FunnelKit
WordPress and WooCommerce checkout optimization, sales funnels, order bumps and upsells, with automation available in the product suite.
WooCommerce checkout, A/B funnels, order bumps, upsells, side-cart and optionally bundled marketing automations are extensive.
Templates and familiar WordPress environment help, but plugin installation, payment setup and compatibility remain merchant responsibilities.
Free Lite and visible first-term prices help evaluation; large renewal step-ups and differing older promotional pages need attention.
Native WooCommerce ownership and documented integrations; large matched WordPress.org feedback sample, but no independent security audit.
Scored by Vishal Singh
Quick facts
- Vendor
- FunnelKit
- Pricing model
- Free FunnelKit Lite plugin; promotional annual Basic, Plus, Professional and Elite licenses, each renewing at higher full price
- Plan pricing
- Free FunnelKit Lite; Basic first-year promotional license $99.50/year (renews at $129/year); Plus $149.50/$299; Professional $199.50/$399; Elite $299.50/$599. Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- Not yet verified
About FunnelKit
FunnelKit is a suite of WordPress plugins designed for stores that already run WooCommerce. Its Funnel Builder replaces or customizes WooCommerce checkout, offers templates for checkout and landing pages, and lets merchants guide a shopper from an opt-in page through purchase, order bump, upsell and thank-you page. Paid capabilities include one-click post-purchase upsells and downsells, checkout field editing, A/B experiments, cart editing and funnel revenue analytics. A separate FunnelKit Automations product handles contact profiles, email and SMS sequences, abandoned-cart outreach, segmentation and campaign reporting; it is included with the appropriate higher-tier bundle, not built into every Funnel Builder license. FunnelKit Cart is another plugin in the family for a slide-out WooCommerce side cart. The company's newer Sublium subscriptions product is a distinct purchase and should not be assumed included. For a merchant who has already invested in WordPress pages, WooCommerce products and payment gateways, this plugin approach can be less disruptive than moving the whole store into a separate hosted funnel service. It also means owners retain responsibility for their own WordPress hosting, WooCommerce updates, security controls, backups, plugin compatibility and email infrastructure. FunnelKit Lite is available free through WordPress.org for basic checkout and funnel page construction. The paid Funnel Builder licenses currently advertise introductory annual prices of $99.50 for Basic, $149.50 for Plus, $199.50 for Professional and $299.50 for Elite. Those are FIRST-TERM promotions. The same vendor page states that ALL RENEWALS ARE AT FULL PRICE, with normal annual list prices $129, $299, $399 and $599, respectively. A different vendor FAQ still contains older promotional numbers for some plans, so the current pricing offer page takes precedence and buyers should retain a checkout screenshot of their chosen term and renewal conditions. Basic supports one site and entry checkout optimization; Plus supports two sites and adds the fuller funnel and order-value toolkit; Professional supports three sites and bundles Automations Pro capabilities; Elite covers thirty sites for agencies or multi-store operators. The exact checkout, upsell, cart and automation functionality varies by plan, and the bundled plugin architecture matters when selecting an integration. There is no ordinary free trial of the paid plugin, although the vendor publishes a 14-day refund period for eligible new license purchases, and the perpetual free Lite plugin is available for evaluation. FunnelKit is most appropriate for merchants who want deeper WooCommerce conversion flows, not course creators or brands seeking an all-in-one hosted LMS or CRM with no WordPress administration. Additional costs can include WordPress hosting, domain, paid themes or page builders, card-processing charges, email sending services, SMS credits and other plugins. Order bumps, upsells and funnel analytics are useful optimization tools, but results depend on offer economics, traffic quality, copy and test design. Toollers has not installed the plugins, processed transactions, benchmarked conversion rates or audited code security. This profile reflects vendor documents and product-matched WordPress.org and Capterra feedback.
Best for
WooCommerce stores, ecommerce marketers and WordPress agencies building custom checkout flows, cart offers, upsells, opt-in funnels and customer follow-up automation.
FunnelKit pros and cons
Pros
- Works within an existing WordPress and WooCommerce store, keeping checkout and product records on the merchant site.
- Offers a free Lite plugin to build basic checkout and funnel pages before buying paid licenses.
- Paid plans add high-value sales mechanics such as order bumps, post-purchase upsells and A/B experiments.
- Higher-tier bundle brings FunnelKit Automations Pro for segmented customer follow-up.
- Documented per-site license tiers and a 14-day refund window make evaluation terms visible.
Cons
- −Requires WordPress, WooCommerce and separate hosting, maintenance and plugin compatibility checks.
- −Promotional first-year prices rise considerably on renewal, especially Plus through Elite.
- −Funnel Builder, Automations, Cart and Sublium are different plugins or purchases; bundle rights require verification.
- −Free Lite lacks premium upsells, order bumps, A/B tests and advanced reporting.
- −Email deliverability, SMS, gateway processing, hosting and third-party subscriptions can increase total cost.
Features
Platforms
Integrations
Pricing — research snapshot
Pricing at a glance
Free WordPress.org plugin for base WooCommerce checkout and funnel pages; premium conversion tools excluded.
$99.50 charged for the first annual term; normally renews at $129/year; one website.
$149.50 first annual term; normally renews at $299/year; two website licenses.
$199.50 first annual term; normally renews at $399/year; three sites and an Automations Pro bundle.
$299.50 first annual term; normally renews at $599/year; agency-focused 30-site allowance.
Official pricing / availability source · Checked 6 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.
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