Metricool Pricing 2026: Plans, Brands and Actual Costs

Metricool has a permanent Free plan for one brand, while its paid Starter plan begins at $20 per month equivalent on annual billing for up to five brands, or $25 on month-to-month billing. Advanced begins at $53 per month equivalent annually for up to 15 brands, or $67 monthly. Those headline prices are in US dollars, exclude applicable tax, and can rise if you add X/Twitter connections or expanded analytics. We checked the official pricing table and help center on November 4, 2026. For most buyers, the decisive questions are how many brands you manage, whether you need approvals and API access, and which networks you actually publish to.

How Metricool pricing works

Metricool sells social media management software that combines a content calendar, post scheduling, performance analytics, competitor analysis, reporting, and selected advertising dashboards. The most useful way to read its price list is by brand capacity rather than by the sheer count of social networks. A brand is the workspace that groups related social profiles and the reporting context for a client or business. One company with several networks may fit within one brand, while an agency managing many clients will usually need more brand slots. For the complete software overview, see the Toollers Metricool profile.

The vendor presents four plan families: Free, Starter, Advanced, and Custom. Starter has five-brand and ten-brand capacities. Advanced has 15-, 25-, and 50-brand capacities. The larger Advanced tiers retain the collaboration and reporting capability of the same family but increase the brand allowance. Custom requires a conversation with sales and is the sensible route when a buyer needs white labeling, a custom number of brands, a dedicated account manager, or a more specific enterprise agreement. We found no responsible basis for filling a Custom dollar amount into a pricing comparison.

The annual rates shown below are monthly equivalents for a twelve-month purchase. They are not promises that you can pay that discounted amount one month at a time. Month-to-month subscriptions cost more. Metricool’s own help article states that annual billing applies a discount already reflected in the advertised amount, so subtracting an additional marketing discount would double-count it. It also documents automatic renewal unless the subscription is canceled. Budget owners should distinguish the subscription price from the invoice timing, which is particularly important when buying accounts for multiple clients.

Metricool plan-by-plan pricing chart

These are the US-dollar figures the vendor exposes in its public pricing selector as checked November 4, 2026. A second currency selector shows euro amounts, and Metricool notes that VAT or applicable taxes are calculated before purchase. Currency, tax treatment, and checkout eligibility depend on the buyer’s account and region. A price table is a starting point for a procurement decision; it is not a substitute for a current invoice preview in the country where you pay.

Free: useful for one brand, with clear limits

Free is genuinely ongoing rather than a seven- or fourteen-day trial. Metricool’s help center says it does not expire and does not require a payment card. It allows one brand, up to 20 posts per month, five fixed competitor profiles, a 30-day analytics window, and a small AI writing allowance. It does not include LinkedIn or X/Twitter connections, PDF or PowerPoint report downloads, or the paid integration options. That distinction matters because a business may manage only one brand and still need LinkedIn publishing or evidence for a monthly client report. The free tier is best considered a capability sampler and light publishing workspace, not a full agency reporting environment.

The Free plan is attractive for a founder running a single set of social accounts with occasional scheduled posts. However, a brand owner publishing daily across multiple channels can exhaust 20 scheduled posts quickly. The analytics window also limits month-over-month and quarter-over-quarter analysis. You can examine day-to-day performance, but there is little room to build a historical reporting process on a rolling thirty days. Free is therefore a practical starting point for validation, with a clear upgrade trigger when scheduled output or reporting grows.

Starter: publishing and reports for independent marketers

Starter is the step most solo consultants and small agencies should price first. At $20 a month equivalent annually for five brands, or $25 month to month, it raises brand capacity and removes Free’s small monthly post cap, subject to fair use and the social platforms’ publishing rules. It includes LinkedIn connection, PDF and PowerPoint reports, longer analytics history, competitor analysis at higher limits, multiple links in bio, and Canva and Google Drive connections. Those extras are meaningful only if they support real work: for example, a consultant sending monthly snapshots to five clients can consolidate scheduling and reporting in the same product.

Starter does not unlock the richer team permissions, structured client approvals, API access, or Data Studio connector that appear under Advanced. This can be a hard limit for a growing agency even if the number of brands remains within Starter’s allowance. The difference is not merely more capacity. Starter is primarily the individual operator tier; Advanced is where Metricool adds process controls. If a client must formally approve posts before they go live or an external reporting stack depends on API access, do not choose Starter only because it appears cheaper.

