SEO Software

Browse seo software products. Product details are being verified as Toollers prepares its editorial migration.

7 published tool profiles in this category

How we evaluate tools in this category

We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.

Read our methodology →

Five software options to explore

A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.

  1. Ahrefs
  2. Semrush
  3. Moz Pro
  4. SE Ranking
  5. Link Whisper

Compare tools in this category

ToolPricingEditorial scoreRated variablesFree planTested
AhrefsAhrefs Free for verified sites; Starter $29/month (monthly only); full SEO Lite $129/month before annual discount
4.4
Features and capabilities 4.8Usability and implementation 4.4Pricing and value transparency 3.9Integrations, security and trust 4.5
YesTestedView →
Link Whisper$119/year
4.0
Features and capabilities 4.4Usability and implementation 3.8Pricing and value transparency 4.2Integrations, security and trust 3.6
YesTestedView →
Moz ProStarter $49/month (one site); Standard $99/month monthly or about $79/month annual equivalent; no permanent Moz Pro free plan
4.3
Features and capabilities 4.4Usability and implementation 4.5Pricing and value transparency 3.9Integrations, security and trust 4.3
Not verifiedTestedView →
Screaming Frog SEO SpiderFree for 500 URLs per crawl; paid $279 per user per year in USD (£199 per year in GBP); annual license, not monthly billing
4.6
Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 4.8Integrations, security and trust 4.4
YesTestedView →
SE RankingCore $129/month on monthly billing or $103.20/month equivalent with annual billing; 14-day free trial, no permanent free plan
4.6
Features and capabilities 4.7Usability and implementation 4.6Pricing and value transparency 4.4Integrations, security and trust 4.5
Not verifiedTestedView →
SemrushLimited Free account; newer SEO plan $139/month or $117.33/month equivalent billed annually; Semrush One Starter $199/month
4.4
Features and capabilities 4.9Usability and implementation 4.3Pricing and value transparency 3.6Integrations, security and trust 4.7
YesTestedView →
UbersuggestLimited free SEO account; Individual $29/month monthly, or $290 one-time Lifetime license (AI features differ)
4.2
Features and capabilities 4.1Usability and implementation 4.3Pricing and value transparency 4.6Integrations, security and trust 3.8
YesTestedView →

All tools in this category

Ahrefs logo

Ahrefs

SEO Software

SEO intelligence with backlink research, keyword discovery, technical auditing, rank tracking and emerging AI visibility.

4.4
Research-based
Features and capabilities4.8
Usability and implementation4.4
Pricing and value transparency3.9
Integrations, security and trust4.5
Free plan Tested
Link Whisper logo

Link Whisper

SEO Software

WordPress internal linking software for link suggestions, automated linking, link audits, and orphan-page discovery.

4.0
Research-based
Features and capabilities4.4
Usability and implementation3.8
Pricing and value transparency4.2
Integrations, security and trust3.6
Free plan Tested
Moz Pro logo

Moz Pro

SEO Software

Accessible keyword, backlink, technical SEO and ranking research with emerging AI visibility features.

4.3
Research-based
Features and capabilities4.4
Usability and implementation4.5
Pricing and value transparency3.9
Integrations, security and trust4.3
From $49/mo Tested
Screaming Frog SEO Spider logo

Screaming Frog SEO Spider

SEO Software

Desktop technical SEO crawler that finds broken links, indexation mistakes, duplicates and site architecture problems.

4.6
Research-based
Features and capabilities4.8
Usability and implementation4.2
Pricing and value transparency4.8
Integrations, security and trust4.4
Free plan Tested
SE Ranking logo

SE Ranking

SEO Software

Daily rank tracking, keyword and competitor research, audits, content tools and AI visibility for SEO teams.

4.6
Research-based
Features and capabilities4.7
Usability and implementation4.6
Pricing and value transparency4.4
Integrations, security and trust4.5
From $129/mo Tested
Semrush logo

Semrush

SEO Software

SEO research, technical audits, rank tracking, competitor intelligence and AI-search visibility under modular subscriptions.

4.4
Research-based
Features and capabilities4.9
Usability and implementation4.3
Pricing and value transparency3.6
Integrations, security and trust4.7
Free plan Tested
Ubersuggest logo

Ubersuggest

SEO Software

Affordable keyword research, website auditing, rank tracking and competitor SEO tools with subscription or lifetime access.

4.2
Research-based
Features and capabilities4.1
Usability and implementation4.3
Pricing and value transparency4.6
Integrations, security and trust3.8
Free plan Tested

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