Wix eCommerce Pricing 2026: Core, Business & Elite Costs
Compare Wix Free, Core, Business and Business Elite pricing, monthly vs annual cost, Wix Payments, POS, apps, refunds and ecommerce limits.
Wix eCommerce has a genuine $0 website tier, but accepting payments requires Core or higher. Current US annual-billing references are Core $29/month, Business $39 and Business Elite $159; current month-to-month prices are $36, $46 and $172. Enterprise uses custom pricing. Payment processing, apps, POS and domains after promotional periods can increase total cost.
Quick verdict
Core is the lowest practical ecommerce tier because it unlocks payments, basic ecommerce, 50 GB storage and up to 50,000 products. Business is only $10/month more on annual pricing and raises storage, collaborators and dropshipping allowances. Business Elite is a much larger jump to $159/month and should be justified by advanced ecommerce, unlimited storage, 100 collaborators or developer-platform requirements. The Free plan is useful for building but cannot run paid checkout.
Key takeaways
- Free $0 no paid ecommerce checkout
- Core $29 annual / $36 monthly
- Business $39 / $46
- Business Elite $159 / $172
- Enterprise custom
- Annual plans include 1-year domain voucher
- 14-day money-back guarantee new paid plans
- Wix Payments US cards 2.9%+30¢
- AmEx 3.7%+30¢
- Cross-border +1.5% US
- Currency conversion +1% US
- POS Premium $19/mo
- Paid App Market subscriptions extra
WE
Wix eCommerce Tested
No-code ecommerce and website platform with AI creation, built-in payments, marketing, social/marketplace selling and 800+ App Market integrations.
Best for: Small businesses, creators and service-based merchants that want visually flexible no-code websites and ecommerce in one managed platform without hiring developers.
4.8
Research-basedFeatures and capabilities4.7
Usability and implementation4.8
Pricing and value transparency4.7
Integrations, security and trust4.8
Key features
- Multichannel selling
- No-code and AI creation
- Marketing and automation
- Online store and payments
Pros
- Genuine free website plan for building and publishing before upgrading.
- Core ecommerce entry is about $29/month on current annual pricing guidance.
- Very easy drag-and-drop and AI-assisted site creation.
Cons
- The free plan does not accept online payments.
- Pricing can vary by location, tax and promotion, so checkout amounts may differ from US reference pricing.
Free plan(unverified)
Free: $0
Wix lets users build and publish a website at no cost with hosting, a Wix URL and the site builder.
It is useful for prototyping a store but cannot accept paid online transactions.
Treat Free as a build-and-test tier rather than a free ecommerce plan.
Core: $29 annual or $36 monthly
Core is the first Wix plan that accepts payments. Current US annual-billing pricing is about $29 per month and current month-to-month pricing is $36.
It includes 50 GB storage, five collaborators, basic ecommerce, abandoned-cart recovery, scheduling/services and marketplace/social selling.
Current Wix ecommerce pages support up to fifty thousand products and twenty-five Modalyst dropshipping products on Core.
Business: $39 annual or $46 monthly
Business costs about $39 per month annually or $46 month-to-month.
It expands storage to 100 GB, collaborators to ten and uses standard ecommerce/marketing suites.
Current packaging raises Modalyst dropshipping capacity to 250 products and includes unlimited back-in-stock notifications.
Business Elite: $159 annual or $172 monthly
Business Elite is the highest public standard site plan, priced about $159 per month annually or $172 month-to-month.
It includes unlimited storage, advanced ecommerce/marketing, advanced developer capabilities and up to one hundred collaborators.
Current ecommerce materials support up to fifty thousand dropshipping products.
Enterprise: custom
Wix offers custom Enterprise pricing for larger organizations needing governance, multi-site operations or advanced services.
Most small and midsize ecommerce merchants will not require this tier.
Request current commercial terms rather than extrapolating from Business Elite.
Annual versus monthly billing
Annual billing is meaningfully cheaper at current US reference prices: Core saves $7 per month versus monthly billing, Business saves $7 and Business Elite saves $13.
Annual plans also include a one-year domain voucher under current rules.
Use the refund window to validate the paid plan before committing long term.