Advanced: collaboration, approvals, and integration

Advanced starts at the 15-brand level. The current public grid shows $53 per month equivalent with annual billing or $67 monthly, before extras. It adds roles, team and client management, post approvals, customizable report templates, API access, and the Data Studio connector. Those are specific operational capabilities. A team can separate content preparation from approval, standardize reporting, and give appropriate people access without sharing one login. A reporting team can use the connection features to support data delivery outside Metricool’s own interface, subject to supported endpoints and permissions.

Advanced also offers 25- and 50-brand bundles. On annual billing, the equivalent prices rise to $85 and $159 per month respectively. A buyer with 12 brands cannot choose Starter for ten and simply assume the overflow is included; the next publicly shown family is Advanced for 15. Equally, a team with only three brands but a formal approval chain may need Advanced despite underusing its capacity. The efficient purchase is the smallest tier that satisfies the strictest constraint, which may be governance rather than volume.

Custom: confirm the commercial detail with sales

Custom is a negotiated tier. The vendor highlights custom brand counts, white-label service, a dedicated account manager, enterprise integration, and custom AI assistant credit arrangements. Those features may matter for agencies that want branded client delivery or organizations operating beyond the published Advanced capacity. Because there is no public price, we would request a written quote identifying the brand count, allowed users, included add-ons, onboarding obligations, support coverage, renewal date, and limits for any data or integration usage. An enterprise sales call can also establish whether regional tax or contracting requirements change the total.

What Metricool can actually cost: worked examples

Scenario one: one creator with no paid add-ons

A creator managing one brand and scheduling fifteen posts each month can begin at $0 if the networks used are supported by Free and the limited analytics window is adequate. This is a boundary example, not a suggestion that every task is supported. If that creator relies on LinkedIn or needs downloadable reports, Free stops fitting even without a second brand. Moving to Starter for five brands costs $25 per month on monthly billing, or $240 for a full year at the $20-per-month equivalent. The annual commitment saves $60 compared with twelve monthly payments at $25, assuming the advertised pricing stays unchanged across the year.

Scenario two: a small consultant managing five clients

Assume a consultant needs five brand workspaces, LinkedIn publishing, and one PDF report per client each month, with no team approvals or X accounts. Starter for five brands fits those stated requirements: $25 monthly, or $240 per year if the annual selection at $20 per month equivalent is chosen. If two clients also require X/Twitter connections, the current $10-per-connected-account monthly add-on raises the illustrative monthly-billed subscription to $45 before tax. With annual Starter plus two separately billed X add-ons at $120 per account per year, the nominal annual total becomes $480 before tax. The exact invoice timing depends on when those add-ons are purchased.

Scenario three: an agency that needs approvals

Consider an agency with twelve brands and an internal client-approval workflow. Advanced for up to fifteen brands starts at $67 month to month or $636 for a year at $53 per month equivalent. If it adds the Advanced Analytics add-on, the vendor's help center lists that add-on from $36 per month for Advanced in USD, with billing tied to the plan cycle. Under a simple month-to-month assumption, $67 plus $36 is $103 per month before tax or any X connections. This is a transparent arithmetic example, not a claim that every Advanced configuration or region will show exactly the same checkout result. Confirm the add-on selection and amount in billing.

Add-ons, caps, and hidden budget variables

The X/Twitter connection is a material exception to the idea of a single price for all networks. Metricool says eligible paid customers need the X add-on, currently $10 per connected account monthly or $120 annually per account. Free cannot connect X. Starter has partial X analytics and cannot access all of the same X functions that Advanced provides. An agency with several X-heavy clients should count the X accounts separately from brand workspaces and document the required features before buying. Paying for a connection does not automatically make every analytics capability identical across tiers.

The Advanced Analytics add-on is another separate charge. The help center lists prices starting from $12 monthly for Starter and $36 monthly for Advanced, applied at the account level and following the principal billing cycle. It extends access to the vendor’s enhanced analytics capabilities, including Metricool Studio and campaign dashboards. Because the base plans already include different reporting features, the key question is which particular chart, history, cross-campaign view, or custom analysis your team needs that it cannot obtain under the standard plan. Test that requirement with a real client report specification before adding the service by default.

