Matomo Pricing 2026: Cloud, On-Premise & Premium Bundles

Matomo has two fundamentally different pricing models. On-Premise Community is free forever and self-hosted, with unlimited users and hits subject to the customer's infrastructure. Matomo Cloud is managed and priced by monthly hits; the current U.S. reference table starts at $26/month for 50K hits and scales through $975/month for 5M. Separately, Matomo now sells new premium On-Premise bundles starting at $275/month.

On-Premise Community: $0

Matomo Community is open source and free forever.

The current pricing page lists unlimited users and hits for the self-hosted core, subject to the customer's server capacity.

Core analytics, campaigns, goals, events, ecommerce tracking, Tag Manager and community plugins are available without a software license fee.

Infrastructure and operational work are not included in the $0 price.

The real cost of free self-hosting

Self-hosted customers pay for servers, database capacity, storage, backups, monitoring, upgrades and technical staff.

Large Matomo installations can be database intensive as hits and events accumulate.

Security patching and availability are also the customer's responsibility.

A technically capable team can still find Community highly economical, but 'free' should be understood as license cost rather than total cost.

Cloud Business: 50K hits for $26/month

The current U.S. reference table lists fifty thousand hits per month at $26.

Cloud includes managed hosting, maintenance, updates, security monitoring, daily backups and access to premium features.

Cloud data is hosted in Frankfurt, Germany.

Cloud hit tiers

Current U.S. reference pricing lists one hundred thousand hits at $42 per month, three hundred thousand at $85 and six hundred thousand at $139.

One million hits costs $204 per month, two million $399 and five million $975.

More than ten million monthly hits requires contacting Matomo.

Regional currency displays can differ, so verify the price shown in the account before purchase.

Annual Cloud billing

Matomo currently advertises two months free with annual Cloud billing.

That is approximately a seventeen-percent saving versus paying monthly for a full year.

Customers can move between monthly and yearly billing.

Upgrades and downgrades are prorated for the days remaining in the current billing period under the current pricing FAQ.

What counts as a hit

Matomo Cloud's quota is based on recorded hits.

Hits include interactions such as pageviews, events, downloads, site searches and content impressions; bots or internal users can also count if they are tracked.

This differs from session- or user-based pricing.

High-interaction sites should estimate event volume as well as page traffic.

Cloud Business limits

Current Cloud Business allows thirty websites and thirty team members.

It also allows one hundred segments, one hundred fifty goals, thirty custom dimensions and thirty Tag Manager containers.

Raw data retention is twenty-four months and report data is kept forever under the current comparison matrix.

Enterprise uses custom allowances.

Cloud Enterprise

Matomo Cloud Enterprise uses custom pricing and allowances.

It is intended for organizations with more than ten million monthly hits or requirements beyond the standard Business limits.

Matomo says the Cloud can scale to hundreds of millions of hits per month.

Enterprise also adds a customer-success manager and custom configuration limits.

21-day Cloud trial

Matomo Cloud includes a twenty-one-day full-feature trial with no credit card.

The trial exposes the complete hosted experience so teams can measure their own hit volume.

If no paid plan is selected, the trial expires automatically and the Cloud site is deleted shortly afterward.

This makes the trial useful for validating both implementation and pricing tier.

New On-Premise Team bundle

Matomo's new Team bundle starts at $275 per month in the current Marketplace reference.

It covers up to four users and five million hits per month.

The package includes Custom Reports, Funnels, Users Flow, Media Analytics, Heatmaps and Session Recording, Form Analytics, Search Engine Keywords, WooCommerce and SEO Web Vitals.

It also adds 24/5 email support with a twelve-hour response target.

New On-Premise Business bundle

The current Business bundle starts at $1,450 per month.

It supports up to twenty users and thirty million monthly hits.

Business includes Team features plus Cohorts, Multi-Channel Attribution, Activity Log, Roll-Up Reporting, Advertising Conversion Export and White Label.

This tier represents a large step up from Community and should be compared against managed Cloud economics.

New On-Premise Enterprise bundle

The current Enterprise bundle starts at $3,400 per month.