14-day money-back guarantee
New Premium or Studio site-plan purchases are eligible for a fourteen-day money-back guarantee.
Canceling within that period ends the plan and triggers the refund, while renewals and upgrades are excluded from the automatic guarantee.
After the window, cancellation generally stops the next renewal rather than refunding unused time.
Domain and email costs
Annual paid plans currently include a free domain voucher for the first year.
Domain renewal and business email are separate after promotional periods.
Keep registrar, DNS and business email costs in the complete budget.
Wix Payments US standard cards
Current US Wix Payments pricing is 2.9 percent plus 30 cents for standard credit/debit cards excluding American Express.
Apple Pay and Google Pay use the same basic rate for eligible non-AmEx cards, while American Express is 3.7 percent plus 30 cents.
These processing fees sit on top of the Wix site-plan subscription.
PayPal and BNPL fees
PayPal through Wix Payments currently costs 3.49 percent plus 49 cents in the United States.
Pay Later is 4.99 percent plus 49 cents, while Affirm, Afterpay and Klarna are currently 6 percent plus 30 cents.
A merchant with meaningful BNPL usage should model a blended effective fee rather than assuming the card rate.
Cross-border and currency fees
US Wix Payments cross-border transactions currently add 1.5 percent when applicable, while currency conversion adds 1 percent.
These charges stack with the underlying payment-method fee.
International sellers should calculate cost by destination market.
Refund processing
Wix does not add a separate refund fee, but the original processing fee is not returned when the merchant refunds a customer.
Returns-heavy businesses should include this retained processing cost.
Chargebacks can create additional fees and operational workload.
POS Premium: $19/month
Wix's newer POS Premium plan currently costs $19 per month for applicable POS Register and POS Go users.
A paid Wix site plan is still required separately.
Retail TCO therefore includes website plan, POS Premium, hardware and processing.
POS processing and hardware
Current US Wix POS processing is 2.6 percent with no fixed amount on standard POS transactions.
Current hardware examples include a $99 mobile card reader bundle, $399 POS Go, $1,199 Essential Register and $1,699 Complete Register.
Hardware availability and pricing vary by country.
Apps
Wix documents more than eight hundred apps, services and features in the App Market.
Some are free, others freemium or paid, and a stack of reviews, loyalty, shipping or marketing apps can raise monthly TCO.
Check native Wix functionality before buying an overlapping app.
Products and storage
Core, Business and Business Elite all support up to fifty thousand Wix Stores products.
Core includes 50 GB storage, Business 100 GB and Business Elite unlimited storage.
Storage needs can be driven more by media and site assets than product count alone.
Dropshipping allowances
Current Modalyst allowances differ sharply by plan: twenty-five products on Core, 250 on Business and fifty thousand on Business Elite.
This can make Business or Elite necessary for a serious native dropshipping catalog.
Third-party dropshipping apps can have separate prices and limits.
Wix versus Shopify
Shopify Basic currently costs $39 monthly or $29 annual-equivalent in the US, matching Wix Core's annual-equivalent starting price.
Wix is stronger for visual site building and service-business functionality, while Shopify is stronger for commerce ecosystem, checkout, B2B and retail operations.
Apps and payment fees can change the total comparison.
Wix versus BigCommerce
BigCommerce Core also starts at $39 monthly or $29 annual-equivalent.
BigCommerce is stronger for API, B2B and headless use cases but uses GMV thresholds and provider-fee mechanics.
Wix is simpler for website-first SMBs.
Wix versus WooCommerce
WooCommerce Core is free/open source with no platform revenue share, but hosting, extensions and maintenance are separate.
Wix bundles hosting, platform updates and security into the site plan.
WooCommerce offers more ownership and customization at the cost of more operational responsibility.
Pricing recommendation
Use Free to build and validate the site, then upgrade to Core when checkout is ready unless Business solves a real storage, collaborator or dropshipping requirement.
Choose Business Elite only when advanced ecommerce, storage, developer or team needs justify the large price jump.
Model payments and apps separately from the plan price.
Pricing analysis: Plan fit
Wix pricing looks simple at first, but the correct tier depends on storage, collaborators, commerce depth, dropshipping volume and developer needs rather than traffic alone.
