ProfitWell Metrics

Free subscription revenue analytics, cohort reporting and SaaS benchmarks from Paddle.

Analytics Software Subscription Analytics Software Tested

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Research-based score

4.6

Research-based score

Features and capabilities4.4

Strong core SaaS retention, cohorts, benchmark and cash-flow views, with limited metered billing handling.

Usability and implementation4.5

No-code reporting and billing-provider connectors simplify setup; reconciliation of definitions is still necessary.

Pricing and value transparency4.9

Free core metrics are clear; only optional Metrics Plus has unpublished terms.

Integrations, security and trust4.4

Official multi-provider integrations and exact product feedback exist; external billing dependencies remain.

Scored by Aditya Verma

Quick facts

Vendor: Paddle (ProfitWell Metrics)
Pricing model: Permanent free core subscription metrics; optional Metrics Plus specialized reporting/priority support by request with unpublished price
Plan pricing: Free: $0 for core ProfitWell Metrics; optional Metrics Plus available by contact/quote, no current public list price.
Free plan: Yes — check limits
Free trial: Not confirmed
Last verified: 11/6/2026

About ProfitWell Metrics

ProfitWell Metrics is a subscription analytics product operated by Paddle after the 2022 ProfitWell acquisition. The core product gives SaaS, digital subscription and membership businesses dashboards for monthly recurring revenue, churn, customer retention, new subscription sales, upgrades, downgrades, reactivations, customer lifetime value and revenue per customer. It imports transaction and subscriber information from integrated billing sources, giving founders and finance and growth teams a more consistent view than separate processor exports. The central pricing fact is simple: Paddle continues to advertise the basic ProfitWell Metrics service as free. Its product page states that the analytics dashboards cost nothing, including for companies whose billing stack is not Paddle. Paddle Billing sellers also receive the metrics inside their live Paddle dashboard without additional setup. A separate, selectively sold Metrics Plus offering is documented in Paddle's help center, but no reliable public monthly or annual price is shown. Metrics Plus reportedly adds faster data refreshes, priority support and customized month-end MRR or customer-activity reports; buyers must ask for a quote and verify whether it is still being provisioned to new customers. The ordinary free dashboards update around every three to six hours according to Paddle developer documentation; published product-page descriptions of 'real time' should not be interpreted as guaranteed instantaneous accounting updates. Basic reports update every 3–6 hours, vendor help excludes metered-billing calculations, and prolonged free-account inactivity can lead to data deletion.

Best for

SaaS founders, growth analysts and finance teams needing free MRR, churn, subscriber cohort and retention dashboards from an existing billing source.

ProfitWell Metrics pros and cons

Pros

Core MRR, churn, LTV, ARPU and retention analytics are advertised as free.
Supports Paddle Billing plus separate payment and subscription providers such as Stripe and Chargebee.
Ready-made customer cohort and segmentation views reduce spreadsheet work.
Free tier includes industry benchmarking against a large subscription dataset.
Marketing and CRM integrations can distribute revenue changes and subscription alerts.

Cons

−Basic dashboard data usually refreshes every 3–6 hours, not instantly.
−Paddle help currently says metered billing is not supported in ProfitWell Metrics calculations.
−One-time transactions are generally excluded from recurring-revenue metrics.
−Paid Metrics Plus costs and current availability are not published.
−Free accounts inactive for more than twelve months may face permanent deletion after a warning.

Features

Subscriber activity feed

MRR calculation

Metrics Plus custom MRR reports

Braintree integration

Supported payment provider connectors

Subscription downgrades

Subscription revenue dashboard

Pricing plan breakdowns

Revenue churn analysis

Stripe integration

Average revenue per user

Refund transaction visibility

Historical billing import

Zuora integration

Customizable alerts

Cohort retention reports

Recurly integration

Average revenue per subscriber

Cash-flow tab

Customer health signals

Contraction MRR

Gross subscription churn

Data enrichment from supported sources

Subscription growth charts

Reactivation reporting

Customer count tracking

Customer lifetime value

Subscription upgrades

Free account data offboarding controls

Metrics Plus faster refreshes

Revenue report exports

Revenue trend visualizations

Trial customer conversion insights

Chargebee integration

Subscription industry benchmarks

Slack notifications

Expansion MRR

Paddle Billing built-in dashboard

CRM destination integration

Customer churn rate

ARR trend interpretation

New customer MRR

Metrics Plus priority support

Customer segmentation

Platforms

Cloud-hosted ProfitWell Metrics web interfacePaddle Billing dashboardDesktop and mobile browser reporting

Integrations

Maxio/Chargify where supported Zapier via published integrations Intercom Recurly Recharge Zuora Salesforce ProfitWell Metrics API Paddle Billing HubSpot Braintree Chargebee Stripe billing Slack

Pricing — verified 11/6/2026

What you’ll actually pay

ProfitWell Metrics (Free) — most chosen

Free

USD 0.00/month with annual billing

Free core subscription analytics; Paddle docs specify 3–6-hour dashboard refresh intervals.

Metrics Plus (by request)

See pricing details

Optional paid product with no public rate; ask Paddle whether new accounts are eligible.

Visit ProfitWell Metrics

Official pricing / availability source · Checked 6 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 11/6/2026. Check the vendor's site for current pricing.

Alternatives to ProfitWell Metrics

RevenueCat

Cross-platform in-app purchase infrastructure, subscription analytics, paywalls and app monetization.

Baremetrics

Subscription analytics and financial forecasting platform for tracking MRR, ARR, churn, LTV, cohorts, forecasts and revenue recovery.

Subscript

Unified B2B SaaS billing, ARR analytics, revenue recognition and accounts receivable automation.

Maxio

B2B subscription billing, usage-based monetization, revenue recognition and SaaS financial reporting.

ProfitWell Metrics — frequently asked questions

Is ProfitWell Metrics completely free?

Paddle presently advertises the standard ProfitWell Metrics analytics product as free, including MRR, churn, LTV and subscriber reporting.

Who owns ProfitWell Metrics?

Paddle acquired ProfitWell in 2022 and now presents ProfitWell Metrics as one of its subscription analytics products.

How frequently do ProfitWell metrics update?

Paddle developer documentation says the free dashboards refresh every 3–6 hours. The separately described Metrics Plus service reports 30–60-minute refreshes.

What is Metrics Plus?

Paddle documents an optional paid offer with faster refreshes, priority support and specialized report exports, but does not publish an up-to-date standard price.

Does ProfitWell Metrics work with Stripe?

Yes. Paddle explicitly advertises a Stripe integration alongside other supported payment and subscription platforms, subject to connection eligibility.

Can ProfitWell track metered or usage-based billing?

Paddle help says ProfitWell Metrics does not currently support metered billing in its recurring metrics. Check this before using it for usage-led SaaS.

How does ProfitWell treat a canceled subscription?

According to Paddle documentation, its recurring revenue remains until the customer reaches the end of the paid subscription period; churn is recorded then.

Can Paddle delete an inactive free Metrics account?

Yes. The vendor says free Metrics accounts untouched for more than twelve months may be notified and removed; logging in before the specified deadline preserves the account.