Marketing Automation Software

Browse marketing automation software products. Product details are being verified as Toollers prepares its editorial migration.

5 published tool profiles in this category

How we evaluate tools in this category

We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.

Read our methodology →

Five software options to explore

A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.

  1. ActiveCampaign
  2. HubSpot Marketing Hub
  3. Klaviyo
  4. Adobe Marketo Engage
  5. Brevo

Compare tools in this category

ToolPricingEditorial scoreRated variablesFree planTested
ActiveCampaign$15/mo for 1,000 contacts
4.6
Features and capabilities 4.9Usability and implementation 4.3Pricing and value transparency 4.1Integrations, security and trust 4.9
Not verifiedTesting not recordedView →
Gist$19/mo
4.5
Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.5Integrations, security and trust 4.4
YesTesting not recordedView →
Kajabi$143/mo billed annually
4.4
Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 4.1Integrations, security and trust 4.3
Not verifiedTesting not recordedView →
Kartra$52/mo billed annually
4.3
Features and capabilities 4.9Usability and implementation 4.0Pricing and value transparency 4.0Integrations, security and trust 4.4
Not verifiedTesting not recordedView →
Omnisend$16/mo
4.7
Features and capabilities 4.7Usability and implementation 4.7Pricing and value transparency 4.6Integrations, security and trust 4.6
YesTesting not recordedView →

All tools in this category

A

ActiveCampaign

Marketing Automation Software

AI-powered marketing automation platform for email, CRM, multichannel journeys, segmentation, personalization, analytics and sales workflows.

4.6
Research-based
Features and capabilities4.9
Usability and implementation4.3
Pricing and value transparency4.1
Integrations, security and trust4.9
from $15/mo for 1,000 contactsEditorially reviewed
G

Gist

Customer Support Software

All-in-one customer support and marketing platform with live chat, inbox, knowledge base, bots, email marketing, automation and customer data.

4.5
Research-based
Features and capabilities4.7
Usability and implementation4.4
Pricing and value transparency4.5
Integrations, security and trust4.4
Free planEditorially reviewed
K

Kajabi

Online Course Platforms

All-in-one platform for selling courses, memberships, coaching, communities and digital products with built-in marketing and payments.

4.4
Research-based
Features and capabilities4.8
Usability and implementation4.2
Pricing and value transparency4.1
Integrations, security and trust4.3
from $143/mo billed annuallyEditorially reviewed
K

Kartra

Sales Funnel Software

All-in-one online business platform for funnels, pages, email, courses, checkouts, webinars, automation, affiliates and support.

4.3
Research-based
Features and capabilities4.9
Usability and implementation4.0
Pricing and value transparency4.0
Integrations, security and trust4.4
from $52/mo billed annuallyEditorially reviewed
O

Omnisend

Email Marketing Software

Ecommerce email and marketing automation platform with campaigns, segmentation, forms, AI, push notifications and Pro-level SMS.

4.7
Research-based
Features and capabilities4.7
Usability and implementation4.7
Pricing and value transparency4.6
Integrations, security and trust4.6
Free planEditorially reviewed