Omnisend
Ecommerce email and marketing automation platform with campaigns, segmentation, forms, AI, push notifications and Pro-level SMS.
Omnisend combines ecommerce-focused email, automation, segmentation, forms, web push, reporting, AI tools, customer data and Pro-level SMS. Current 2026 pricing gives all plans broad email functionality, with advanced AI/reporting and SMS concentrated on higher tiers.
Current G2 and Capterra evidence is large and strongly positive: G2 shows 4.6/5 from 1,245 reviews and Capterra 4.7/5 from 837, with Capterra at 4.6/5 for both ease of use and customer service. Reviews consistently praise ecommerce setup and automation, while advanced SMS and customization edge cases still create friction.
Omnisend clearly publishes Free, Standard from $16/month and Pro from $59/month, along with the first-three-month 30% starter discount, contact-based tiering and current SMS add-on rules. Pricing is transparent but can change automatically as billable contacts grow, and two current help pages disagree on whether entry SMS pricing starts at $0.007 or $0.009 for US recipients.
Omnisend documents 280+ app integrations, direct ecommerce integrations, APIs, DPA/SCCs, annual independent penetration testing and a bug-bounty program. The researched materials support a mature privacy/security program, though no current Omnisend-owned SOC 2/ISO application certification was verified.
Quick facts
- Vendor
- Omnisend
- Pricing model
- paid
- Plan pricing
- $16/mo
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- 9/28/2026
About Omnisend
Omnisend is an ecommerce-focused email and marketing automation platform for online stores. It combines email campaigns, automation workflows, signup forms, audience segmentation, web push notifications, reporting, AI-assisted marketing tools and, on current Pro subscriptions, SMS as an add-on. Native ecommerce integrations connect customer, product and order data for behavior-based campaigns and revenue reporting.
Best for
Small and midsize ecommerce businesses that want email marketing, automation, segmentation, forms and store data tightly integrated without enterprise ESP complexity.
Omnisend pros and cons
Pros
- Free plan includes up to 500 emails/month and reach to 250 contacts with no credit card.
- Standard starts at $16/month and Pro at $59/month before the current introductory discount.
- Current G2 and Capterra review samples are large and consistently strong on usability and support.
- Omnisend directly supports major ecommerce platforms and currently advertises 280+ app integrations.
- Security documentation includes DPA/SCCs, annual independent penetration testing and a public bug-bounty program.
Cons
- −Pricing automatically scales with billable contact count, so monthly cost can rise as the list grows.
- −Current subscribers who joined after May 4, 2026 need Pro to use SMS, and SMS is billed separately.
- −Official 2026 help pages currently disagree on whether entry US SMS pricing starts at $0.007 or $0.009 per message.
- −Some advanced AI, reporting and dynamic-content capabilities require paid or Pro plans.
- −No current Omnisend-owned SOC 2 or ISO application certification was verified.
Features
Platforms
Integrations
Pricing
Free forever. Current 2026 limits include up to 500 emails/month and messaging to a maximum of 250 contacts, plus web push, automations, forms, segmentation and broad feature access.
Current regular starting price is $16/month. New paid subscribers can currently prepay the first three months at a 30% starter discount of $11.20/month, after which billing returns to the regular amount. Standard email credits equal contact count ×12 per billing cycle.
Current regular starting price is $59/month. New paid subscribers can currently prepay the first three months at a 30% discount of $41.30/month. Pro includes unlimited emails, advanced reporting and AI features, with SMS available as a separately billed add-on for new subscriptions.
Custom pricing for businesses with more than 150,000 active profiles or unusual contact/email-volume requirements.
Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 9/28/2026. Check the vendor's site for current pricing.