Metricool also conditions unlimited paid scheduling on its Fair Use Policy. Social networks can impose their own API limits, formats, review processes, and temporary publishing restrictions. A fee for unlimited scheduling should not be interpreted as a contractual guarantee of unrestricted or immediate publication to every destination. Similarly, historically available metrics depend on what each platform’s API allows Metricool to retrieve; an unlimited-history plan does not create data that was never available or backfill every metric retroactively.

Billing, cancellation, renewal, and refunds

The official billing guide states that paid subscriptions renew automatically on their monthly or annual schedule. Plan upgrades generally take effect immediately with prorated credit for unused time on the prior plan; downgrades take effect after the current paid term. A change from monthly to annual takes effect immediately, while changing from annual to monthly is handled for the next term through support. These rules are especially relevant when an agency adds or loses clients during the year. A lower brand count does not necessarily mean an immediate reduction in that month’s invoice.

Metricool documents cancellation through the website’s Plan and Billing section. The paid functionality remains available until the term expires and then the account returns to Free. The documentation warns that deleting an account alone does not cancel the subscription; the plan must be canceled first. When brand capacity shrinks, only the allowed number remain active and other brands may be hidden. For client work, arrange exports and ownership handoffs before downgrading, and verify which brands will remain active rather than assuming the platform will retain the preferred client order.

The refund guide describes a limited withdrawal window for eligible first payments and separate handling of subsequent renewals. It says automatic renewals are not generally refundable and annual cycles do not ordinarily receive a prorated refund for unused months after the applicable period. These provisions are a reason to check your actual contract and jurisdiction before buying a full year. We did not purchase a subscription or obtain a billing invoice for this guide; the terms here summarize published policies as of the source-check date.

Who should use each pricing tier?

A brand-count price ladder can be easier to understand than per-seat billing, but only if the workflows stay within each plan’s actual capabilities. We recommend writing down the number of distinct brands, connected X accounts, required users, monthly publishing volume, approval steps, and export/API needs. Put one difficult but routine client report next to that list. If the report requires an Advanced-only capability, the lowest Starter price is irrelevant to the purchasing decision. Conversely, paying for Advanced just because the name sounds more professional wastes money when one person manages five brands without approvals.

Pricing advantages and tradeoffs

Metricool can be good value when calendar operations and reporting happen in the same workflow. The economic case is weaker if your team already owns a powerful reporting suite and needs only a lightweight queue, or if a high percentage of clients require separate X subscriptions. For such situations, compare the total software stack rather than only the smallest displayed paid plan. The Toollers catalog includes SocialPilot for agency scheduling and approval workflows, Missinglettr for content recycling, and Talkwalker for social listening. These have different units and should not be compared by starting price alone.

Our price-check method and buying checklist

On November 4, 2026, we read Metricool’s official pricing selector in US dollars, its billing and plan explanations, the Free-tier documentation, X/Twitter add-on guidance, cancellation information, and refund policy. The public pricing grid exposes annual and monthly configurations, but the exact outcome may still depend on taxes, regional billing, and optional services. We did not log into a paid account or see the purchaser’s checkout page, so the examples are calculations from published rates. Source checking is distinct from an approved internal pricing-verification sign-off.

Before purchase, confirm the selected currency; five, ten, fifteen, twenty-five, or fifty-brand capacity; whether annual payment is charged upfront; every X account; any Advanced Analytics add-on; the user roles you need; and whether reports must be exported or delivered through API/Looker Studio. Ask how current clients and brand history survive a downgrade, what happens to reports after cancellation, and how your plan is taxed. These questions are concrete, easy to verify in the account, and more useful than a speculative estimate of average software ROI.

Final buying verdict

Metricool is most straightforward to budget when you know both your brand count and your collaboration needs. Free works for modest individual publishing; Starter fits paid publishing and client reports without advanced approvals; Advanced is the meaningful upgrade for agencies that need roles and integrations. Add X and advanced reporting charges explicitly, then compare the annual commitment with your expected client retention. We would choose a month-to-month plan first when brand demand is uncertain and only switch to annual after the required workflows, connected networks, and reporting outputs are confirmed.

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