Amplitude Pricing 2026: Free, Plus, Growth & Enterprise

Amplitude pricing is event-volume based with unlimited seats on every plan. Free includes 2 million events per month forever. Plus also starts at $0 because the first 2 million monthly events are included, then scales dynamically through Amplitude's calculator up to 70 million events. Growth and Enterprise are custom event-based plans for advanced analysis, governance and scale.

Free: $0 forever

Amplitude Free has no time limit and requires no credit card.

It includes two million events per month and unlimited seats.

The plan also includes product/web analytics, ten thousand monthly Session Replays, AI Agents, MCP, Agent Analytics, feature flags, web experimentation, activation, guides, surveys and AI Feedback with limited volumes.

For many startups, Free is a meaningful production tier rather than a demo.

Plus starts at $0

Plus is Amplitude's self-serve scaling plan.

The first two million events per month remain free, so a team can choose Plus without an immediate event charge while unlocking more advanced capabilities.

Plus requires a credit card because usage can scale beyond the included volume.

Actual paid cost is calculated dynamically from event volume rather than one universal static list price.

Plus scales to 70M events

The current pricing page says Plus can scale up to seventy million events through the self-service calculator.

Amplitude lets organizations track usage in real time and upgrade for better rates as volume grows.

The exact paid curve is not published as one simple table in the current public page.

Budget with the calculator at realistic monthly events rather than inventing a per-event rate.

Plus analytics features

Plus includes everything in Free plus custom events and formulas, twenty behavioral cohorts, alerts, heatmaps and two-year data retention.

These features matter when a team outgrows basic product analytics before it needs enterprise governance.

Unlimited seats remain included.

For many growing products, the event meter rather than headcount becomes the main cost driver.

Growth pricing

Growth is custom and event based.

It adds Advanced Behavioral Exploration, currency conversion, monitoring and alerts, SSO and project permissions.

Growth raises included Session Replay volume to twenty thousand monthly sessions and Agent Analytics to ten thousand sessions.

It is the logical step when security, permissions or advanced analysis—not only raw event volume—becomes the constraint.

Enterprise pricing

Enterprise is also custom and event based.

It includes everything in Growth plus unlimited projects per portfolio, data access controls, unlimited monitoring and alerts, advanced user management including RBAC, custom data retention and dedicated support/customer success.

Current included Session Replay is fifty thousand monthly sessions and Agent Analytics is twenty thousand.

Enterprise pricing depends on volume and requirements, so no unsupported numeric estimate is used.

Unlimited seats

All current Amplitude plans include unlimited seats.

This is a major difference from per-user analytics and BI products.

Product managers, designers, marketers, engineers and executives can all access analytics without independently increasing license cost.

Tracked event volume and add-on packages are therefore more important cost variables than headcount.

Session Replay pricing limits

Free and Plus each include ten thousand monthly Session Replay sessions.

Growth includes twenty thousand and Enterprise fifty thousand, with add-ons for more.

Growth and Enterprise can also purchase AI-based summaries, targeted capture and extended retention from three to twelve months.

Replay costs should be modeled separately if diagnostic workflows require high coverage.

Agent Analytics limits

Free and Plus currently include five thousand Agent Analytics sessions per month.

Growth includes ten thousand and Enterprise twenty thousand, with higher capacity available.

This is distinct from Amplitude's statement that AI Agents are available on every plan.

Organizations should distinguish AI-agent availability from Agent Analytics session quotas.

Experiments and feature flags

Amplitude includes experimentation and feature-management capabilities across current plans.

The current Free FAQ explicitly says unlimited feature flags and web experimentation are part of the free platform, while advanced volumes and capabilities remain limited by plan.

Growth and Enterprise can add expanded packages where needed.

Experimentation economics should be evaluated alongside event volume rather than as a separate standalone tool by default.

Activation add-on

Growth and Enterprise can purchase expanded Activation capability.

Current packaging includes unlimited scheduled syncs, fifty AMPL-to-third-party real-time syncs, Behavioral Cohorts API and custom real-time streaming.

External marketing or engagement destinations can have their own software charges.

