Analytics Software

Browse analytics software products. Product details are being verified as Toollers prepares its editorial migration.

22 published tool profiles in this category

How we evaluate tools in this category

We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.

Read our methodology →

Five software options to explore

A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.

  1. Google Analytics 4
  2. Mixpanel
  3. Amplitude
  4. Heap
  5. Matomo

Compare tools in this category

ToolPricingEditorial scoreRated variablesFree planTested
Amplitude$0; first 2M events/mo included
4.8
Features and capabilities 4.8Usability and implementation 4.5Pricing and value transparency 4.9Integrations, security and trust 4.9
YesTestedView →
ChartMogulFree $0 to $10,000 tracked MRR; Starter from $69/month or $57/month annual equivalent; Pro from $119/month or $99/month annual equivalent; Enterprise from $19,900/year.
4.6
Features and capabilities 4.8Usability and implementation 4.5Pricing and value transparency 4.4Integrations, security and trust 4.5
YesTestedView →
DolphinRadarFree public viewing tools; Social Insights $2.75/mo equivalent billed annually ($32.99/year)
2.9
Features and capabilities 3.4Usability and implementation 2.5Pricing and value transparency 3.7Integrations, security and trust 2.0
YesTestedView →
FunnelyticsJourneys Map Pro listed $39/month after 7-day trial (legacy availability must be confirmed); Performance Pro $129/month and Performance Business $349/month after 14-day trials. Shopify Essent
4.2
Features and capabilities 4.6Usability and implementation 4.3Pricing and value transparency 3.8Integrations, security and trust 4.2
YesTestedView →
Google Analytics 4$0
4.7
Features and capabilities 4.8Usability and implementation 4.3Pricing and value transparency 5.0Integrations, security and trust 4.8
YesTestedView →
Heap$0; Free includes up to 10K monthly sessions
4.6
Features and capabilities 4.8Usability and implementation 4.5Pricing and value transparency 4.2Integrations, security and trust 4.8
YesTestedView →
Looker—
4.5
Features and capabilities 4.8Usability and implementation 4.3Pricing and value transparency 3.7Integrations, security and trust 5.0
Not verifiedTestedView →
Matomo$0 self-hosted; Cloud from about $26/mo for 50K hits
4.7
Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.8Integrations, security and trust 4.9
YesTestedView →
Metricool$20/mo for 5 brands billed annually ($240/year); $25 month-to-month
4.2
Features and capabilities 4.5Usability and implementation 4.2Pricing and value transparency 4.0Integrations, security and trust 4.1
YesTestedView →
MetronomeStarter advertised “Start free” but metered at 0.8% of billing volume + $0.04/1,000 ingested events; Custom quote.
4.2
Features and capabilities 4.6Usability and implementation 3.9Pricing and value transparency 3.8Integrations, security and trust 4.3
Not verifiedTestedView →
Microsoft Power BI$14/user/mo paid yearly
4.8
Features and capabilities 5.0Usability and implementation 4.4Pricing and value transparency 4.9Integrations, security and trust 5.0
YesTestedView →
Mixpanel$0; Growth includes first 1M monthly events free
4.8
Features and capabilities 4.9Usability and implementation 4.6Pricing and value transparency 4.9Integrations, security and trust 4.9
YesTestedView →
ProfitWell MetricsFree: $0 for core ProfitWell Metrics; optional Metrics Plus available by contact/quote, no current public list price.
4.6
Features and capabilities 4.4Usability and implementation 4.5Pricing and value transparency 4.9Integrations, security and trust 4.4
YesTestedView →
Qlik Sense$300/mo billed annually for Starter
4.7
Features and capabilities 4.9Usability and implementation 4.5Pricing and value transparency 4.6Integrations, security and trust 4.9
Not verifiedTestedView →
RevenueCatPro $0 while MTR is up to $2,500; when threshold is exceeded, 1% of full MTR (e.g., $2,600 MTR → $26). Enterprise quote.
4.6
Features and capabilities 4.9Usability and implementation 4.5Pricing and value transparency 4.5Integrations, security and trust 4.6
YesTestedView →
SimilarwebFree limited website traffic tools; paid Web Intelligence prices require official checkout or sales quote
4.0
Features and capabilities 4.6Usability and implementation 4.0Pricing and value transparency 3.0Integrations, security and trust 4.2
YesTestedView →
Social BladeFree; paid Bronze $59.99/year ($5/month equivalent, billed annually)
3.8
Features and capabilities 4.0Usability and implementation 4.0Pricing and value transparency 3.8Integrations, security and trust 3.3
YesTestedView →
SocialPeta—
3.7
Features and capabilities 4.4Usability and implementation 3.9Pricing and value transparency 2.9Integrations, security and trust 3.5
Not verifiedTestedView →
SocialPilot$20/month Essentials or $17/month equivalent billed yearly ($204/year); 14-day trial
4.4
Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.4Integrations, security and trust 4.2
Not verifiedTestedView →
Tableau$75/user/mo billed annually for required Creator
4.8
Features and capabilities 5.0Usability and implementation 4.5Pricing and value transparency 4.5Integrations, security and trust 5.0
YesTestedView →
TalkwalkerCustom quote only (Core, Analyze or Business)
4.0
Features and capabilities 4.6Usability and implementation 4.0Pricing and value transparency 3.0Integrations, security and trust 4.2
Not verifiedTestedView →
ThoughtSpot$25/user/mo billed annually
4.7
Features and capabilities 4.9Usability and implementation 4.5Pricing and value transparency 4.6Integrations, security and trust 4.9
Not verifiedTestedView →

