Manychat

Conversational marketing automation for Instagram, TikTok, Messenger, WhatsApp, SMS and email with AI-powered replies, lead capture and team Inbox workflows.

Marketing Automation Software Lead Generation Software Social Media Management SoftwareResearch profile

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Research-based score

4.8

Research-based score

Features and capabilities4.9

Strong multichannel conversational automation, AI, lead capture, broadcasts, Inbox workflows and higher-tier API access.

Usability and implementation4.6

G2 4.5/5 from 165 core reviews and Capterra 4.6/5 from 72; ease is a strength while platform connection complexity recurs in criticism.

Pricing and value transparency4.7

Current 2026 Free/Essential/Pro/Business/Advanced model publishes prices, Active Contact limits and overages clearly, with regional rollout caveats.

Integrations, security and trust5.0

Official Meta Business Partner/TikTok partner with strong native integrations, Zapier/API connectivity, SOC 2 Type II and ISO 27001/42001.

Scored by Vishal Singh

Quick facts

Vendor: Manychat, Inc.
Pricing model: freemium
Plan pricing: $0; Essential from $14/mo billed annually Vendor source checked; not a hands-on review
Free plan: Yes — check limits
Free trial: Yes — check eligibility
Last verified: Not yet verified

About Manychat

Manychat is a conversational marketing and automation platform for social messaging. It automates comment replies, DMs, lead capture, broadcasts, follow-ups and customer conversations across Instagram, TikTok, Facebook Messenger, Telegram, WhatsApp, SMS and email depending on plan. Its current 2026 pricing model adds AI-powered conversations, team Inbox workflows, CRM integrations and API access at higher tiers.

Best for

Creators, ecommerce brands, agencies and social-first businesses that generate leads and sales through Instagram, TikTok, Messenger or WhatsApp conversations.

Manychat pros and cons

Pros

Permanent Free plan for basic social automation.
Essential starts at $14/month billed annually and Pro at $29/month billed annually.
Strong Instagram, TikTok, Messenger and WhatsApp automation.
AI-powered conversations available on Pro and higher tiers.
Native HubSpot and marketing integrations plus Zapier access to 7,000+ apps.
SOC 2 Type II, ISO 27001:2022, ISO 42001:2023 and CSA STAR coverage.

Cons

−Free is limited to 25 Active Contacts per month and four active automations.
−WhatsApp, SMS and email are unavailable on Free or Essential under the current model.
−Active Contact overages can materially raise spend.
−Plan availability can vary by region and legacy-account migration status.
−Meta/TikTok platform rules and connection changes can affect workflows.
−Capterra's customer-service subscore trails its overall rating.

Features

Manychat AI

Pro and higher · Behavior depends on supported channels and model configuration.

Team Inbox and routing

Business and Advanced · Seat/user limits still apply.

Broadcasts and multichannel messaging

Pro and higher · Platform/carrier message fees and policies apply.

Social DM automation

All plans with limits · Channels and automation counts vary by plan.

Platforms

AndroidWebiOS

Integrations

Native marketing stack API/custom connections Zapier

Pricing — vendor source checked

Pricing at a glance

Free

USD 0.00/month with annual billing

Free basic automation plan under the 2026 pricing model.

Essential

USD 14.00/month

USD 168.00/month with annual billing

$14/month billed yearly; $17/month monthly; 14-day trial.

Pro — most chosen

USD 29.00/month

USD 348.00/month with annual billing

$29/month billed yearly; $39/month monthly; 14-day trial.

Business

USD 69.00/month

USD 828.00/month with annual billing

$69/month annual-billing equivalent.

Advanced

USD 139.00/month

USD 1,668.00/month with annual billing

$139/month annual-billing equivalent.

Visit Manychat

Official pricing / availability source · Checked 7 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

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Manychat — frequently asked questions

Is Manychat free?

Yes. The 2026 Free plan includes up to 25 Active Contacts/month, one user, one Inbox seat, two eligible social channels and up to four active automations.

How much does Manychat cost?

Annual-billing prices start at $14/month for Essential, $29 for Pro, $69 for Business and $139 for Advanced; Free is $0.

Does Manychat offer a free trial?

Yes. Essential and Pro currently offer 14-day free trials, subject to account/channel eligibility.

Does Manychat support WhatsApp?

Yes. WhatsApp is available from Pro upward under the current 2026 model, with separate WhatsApp messaging charges possible.

What channels does Manychat support?

Depending on plan: Instagram, TikTok, Facebook Messenger, Telegram, WhatsApp, SMS and email.

Does Manychat integrate with HubSpot and Zapier?

Yes. HubSpot is supported and Zapier can connect Manychat with thousands of other apps.

Is Manychat SOC 2 compliant?

Yes. Manychat currently documents SOC 2 Type II, ISO/IEC 27001:2022, ISO/IEC 42001:2023 and CSA STAR.

Can I get a Manychat refund?

Customers within 30 days of their first plan purchase can request a refund through Support under current guidance.