Shopify Pricing 2026: Plans, Payments, POS & Plus Costs
Compare Shopify Basic, Grow, Advanced and Plus pricing, payment and transaction fees, POS Pro, B2B, apps, annual billing and total cost.
Shopify's base subscription starts at $39/month on monthly billing or $29/month equivalent when Basic is billed yearly. Grow costs $105/$79, Advanced $399/$299, and Shopify Plus starts at $2,300/month on a three-year term or $2,500/month on a one-year term. The real cost can be much higher after payment processing, third-party transaction fees, apps, POS Pro and development.
Quick verdict
Basic is enough for many new merchants; Grow mainly makes sense for staff access, lower payment rates and stronger shipping economics, while Advanced is aimed at global operations and lower rates. Plus should be justified by advanced checkout, B2B, higher API/operational scale and enterprise controls—not by revenue alone. Current US pricing is $39/$105/$399 monthly, or $29/$79/$299 annual-equivalent. POS Pro adds $89/month/location. Third-party payment fees are 2%/1%/0.6%, while Plus charges 0.20% when a third-party processor is primary.
Key takeaways
- Basic $39 monthly / $29 annual-equivalent
- Grow $105 / $79
- Advanced $399 / $299
- Plus $2,300 3-year / $2,500 1-year
- 3-day trial + $1/mo for 3 months current US promo
- Shopify Payments from 2.9%+30¢ Basic / 2.7%+30¢ Grow / 2.5%+30¢ Advanced online
- Third-party transaction fee 2% / 1% / 0.6% / Plus 0.20%
- POS Pro $89/mo/location
- Apps/themes/domains extra
- B2B foundational features included all plans
- Advanced/Plus unlock deeper global/B2B/checkout capability
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Shopify Tested
Hosted commerce platform for online, in-person, social, marketplace and AI-channel selling with a massive app ecosystem and enterprise Plus tier.
Best for: Small businesses through large enterprises that want a managed, scalable commerce platform with strong checkout, omnichannel selling and the broadest app/partner ecosystem.
4.8
Research-basedFeatures and capabilities5.0
Usability and implementation4.8
Pricing and value transparency4.5
Integrations, security and trust5.0
Key features
- Hosted online store and checkout
- Shopify Plus B2B and enterprise
- Omnichannel selling
- AI Assistant
Pros
- Fast hosted setup with no separate ecommerce hosting required.
- Basic pricing is transparent at $39/month or $29/month billed yearly.
- More than 16,000 apps in the current Shopify App Store.
Cons
- Third-party apps can substantially increase monthly total cost.
- Third-party payment-provider fees can add 2%, 1%, 0.6% or 0.2% depending on plan.
unverified $39/mo or $29/mo billed yearly(unverified)
Basic: $39 monthly or $29 yearly-equivalent
Basic is the entry full-store plan in the current US price table.
It includes the hosted online store, unlimited products, themes, checkout, social/marketplace selling and core commerce operations.
Current Shopify Payments online card pricing starts at 2.9 percent plus 30 cents.
If a third-party payment provider processes the order, Shopify's additional transaction fee is currently 2 percent where applicable.
Grow: $105 monthly or $79 yearly-equivalent
Grow raises the subscription significantly but adds up to five staff accounts, lower card rates and stronger shipping discounts.
Current online Shopify Payments card rates start at 2.7 percent plus 30 cents.
The third-party provider transaction fee drops to 1 percent.
Grow is usually justified when payment savings, team access and shipping economics offset the higher subscription.
Advanced: $399 monthly or $299 yearly-equivalent
Advanced targets merchants selling at larger scale or internationally.
It adds up to fifteen staff accounts, live third-party shipping rates and stronger regional storefront controls.
Current online Shopify Payments rates start at 2.5 percent plus 30 cents.
The third-party provider transaction fee drops to 0.6 percent.
Shopify Plus term pricing
Shopify Plus starts at $2,300 per month for standard setups on a three-year term.
The current one-year term starts at $2,500 per month.
More complex and higher-volume businesses can move to a variable platform fee tied to revenue and business model.
Plus pricing should therefore be validated with Shopify sales rather than treated as a universal flat rate.