All tools in this category

Amplitude logo

Amplitude

Analytics Software

AI analytics platform for product and web behavior, experimentation, Session Replay, activation, feature flags and agent-assisted analysis.

4.8
Research-based
Features and capabilities4.8
Usability and implementation4.5
Pricing and value transparency4.9
Integrations, security and trust4.9
Free plan Tested
ChartMogul logo

ChartMogul

Subscription Analytics Software

Subscription analytics and revenue-aware CRM for SaaS teams tracking MRR, ARR, churn and retention.

4.6
Research-based
Features and capabilities4.8
Usability and implementation4.5
Pricing and value transparency4.4
Integrations, security and trust4.5
Free plan Tested
DolphinRadar logo

DolphinRadar

Analytics Software

Public Instagram-account activity monitoring, follow tracking and reporting for single-profile observation.

2.9
Research-based
Features and capabilities3.4
Usability and implementation2.5
Pricing and value transparency3.7
Integrations, security and trust2.0
Free plan Tested
Funnelytics logo

Funnelytics

Analytics Software

Visual customer journey mapping and analytics connecting funnel plans, visitor paths, conversions and revenue performance.

4.2
Research-based
Features and capabilities4.6
Usability and implementation4.3
Pricing and value transparency3.8
Integrations, security and trust4.2
Free plan Tested
Google Analytics 4 logo

Google Analytics 4

Analytics Software

Free event-based web and app analytics from Google with funnels, attribution, audiences, predictive insights and native BigQuery export.

4.7
Research-based
Features and capabilities4.8
Usability and implementation4.3
Pricing and value transparency5.0
Integrations, security and trust4.8
Free plan Tested
Heap logo

Heap

Analytics Software

Autocapture product and digital analytics platform with retroactive event definition, journeys, Session Replay, behavioral insights and Contentsquare Sense AI.

4.6
Research-based
Features and capabilities4.8
Usability and implementation4.5
Pricing and value transparency4.2
Integrations, security and trust4.8
Free plan Tested
Looker logo

Looker

Business Intelligence Software

Governed cloud BI and semantic modeling platform from Google Cloud for trusted metrics, self-service analytics, embedded apps and Gemini-powered conversational insights.

4.5
Research-based
Features and capabilities4.8
Usability and implementation4.3
Pricing and value transparency3.7
Integrations, security and trust5.0
Free trial Tested
Matomo logo

Matomo

Analytics Software

Privacy-first open-source web analytics with full data ownership, self-hosting, managed EU cloud, Tag Manager and behavioral analytics.

4.7
Research-based
Features and capabilities4.7
Usability and implementation4.4
Pricing and value transparency4.8
Integrations, security and trust4.9
Free plan Tested
Metricool logo

Metricool

Social Media Management Software

Plan social posts, measure channel performance, and report on multiple brands from one dashboard.

4.2
Research-based
Features and capabilities4.5
Usability and implementation4.2
Pricing and value transparency4.0
Integrations, security and trust4.1
Free plan Tested
Metronome logo

Metronome

Invoicing Software

Developer-oriented metering and usage-based billing infrastructure for AI, API and cloud software.

