Omnisend Pricing 2026: Plans, Contacts, Email and SMS Costs
Omnisend Free is $0, Standard starts $16 and Pro $59. Compare contact billing, email limits, first-3-month discounts, current SMS rates and refunds.
Omnisend pricing is simple at the plan-name level—Free, Standard and Pro—but the real bill depends on three separate variables: billable contact count, email-send allowance and SMS usage. Free costs $0 and can reach up to 250 contacts with 500 monthly email sends. Standard starts at a regular $16 per month and includes monthly email credits equal to twelve times the billable contact count. Pro starts at $59 per month and includes unlimited emails plus advanced AI/reporting. Since May 4, 2026, new subscribers who want SMS must use Pro and buy a separate SMS Credits Subscription. That SMS layer is volume-priced, so a store's total Omnisend bill can change even when the base email plan stays the same.
Quick verdict
Omnisend Free is genuinely useful at $0. Standard starts at $16/month and Pro at $59/month at regular pricing. The first three prepaid months are currently discounted to $11.20/$41.30, but those are promotional—not stable starting prices. New SMS users need Pro plus a separate volume-based SMS subscription.
Key takeaways
- Free: 500 emails/month to 250 contacts
- Standard: from $16, email credits = contacts ×12
- Pro: from $59, unlimited emails and advanced AI/reporting
- Current Pro SMS is separately billed: US volume rate ranges from $0.009 at low spend to $0.007 at $10k+ monthly SMS spend
O
Omnisend Tested
Ecommerce email and marketing automation platform with campaigns, segmentation, forms, AI, push notifications and Pro-level SMS.
Best for: Small and midsize ecommerce businesses that want email marketing, automation, segmentation, forms and store data tightly integrated without enterprise ESP complexity.
Features and capabilities4.7
Usability and implementation4.7
Pricing and value transparency4.6
Integrations, security and trust4.6
Key features
- Email campaigns and automations
- Advanced AI tools
- SMS marketing
- Segmentation and customer data
Pros
- Free plan includes up to 500 emails/month and reach to 250 contacts with no credit card.
- Standard starts at $16/month and Pro at $59/month before the current introductory discount.
- Current G2 and Capterra review samples are large and consistently strong on usability and support.
Cons
- Pricing automatically scales with billable contact count, so monthly cost can rise as the list grows.
- Current subscribers who joined after May 4, 2026 need Pro to use SMS, and SMS is billed separately.
Free plan
Visit website
Affiliate link — we may earn a commission.
October 2, 2026:
The Omnisend Toollers profile is Toollers product profile. The stored `$16/mo` starting price remains correct as the stable regular Standard price. The live page currently shows a 30% introductory offer, but Toollers should not overwrite standard pricing with a temporary first-three-month promotion.
Omnisend pricing at a glance
| Plan | Stable regular starting price | Current promotional price | Email allowance | SMS for new subscribers |
|---|---|---|---|---|
| Free | $0 | $0 | 500 emails/month to max 250 contacts | Not available |
| Standard | $16/month | $11.20/month for first 3 prepaid months | Billable contacts ×12 emails per cycle | Not available |
| Pro | $59/month | $41.30/month for first 3 prepaid months | Unlimited emails | Available as separately billed volume-based add-on |
| Custom/high volume | Quote | Quote | Custom for 150,000+ active profiles or unusual requirements | Custom/current Pro framework |
Free plan: $0
Omnisend Free is permanent and does not require a credit card. It is not merely a short trial.
The current limit is 500 email sends per month to a maximum of 250 contacts. The account can hold more contacts, but campaigns must target a segment of 250 or fewer until the account upgrades.
Free also includes 500 web push notifications, campaign creation, automations, forms, segmentation and support. Omnisend branding remains on Free emails/forms.
Free is the correct evaluation path for most stores because it allows a real ecommerce integration and real customer workflows rather than forcing a timed trial.
Standard: $16 regular starting price
Standard starts at $16 per month at regular pricing. It is designed for growing stores primarily focused on email marketing.
Monthly email credits equal twelve times the current billable contact count. For example, 3,000 billable contacts produce 36,000 email credits in that billing cycle.
Standard also includes unlimited web push notifications, live support and most Omnisend features. Account Experts are provided when the plan reaches qualifying spend thresholds of $400 per month or more.
For subscriptions started on or after May 4, 2026, Standard does not support SMS. A store that requires current SMS must choose Pro.
Pro: $59 regular starting price
Pro starts at $59 per month and is positioned for high-volume senders and stores that want advanced AI, advanced reporting or SMS.
Unlike Standard's contact-multiplied email allowance, Pro includes unlimited email sends. It also includes unlimited web push notifications.
Current Pro features include dynamic content, personalized product recommendation AI, personalized sending time, Forms AI and Reports AI.