Plus payment economics
When Shopify Payments is the primary gateway on Plus, Shopify says third-party transaction fees are waived globally for eligible Shopify Payments usage.
If a third-party processor is the primary payment gateway, the current Plus fee is 0.20 percent per transaction to Shopify in addition to the processor's own fees.
Card rates with Shopify Payments vary by country and negotiated arrangement.
High-volume payment savings can become part of the Plus business case.
Shopify Payments versus third-party providers
Shopify Payments has no separate monthly payment-platform fee on top of the plan subscription.
Standard payment processing still applies.
Using an external provider can add Shopify's plan-level transaction fee as well as the external processor's own processing cost.
Payment-provider availability differs by region, so some merchants have fewer opportunities to avoid the extra platform fee.
Gift-card and store-credit transaction fees
Shopify's current billing documentation includes a newer rule for stores created on or after May 12, 2025.
When an order includes store credit or gift cards, the relevant portion can be subject to the third-party transaction fee even when the store uses Shopify Payments.
The rule does not apply in the same way to older stores.
Merchants using substantial store credit or gift-card balances should include this nuance in fee modeling.
POS Pro: $89 per location
Casual in-person selling features are included with every paid Shopify plan.
POS Pro costs $89 per month per location on the current US annual pricing reference.
It adds unlimited POS staff, roles and permissions, richer customer profiles, stronger inventory operations, cross-location returns and deeper retail analytics.
Multi-location retailers should multiply this cost by the number of locations that actually need Pro functionality.
Hardware costs
Shopify POS still requires compatible devices and payment hardware.
Card readers, stands, barcode scanners, cash drawers and receipt printers can add upfront capital cost.
Hardware pricing varies by country and setup.
Retail TCO therefore includes both recurring POS Pro subscriptions and device replacement/maintenance.
Apps
Third-party apps are one of Shopify's largest variable costs.
A merchant might add subscriptions for search, subscriptions, reviews, loyalty, returns, upselling, ERP integration or advanced merchandising.
Several moderately priced apps can easily exceed the monthly Basic or Grow plan cost.
Audit required apps before comparing Shopify's headline price with a competitor that bundles more features natively.
Themes and development
Shopify includes free themes, but premium themes and custom storefront work can add cost.
Complex Liquid development, custom checkout logic, headless storefronts or integration work may require developers or agencies.
Those costs are project-based rather than fixed subscription fees.
Businesses with extensive custom requirements should include ongoing maintenance, not only initial build cost.
Domains and email
Shopify hosts the ecommerce storefront but domains are purchased separately unless already owned.
Business email is also normally handled through a separate provider rather than included as a full mailbox service.
These costs are usually small compared with apps and payments but still belong in the total budget.
Domain renewals and DNS ownership should stay under the merchant's control.
B2B pricing on standard plans
Foundational Shopify B2B is now included at no additional platform fee on Basic, Grow and Advanced as well as Plus.
That includes companies, catalogs, payment terms, self-serve ordering and other core wholesale capabilities.
Basic, Grow and Advanced can assign up to three active B2B catalogs across B2B markets.
This means a merchant no longer needs Plus simply to begin native wholesale selling.
Advanced B2B on Plus
Plus provides unlimited B2B market catalogs.
It also supports direct catalog assignment to specific companies and company locations for more granular customer-level pricing.
Deposit requirements, partial payments and payment requests per fulfillment remain Plus-exclusive under current documentation.
Merchants with complex B2B pricing and accounts should price these operational benefits against the Plus contract.
International and Markets costs
International selling can add currency-conversion, cross-border payment and market-management costs.
Pricing and payment availability vary by country.
Advanced includes stronger regional storefront tools and Plus can support more complex international operations.
Merchants should model target markets rather than assuming the US fee structure applies globally.
Free trial and introductory promotion
The current US Shopify offer provides three days free.
Eligible new merchants then receive a promotional one-dollar-per-month price for three months.
This is a temporary introductory offer rather than the long-term subscription rate.
Use the period to discover app and payment requirements before committing to an annual plan.
Annual billing savings
Basic falls from $39 monthly to a $29 monthly equivalent when paid yearly.
Grow falls from $105 to $79 and Advanced from $399 to $299.
