Semrush Pricing 2026: SEO, One and Add-On Costs

See the Semrush tool profile on Toollers for its core listing.

Semrush pricing at a glance

Semrush sells more than one subscription family. Its current SEO + AI Search pricing page offers an SEO tier from $139 per month on monthly billing, plus Semrush One Starter at $199 monthly and Pro+ at $299 monthly. Annual billing lowers the displayed monthly equivalent, but the full annual amount is paid upfront.

A separate SEO Toolkit or SEO Classic presentation retains the familiar Pro, Guru, and Business plan names, with different limits and prices. The toolkit knowledge base currently quotes $139.95, $249.95, and $499.95 monthly. Those figures should not be silently mixed with the current unified SEO + AI Search plan ladder.

Semrush One combines traditional SEO tools with AI Visibility features for prompts, brand performance, and search responses across supported AI engines. A buyer wanting only keyword research and auditing may not need the same AI tracking quotas as an agency monitoring visibility in ChatGPT, Gemini, and other answers.

These prices were researched from first-party Semrush pages on November 7, 2026. Some Semrush pages round a dollar figure differently, and the current website shows Advanced as a custom-priced option in one plan view. The signed checkout or sales proposal determines what the customer actually pays.

The current SEO plan

The current unified pricing page lists SEO at $139 monthly or $117.33 per month equivalent when billed annually. It includes monitoring up to five websites and tracking five hundred keywords daily, alongside basic keyword research, competitor analysis, Position Tracking, Site Audit, and selected AI search reporting features.

This tier is intended for freelancers and smaller businesses that need a repeatable SEO research and monitoring process. A five-website allowance does not mean the account can crawl or track unlimited pages and keywords. The appropriate dimensions should be checked in the account's live subscription limits.

The page distinguishes basic AI search performance reporting and sentiment visibility from the fuller Semrush One bundle. The SEO tier should not be described as including the same dedicated AI prompt counts, domain-brand dashboards, or AI-ready audit entitlements offered in the higher combination plans.

For an independent consultant running a few sites, the entry plan may cover ordinary research, position monitoring, backlink investigations, and crawl diagnostics. A consultant with many local markets or high-volume client reporting should calculate tracked target locations and keyword limits before judging the subscription sufficient.

Semrush One Starter pricing

Semrush One Starter currently appears at $199 monthly, with an annual equivalent of $165.17 per month when the year is prepaid. It combines an SEO toolkit with AI Visibility. Semrush's published comparison includes five monitored websites and five hundred daily-tracked keywords for the SEO side.

Its AI-focused allowances include one domain for brand performance, fifty custom prompts tracked daily, and three hundred AI visibility reports per day. These figures describe measurement capacity, not guaranteed recommendations or placement inside an AI answer. Brands still need content, citation, and reputation work outside the software.

Starter is relevant to an SEO team that wants one subscription for search rankings and AI visibility tracking. It should be assessed against the lower SEO-only plan based on whether prompt monitoring and domain-level brand visibility will lead to regular analysis rather than unused dashboard capacity.

Semrush describes some prices as introductory or campaign-specific. A buyer should preserve a screenshot or exported quote of the checkout terms and check renewal pricing. Marketing copy that says 'from $199' is less precise than a line-item invoice that lists selected toolkit, payment period, tax, and add-ons.

Semrush One Pro+ pricing

Semrush One Pro+ appears at $299 per month or $248.17 per month on annual billing. The listed SEO capacity rises to fifteen monitored websites and one thousand five hundred keywords tracked daily. It adds access to historical SEO data, content optimization, keyword cannibalization tools, and multi-location or device tracking.

The AI Visibility side expands its published prompt-tracking allowance to one hundred prompts per day. The larger number matters when one business monitors several product categories, markets, or AI query groups. It still requires a clear naming convention so repeated or overlapping prompts do not waste the entitlement.

Pro+ makes sense for a growing in-house team or small SEO agency whose work has moved beyond one region and a handful of web properties. The cost increase should be tied to a real need for extra website slots, expanded target tracking, historical comparisons, or content recommendations.

Some Semrush documentation refers to Guru as the middle tier of SEO Classic. Guru is not a direct alias for Semrush One Pro+. Although both can list fifteen website monitoring slots and one thousand five hundred tracked keywords, the AI bundle and current price structure differ.

