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AWeber

Email marketing platform with newsletters, automations, landing pages, ecommerce tools, segmentation, reporting, and integrations.

Email Marketing SoftwareResearch profile
Research-based score
4.2
Research-based score
Features and capabilities4.3

AWeber verifies email newsletters, automation workflows, landing pages, segmentation, ecommerce, AI writing/newsletter assistance, analytics and list-building tools, with Plus removing many Lite caps. Reviews still describe automation/design depth as less advanced than some newer competitors.

Usability and implementation4.3

G2 and Capterra both support AWeber's beginner-friendly campaign setup and dependable core workflow, with Capterra reporting 4.3/5 ease of use and 4.5/5 customer service. Reviewers also cite an older-feeling interface, formatting/template constraints and occasional workflow/feature friction.

Pricing and value transparency4.0

AWeber publishes a lifetime Free tier, subscriber-based Lite/Plus tables, $15/$30 entry monthly prices, exact annual totals, Unlimited at $899/month and no long-term contracts. Pricing grows materially with subscribers, Lite retains several caps, and the headline $12.49/$19.99 annual display conflicts slightly with the exact annual totals of $150/$240.

Integrations, security and trust4.1

AWeber documents hundreds of integrations, API/OAuth concepts, ecommerce and automation connectors, a current 2026 privacy policy and data-processing/SCC terms. The researched material did not establish a current SOC 2/ISO application certification, and an older TRUSTe article still references the obsolete Privacy Shield framework.

Quick facts

Vendor
AWeber Systems, Inc.
Pricing model
paid
Plan pricing
$12.49/mo billed annually
Free plan
Yes — check limits
Free trial
Yes — check eligibility
Last verified
9/28/2026

About AWeber

AWeber is an email marketing platform for building subscriber lists, sending newsletters, creating automated workflows and landing pages, segmenting audiences, tracking campaign performance, and selling products or services through built-in ecommerce features. Current offerings include Free, Lite, Plus, Unlimited, and an optional Done For You service.

Best for

Creators, newsletters, coaches, ecommerce sellers, and small businesses that need email marketing, simple-to-advanced automation, landing pages, list-building tools, ecommerce features, and a broad integration ecosystem.

AWeber pros and cons

Pros

  • AWeber currently maintains a Free plan for up to 500 subscribers and 3,000 email sends per month.
  • Lite and Plus provide paid upgrade paths, while Plus expands to unlimited email lists, landing pages, automations, custom segments, and users.
  • Current paid signup flows advertise a 14-day free trial for Lite and Plus.
  • AWeber documents a broad integration ecosystem covering ecommerce, WordPress, landing-page tools, CRMs, webinars, and third-party automation platforms.
  • AWeber's service agreement says paid service can be cancelled in writing at any time with no cancellation penalty.

Cons

  • −Lite restricts accounts to 1 email list, 3 landing pages, 3 automations, 3 total users, and 1 custom segment.
  • −Monthly send limits are tied to subscriber volume: current pricing lists 10x subscriber volume for Lite and 12x for Plus.
  • −AWeber's public pricing scales substantially as subscriber counts rise, with Unlimited positioned separately at a high flat monthly price.
  • −The current standard service agreement does not publish a general refund guarantee for ordinary subscription charges; the 30-day money-back guarantee promoted elsewhere applies specifically to Done For You services.

Features

Email automations
Free and paid plans · Free supports one workflow, Lite supports three, while Plus and higher plans support unlimited workflows.
Reporting and analytics
Free and paid plans · Advanced reporting depth differs by plan.
Segmentation
Free and paid plans · Saved custom-segment limits vary by plan; Lite currently allows one while Plus supports unlimited custom segments.
Ecommerce
Supported paid plans · AWeber transaction fees vary by plan and payment-processor fees can apply separately.
Landing pages
Free and paid plans · Current documentation lists one landing page on Free, three on Lite, and unlimited on Plus.
Email newsletters
Free and paid plans · Monthly send limits vary by plan and subscriber count.

Platforms

Web

Integrations

Shopify Stripe WordPress WooCommerce

Pricing

Free
Free
USD 0.00/month with annual billing

AWeber's current documentation confirms lifetime free access for up to 500 subscribers and 3,000 email sends per month, with one list profile and one workflow automation.

Lite
USD 15.00/month
USD 12.50/month with annual billing

For 0-500 subscribers, current documentation lists $15/month or $150/year, an exact annual equivalent of $12.50/month. The marketing headline separately displays $12.49/month billed annually, so Toollers keeps $12.50 as the plan-row annual equivalent while preserving the displayed $12.49 in startingPrice.

Plus
USD 30.00/month
USD 20.00/month with annual billing

For 0-500 subscribers, current documentation lists $30/month or $240/year, an exact annual equivalent of $20/month. The marketing headline separately displays $19.99/month billed annually. Plus removes many Lite caps, including lists, landing pages, automations, custom segments and users.

Unlimited
USD 899.00/month

Current AWeber documentation lists Unlimited at a flat $899/month, with unlimited subscriber capacity and sends up to 15 times the subscriber count per month plus the full AWeber feature set.

Done For You
See pricing details

Service package layered on a paid AWeber setup. Current marketing pricing displays $20/month billed annually plus a promotional $79 setup fee, with email-system setup, branded assets, landing page/form setup, newsletter drafts, a setup call and 30 days of edits. Numeric plan fields are left null because this mixes service and subscription charges.

Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 9/28/2026. Check the vendor's site for current pricing.

Alternatives to AWeber

AWeber — frequently asked questions

What is AWeber used for?
AWeber is used to build email lists, send newsletters, create automated email workflows and landing pages, segment subscribers, track campaign performance, and sell products or services through integrated ecommerce tools.
Does AWeber have a free plan?
Yes. Current AWeber documentation lists a lifetime Free plan with up to 500 subscribers, 3,000 email sends per month, one list profile, and one workflow automation.
How much does AWeber Lite cost?
For up to 500 subscribers, AWeber's current pricing page lists Lite at $15/month on monthly billing and displays $12.49/month when billed annually.
How much does AWeber Plus cost?
For up to 500 subscribers, current pricing lists Plus at $30/month or $19.99/month billed annually.
Does AWeber offer a free trial?
Yes. The current pricing page advertises a 14-day free trial for paid plans such as Lite and Plus, and the Service Agreement says the selected paid subscription begins automatically when the trial ends unless the trial ends earlier under its usage rules.
What is the difference between AWeber Lite and Plus?
Lite limits users to one list, three landing pages, three automations, three users, and one custom segment. Plus removes those limits, adds advanced reporting and landing-page features, priority support, sales tracking, and removes AWeber branding.
Can I cancel AWeber?
Yes. AWeber's current Service Agreement says service may be cancelled in writing at any time with no penalty, with cancellation becoming effective after AWeber confirms receipt.
Does AWeber refund standard subscription charges?
The current standard Service Agreement does not publish a broad money-back guarantee for ordinary subscriptions. A separate 30-day money-back guarantee is advertised for AWeber's Done For You service.