Annual billing can therefore produce meaningful savings for a stable store.
Prepaid time is generally not refundable, so merchants should confirm platform fit before locking in.
Cancellation and refunds
Standard Shopify plans can be deactivated from the admin to stop future billing.
Shopify generally treats subscription charges as non-refundable.
Support may review certain special refund requests under limited documented billing windows, but approval is not guaranteed.
Plus cancellation is governed by the enterprise contract and committed term.
Basic versus Grow break-even thinking
Grow costs $66 more than Basic on monthly billing and $50 more on annual-equivalent pricing.
A merchant should compare that difference with expected payment-rate savings, shipping savings and the value of additional staff access.
Low-volume stores may not recover the higher subscription through lower card rates alone.
The decision should use actual monthly sales, average order value and payment mix.
Grow versus Advanced break-even thinking
Advanced costs $294 more than Grow monthly and $220 more on annual-equivalent pricing.
The biggest economic reasons to upgrade are payment-rate savings, global capabilities, live carrier rates and higher operational scale.
Advanced should not be chosen only because a brand feels 'large'.
Quantify the features and fee savings that specifically require it.
Shopify versus BigCommerce
BigCommerce now uses Core, Growth, Scale and Performance plans with the same $39/$105/$399 monthly entry structure for the first three tiers.
However, BigCommerce uses GMV thresholds, auto-upgrades and Open Payment Provider fees under its June 2026 model.
Shopify's commerce ecosystem and checkout are broader, while BigCommerce can appeal to teams seeking different payment and composable-commerce economics.
Compare payment provider choice and GMV behavior at the merchant's real scale.
Shopify versus WooCommerce
WooCommerce core is free and open source with zero platform revenue share.
Official WooCommerce guidance estimates hosting around $25-$350 per month for most stores and extensions around $29-$299 per year each.
Shopify costs more as a hosted platform but removes much of the server and plugin-management burden.
WooCommerce can be cheaper or more expensive depending on development and operations.
Pricing recommendation
Start on Basic unless a specific staff, payment, shipping or global requirement justifies a higher tier.
Use Grow when the operational and fee savings exceed the subscription difference.
Use Advanced when international scale and lower rates become materially valuable.
Evaluate Plus only after modeling enterprise B2B, checkout, API, POS and payment benefits against the multi-thousand-dollar monthly commitment.
Pricing analysis: App-stack discipline
Shopify's app ecosystem is a major strength, but it can also turn a simple subscription into a large recurring software stack. Every app can add cost, scripts, permissions and operational dependencies.
Audit apps quarterly and remove overlapping tools so the merchant does not pay several vendors for the same capability.
Pricing analysis: Payment-cost modeling
The base plan is only one part of Shopify's commercial model. Card processing, third-party transaction fees, currency conversion and POS hardware can all affect contribution margin.
Model payment cost using real order value, payment-method mix and geographic sales rather than relying on one headline percentage.
Pricing analysis: Theme governance
Shopify makes it easy to launch with a theme, but deep storefront changes can create long-term maintenance work in Liquid, custom sections and apps.
Document custom code and app dependencies before every major theme upgrade so the store does not become difficult to maintain.
Pricing analysis: B2B design
Foundational Shopify B2B is now available on Basic, Grow and Advanced as well as Plus. Plus still matters for advanced needs such as unlimited B2B catalogs, direct company catalog assignments, deposits and partial payments.
Choose the plan based on the exact wholesale workflow rather than assuming B2B automatically requires Plus.
Pricing analysis: POS planning
Casual in-person selling features are included in paid Shopify plans, while POS Pro adds advanced staff, inventory and omnichannel retail workflows for an additional per-location fee.
Only assign POS Pro to locations that genuinely need advanced retail operations instead of paying for it everywhere by default.
Pricing analysis: International selling
Global commerce can create extra payment, currency and market-management costs beyond the base subscription. Regional payment availability also changes which transaction fees apply.
Map target countries, currencies, duties and payment methods before comparing plan economics.
Pricing analysis: Plus economics
Shopify Plus starts at a much higher platform fee than Advanced, but it can be rational when checkout customization, large B2B catalogs, higher API limits, expansion stores and enterprise controls materially reduce operating friction.
