
- Visual canvas supports branching, filters, iterators and transformations in complex workflows.
- Free plan includes 1,000 monthly credits and core scenario-building tools.
- Core starts at $12/month for 10,000 credits with unlimited active scenarios.
- 3,500+ listed integrations plus HTTP and custom app options cover many SaaS and API services.
- Pro and Teams offer execution prioritization, logging, collaboration and flexible annual usage policies.
Cons
- −Most module actions consume credits; iteration, aggregation and advanced AI/code actions can increase usage.
- −Free plan is limited to two active scenarios and 15-minute scheduling.
- −Complex routing and payload mapping require more configuration skill than simple trigger-action automation.
- −Scenarios stop when credits are depleted unless more are added; queued webhook capacity is limited.
- −Unused credits expire and the vendor states a no-cash-refund policy for subscription changes.
Features
Platforms
Integrations
Pricing — research snapshot
Pricing at a glance
Free 1,000 credits/month; up to two active scenarios, fifteen-minute minimum run interval and smaller data/file allowances.
Reference monthly price $12 at 10,000 credits/month; more credit tiers and annual savings available.
Reference monthly price $21 at 10,000 credits/month; enhanced execution priority, variables and log search.
Reference monthly price $38 at 10,000 credits/month; collaborative scenarios and team role management.
Sales-negotiated pricing and governance package for advanced security, operations observability and large deployments.
Official pricing / availability source · Checked 6 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.
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