Map twelve-month requirements before choosing annual billing so a later tier change is deliberate rather than reactive.
Pricing analysis: App-stack control
The Wix App Market can extend reviews, loyalty, shipping, search, marketing and niche workflows, but premium apps can create recurring software cost beyond the site subscription.
Audit installed apps quarterly and remove overlapping tools when Wix already includes an equivalent native feature.
Pricing analysis: Payment economics
Wix Payments has transparent headline card pricing, but American Express, PayPal, BNPL, cross-border payments and currency conversion can all produce a higher blended rate.
Use the real payment-method mix from your business model rather than applying one percentage to every order.
Pricing analysis: Catalog governance
Wix Stores supports up to fifty thousand products and one thousand variants per product, but operational complexity can become visible before the technical ceiling.
Test bulk edits, search, filtering, inventory updates and mobile browsing with representative catalog data.
Pricing analysis: Mobile QA
Wix is easy to design visually, yet advanced layouts can still require mobile-specific adjustment.
Test product, cart, checkout, landing and campaign pages on common mobile breakpoints before launch.
Pricing analysis: Multichannel operations
Marketplace and social selling can expand distribution, but availability and workflow depth vary by channel and region.
Treat inventory, order routing, returns and channel policies as implementation requirements rather than assuming every connector works identically.
Pricing analysis: POS planning
Wix can unify online and in-person sales in supported markets, but POS Premium, hardware and payment processing sit outside the website-plan price.
Include store locations, terminals and replacement hardware when modeling omnichannel cost.
Pricing analysis: International selling
Cross-border commerce can add payment, conversion and tax complexity even when the website platform itself is easy to configure.
Verify target-country payment methods, shipping rules and transaction fees before entering a new market.
Pricing analysis: Security model
Wix provides a strong managed platform baseline including PCI DSS Level 1, SOC 2 Type II and multiple ISO certifications.
Merchants still control staff access, apps, privacy choices and business-specific compliance obligations.
Pricing analysis: Decision framework
Compare Wix and alternatives on design workflow, commerce depth, payments, app dependence, POS, developer flexibility and three-year total cost.
Choose the simplest architecture that supports the next stage of growth without forcing avoidable platform migration.
Pricing analysis: Plan fit
Wix pricing looks simple at first, but the correct tier depends on storage, collaborators, commerce depth, dropshipping volume and developer needs rather than traffic alone.
Map twelve-month requirements before choosing annual billing so a later tier change is deliberate rather than reactive.
Pricing analysis: App-stack control
The Wix App Market can extend reviews, loyalty, shipping, search, marketing and niche workflows, but premium apps can create recurring software cost beyond the site subscription.
Audit installed apps quarterly and remove overlapping tools when Wix already includes an equivalent native feature.
Pricing analysis: Payment economics
Wix Payments has transparent headline card pricing, but American Express, PayPal, BNPL, cross-border payments and currency conversion can all produce a higher blended rate.
Use the real payment-method mix from your business model rather than applying one percentage to every order.
Pricing analysis: Catalog governance
Wix Stores supports up to fifty thousand products and one thousand variants per product, but operational complexity can become visible before the technical ceiling.
Test bulk edits, search, filtering, inventory updates and mobile browsing with representative catalog data.
Pricing analysis: Mobile QA
Wix is easy to design visually, yet advanced layouts can still require mobile-specific adjustment.
Test product, cart, checkout, landing and campaign pages on common mobile breakpoints before launch.
Pricing analysis: Multichannel operations
Marketplace and social selling can expand distribution, but availability and workflow depth vary by channel and region.
Treat inventory, order routing, returns and channel policies as implementation requirements rather than assuming every connector works identically.
Pricing analysis: POS planning
Wix can unify online and in-person sales in supported markets, but POS Premium, hardware and payment processing sit outside the website-plan price.
Include store locations, terminals and replacement hardware when modeling omnichannel cost.
Pricing analysis: International selling
Cross-border commerce can add payment, conversion and tax complexity even when the website platform itself is easy to configure.
Verify target-country payment methods, shipping rules and transaction fees before entering a new market.
Pricing analysis: Security model
Wix provides a strong managed platform baseline including PCI DSS Level 1, SOC 2 Type II and multiple ISO certifications.
