Wix eCommerce
No-code ecommerce and website platform with AI creation, built-in payments, marketing, social/marketplace selling and 800+ App Market integrations.
Wix combines drag-and-drop site creation with online store, products, payments, abandoned-cart recovery, marketplace/social selling, marketing, analytics, scheduling/services and AI creation. Business/Business Elite expand commerce, storage, marketing and developer capabilities.
G2's current Wix seller page averages 4.2/5 and shows 1,888 core Wix reviews; Capterra rates Wix 4.4/5 from 10,790 with 4.5 ease of use and 4.2 customer service. Users consistently praise ease of use and design freedom, though some cite editor complexity, mobile-layout work and pricing/add-on creep.
Wix publishes a genuine free website plan, but accepting payments requires Core or higher. Wix's August 2026 official pricing guidance lists Core at about $29/month, Business $39 and Business Elite $159 on annual billing; location, taxes and promotions can change displayed checkout prices.
Wix App Market currently contains 800+ apps. Wix's Trust Center lists SOC 2 Type II, PCI DSS Level 1 and ISO 27001/27017/27018/27701, with TLS/HTTPS, automatic SSL and AES-256 data-at-rest encryption.
Scored by Shikha Goyal
Quick facts
- Vendor
- Wix.com Ltd.
- Pricing model
- paid
- Plan pricing
- About $29/mo billed yearly for Core ecommerce Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Not confirmed
- Last verified
- Not yet verified
About Wix eCommerce
Wix eCommerce is the online-store capability within Wix's website-building platform. Merchants can design stores without code, manage up to 50,000 products on current business plans, accept payments, recover abandoned carts, sell through marketplaces/social channels and use built-in marketing, analytics and AI tools. Wix can be built and published for free, but Core or a higher paid site plan is required to accept payments.
Best for
Small businesses, creators and service-based merchants that want visually flexible no-code websites and ecommerce in one managed platform without hiring developers.
Wix eCommerce pros and cons
Pros
- Genuine free website plan for building and publishing before upgrading.
- Core ecommerce entry is about $29/month on current annual pricing guidance.
- Very easy drag-and-drop and AI-assisted site creation.
- Built-in ecommerce, marketing, scheduling and service-business tools.
- 800+ apps in the current Wix App Market.
- SOC 2 Type II, PCI DSS Level 1 and multiple ISO certifications.
Cons
- −The free plan does not accept online payments.
- −Pricing can vary by location, tax and promotion, so checkout amounts may differ from US reference pricing.
- −Paid apps and business tools can increase total cost.
- −Advanced customization can become complex despite the no-code starting point.
- −Users can need extra work to perfect mobile layouts.
- −New paid plans have a 14-day money-back guarantee rather than a separate full-feature paid ecommerce trial.
Features
Platforms
Integrations
Pricing
Free Wix website plan with Wix URL/branding. Useful for building/testing a site but does not provide paid-plan ecommerce payment acceptance.
About $29/month on annual billing according to Wix's August 2026 US pricing guidance; first current tier intended for accepting payments and basic ecommerce.
About $39/month on annual billing in Wix's August 2026 US pricing guidance.
About $159/month on annual billing in Wix's August 2026 US pricing guidance.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.