RevenueCat
Cross-platform in-app purchase infrastructure, subscription analytics, paywalls and app monetization.
Unified in-app subscription backend, configurable paywalls, experimentation, attribution integrations and extensive mobile charts.
Good SDK and documentation ecosystem; store setup and entitlement migration still require engineering.
Clear $2,500 free threshold and 1% full-MTR fee; store commissions and growth-tool structures need care.
Large developer ecosystem, official SDKs and matched user reviews; no Toollers security audit.
Scored by Surabhi Singh
Quick facts
- Vendor
- RevenueCat, Inc.
- Pricing model
- Pro usage-priced at 1% of Monthly Tracked Revenue after a $2,500 MTR free threshold; Enterprise quote and optional standalone Growth Tools
- Plan pricing
- Pro $0 while MTR is up to $2,500; when threshold is exceeded, 1% of full MTR (e.g., $2,600 MTR → $26). Enterprise quote.
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- 11/6/2026
About RevenueCat
RevenueCat is a subscription management and monetization platform for mobile-first apps that sell auto-renewing subscriptions and other in-app purchases. It sits between the app, platform billing APIs and the developer's business systems, standardizing purchases, entitlements, receipts, renewals, cancellations, refunds and subscriber activity across Apple, Google Play and supported web-payment channels. App teams use its client SDKs to determine whether a customer has premium access without maintaining separate receipt verification and lifecycle code for every store. Product and growth teams use its analytics to monitor trial conversion, churn, subscription revenue, renewals, active subscribers, cohort lifetime value and subscriber retention. RevenueCat also has tools for remotely configured paywalls, experiments, audience segmentation and web-to-app funnels, supported by webhooks, data exports and marketing attribution integrations. The CURRENT published self-serve model is a single Pro offering that is free until an account reaches $2,500 in Monthly Tracked Revenue (MTR), then costs 1% of MTR. Importantly, RevenueCat's own documentation says MTR is NOT MRR. MTR measures all tracked purchases and renewals, including non-subscription purchases, before Apple or Google store commissions and taxes. When the account goes over the free threshold, the 1% applies to the entire tracked amount rather than only to revenue above $2,500. RevenueCat's example is $2,600 in MTR resulting in a $26 platform charge, not $1. Beyond $2,500 MTR, RevenueCat charges 1% on the entire gross tracked amount, including non-subscription purchases, before store commissions and taxes.
Best for
iOS, Android, Flutter, React Native and cross-platform app teams managing in-app subscriptions, paywall experimentation and revenue analytics.
RevenueCat pros and cons
Pros
- Free access to the complete core feature set until $2,500 in Monthly Tracked Revenue.
- Unifies app-store purchase validation and entitlements across supported platforms.
- Includes paywall configuration, experiments, webhooks and detailed app subscription charts.
- Public 1% MTR formula is simpler than fixed feature-tier subscription packages.
- Enterprise can negotiate volume discounts and enhanced support for high-transaction apps.
Cons
- −1% is calculated on full pre-commission, pre-tax MTR after the free threshold, not just the excess.
- −App Store and Play Store commissions, payment-provider fees and taxes are separate.
- −Developers still need to integrate SDKs, store product IDs, entitlement logic and migration flows.
- −1% platform cost can become material for high-volume subscription or one-time in-app purchases.
- −Deleting projects or account can affect customer entitlements but does not cancel customer store subscriptions.
Features
Platforms
Integrations
Pricing — verified 11/6/2026
What you’ll actually pay
The full Pro capabilities can be used at no platform fee while tracked monthly purchase revenue stays within the free threshold.
1% of all MTR measured before store commission and taxes once the $2,500 threshold is exceeded; no fixed monthly subscription fee.
Contract pricing for large app portfolios, high volume or specific compliance/support needs.
Official pricing / availability source · Checked 6 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 11/6/2026. Check the vendor's site for current pricing.
Alternatives to RevenueCat