SMS is available on Pro but is billed separately for current subscribers. The $59 email plan does not automatically include current SMS credits.
30% first-three-month promotion
The live pricing page currently offers new paid customers a 30% discount when they prepay their first three months.
That reduces the visible Standard rate to $11.20 per month and Pro to $41.30 per month for those first three months. The current checkout shows $123.90 due for the discounted three-month Pro period versus $177 regular.
After the promotional period, billing returns to the regular plan amount applicable to the current contact tier.
Toollers therefore stores $16/$59 as the stable prices and records $11.20/$41.30 as promotional figures.
Contact-based automatic tier changes
Omnisend automatically adjusts the billing tier each cycle based on billable contacts. The platform counts subscribers plus certain non-subscribers who received automated messages.
This means a store can move into a more expensive tier even without a manual CSV import. Forms, checkout activity and integrations can grow the list organically.
Omnisend sends notifications before upgrades, but budget owners should monitor Audience → Total billable contacts rather than relying only on the newsletter subscriber count.
How Standard email credits work
Standard email capacity equals the billable contact count multiplied by twelve each billing cycle.
A store with 5,000 billable contacts therefore gets 60,000 email sends for the cycle. That is enough for twelve full-list sends if every message goes to every billable contact, or more targeted sends if campaigns are segmented.
High-frequency senders can find Pro more predictable because email sends are unlimited.
When Pro can make more sense than Standard
Pro is not only an SMS upgrade. It also removes the monthly email-send ceiling and adds advanced AI and reporting functionality.
A store sending multiple campaigns per week plus automation traffic can exceed Standard's contact ×12 allowance even if it does not use SMS.
Pro becomes easier to justify when the business needs dynamic content, personalized product recommendations, personalized send time or advanced reporting alongside higher send volume.
Current SMS rules after May 4, 2026
Omnisend changed its SMS model for new paid subscriptions on May 4, 2026.
New Free and Standard accounts cannot send SMS. New Pro accounts can enable SMS through a separate SMS Credits Subscription.
SMS and the email plan appear as separate charges. That means total monthly spend equals the email subscription plus the SMS subscription and any applicable taxes/add-ons.
Current US SMS pricing
The current detailed SMS table uses monthly-spend tiers for US recipients.
At $10–$49.99 monthly SMS spend, the rate is $0.009 per message. At $50–$999.99, it falls to $0.0085. At $1,000–$9,999.99, it falls to $0.008. At $10,000 or more, it reaches $0.007.
This explains why Omnisend can correctly advertise “starting at $0.007/SMS” while a lower-volume buyer sees $0.009 in the subscription table.
Recipient-country rates differ. Do not multiply US pricing across a global list.
SMS rollover and expiry
Unused subscription credits can roll into the next 30 days, but Omnisend applies a 60-day expiration window.
One-time SMS credit purchases also expire after 60 days and are non-refundable.
This is different from Moosend's non-expiring prepaid email credits and should be considered when comparing seasonal messaging needs.
Legacy SMS pricing
Customers that subscribed before May 4, 2026 can have legacy rules. Eligible Standard/Free accounts may retain legacy SMS subscriptions, while Legacy Pro historically included SMS credits equal to the Pro subscription price.
Legacy Pro is scheduled to move automatically to the current Pro model on October 26, 2026.
After that migration, included Pro SMS credits stop being part of the base plan. Depending on recent usage, Omnisend may add a separate SMS subscription to the account.
A current buyer should not use an older customer's included-SMS invoice as a pricing benchmark.
High-volume pricing
The current pricing page routes businesses with more than 150,000 active profiles to sales for a custom plan/demo.
At that scale, stores should request written pricing for contacts, email volume, SMS, support, migration and any special deliverability requirements.
Account Expert threshold
Omnisend currently provides Account Experts to qualifying plans at $400 per month or more.
This creates an operational benefit for larger stores but also means the headline $16/$59 entry prices should not be confused with the spend level at which high-touch account management begins.
Free migration
The current pricing page promotes a free five-day migration service covering flows, lists and templates for eligible switches.
The exact scope should be confirmed before signing because custom code, historical reporting and third-party app behavior can require separate migration work.
Refund policy
Omnisend's July 8, 2026 refund policy says Standard and Pro are prepaid month-to-month subscriptions and charges are generally non-refundable.
The company may consider limited exceptions. Examples include a completely unused last billing cycle, a cancellation that failed technically, service malfunction that prevented feature use, or certain compromised-account cases.
Unused plan features, SMS credits and add-ons are not generally refundable simply because they were not consumed.
Cancellation
Users can cancel before the next billing cycle. The paid plan remains active through the period already purchased and does not renew afterward.
Stores should cancel the email plan and any separate SMS subscription deliberately because they are billed as different services under the current model.
