Shopify
Hosted commerce platform for online, in-person, social, marketplace and AI-channel selling with a massive app ecosystem and enterprise Plus tier.
Shopify is a highly complete hosted commerce platform covering storefronts, checkout, products, inventory, orders, shipping, analytics, POS, social/marketplace sales, AI-assisted commerce and increasingly AI-channel selling. Plus adds B2B, deeper checkout customization, expansion stores and enterprise controls.
G2's current Shopify seller page averages 4.4/5 and shows 5,145 reviews on the core Shopify product; Capterra rates Shopify 4.5/5 from 6,719 reviews with 4.5 ease of use and 4.4 customer service. Users repeatedly praise ease of launch, admin usability and ecosystem depth, while app-related cost and advanced customization are common tradeoffs.
Shopify publishes clear US list pricing: Basic $39 monthly or $29/month billed yearly, Grow $105 or $79 yearly-equivalent, Advanced $399 or $299 yearly-equivalent, and Plus from $2,300/month. Third-party payment-provider fees of 2%, 1%, 0.6% and 0.2% respectively can materially affect TCO.
Shopify's App Store currently advertises more than 16,000 apps. Shopify is Level 1 PCI DSS compliant and publishes SOC 2 Type II and SOC 3 reports, giving it one of the strongest security/compliance baselines among self-service commerce platforms.
Scored by Surabhi Singh
Quick facts
- Vendor
- Shopify Inc.
- Pricing model
- paid
- Plan pricing
- $39/mo or $29/mo billed yearly Vendor source checked; not a hands-on review
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Shopify
Shopify is a hosted commerce platform for building and operating online and omnichannel stores. It combines storefront design, checkout, product and inventory management, orders, shipping, analytics, marketing, POS and AI-assisted commerce in one managed service. Shopify's ecosystem now includes more than 16,000 apps, while Shopify Plus adds B2B, checkout customization, expansion stores and enterprise-grade controls.
Best for
Small businesses through large enterprises that want a managed, scalable commerce platform with strong checkout, omnichannel selling and the broadest app/partner ecosystem.
Shopify pros and cons
Pros
- Fast hosted setup with no separate ecommerce hosting required.
- Basic pricing is transparent at $39/month or $29/month billed yearly.
- More than 16,000 apps in the current Shopify App Store.
- Strong omnichannel capabilities across web, POS, social, marketplaces and AI channels.
- Level 1 PCI DSS compliance plus SOC 2 Type II and SOC 3 reports.
- Large developer, agency and merchant ecosystem.
Cons
- −Third-party apps can substantially increase monthly total cost.
- −Third-party payment-provider fees can add 2%, 1%, 0.6% or 0.2% depending on plan.
- −Advanced B2B and enterprise checkout capabilities are concentrated in Plus.
- −Deep theme/checkout customization can require Liquid, app or developer expertise.
- −Plus starts around $2,300/month and is contract-oriented.
- −Subscription refunds are generally not guaranteed.
Features
Platforms
Integrations
Pricing
$39/month on monthly billing or $29/month equivalent when billed yearly.
$105/month monthly or $79/month equivalent when billed yearly.
$399/month monthly or $299/month equivalent when billed yearly.
Starts at about $2,300/month for complex businesses; contract terms and final pricing vary.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.