It supports up to fifty users and one hundred million monthly hits.

Enterprise adds A/B Testing, SAML, LDAP, Crash Analytics, dedicated customer success and stronger support.

VIP/Custom covers organizations above those user or hit thresholds and can include custom development.

Premium plugins purchased individually

Matomo still supports individual premium-feature subscriptions through the Marketplace.

Subscription type can depend on the number of registered Matomo users.

Tracking itself can remain unlimited under the plugin-license structure, while the customer continues to supply infrastructure.

Buying only the plugins actually needed can be cheaper than a broad bundle for smaller teams.

On-Premise support

Organizations can purchase separate technical support for self-hosted Matomo.

Current Marketplace support pricing starts at $2,090 per year before tax.

Support covers installation, configuration, optimization and troubleshooting assistance.

This should be included in total cost when an organization wants vendor help but still prefers self-hosting.

Cloud versus On-Premise premium economics

Cloud bundles hosting, maintenance and premium analytics into hit-based subscription pricing.

Community separates software license from infrastructure and optional premium plugins.

The newer On-Premise bundles combine many premium features but can be materially more expensive than Cloud at modest traffic.

High-scale or regulated organizations may still prefer On-Premise because deployment control can be more important than headline cost.

Cancellation

Matomo Cloud can be canceled through the customer account at any time.

The effective termination occurs at the end of the current billing cycle.

Unused paid time is not generally prorated after cancellation.

Customers should export data before termination if they need to preserve raw history.

Data deletion after cancellation

Current Cloud terms state that customer data is deleted thirty days after the effective termination date.

Residual account information may remain in backups and logs for up to sixty days after termination.

Export requests must be made before the applicable deletion window expires.

This is important for organizations using Matomo as a long-term system of record.

Refund policy

Matomo Cloud fees are generally non-refundable under current terms.

Limited refund rights can apply in specific contractual scenarios, such as some material service reductions or termination situations.

Normal cancellation should therefore not be treated as a money-back mechanism.

Annual buyers should verify hit requirements before committing.

Matomo versus GA4

GA4 Standard also has a $0 software subscription but is hosted by Google rather than self-hosted by the customer.

Matomo provides stronger deployment/data-ownership control and a managed EU Cloud option.

GA4 is stronger for Google Ads, Search Console and Google's marketing ecosystem.

Matomo Cloud introduces hit-based subscription cost where GA4 Standard generally does not.

Matomo versus Mixpanel

Mixpanel Free includes one million monthly product events and unlimited seats.

Growth scales by event volume rather than web hits.

Mixpanel is stronger for product retention, funnels, experiments and feature flags.

Matomo is stronger when privacy, web analytics and deployment ownership are the primary concern.

Matomo versus Amplitude

Amplitude Free includes two million monthly events and unlimited seats.

Amplitude is designed as a product-growth platform with experiments, replay, activation and AI.

Matomo focuses more heavily on website analytics, privacy and data control.

Teams should compare whether product behavior or privacy-first web measurement is the core job.

Pricing recommendation

Use Community when your organization already has competent infrastructure and does not need a large premium bundle.

Use Cloud when simplicity, automatic updates and bundled premium analytics justify hit-based pricing.

Model the current premium On-Premise bundles separately because advanced self-hosted functionality can be expensive.

Always estimate hits from actual tracking rather than visits alone.

Pricing analysis: Hosting responsibility

Matomo's deployment choice changes who owns the operational work. Cloud removes server maintenance, while On-Premise makes the customer responsible for infrastructure, updates, backups, database scaling and hardening.

Treat hosting architecture as part of the analytics decision rather than a secondary IT detail.

Pricing analysis: Hit forecasting

Matomo Cloud pricing is based on hits rather than users or sessions. Pageviews, events, downloads, site searches, content impressions and some bot/internal traffic can all contribute to the quota.

Estimate hits from real traffic and event instrumentation before choosing a Cloud tier so interactive sites are not under-budgeted.

Pricing analysis: Privacy configuration

Matomo is designed around privacy and data ownership, but legal compliance still depends on implementation. Cookie usage, consent, IP handling, user IDs and data-retention choices must match the organization's jurisdiction and purpose.

