Amplitude
AI analytics platform for product and web behavior, experimentation, Session Replay, activation, feature flags and agent-assisted analysis.
Amplitude now packages product and web analytics, Session Replay, experimentation, feature flags, guides/surveys, activation, AI Agents, MCP and AI Feedback in one platform. Free and Plus expose broad capabilities with usage limits, while Growth/Enterprise add deeper behavioral analysis, monitoring, SSO, governance and scale.
G2's current Amplitude seller page averages 4.5/5 and the core Amplitude Analytics profile has 2,995 reviews; Capterra rates Amplitude 4.6/5 from 68 reviews with 4.1 ease of use and 4.4 customer service. Users praise analytical depth and increasingly integrated AI, while advanced reporting and instrumentation can still take time to learn.
Amplitude's current Free tier includes 2 million events per month forever, and Plus also starts at $0 with the first 2 million monthly events included before usage-based scaling. Growth and Enterprise are custom. The free allowance and self-serve billing are unusually transparent even though the precise Plus curve is calculator-driven.
Amplitude currently exposes 159 integrations spanning warehouses, CDPs, messaging, ad networks, experimentation and marketing automation. Security documentation covers SOC 2 Type II, ISO certification, GDPR, CCPA and HIPAA support with US/EU data residency options.
Scored by Shikha Goyal
Quick facts
- Vendor
- Amplitude, Inc.
- Pricing model
- usage based
- Plan pricing
- $0; first 2M events/mo included Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- Not yet verified
About Amplitude
Amplitude is an AI analytics platform for understanding and improving digital-product and web experiences. Its current platform combines product/web analytics, Session Replay, experimentation, feature flags, guides and surveys, activation, AI Feedback, AI Agents and MCP access. The Free plan includes 2 million monthly events, while Plus scales usage beyond that threshold and Growth/Enterprise add deeper governance, analytics and support.
Best for
Product, growth, marketing and data teams that need behavioral analytics, experimentation and activation in one platform, particularly teams that want to start free and scale by event volume rather than seats.
Amplitude pros and cons
Pros
- Permanent Free plan includes 2 million events per month and unlimited seats.
- Plus also starts at $0 with the first 2 million monthly events included.
- Analytics, replay, experimentation, feature flags, guides, surveys and AI are increasingly unified.
- 159 current integrations across data, marketing and experimentation systems.
- Strong AI Agents and MCP support even on the Free plan.
- SOC 2 Type II, ISO documentation, GDPR/CCPA controls and HIPAA support.
Cons
- −Plus cost scales with event usage and the exact bill depends on a dynamic pricing calculator.
- −Growth and Enterprise prices are custom.
- −Advanced behavioral analysis, monitoring, SSO and governance move to higher tiers.
- −Correct event taxonomy and implementation still require analytics discipline.
- −Session Replay, Agent Analytics and other products have plan-specific volume limits.
- −Some advanced add-ons are priced separately as a percentage of the platform plan.
Features
Platforms
Integrations
Pricing
Free forever with no credit card required and 2 million events per month.
Starts at $0 with the first 2M events/month free; usage-based pricing scales up to 70M events through Amplitude's current calculator.
Custom event-based pricing for businesses that need advanced analytics, SSO, permissions and monitoring.
Custom event-based pricing for complex enterprise requirements.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.