Metricool
Plan social posts, measure channel performance, and report on multiple brands from one dashboard.
Calendar, organic/paid analytics, competitor tracking, reporting, and agency controls are documented; API and approvals are tier-gated.
A review of five visible recent G2 posts found praise for scheduling/reporting and some account-linking friction; no Toollers account test was performed.
Free entry and brand-based published USD rates help budgeting, but X and deep-analytics add-ons raise the effective price.
The vendor documents Canva/Drive connections, Advanced-only API and Looker Studio access, and plan-based restrictions; security claims were not independently audited.
Scored by Surabhi Singh
Quick facts
- Vendor
- Metricool Software
- Pricing model
- freemium
- Plan pricing
- $20/mo for 5 brands billed annually ($240/year); $25 month-to-month
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- 11/4/2026
About Metricool
Metricool combines social media publishing, analytics, competitor tracking, advertising dashboards, and client reporting for creators, marketing teams, and agencies. Its visual calendar supports multiple social platforms, while analytics and reporting help teams review organic and paid activity together. The forever-free tier covers one brand and 20 scheduled posts a month but excludes LinkedIn and X connections. Starter adds LinkedIn, longer analytics history, and downloadable reports; Advanced adds multi-client approvals, roles, a Looker Studio connector, and API access. Brand-count pricing makes the offer easier to map to agency portfolios, but X accounts and deeper analytics can trigger separate fees. Metricool is most compelling when scheduling and performance reporting matter equally.
Best for
Social media managers, small agencies, and multi-brand marketing teams that need scheduling plus recurring analytics reports.
Metricool pros and cons
Pros
- One calendar covers publishing and analytics across several major social networks, reducing manual reporting switches.
- Free plan supports one brand, 20 posts a month, basic analytics, and five competitor profiles with no fixed expiration.
- Starter supports LinkedIn, report exports, unlimited analytics history, and up to 10 managed brands.
- Advanced adds client approval, team roles, API access, and a Looker Studio connector for agency workflows.
- Recent G2 reviewers frequently commend the visual scheduler, brand management, and practical reporting workflow.
Cons
- −The free plan does not connect LinkedIn or X, which can rule it out for B2B or X-heavy teams.
- −X/Twitter connectivity costs an additional $10 per account per month on eligible paid plans.
- −Advanced Analytics is separately charged, so the base subscription is not the whole cost for deep reporting.
- −API, approvals, custom report templates, and the Looker Studio connector require Advanced or Custom.
- −Some G2 reviewers report intermittent account disconnections or platform-specific posting restrictions; these are user reports, not reproduced tests.
Features
Platforms
Integrations
Pricing — verified 11/4/2026
What you’ll actually pay
Free forever; one brand, 20 posts/month, 30 days of analytics, no LinkedIn or X. No card required by vendor help.
$25 month-to-month or $20/mo equivalent on annual billing ($240 billed for one year), before tax/add-ons.
$45 month-to-month or $36/mo equivalent on annual billing ($432/year); same Starter feature set.
$67 month-to-month or $53/mo equivalent on annual billing ($636/year).
$107 month-to-month or $85/mo equivalent on annual billing ($1,020/year).
$210 month-to-month or $159/mo equivalent on annual billing ($1,908/year).
Sales quote for a custom brand count, white-label options, a dedicated manager, and business integrations.
Official pricing / availability source · Checked 4 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 11/4/2026. Check the vendor's site for current pricing.