Involve privacy and legal teams in configuration instead of assuming the product name alone guarantees compliance.

Pricing analysis: Self-hosting economics

The Community edition has no software license fee, but infrastructure, database administration, monitoring, backups and security work are real costs. Premium plugins or bundles can also exceed the cost of managed Cloud for some teams.

Compare three-year total cost instead of treating self-hosted software as automatically free.

Pricing analysis: Premium-feature planning

Cloud includes a broad premium feature set in the hosted subscription, while On-Premise Community is primarily the core analytics platform and can be extended through paid plugins or bundles.

List the exact premium capabilities needed before choosing hosting, because heatmaps, funnels, attribution or enterprise identity can materially change On-Premise cost.

Pricing analysis: Retention design

Matomo Cloud Business currently keeps raw data for twenty-four months while report data is retained indefinitely under the current pricing matrix. On-Premise can retain raw data according to infrastructure and configuration.

Decide whether long-term raw data or only long-term reports are necessary before sizing storage.

Pricing analysis: Data ownership

Matomo states that customers retain ownership of analytics data in both Cloud and On-Premise deployments. Cloud data can be exported and customers can move between hosting models.

Ownership still requires operational discipline: export critical data before cancellation and document migration procedures.

Pricing analysis: Integration governance

Matomo supports CMS, ecommerce, consent platforms, Google Tag Manager, APIs and Marketplace extensions. Every additional integration can introduce consent, identity and maintenance requirements.

Maintain an integration inventory so analytics changes do not silently break during website or platform updates.

Pricing analysis: Cancellation planning

Matomo Cloud can be canceled through the account and service ends at the close of the billing cycle. Current terms state that customer data is deleted thirty days after effective termination, with some residual backup/log data retained longer.

Export needed raw data and reports before the termination window closes.

Pricing analysis: Decision framework

Compare Matomo and alternatives on data ownership, hosting control, advertising integration, product analytics, behavioral analysis, consent model and total operating cost.

The strongest platform is the one whose privacy architecture and operational burden match the organization's real capabilities.

Pricing analysis: Hosting responsibility

Matomo's deployment choice changes who owns the operational work. Cloud removes server maintenance, while On-Premise makes the customer responsible for infrastructure, updates, backups, database scaling and hardening.

Treat hosting architecture as part of the analytics decision rather than a secondary IT detail.

Pricing analysis: Hit forecasting

Matomo Cloud pricing is based on hits rather than users or sessions. Pageviews, events, downloads, site searches, content impressions and some bot/internal traffic can all contribute to the quota.

Estimate hits from real traffic and event instrumentation before choosing a Cloud tier so interactive sites are not under-budgeted.

Pricing analysis: Privacy configuration

Matomo is designed around privacy and data ownership, but legal compliance still depends on implementation. Cookie usage, consent, IP handling, user IDs and data-retention choices must match the organization's jurisdiction and purpose.

Involve privacy and legal teams in configuration instead of assuming the product name alone guarantees compliance.

Pricing analysis: Self-hosting economics

The Community edition has no software license fee, but infrastructure, database administration, monitoring, backups and security work are real costs. Premium plugins or bundles can also exceed the cost of managed Cloud for some teams.

Compare three-year total cost instead of treating self-hosted software as automatically free.

Pricing analysis: Premium-feature planning

Cloud includes a broad premium feature set in the hosted subscription, while On-Premise Community is primarily the core analytics platform and can be extended through paid plugins or bundles.

List the exact premium capabilities needed before choosing hosting, because heatmaps, funnels, attribution or enterprise identity can materially change On-Premise cost.

Pricing analysis: Retention design

Matomo Cloud Business currently keeps raw data for twenty-four months while report data is retained indefinitely under the current pricing matrix. On-Premise can retain raw data according to infrastructure and configuration.

Decide whether long-term raw data or only long-term reports are necessary before sizing storage.

Continue reading about Matomo

• Matomo tool profile
• Matomo Review: Features, Pricing, Pros and Cons
• Matomo Alternatives 2026: 4 Analytics Platforms by Use Case