ActiveCampaign
AI-powered marketing automation platform for email, CRM, multichannel journeys, segmentation, personalization, analytics and sales workflows.
ActiveCampaign offers email marketing, deep automation, CRM, site/event tracking, landing pages, multichannel orchestration, AI campaign/automation tools, predictive features, reporting, WhatsApp/SMS options and CRM add-ons. Starter limits automation depth, while advanced segmentation, attribution, SSO and enterprise controls are higher-tier.
Capterra's current 2,569-review listing reports 4.2/5 ease of use and 4.4/5 customer service, while G2 has roughly 14,800 ActiveCampaign product reviews. Users strongly value the visual automation builder but consistently report learning curve, navigation and complexity as the platform gets more advanced.
ActiveCampaign clearly starts at $15/month for 1,000 contacts and publishes a 14-day no-card trial plus a 30-day guarantee, but pricing scales with contacts and add-ons, Enterprise is quote-based, and current official comparison pages are inconsistent on the Plus price ($49 on several recent pages versus $79 on others).
ActiveCampaign currently documents 950+ integrations, SOC 2 Type II, daily vulnerability scans, continuous penetration testing, MFA, SSO, DPA/SCCs, Data Privacy Framework certification, HIPAA support on Enterprise and detailed subprocessor/transparency documentation.
Quick facts
- Vendor
- ActiveCampaign, LLC
- Pricing model
- paid
- Plan pricing
- $15/mo for 1,000 contacts
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- 9/28/2026
About ActiveCampaign
ActiveCampaign is a marketing automation platform for email campaigns, customer journeys, CRM, lead management, segmentation, personalization, analytics and cross-channel engagement. Its current platform adds AI-powered campaign and automation tooling, WhatsApp/SMS options, enhanced CRM add-ons, predictive features and a marketplace with more than 950 integrations.
Best for
Small and midsize businesses that need sophisticated email and marketing automation, segmentation and lifecycle orchestration with strong integrations and room to scale.
ActiveCampaign pros and cons
Pros
- Starter begins at $15/month for 1,000 contacts and already includes multi-step automation and CRM foundations.
- The automation builder, segmentation and personalization capabilities are among the strongest in mainstream SMB marketing platforms.
- ActiveCampaign currently advertises more than 950 integrations across marketing, ecommerce, CRM and business operations.
- A 14-day no-card trial is available, and eligible new paid customers can use the current 30-day money-back guarantee.
- Security documentation includes SOC 2 Type II, continuous penetration testing, MFA, SSO, DPA/SCCs and a current Trust Center.
Cons
- −Advanced automations and reporting can have a meaningful learning curve.
- −Pricing rises with contact count and can increase further through SMS, CRM, custom-reporting and transactional-email add-ons.
- −Starter limits automation actions and contacts compared with higher tiers.
- −Current official comparison pages disagree on the Plus price for 1,000 contacts, reducing pricing transparency.
- −Capterra users frequently cite cost and complexity as drawbacks despite strong overall satisfaction.
Features
Platforms
Integrations
Pricing
Current official comparison pages consistently list Starter at $15/month for 1,000 contacts. Includes one user seat, up to 25,000 contacts, five actions per automation, email marketing automation, basic ecommerce integrations, forms, website tracking, campaign reporting and A/B testing.
Several current/recent official 2026 ActiveCampaign comparison pages list Plus at $49/month for 1,000 contacts. Plus adds broader automation, landing pages, native ad platforms, web push, AI content generation, permissions, segmentation and reporting. Other current ActiveCampaign comparison pages show $79, so buyers should confirm checkout pricing.
Current April 2026 official pricing comparisons list Professional/Pro from $79/month for 1,000 contacts. The plan adds three user seats, advanced automation, segmentation and reporting, predictive sending, conditional content, attribution, connected automations and priority support/onboarding.
Current pricing is tailored/custom. Enterprise adds five included user seats, custom reporting, unlimited inbox preview/testing, SSO, HIPAA support, premium automation/segmentation/reporting, premium CRM integrations and a dedicated support team.
Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 9/28/2026. Check the vendor's site for current pricing.