Activation should be priced only if downstream operational use cases justify it.

Accounts and B2B analytics

Growth and Enterprise can purchase Accounts or Group functionality.

This enables account-level analytics, group-level experimentation, account-level bucketing and B2B-focused reporting.

Teams with B2B products should identify account-level requirements early because user-level analytics alone can produce misleading adoption metrics.

The package is priced relative to the platform plan rather than a standalone public flat fee.

Expanded packages

Amplitude says Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan.

This keeps the platform modular but makes total cost less obvious from the headline plan alone.

Examples include expanded Activation, Session Replay and Accounts capabilities.

Ask sales to separate platform and add-on percentages in any quote.

Free-plan overage behavior

The Free plan includes two million monthly events.

Amplitude's billing documentation says repeated event-limit exceedance can eventually block analytical access if the organization does not upgrade.

Administrative compliance functions remain available during a block.

Teams approaching the threshold should monitor usage before the overage becomes operationally disruptive.

Plus additional usage

Amplitude's Plus terms allow additional usage fees when customers exceed purchased Event Volume or applicable usage allowances.

Fees can be assessed at the customer's contracted per-event or per-MTU rate under the Addendum.

This is why Plus should be configured against realistic event volume rather than treated as an unlimited $0 tier.

Current public marketing emphasizes flexible scaling, but the contractual usage terms still govern the purchased subscription.

Cancellation

Plus customers can cancel at any time before the next renewal period.

Paid Plus access continues through the current subscription period and the organization can then revert to Free.

Growth and Enterprise contracts have their own renewal and notice terms.

Cancellation timing should therefore be reviewed before annual commitments.

Refund policy

The current Plus Plan Addendum says payment obligations are generally non-cancelable and fees paid are non-refundable.

A limited prorated refund can apply if the customer terminates because Amplitude commits an uncured material breach.

Special billing circumstances can be handled through Amplitude's billing process.

Do not assume unused annual months are refundable.

Startup Scholarship

Amplitude offers a Startup Scholarship with one free year of Growth for qualifying organizations.

Current eligibility includes fewer than twenty employees and less than ten million dollars in funding.

That can materially change first-year economics for early-stage companies that already need Growth-level features.

Normal pricing should still be modeled for the period after scholarship eligibility ends.

Amplitude versus Mixpanel

Mixpanel Free includes one million monthly events, while Amplitude Free includes two million.

Mixpanel Growth also begins with a free allowance and then scales by event volume.

Both include unlimited seats and have strong product-analytics workflows.

Compare actual paid-event curves, replay limits, experimentation and the user experience rather than only the free allowance.

Amplitude versus Heap

Heap Free uses a session-based allowance of up to ten thousand monthly sessions instead of event volume.

Heap differentiates through automatic behavioral capture.

Amplitude requires more intentional event governance but provides a broad analytics/experimentation/activation suite.

Cost predictability depends on whether events or sessions are easier for the organization to forecast.

Amplitude versus GA4

GA4 Standard is free with no conventional product-analytics event bill for standard use.

Amplitude provides a more specialized product-development workflow with retention, experimentation, replay and activation.

GA4 remains stronger for Google Ads and marketing attribution.

Many teams run both because they optimize different jobs.

Pricing recommendation

Use Free until either event volume or a specific analysis/governance capability becomes limiting.

Move to Plus when self-service scaling and richer analysis justify event-based paid usage.

Choose Growth for SSO, project permissions and advanced behavior analysis, and Enterprise for RBAC, custom retention and dedicated enterprise support.

Model replay, Agent Analytics and add-on percentages separately from platform event volume.

Pricing analysis: Event-taxonomy ownership

Amplitude's analysis is only as reliable as the behavioral data underneath it. Product, engineering and data teams should agree on event names, properties, identity rules and ownership before tracking expands.

A governed taxonomy keeps funnels, retention analyses, experiments and AI-assisted answers consistent across teams.

Pricing analysis: Usage forecasting

Amplitude's Free and Plus tiers are event-volume based rather than seat based. A growing product can therefore increase analytics cost even when the number of analysts remains unchanged.