Advanced, enterprise, and higher limits

The current SEO + AI Search page describes an Advanced level for larger organizations, featuring forty or more websites, five thousand or more tracked keywords, API data integrations, SEO share-of-voice measurement, team users, and expanded AI prompt capabilities. In the live view checked, this tier is presented with custom pricing and a demo request.

A separate Semrush One pricing page observed in search results has also shown Advanced at $549 monthly, with a $455.67 annual equivalent and two hundred prompt tracks. Because the current unified page uses custom pricing and describes different prompt terms, neither legacy-looking figure should be promised for a new contract.

Semrush for Enterprise is a different custom offering designed for large accounts with more brands, custom crawls, higher project and prompt limits, governance, and integration requirements. Procurement should specify which enterprise capabilities are actually included and whether service, training, or specialized modules incur charges.

A complex program should request a written entitlement schedule: monitored websites, keyword targets, AI prompts, domain-brand units, crawl quotas, API units, users, historical data, report exports, service levels, and renewal terms. That makes it possible to compare a customized contract against a fixed-plan combination.

SEO Classic Pro, Guru, and Business

Semrush continues to document SEO Toolkit plans named Pro, Guru, and Business. The toolkit help page lists $139.95, $249.95, and $499.95 per month respectively. The SEO Classic pricing view uses rounded whole-dollar versions, so readers should treat the account's current plan label and invoice as authoritative.

SEO Classic Pro includes five monitored websites, five hundred tracked keywords, and a crawl allowance of one hundred thousand pages per month. Guru increases these to fifteen sites, one thousand five hundred keywords, and three hundred thousand pages, while adding historical data and content optimization options.

Business expands to forty websites, five thousand tracked keywords, and up to one million crawl pages monthly under the documented toolkit limit. It also exposes API capabilities and higher report limits. These capacities make the upper tier relevant to agencies managing large or technically complex portfolios.

An existing customer should not assume that an older Pro, Guru, or Business subscription automatically carries the AI Visibility entitlements in Semrush One. The vendor sells both toolkits and bundles with separate feature grids. Verify upgrade behavior and whether historical project data or add-ons remain intact.

Free account and paid trial terms

Semrush offers a limited free account with restricted reports and features. Its subscription help describes one demo project and a small daily allowance for reports, with reduced access to AI visibility data. This can help someone inspect workflows without buying a plan, but it is not a substitute for daily agency research.

Most eligible new subscriptions offer a seven-day trial. The Semrush One help page explains that a free-account user can try the combined platform for seven days. The vendor's billing FAQ states that trial eligibility is limited, and another attempted trial can instead become a paid purchase.

A trial may require valid payment details. If the buyer does not cancel before the trial converts, the account can be charged for the selected subscription. Confirm the exact deadline in the account, review cancellation instructions, and record the date before treating the trial as cost-free.

Plan the week around real work: one competitor gap analysis, one technical crawl, a short rank-tracking configuration, a backlink review, and a limited prompt monitoring experiment if included. A seven-day window is too short to prove long-term SEO revenue results but long enough to inspect navigation and entitlement limits.

Project slots, tracking keywords, and crawl capacity

Semrush distinguishes created projects from website monitoring slots. Its current project documentation explains that a project consumes a website monitoring slot when monitoring tools such as Site Audit or Position Tracking are set up. The ability to create a project record does not imply unlimited active monitoring capacity.

Keyword tracking limits apply to daily-updated targets, and one term may need multiple target configurations for different locations or devices. When planning client SEO, count the tracking units the organization actually needs, not only the unique phrases in the initial research spreadsheet.

Crawl capacity is another distinct constraint. In SEO Classic documentation, Pro allows one hundred thousand pages monthly, Guru three hundred thousand, and Business one million. An ecommerce catalog with parameterized URLs, filters, and frequent faceted navigation can consume crawl allowance much faster than a brochure website.

The plan's monitoring slots, crawl quotas, report rows, historical data retention, and daily keyword updates affect whether an agency can deliver a contract. Track these resources monthly and avoid turning off monitoring for a client without preserving the necessary audit and ranking history.

Additional seats and team access

Semrush generally includes one simultaneous user login by default, with added seats purchased separately. Its user-management page lists additional users at $45 for lower SEO or Semrush One tiers, $80 for the middle tier, and $100 for Business or Advanced. Exact access and pricing should be checked against the selected plan.