4.2
Research-based
Features and capabilities4.6
Usability and implementation3.9
Pricing and value transparency3.8
Integrations, security and trust4.3
From $0.04 Tested
Microsoft Power BI logo

Microsoft Power BI

Business Intelligence Software

Enterprise business-intelligence platform for data modeling, interactive dashboards, self-service analytics and Microsoft Fabric-powered reporting.

4.8
Research-based
Features and capabilities5.0
Usability and implementation4.4
Pricing and value transparency4.9
Integrations, security and trust5.0
Free plan Tested
Mixpanel logo

Mixpanel

Analytics Software

Product and digital analytics platform with funnels, retention, Session Replay, experimentation, feature flags, AI analysis and warehouse-connected data.

4.8
Research-based
Features and capabilities4.9
Usability and implementation4.6
Pricing and value transparency4.9
Integrations, security and trust4.9
Free plan Tested
ProfitWell Metrics logo

ProfitWell Metrics

Subscription Analytics Software

Free subscription revenue analytics, cohort reporting and SaaS benchmarks from Paddle.

4.6
Research-based
Features and capabilities4.4
Usability and implementation4.5
Pricing and value transparency4.9
Integrations, security and trust4.4
Free plan Tested
Qlik Sense logo

Qlik Sense

Business Intelligence Software

Associative analytics and AI-powered BI platform with dashboards, predictive analytics, Qlik Answers, data integration, automation and enterprise governance.

4.7
Research-based
Features and capabilities4.9
Usability and implementation4.5
Pricing and value transparency4.6
Integrations, security and trust4.9
From $300/moBilled annually Tested
RevenueCat logo

RevenueCat

Subscription Analytics Software

Cross-platform in-app purchase infrastructure, subscription analytics, paywalls and app monetization.

4.6
Research-based
Features and capabilities4.9
Usability and implementation4.5
Pricing and value transparency4.5
Integrations, security and trust4.6
Free plan Tested
Similarweb logo

Similarweb

Analytics Software

Digital competitive intelligence for estimated website traffic, audience sources, SEO and market trends.

4.0
Research-based
Features and capabilities4.6
Usability and implementation4.0
Pricing and value transparency3.0
Integrations, security and trust4.2
Free plan Tested
Social Blade logo

Social Blade

Analytics Software

Public creator growth analytics and competitor tracking across five social platforms

3.8
Research-based
Features and capabilities4.0
Usability and implementation4.0
Pricing and value transparency3.8
Integrations, security and trust3.3
Free plan Tested
SocialPeta logo

SocialPeta

Analytics Software

Ad-creative intelligence, competitor monitoring and mobile app market research.

3.7
Research-based
Features and capabilities4.4
Usability and implementation3.9
Pricing and value transparency2.9
Integrations, security and trust3.5
See pricing Tested
SocialPilot logo

SocialPilot

Social Media Management Software

Plan, approve, publish and report on multi-network social content for agencies and brands.

4.4
Research-based
Features and capabilities4.7
Usability and implementation4.4
Pricing and value transparency4.4
Integrations, security and trust4.2
From $20/mo Tested
Tableau logo

Tableau

Business Intelligence Software

Enterprise visual analytics platform with Tableau Cloud, Desktop, Prep, Pulse, governed self-service BI and agentic AI capabilities.

4.8
Research-based
Features and capabilities5.0
Usability and implementation4.5
Pricing and value transparency4.5
Integrations, security and trust5.0
Free plan Tested
Talkwalker logo

Talkwalker

Social Media Management Software

Enterprise social listening, media monitoring, competitive intelligence and AI brand-mention analysis.

4.0
Research-based
Features and capabilities4.6
Usability and implementation4.0
Pricing and value transparency3.0
Integrations, security and trust4.2
Contact sales Tested
ThoughtSpot logo

ThoughtSpot

Business Intelligence Software

Agentic analytics platform for natural-language BI, AI analysts, interactive dashboards, governed semantic models and embedded analytics.

4.7
Research-based
Features and capabilities4.9
Usability and implementation4.5
Pricing and value transparency4.6
Integrations, security and trust4.9
From $25/user/moBilled annually Tested

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