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Bubble

Create database-backed web and native mobile applications with visual workflows and an AI-assisted builder.

Research-based score
4.2
Research-based score
Features and capabilities4.7

Visual database-backed web/native mobile app creation, workflows, hosting, API Connector, plugin ecosystem and AI Agent cover sophisticated MVP and operational systems.

Usability and implementation3.9

G2's 166 reviews favor building speed and flexibility but repeatedly note an advanced learning curve, stability friction and lock-in; this is desk evidence only.

Pricing and value transparency3.8

All three platform variants have current public monthly and annual prices, but workload units, credits and optional add-ons make ongoing expenses harder to model.

Integrations, security and trust4.3

API/plugin reach and vendor-stated SOC 2 Type II support are positive; customer-created privacy rules and secure backend workflow design remain shared responsibilities.

Scored by Shikha Goyal

Quick facts

Vendor
Bubble Group, Inc.
Pricing model
freemium
Plan pricing
$32/mo billed annually for Starter Web ($384/year); $39 month-to-month; free to build
Free plan
Yes — check limits
Free trial
Not confirmed
Last verified
11/4/2026

About Bubble

Bubble is a no-code app development and hosting platform for building production web applications and native iOS/Android projects with visual page design, database records, backend workflows, integrations and plugin components. Its AI Agent can help draft and revise app elements, but developer review of privacy rules and logic remains essential. A free tier supports development and testing with 50,000 monthly workload units and 500 monthly AI credits; publishing requires a paid plan. For web-only projects, Starter is $39 monthly or $32 monthly equivalent billed annually, Growth is $134/$119 and Team is $399/$349. Mobile-only and combined web/mobile products have higher, separate rates. Enterprise is custom priced. Workload units meter running apps, while AI credits meter builder assistance; variable runtime usage and plugin costs should be budgeted in addition to the subscription. Bubble is strongest for custom applications whose business logic benefits from a visual development environment without maintaining a traditional backend.

Best for

Startup founders, agencies, internal app teams and non-developer builders shipping custom SaaS MVPs, marketplaces, workflows and database-driven applications.

Bubble pros and cons

Pros

  • Unified visual editor, database, authentication, server workflows and hosted deployment reduce the number of external services needed for an app.
  • Free tier allows meaningful building and testing, including mobile device previews, before purchasing a launch plan.
  • Official pricing separately covers web, native mobile, and combined projects, letting customers select app destinations.
  • Plugin marketplace, APIs and third-party connectors extend a custom app without writing every integration from scratch.
  • Growth and Team add multiple editors, versions, longer logs and application security checks as projects mature.

Cons

  • −More complex workflows, performance optimization and data privacy rules take time to learn despite a no-code interface.
  • −Publishing is paid; web+mobile project subscriptions cost more than web-only prices.
  • −Workload units, AI-credit purchases, plugin subscriptions and file storage can increase operational cost unpredictably.
  • −Bubble apps rely on Bubble's hosted platform and visual workflow model, creating migration/vendor-lock-in considerations.
  • −G2 customer feedback reports learning-curve, price and occasional bug or reliability concerns; none were reproduced by Toollers.

Features

Plugin marketplace and reusable components
AI Agent, page and image generation credits
Visual drag-and-drop UI editor
Privacy rules, debugging and server logs
API Connector for external services
User sign-up/login and authentication
Workload-unit monitoring and metering
Built-in application database and data types
Custom domains and web hosting
Version control, branches and staging
iOS and Android native mobile app support
Backend workflow and scheduled automation
Enterprise SSO and geography choices

Platforms

Browser-based web editoriOS/Android native app publishing on Mobile/Web & Mobile paid tiersHosted web apps

Integrations

External OAuth providers Third-party business SaaS via API Stripe via plugins/API Bubble plugin marketplace Custom webhooks Google services via plugins/API API Connector to HTTP/REST

Pricing — verified 11/4/2026

What you’ll actually pay

Free — Build and test
Free
USD 0.00/month with annual billing

Development/testing only; 50,000 monthly WU and 500 AI credits, API Connector, web debugger and mobile device previews. Does not publish a production web app or store app.

Starter — Web
USD 39.00/month
USD 32.00/month with annual billing

$39 monthly or $32 monthly equivalent billed annually ($384/year); 175,000 WU, 1,000 AI credits, live web and custom domain.

Growth — Web
USD 134.00/month
USD 119.00/month with annual billing

$134 monthly or $119 equivalent billed annually ($1,428/year); 250K WU, 2,000 AI credits, 2 editors and 14 days server logs.

Team — Web
USD 399.00/month
USD 349.00/month with annual billing

$399 monthly or $349 equivalent billed annually ($4,188/year); 500K WU, 4,000 AI credits, 5 editors, 25 branches.

Starter — Mobile
USD 49.00/month
USD 42.00/month with annual billing

$49 monthly or $42 equivalent billed annually ($504/year); native iOS/Android publishing plan, not equivalent to Web Starter.

Growth — Mobile
USD 199.00/month
USD 169.00/month with annual billing

$199 monthly or $169 equivalent billed annually ($2,028/year); Growth-level mobile app usage and collaboration.

Team — Mobile
USD 529.00/month
USD 449.00/month with annual billing

$529 monthly or $449 equivalent billed annually ($5,388/year); Team-level mobile deployment collaboration.

Starter — Web & Mobile
USD 69.00/month
USD 59.00/month with annual billing

$69 monthly or $59 equivalent billed annually ($708/year); a shared project with live web and mobile destinations.

Growth — Web & Mobile
USD 249.00/month
USD 209.00/month with annual billing

$249 monthly or $209 equivalent billed annually ($2,508/year); combined app destinations and Growth features.

Team — Web & Mobile
USD 649.00/month
USD 549.00/month with annual billing

$649 monthly or $549 equivalent billed annually ($6,588/year); combined web/mobile destinations and Team controls.

Enterprise
See pricing details

Custom quote for web/mobile deployments, flexible workload, hosting geography, SSO and support.

Visit Bubble

Official pricing / availability source · Checked 4 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 11/4/2026. Check the vendor's site for current pricing.

Read the full Bubble pricing article

Alternatives to Bubble

Read the full Bubble alternatives article

Bubble — frequently asked questions

Is Bubble a no-code platform?
Yes. Bubble uses a visual UI, database and workflow builder to create apps and includes AI-assisted app editing without requiring typical full-stack coding.
Can I use Bubble for free?
You can build and test on the Free plan with 50K workload units and 500 AI credits per month. Publishing a production app requires a paid plan.
How much is Bubble Starter for web?
Starter Web is $39 month-to-month or $32 per month equivalent when billed annually ($384 per year), before add-ons and usage.
Does Bubble support native mobile apps?
Yes. Bubble offers Mobile-only and Web & Mobile subscriptions for deploying iOS and Android projects; store developer fees also apply.
What are workload units?
Workload units meter server activity such as data operations, workflows and web interactions. High-traffic or compute-heavy apps can need extra capacity.
Are Bubble AI credits the same as workload units?
No. AI credits track agent and other AI building features; WU measure running app resource use. Monthly included AI credits do not roll over.
Does Bubble offer app integrations?
Yes. Its API Connector, plugins and backend workflows can integrate with external APIs and databases, subject to plugin/API capabilities.
Is Bubble secure by default?
Bubble documents security controls and SOC 2 Type II compliance, but the app owner must correctly configure privacy rules, access controls, data and API exposure.

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