Marketing Automation Software

Browse marketing automation software products. Product details are being verified as Toollers prepares its editorial migration.

6 published tool profiles in this category

How we evaluate tools in this category

We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.

Read our methodology →

Five software options to explore

A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.

ActiveCampaign
HubSpot Marketing Hub
Klaviyo
Adobe Marketo Engage
Brevo

Compare tools in this category

Tool	Pricing	Editorial score	Rated variables	Free plan	Tested
ActiveCampaign	$15/mo for 1,000 contacts	4.6	Features and capabilities 4.9Usability and implementation 4.3Pricing and value transparency 4.1Integrations, security and trust 4.9	Not verified	Tested	View →
Gist	$19/mo	4.5	Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.5Integrations, security and trust 4.4	Yes	Tested	View →
Kajabi	$143/mo billed annually	4.4	Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 4.1Integrations, security and trust 4.3	Not verified	Tested	View →
Kartra	$52/mo billed annually	4.3	Features and capabilities 4.9Usability and implementation 4.0Pricing and value transparency 4.0Integrations, security and trust 4.4	Not verified	Tested	View →
Manychat	$0; Essential from $14/mo billed annually	4.8	Features and capabilities 4.9Usability and implementation 4.6Pricing and value transparency 4.7Integrations, security and trust 5.0	Yes	Tested	View →
Omnisend	$16/mo	4.7	Features and capabilities 4.7Usability and implementation 4.7Pricing and value transparency 4.6Integrations, security and trust 4.6	Yes	Tested	View →

All tools in this category

ActiveCampaign

Marketing Automation Software

AI-powered marketing automation platform for email, CRM, multichannel journeys, segmentation, personalization, analytics and sales workflows.

4.6

Research-based

Features and capabilities4.9

Usability and implementation4.3

Pricing and value transparency4.1

Integrations, security and trust4.9

from $15/mo for 1,000 contacts Tested

Gist

Customer Support Software

All-in-one customer support and marketing platform with live chat, inbox, knowledge base, bots, email marketing, automation and customer data.

4.5

Research-based

Features and capabilities4.7

Usability and implementation4.4

Pricing and value transparency4.5

Integrations, security and trust4.4

Free plan Tested

Kajabi

Online Course Platforms

All-in-one platform for selling courses, memberships, coaching, communities and digital products with built-in marketing and payments.

4.4

Research-based

Features and capabilities4.8

Usability and implementation4.2

Pricing and value transparency4.1

Integrations, security and trust4.3

from $143/mo billed annually Tested

Kartra

Sales Funnel Software

All-in-one online business platform for funnels, pages, email, courses, checkouts, webinars, automation, affiliates and support.

4.3

Research-based

Features and capabilities4.9

Usability and implementation4.0

Pricing and value transparency4.0

Integrations, security and trust4.4

from $52/mo billed annually Tested

Manychat

Marketing Automation Software

Conversational marketing automation for Instagram, TikTok, Messenger, WhatsApp, SMS and email with AI-powered replies, lead capture and team Inbox workflows.