True-cost scenarios
Scenario 1: very small store
A store sending fewer than 500 emails monthly to no more than 250 contacts can remain on Free indefinitely and pay $0.
Scenario 2: growing email-only store
A store that outgrows Free but does not need SMS can begin on Standard at the appropriate contact tier. The stable entry figure is $16, with a temporary first-three-month discount currently available.
Scenario 3: high-frequency email store
A merchant sending enough campaigns and automation traffic to exceed Standard's 12× contact allowance should compare Pro's unlimited email sends even before adding SMS.
Scenario 4: email + SMS store
A new customer must use Pro and then add a separate SMS subscription. The correct budget is therefore Pro contact-tier price plus the SMS spend tier for the destination countries.
Scenario 5: large ecommerce brand
More than 150,000 active profiles moves the discussion into custom pricing. At that point, account support, migration, deliverability and integration requirements can matter as much as the base contact rate.
Which Omnisend plan fits which buyer?
Who should use this
- Free fits new stores testing email, forms, automations and web push with a small audience
- Standard fits growing ecommerce brands focused primarily on email and normal send frequency
- Pro fits high-volume email senders, stores requiring advanced AI/reporting, and all new customers requiring SMS
- Custom/high-volume fits 150,000+ profiles or non-standard commercial requirements
Who should avoid this
- Do not choose Standard if current SMS access is mandatory
- Do not budget from $11.20/$41.30 as permanent prices because they are introductory offers
- Do not assume $0.007 is the low-volume US SMS rate; the detailed table begins at $0.009
- Do not use legacy Pro included-SMS economics for new subscriptions
Pricing pros and cons
Pros
- Permanent Free plan provides a real production evaluation path
- Standard and Pro regular entry prices are public
- Promotional first-three-month discount is disclosed
- Pro offers unlimited email sends
- Contact tiers and SMS spend are visible and measurable
- High-volume stores have a sales path
Cons
- Automatic contact-tier changes can raise the bill
- Standard cannot use current SMS for new subscribers
- SMS is a separate recurring charge on Pro
- Low-volume SMS rate is higher than the $0.007 marketing headline
- SMS credits expire after 60 days
- Paid charges are generally non-refundable
Expert tip
Build an Omnisend budget with three rows: billable contacts, monthly email volume and monthly SMS spend by country. Then rerun that model at 2× your current audience. Omnisend is transparent once you separate those variables, but the $16 or $59 headline alone is not a full ecommerce messaging budget.
— Toollers editorial team
Pricing methodology
Toollers checked Omnisend's live pricing page, 2026 plan guide, current SMS subscription documentation and July 2026 refund policy on October 2, 2026.
The stable values are Free $0, Standard from $16 and Pro from $59. The live $11.20/$41.30 figures are recorded as promotional first-three-month prices rather than replacing standard pricing.
This guide was prepared from the cited vendor information and reviewed under the Toollers editorial process.
Is Omnisend free?
Yes. Omnisend's permanent Free plan costs $0 and currently allows up to 500 emails per month to a maximum of 250 contacts plus 500 web push notifications, automations, forms and segmentation.
How much does Omnisend Standard cost?
The regular starting price is $16 per month. New paid subscribers currently have a first-three-month offer of $11.20 per month when the three months are prepaid, after which pricing returns to the regular amount. Standard email credits equal billable contacts ×12 per billing cycle.
How much does Omnisend Pro cost?
The regular starting price is $59 per month. A current first-three-month promotion lowers it to $41.30 per month when three months are prepaid. Pro includes unlimited emails and advanced AI/reporting and is the required current email plan for new subscribers who want SMS.
Does Omnisend include SMS in Pro?
Not for new subscriptions started on or after May 4, 2026. SMS is available on Pro as a separately billed SMS Credits Subscription. Legacy Pro accounts keep old rules until their migration to current Pro on October 26, 2026.
How much does Omnisend SMS cost in the US?
Current US volume pricing is $0.009 per SMS at $10–$49.99 monthly spend, $0.0085 from $50–$999.99, $0.008 from $1,000–$9,999.99 and $0.007 at $10,000 or more. Omnisend therefore markets SMS as starting as low as $0.007.
How does Omnisend count billable contacts?
Omnisend bills subscribers plus non-subscribers who receive automated messages. Pricing tiers adjust automatically as billable contact count grows or shrinks. Unsubscribed contacts are not billed in the same way.
Can I cancel Omnisend?
Yes. Standard and Pro are prepaid auto-renewing subscriptions and can be canceled before the next billing cycle. The paid plan remains active through the period already purchased.
Does Omnisend offer refunds?
Charges are generally non-refundable. Omnisend's July 2026 policy says it may consider limited exceptions for a completely unused last billing cycle, failed cancellation, service malfunction or certain compromised-account situations.