Build a Plus business case around measurable operational or conversion value, not simply revenue size.
Pricing analysis: Security responsibility
Shopify provides a strong hosted security baseline with Level 1 PCI DSS compliance and SOC reporting, but merchants still control staff access, apps, customer data practices and store configuration.
Review app permissions, staff roles and customer-data workflows as part of the security program.
Pricing analysis: Migration planning
A mature Shopify store often accumulates theme customizations, apps, metafields, automation rules and third-party integrations. Those dependencies can make both major upgrades and platform migrations more complex than the original launch.
Maintain an architecture inventory so the business understands what must be recreated or retired.
Pricing analysis: Decision framework
Compare Shopify with alternatives on hosted operations, payment economics, B2B, customization, developer control, app dependence, POS, international selling and three-year total cost.
The best platform is the one that minimizes operational friction without creating an app or payment-cost structure that erodes margin.
Pricing analysis: App-stack discipline
Shopify's app ecosystem is a major strength, but it can also turn a simple subscription into a large recurring software stack. Every app can add cost, scripts, permissions and operational dependencies.
Audit apps quarterly and remove overlapping tools so the merchant does not pay several vendors for the same capability.
Pricing analysis: Payment-cost modeling
The base plan is only one part of Shopify's commercial model. Card processing, third-party transaction fees, currency conversion and POS hardware can all affect contribution margin.
Model payment cost using real order value, payment-method mix and geographic sales rather than relying on one headline percentage.
| Plan | Monthly | Annual-equivalent | Third-party provider fee | Best fit |
|---|---|---|---|---|
| Basic | $39 | $29/mo | 2% | New/solo merchants needing a full hosted store |
| Grow | $105 | $79/mo | 1% | Growing teams needing 5 staff, lower rates and stronger shipping |
| Advanced | $399 | $299/mo | 0.6% | Global merchants needing lower rates, live carrier rates and regional control |
| Plus | $2,300/mo 3-year or $2,500/mo 1-year standard setup | Contract | 0.20% when third-party processor is primary; Shopify Payments arrangement varies | Enterprise checkout, advanced B2B, API and operational scale |
Pros
- Clear standard-plan pricing
- Strong annual discounts
- Built-in hosting
- Foundational B2B all plans
- Shopify Payments
- 3-day trial
- POS path
Cons
- Apps add cost
- External processor fees
- Plus jump is large
- Regional fees vary
- Annual fees generally non-refundable
Who should use this
- Basic for most new stores
- Grow for scaling teams
- Advanced for global/fee optimization
- Plus for enterprise B2B/checkout/operations
Who should avoid this
- Buyers comparing only headline subscriptions without modeling apps, payment mix, retail locations and development
Expert tip
Calculate effective platform cost as a percentage of GMV. Include base subscription, apps, Shopify transaction fees, processor charges and POS. That reveals whether upgrading plans actually saves money.
— Toollers editorial team
Sources
Frequently asked questions
How much does Shopify Basic cost?
Current US pricing is $39/month or $29/month equivalent when billed yearly.
How much does Shopify Plus cost?
Plus starts at $2,300/month for a standard setup on a 3-year term or $2,500/month on a 1-year term; complex businesses can use variable platform pricing.
Does Shopify charge transaction fees?
When applicable, third-party provider fees are currently 2% Basic, 1% Grow and 0.6% Advanced. Plus charges 0.20% when a third-party processor is the primary gateway.
How much is Shopify POS Pro?
Current US pricing is $89/month per POS Pro location billed yearly.
Is Shopify B2B included on Basic?
Yes. Foundational B2B is now included on Basic, Grow and Advanced as well as Plus, though advanced B2B controls remain Plus-exclusive.
Does Shopify offer a free trial?
Yes. The current US promotion is 3 days free followed by $1/month for 3 months for eligible new merchants.
Does annual billing save money?
Yes. Current annual-equivalent prices are $29 Basic, $79 Grow and $299 Advanced versus $39/$105/$399 monthly.
Are Shopify subscription fees refundable?
Generally no. Shopify may review limited special cases, but prepaid unused subscription time is not automatically refunded.