Matomo
Privacy-first open-source web analytics with full data ownership, self-hosting, managed EU cloud, Tag Manager and behavioral analytics.
Matomo provides privacy-focused web/app analytics with campaigns, ecommerce, events, goals, Tag Manager, dashboards and real-time reporting. Cloud adds premium behavioral capabilities such as heatmaps, session recordings, funnels, form analytics and search-keyword reporting, while self-hosted users can extend the platform through Marketplace plugins.
G2 currently rates Matomo 4.2/5 from 96 reviews and Capterra rates it 4.7/5 from 62, with Capterra ease of use at 4.5 and customer service at 4.3. Users value privacy, ownership and familiar web analytics, while self-hosted maintenance and larger event datasets can become operationally demanding.
Matomo On-Premise Community is open source and free, while Matomo Cloud uses transparent hit-based pricing that currently starts around $26/month for 50K hits in the US pricing table. Annual billing provides two months free; Enterprise and traffic above 10M hits use custom pricing.
Matomo is strongly differentiated by first-party data ownership and privacy controls. Matomo currently advertises ISO 27001:2022 certification, EU cloud hosting, GDPR-oriented features and a broad integration/Marketplace ecosystem spanning CMS, ecommerce, CMP, Tag Manager and developer APIs.
Scored by Aditya Verma
Quick facts
- Vendor
- InnoCraft Ltd
- Pricing model
- free
- Plan pricing
- $0 self-hosted; Cloud from about $26/mo for 50K hits Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Matomo
Matomo is a privacy-focused web and app analytics platform available as free open-source self-hosted software or a managed Matomo Cloud service. It provides traffic, campaign, ecommerce, event, goal and real-time analytics with Tag Manager and strong privacy controls. Cloud includes managed hosting and premium features, while On-Premise gives organizations control over infrastructure, data residency and Marketplace extensions.
Best for
Organizations that prioritize analytics-data ownership and privacy, especially EU/privacy-sensitive businesses that want either self-hosted control or managed European cloud hosting.
Matomo pros and cons
Pros
- Open-source On-Premise Community edition has no software license fee.
- 100% data-ownership positioning is central to both hosting models.
- Matomo Cloud includes a 21-day full-feature trial with no credit card.
- Cloud pricing scales transparently by monthly hit volume.
- ISO 27001:2022 certification and EU-hosted cloud.
- Rich privacy tools, consent integrations and Marketplace extensions.
Cons
- −Self-hosting shifts upgrades, database scaling, backups and security operations to the customer.
- −Cloud costs rise with monthly hit volume.
- −Advanced On-Premise features can require paid Marketplace subscriptions.
- −Some behavioral/premium capabilities require Cloud or paid extensions rather than the bare Community install.
- −Large installations can require substantial database/infrastructure expertise.
- −The G2 rating is lower than Capterra and the samples are smaller than GA4-scale competitors.
Features
Platforms
Integrations
Pricing
Free/open-source self-hosted Matomo core. Customer provides infrastructure, operations and support.
Current official US pricing table shows about $26/month for 50,000 hits. Annual billing currently advertises two months free.
Hit-based tiers scale from $42/month for 100K hits through larger monthly allowances; examples include $85/300K, $139/600K, $204/1M, $399/2M and $975/5M.
Custom pricing/allowances for more than 10M hits per month and enterprise requirements.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.