Merchants still control staff access, apps, privacy choices and business-specific compliance obligations.
Pricing analysis: Decision framework
Compare Wix and alternatives on design workflow, commerce depth, payments, app dependence, POS, developer flexibility and three-year total cost.
Choose the simplest architecture that supports the next stage of growth without forcing avoidable platform migration.
Pricing analysis: Plan fit
Wix pricing looks simple at first, but the correct tier depends on storage, collaborators, commerce depth, dropshipping volume and developer needs rather than traffic alone.
Map twelve-month requirements before choosing annual billing so a later tier change is deliberate rather than reactive.
Pricing analysis: App-stack control
The Wix App Market can extend reviews, loyalty, shipping, search, marketing and niche workflows, but premium apps can create recurring software cost beyond the site subscription.
Audit installed apps quarterly and remove overlapping tools when Wix already includes an equivalent native feature.
Pricing analysis: Payment economics
Wix Payments has transparent headline card pricing, but American Express, PayPal, BNPL, cross-border payments and currency conversion can all produce a higher blended rate.
Use the real payment-method mix from your business model rather than applying one percentage to every order.
Pricing analysis: Catalog governance
Wix Stores supports up to fifty thousand products and one thousand variants per product, but operational complexity can become visible before the technical ceiling.
Test bulk edits, search, filtering, inventory updates and mobile browsing with representative catalog data.
Pricing analysis: Mobile QA
Wix is easy to design visually, yet advanced layouts can still require mobile-specific adjustment.
Test product, cart, checkout, landing and campaign pages on common mobile breakpoints before launch.
| Plan | Annual-billing reference | Month-to-month | Ecommerce position | Key limits |
|---|---|---|---|---|
| Free | $0 | $0 | Build/publish only; no paid ecommerce checkout | Wix URL/branding |
| Core | $29/mo | $36/mo | Basic ecommerce + payments | 50GB, 5 collaborators, 50K products, 25 Modalyst products |
| Business | $39/mo | $46/mo | Standard ecommerce | 100GB, 10 collaborators, 50K products, 250 Modalyst products |
| Business Elite | $159/mo | $172/mo | Advanced ecommerce/developer platform | Unlimited storage, 100 collaborators, 50K products, 50K Modalyst products |
| Enterprise | Custom | Custom | Organization-scale requirements | Contract-specific |
Pros
- Free build tier
- Low $29 annual ecommerce entry
- Hosting/security included
- 50K products
- 14-day guarantee
- Clear Wix Payments rates
Cons
- Payment fees extra
- Apps can add cost
- Regional/promotional pricing varies
- Business Elite price jump is large
- POS hardware/Premium extra
Who should use this
- Core for most new ecommerce sites
- Business for growing teams/dropshipping
- Business Elite for advanced ecommerce/developer needs
- Enterprise for large organizations
Who should avoid this
- Buyers who need enterprise B2B/composable capabilities but are choosing Wix only because the starting price is lower
Expert tip
Build the full site on Free first. Upgrade only when checkout is ready, then use the 14-day guarantee period to test live payments, shipping, mobile layouts and every paid app.
— Toollers editorial team
Sources
Continue reading about Wix eCommerce
Frequently asked questions
Is Wix eCommerce free?
Building and publishing a Wix site can be free, but accepting online payments requires Core or a higher paid plan.
How much is Wix Core?
Current US pricing is about $29/month when billed annually or $36 month-to-month.
How much is Wix Business?
Current US pricing is about $39/month annually or $46 month-to-month.
How much is Wix Business Elite?
Current US pricing is about $159/month annually or $172 month-to-month.
How much does Wix Payments charge in the US?
Standard US card processing is currently 2.9% + $0.30, excluding American Express which is 3.7% + $0.30.
Does Wix offer refunds?
New Premium or Studio site plans have a 14-day money-back guarantee; renewals and upgrades are excluded from the automatic guarantee.
How much is Wix POS Premium?
Wix currently charges $19/month for POS Premium, in addition to the required Wix site plan.
How many products can Wix sell?
Wix Stores currently supports up to 50,000 products and up to 1,000 variants per product.