Marketing Automation Software
Browse marketing automation software products. Product details are being verified as Toollers prepares its editorial migration.
15 published tool profiles in this category
How we evaluate tools in this category
We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.
Read our methodology →Five software options to explore
A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.
- ActiveCampaign
- HubSpot Marketing Hub
- Klaviyo
- Adobe Marketo Engage
- Brevo
Compare tools in this category
| Tool | Pricing | Editorial score | Rated variables | Free plan | Tested | |
|---|---|---|---|---|---|---|
| ActiveCampaign | $15/mo for 1,000 contacts | 4.6 | Features and capabilities 4.9Usability and implementation 4.3Pricing and value transparency 4.1Integrations, security and trust 4.9 | Not verified | Tested | View → |
| Brevo | Free: 300 emails/day; Starter from $9/month and Standard from $18/month | 4.4 | Features and capabilities 4.5Usability and implementation 4.4Pricing and value transparency 4.7Integrations, security and trust 4.0 | Yes | Tested | View → |
| ClickFunnels | Launch from $97/month, or $970/year (approximately $81/month equivalent); Scale $197/month or $1,970/year; Optimize $297/month or $2,970/year; Dominate $5,997/year. | 4.4 | Features and capabilities 4.8Usability and implementation 4.5Pricing and value transparency 3.7Integrations, security and trust 4.5 | Not verified | Tested | View → |
| Customer.io | Essentials from $100/month for 5,000 profiles; Premium from $1,000/month equivalent billed annually | 4.3 | Features and capabilities 4.7Usability and implementation 4.1Pricing and value transparency 3.7Integrations, security and trust 4.7 | Not verified | Tested | View → |
| FunnelKit | Free FunnelKit Lite; Basic first-year promotional license $99.50/year (renews at $129/year); Plus $149.50/$299; Professional $199.50/$399; Elite $299.50/$599. | 4.3 | Features and capabilities 4.6Usability and implementation 4.2Pricing and value transparency 4.0Integrations, security and trust 4.4 | Yes | Tested | View → |
| Gist | $19/mo | 4.5 | Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.5Integrations, security and trust 4.4 | Yes | Tested | View → |
| Kajabi | $143/mo billed annually | 4.4 | Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 4.1Integrations, security and trust 4.3 | Not verified | Tested | View → |
| Kartra | $52/mo billed annually | 4.3 | Features and capabilities 4.9Usability and implementation 4.0Pricing and value transparency 4.0Integrations, security and trust 4.4 | Not verified | Tested | View → |
| Klaviyo | Free up to 250 active profiles and 500 emails/month; paid email and mobile rates vary by usage | 4.3 | Features and capabilities 4.7Usability and implementation 4.2Pricing and value transparency 3.8Integrations, security and trust 4.5 | Yes | Tested | View → |
| Make | Free: 1,000 credits/month. Core $12/month at 10,000 credits/month on displayed monthly plan; Pro $21/month and Teams $38/month for the same reference tier. Annual discounts available. | 4.5 | Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 4.4Integrations, security and trust 4.6 | Yes | Tested | View → |
| Manychat | $0; Essential from $14/mo billed annually | 4.8 | Features and capabilities 4.9Usability and implementation 4.6Pricing and value transparency 4.7Integrations, security and trust 5.0 | Yes | Tested | View → |
| Omnisend | $16/mo | 4.7 | Features and capabilities 4.7Usability and implementation 4.7Pricing and value transparency 4.6Integrations, security and trust 4.6 | Yes | Tested | View → |
| SimpleTexting | $29/month for 500 credits plus number charges; default local-number setup $39/month + $4 activation, carrier fees extra | 4.2 | Features and capabilities 4.5Usability and implementation 4.4Pricing and value transparency 3.8Integrations, security and trust 4.1 | Not verified | Tested | View → |
| Superchat | Free plan; Basic €89/month displayed, net of tax; standard 12-month minimum contract | 3.8 | Features and capabilities 4.3Usability and implementation 4.2Pricing and value transparency 3.0Integrations, security and trust 3.7 | Yes | Tested | View → |
| Zapier | Free: 100 tasks/month. Professional from $19.99/month equivalent billed annually (750 tasks/month); Team from $69/month equivalent billed annually. Higher task tiers and overages extra. | 4.5 | Features and capabilities 4.8Usability and implementation 4.7Pricing and value transparency 3.8Integrations, security and trust 4.8 | Yes | Tested | View → |
All tools in this category
ActiveCampaign
Marketing Automation SoftwareAI-powered marketing automation platform for email, CRM, multichannel journeys, segmentation, personalization, analytics and sales workflows.
Brevo
Email Marketing SoftwareEmail marketing, automation and multichannel customer messaging with a free daily-send allowance.
ClickFunnels
Sales Funnel SoftwareAll-in-one sales funnel platform for landing pages, checkouts, email workflows, courses, communities and online selling.
Customer.io
Marketing Automation SoftwareEvent-driven customer journeys across email, push, in-app messaging and SMS.
FunnelKit
Sales Funnel SoftwareWordPress and WooCommerce checkout optimization, sales funnels, order bumps and upsells, with automation available in the product suite.
Gist
Customer Support SoftwareAll-in-one customer support and marketing platform with live chat, inbox, knowledge base, bots, email marketing, automation and customer data.
Kajabi
Online Course PlatformsAll-in-one platform for selling courses, memberships, coaching, communities and digital products with built-in marketing and payments.
Kartra
Sales Funnel SoftwareAll-in-one online business platform for funnels, pages, email, courses, checkouts, webinars, automation, affiliates and support.
Klaviyo
Marketing Automation SoftwareCommerce-data-driven email, mobile messaging and customer lifecycle marketing.
Make
Workflow Automation SoftwareVisual automation scenarios with routers, data transformations, AI modules and usage-based execution credits.
Manychat
Marketing Automation SoftwareConversational marketing automation for Instagram, TikTok, Messenger, WhatsApp, SMS and email with AI-powered replies, lead capture and team Inbox workflows.
Omnisend
Email Marketing SoftwareEcommerce email and marketing automation platform with campaigns, segmentation, forms, AI, push notifications and Pro-level SMS.
SimpleTexting
SMS Marketing SoftwareSend opted-in SMS campaigns, manage customer replies and automate business text conversations.
Superchat
Customer Support SoftwareTeam inbox for WhatsApp, customer messages and workflow automation
Zapier
Workflow Automation SoftwareConnect thousands of apps with trigger-and-action workflows, forms, tables and AI orchestration, billed by completed tasks.