The same documentation warns that an added user for Semrush One may receive SEO feature access but not the AI Visibility toolkit automatically. Adding AI Visibility access can require a further $99 per user. This distinction matters for a team in which more than one analyst must inspect AI brand reports.

For a five-person SEO department, compare license plus added seats against plans that include multiple named users. Shared logins create security and accountability problems and may violate commercial terms. Role assignment should reflect the person who manages client projects, reporting exports, and billing controls.

Enterprise contracts can offer different seat arrangements, security controls, and single sign-on requirements. A buyer should request those terms in writing; a marketing description of team collaboration does not mean every member of the organization can use all toolkits at no additional cost.

Local, content, social, and other toolkits

Semrush is a portfolio of toolkits, not one universal flat-fee application. Its official subscription page lists separate Local, Content, Social, Advertising, Traffic & Market, AI PR, and other products. Their prices and inclusions depend on the chosen plan and do not automatically come with the SEO subscription.

The vendor's FAQ has listed entry monthly prices of $30 for Local, $60 for Content, $20 for Social, $99 for Advertising, $149 for AI PR, and $289 for Traffic & Market. These are starting points that require verification of feature limits, included units, and the exact current toolkit page.

Local listing management matters to a business with many physical locations, but each listing or location can have separate limits and cost.

Agency reporting can also create extra charges. Semrush's subscription guide describes My Reports products priced per report, including Base around $10 per month and Pro around $20 per month. Calculate the full reporting and data integration scope instead of assuming every client dashboard is included.

Annual billing, renewals, and refunds

Semrush's billing FAQ says annual subscription prices are paid upfront for the year, not as twelve independent monthly installments. The display of $117.33 or $165.17 per month on annual billing is an equivalent rate. Procurement should multiply the displayed equivalent by twelve and check the exact checkout total.

Add-ons purchased during an annual term are generally prorated for the remainder and align with the account's renewal date. Monthly usage allowances can refresh on the subscription anniversary day rather than the first day of the calendar month. This difference affects reporting processes near a limit reset.

The official refund policy restricts its one-time seven-day money-back guarantee to specific initial annual-term purchases and qualifying incremental add-ons. A seven-day trial does not establish a universal seven-day refund right for every month-to-month charge. Review eligibility before requesting payment approval.

Semrush states that cancellation requests follow its documented process, and cancellations ordinarily take effect at the end of the committed term. If a business needs to preserve data after expiry, export critical project, keyword, and reporting material before access changes or stored data expires.

Sample Semrush budgets

A solo SEO specialist using the current SEO tier could budget $139 on monthly billing, or around $1,408 across a prepaid year at the displayed $117.33 monthly equivalent. Taxes and additional services are excluded. This is a list-price illustration, not a real checkout receipt.

A small agency wanting Semrush One Starter could budget $199 monthly, or around $1,982 annually using the $165.17 equivalent. If another analyst needs a separate seat and AI Visibility access, the official seat documentation indicates additional charges that must be included in the actual proposal.

A growing team on Pro+ would see $299 monthly or approximately $2,978 annually at the displayed $248.17 equivalent before any extra people, toolkits, app subscriptions, or report products. High-volume crawling or rank tracking could also trigger a higher tier or purchased limits.

Do not compare these starting license totals with a competitor's complete agency package. Normalizing the budget means counting domains monitored, daily keywords, crawl pages, AI prompts, historical data, teammates, integrations, and client dashboards. The real constraint may be a usage limit rather than the subscription price itself.

Which Semrush subscription fits your SEO team?

Choose a core SEO tier when the team mainly researches keywords, tracks rankings, compares competitors, audits websites, and analyzes backlinks. It can provide a broad workflow without paying for advanced AI prompt tracking that nobody will use regularly.

Consider Semrush One Starter if the business needs a connected view of Google search and AI answer visibility, with a manageable number of sites and tracked prompts. Move toward Pro+ when historical data, multi-market rank targets, larger website counts, and extra prompt coverage are justified by ongoing work.

Consider higher or custom plans when an agency needs API data, high crawl volume, more than several dozen sites, or contractual reporting and security controls. An organization managing local listings should separately price the Local toolkit instead of assuming every location-based capability belongs to SEO monitoring.

Before purchase, ask for a subscription summary showing plan family, exact toolkit name, tracked website and keyword limits, AI prompt and brand units, named users, add-ons, renewal amount, and refund conditions. That one document resolves most price comparisons that become confused by old Pro/Guru and new Semrush One terminology.