Mixpanel
Product and digital analytics platform with funnels, retention, Session Replay, experimentation, feature flags, AI analysis and warehouse-connected data.
Mixpanel combines event-based product analytics, funnels, retention, flows, cohorts, web/mobile analytics, Session Replay, experiments, feature flags, metric trees, AI-assisted analysis and increasingly headless/agentic workflows. Current packaging places analytics, experimentation and replay in one product.
G2 currently rates Mixpanel 4.5/5 from 1,375 reviews and Capterra rates it 4.5/5 from 146, with Capterra ease of use at 4.1 and customer service at 4.2. Users praise self-service behavioral analysis and fast insight generation, while event taxonomy and initial instrumentation remain common learning/implementation pain points.
Mixpanel's current Free plan includes 1M monthly events, and Growth also starts at $0 for the first 1M events before usage charges. Current Mixpanel material states Growth pricing at $0.28 per 1K events above the included 1M with volume discounts, while Enterprise has returned to flexible custom pricing.
Mixpanel supports SDK/API ingestion, warehouse connectors, pipelines, partner integrations and Snowflake bidirectional workflows. Security documentation lists active SOC 2 Type II attestation plus ISO 27001 and ISO 27701 certification, TLS in transit, encryption at rest and free EU data residency.
Scored by Vishal Singh
Quick facts
- Vendor
- Mixpanel, Inc.
- Pricing model
- usage based
- Plan pricing
- $0; Growth includes first 1M monthly events free Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- Not yet verified
About Mixpanel
Mixpanel is a product and digital analytics platform for understanding user behavior across web and mobile experiences. It combines event-based analytics, funnels, retention, flows, cohorts, Session Replay, experimentation and feature flags with AI-assisted analysis and modern data connectivity. Its current pricing is event-based rather than seat-based, with a generous permanent Free plan and Growth pricing that starts at $0 for the first 1M monthly events.
Best for
Product, growth, UX and data teams that need self-service behavioral analytics, funnels, retention and replay without seat-based pricing, especially organizations that want analytics connected to warehouse and experimentation workflows.
Mixpanel pros and cons
Pros
- Permanent Free plan includes up to 1M events/month and unlimited seats.
- Growth also starts at $0 for the first 1M monthly events.
- Current Growth usage pricing is $0.28 per 1K events above 1M, with volume discounts.
- Strong funnels, retention, flows, cohorts and Session Replay.
- Experiments and feature flags are included across current plans with different limits.
- SOC 2 Type II plus ISO 27001 and ISO 27701 certification.
Cons
- −Event-based cost rises with product usage and can become material at scale.
- −Enterprise pricing is flexible/custom rather than publicly numeric.
- −Event naming and taxonomy mistakes can undermine report reliability.
- −Advanced governance, SSO/SCIM, warehouse pipelines and other features may require higher plans/add-ons.
- −Beginners can face a learning curve when moving beyond basic reports.
- −Subscription fees are generally non-cancellable and non-refundable during the term.
Features
Platforms
Integrations
Pricing
Free forever with no credit card required.
Starts at $0 because the first 1M monthly events are included; current Mixpanel material states $0.28 per 1K events above 1M with volume discounts. Pricing scales by event volume.
Flexible custom pricing for higher scale, advanced governance/security and premium support; Mixpanel reverted Enterprise to flexible pricing in 2026.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.