Forecast monthly events at current, expected and high-growth scenarios before committing to paid usage.

Pricing analysis: Session Replay governance

Session Replay is available across plans but has plan-specific monthly session limits and retention. Recording more sessions is not automatically more useful if teams cannot connect replay to a defined funnel or behavior problem.

Set masking rules and capture priorities before expanding replay volume.

Pricing analysis: Experiment discipline

Amplitude integrates experimentation with the same behavioral data used for analytics, which can simplify metric reuse. That convenience still requires correct exposure events, primary metrics, guardrails and statistical interpretation.

Create a shared experimentation standard so teams do not optimize local metrics at the expense of retention or revenue.

Pricing analysis: AI validation

AI Agents and MCP access make it easier to query product data from natural-language and external AI tools. AI output should still be validated against known charts and metric definitions.

Treat AI as a governed interface to analytics rather than a substitute for instrumentation quality.

Pricing analysis: Warehouse architecture

Amplitude integrates with warehouses, CDPs, marketing platforms and data destinations. External warehouse storage, compute and connector usage can create separate costs outside the Amplitude platform.

Decide which system is authoritative for identities and business attributes before syncing the same data in multiple directions.

Pricing analysis: Identity resolution

Anonymous-to-known user stitching, cross-device usage and account-level relationships can materially change retention and conversion analysis.

Test signup, login, logout, multi-device and account-switching flows before relying on long-term user or account metrics.

Pricing analysis: Plan governance

Growth adds SSO, project permissions, monitoring and advanced behavioral analysis, while Enterprise adds RBAC, data access controls, custom retention and dedicated support.

Choose a higher plan because a required capability is blocked, not simply because the organization is larger.

Pricing analysis: Contract planning

Plus can be canceled before renewal and access continues through the paid period, but published Plus terms state fees are generally non-cancelable and non-refundable once paid, subject to limited breach rights.

Use Free and calculator-based Plus estimates to validate event growth before choosing longer commitments.

Pricing analysis: Decision framework

Compare Amplitude and alternatives on instrumentation, product analytics, replay, experimentation, AI, activation, governance, privacy and three-year cost.

The best platform is the one that makes trusted product decisions easier without creating unsustainable event-volume economics.

Pricing analysis: Event-taxonomy ownership

Amplitude's analysis is only as reliable as the behavioral data underneath it. Product, engineering and data teams should agree on event names, properties, identity rules and ownership before tracking expands.

A governed taxonomy keeps funnels, retention analyses, experiments and AI-assisted answers consistent across teams.

Pricing analysis: Usage forecasting

Amplitude's Free and Plus tiers are event-volume based rather than seat based. A growing product can therefore increase analytics cost even when the number of analysts remains unchanged.

Forecast monthly events at current, expected and high-growth scenarios before committing to paid usage.

Pricing analysis: Session Replay governance

Session Replay is available across plans but has plan-specific monthly session limits and retention. Recording more sessions is not automatically more useful if teams cannot connect replay to a defined funnel or behavior problem.

Set masking rules and capture priorities before expanding replay volume.

Pricing analysis: Experiment discipline

Amplitude integrates experimentation with the same behavioral data used for analytics, which can simplify metric reuse. That convenience still requires correct exposure events, primary metrics, guardrails and statistical interpretation.

Create a shared experimentation standard so teams do not optimize local metrics at the expense of retention or revenue.

Pricing analysis: AI validation

AI Agents and MCP access make it easier to query product data from natural-language and external AI tools. AI output should still be validated against known charts and metric definitions.

Treat AI as a governed interface to analytics rather than a substitute for instrumentation quality.

Pricing analysis: Warehouse architecture

Amplitude integrates with warehouses, CDPs, marketing platforms and data destinations. External warehouse storage, compute and connector usage can create separate costs outside the Amplitude platform.

Decide which system is authoritative for identities and business attributes before syncing the same data in multiple directions.

Continue reading about Amplitude

• Amplitude tool profile
• Amplitude Review: Features, Pricing, Pros and Cons
• Amplitude Alternatives 2026: 4 Analytics Platforms by Use Case