SE Ranking

Daily rank tracking, keyword and competitor research, audits, content tools and AI visibility for SEO teams.

Content Marketing Software SEO Software Research reviewed

Research-based score

4.6

Research-based score

Features and capabilities4.7

Daily rank tracking, keyword/competitor and backlink research, audits, on-page SEO, content/local, AI visibility and API/MCP coverage.

Usability and implementation4.6

Project-led interface, no-card trial, service integrations and strong G2 feedback make adoption manageable; setup remains nontrivial.

Pricing and value transparency4.4

Current Core/Growth allowances and annual discount are explicit, but add-ons and non-refundable terms affect total cost.

Integrations, security and trust4.5

First-party Google, Matomo, Looker Studio and developer connections are described; no Toollers live integration/security audit.

Scored by Vishal Singh

Quick facts

Vendor: SE Ranking
Pricing model: Core and Growth monthly or annual self-serve SaaS, Enterprise quote; optional SEO, content, agency, local and AI usage add-ons
Plan pricing: Core $129/month on monthly billing or $103.20/month equivalent with annual billing; 14-day free trial, no permanent free plan Vendor source checked; not a hands-on review
Free plan: Not confirmed
Free trial: Yes — check eligibility
Last verified: Not yet verified

About SE Ranking

SE Ranking provides a cloud SEO platform centered on daily keyword rank monitoring, competitive and backlink research, technical website audits, on-page checks, reports, local search work and content creation. Its newer packages also connect to AI search visibility tools: both current self-serve tiers include 25 tracked prompts per day across five AI engines and one AI visibility project, with extra capacity sold separately. For new subscribers, official pricing now uses Core and Growth rather than the legacy Essential, Pro and Business labels. Core is $129 per month on monthly billing or $103.20/month equivalent when paid annually. It includes ten projects, one manager seat, 2,000 daily tracked keywords, 250,000 audited pages per month, 25,000 API credits and MCP access, content marketing, local marketing and Google Analytics/Google Search Console/Matomo/Looker Studio connections. Growth costs $279 monthly or $223.20/month equivalent on annual billing, raising allowances to 30 projects, three manager seats, 5,000 daily keywords, two million pages monthly and 100,000 API credits; it adds extended historical data, page-change monitoring, guest links and more onboarding/support. Enterprise is custom-quoted. A no-card 14-day free trial offers up to ten projects, 750 daily tracked keywords and 20 daily AI prompts, and expires without automatically starting paid service. SE Ranking has no permanent full free account. Extras including more manager seats, rank keywords, content articles, local marketing locations, an Agency Pack and specialist AI visibility capacity can increase total spend. The vendor says subscriptions can be cancelled, but already-paid unused service is normally non-refundable. G2 reviewers commonly value daily rank tracking, broad features for the price and responsive workflows; some cite differences between estimated data and actual search results, and feature depth of extra modules. This entry is based on current vendor documentation and exact-product user reviews. Toollers has not run a live customer project, verified SERP sampling or benchmarked API limits.

Best for

Growing in-house SEO teams and agencies requiring daily keyword tracking, many projects, competitor research, audits, client reports and optional AI/local/content capabilities.

SE Ranking pros and cons

Pros

Core includes 2,000 keywords tracked daily and ten projects at a publicly listed monthly price.
Growth increases project, crawler, manager-seat and API capacity with clear published allowances.
Local, content and AI visibility modules are represented in current base packages.
The 14-day trial needs no card and does not auto-convert to paid service.
Connects Google Analytics, Search Console, Matomo and Looker Studio alongside API/MCP use.

Cons

−No permanent full free SE Ranking plan after the 14-day trial expires.
−Core has one manager seat and ten projects; adding client accounts or staff can raise costs.
−Daily AI prompts and AI visibility projects are limited even on Growth.
−Agency, extra seats, keywords, content volumes and local locations may require paid add-ons.
−The standard policy does not refund unused paid subscription value except specified cases.

Features

SEO project and keyword groups

SERP feature and local keyword checks

API credits and MCP access

AI competitor research and prompt reports

Google Analytics and Google Search Console connections

Scheduled SEO reporting and branded reports

Page change monitoring on Growth

Keyword research and suggestion databases

Daily search keyword ranking by search engine and region

AI visibility prompts across five engines

Historical data by tier

Matomo and Looker Studio integrations

Manager seats and client collaboration

Listing management and Google Business Profile posts

Additional Agency Pack and white-label options

Mobile-friendly cloud reporting

Keyword difficulty and organic competitor discovery

On-Page Checker and SERP analyzer

Content marketing editor and article limits

Backlink analysis and monitoring

Competitor traffic and organic keyword research

Technical Website Audit with large monthly page quotas

Guest report links on Growth

Local Marketing and map rank tracker

Platforms

API and MCP connectionsGoogle Analytics/Search Console reporting integrationsVendor-operated rank tracking and crawlingLooker Studio and Matomo integrationsCloud/web dashboard

Integrations

Google Looker Studio Google Search Bing SE Ranking API Matomo Google Analytics 4 SE Ranking MCP Google Search Console Yahoo Google Business Profile SE Visible AI tracking

Pricing — research snapshot

Pricing at a glance

14-day free trial

Free

USD 0.00/month with annual billing

No-card trial that expires without auto-billing; capped at 10 projects, 750 keywords daily, 20 AI prompts daily and AI competitive research for three domains.

Core

USD 129.00/month

USD 103.20/month with annual billing

$129/month monthly or $103.20/month equivalent with 20% off annual billing. Ten projects, one manager seat and 2,000 keywords tracked daily.

Growth — most chosen

USD 279.00/month

USD 223.20/month with annual billing

$279/month monthly or $223.20/month equivalent annually; expands project, keyword, crawling, staff and API volumes.

Enterprise

See pricing details

Custom commercial agreement, flexible limits, full API and advanced integrations.

Visit SE Ranking

Official pricing / availability source · Checked 5 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: Not yet verified. Check the vendor's site for current pricing.

Alternatives to SE Ranking

Link Whisper

WordPress internal linking software for link suggestions, automated linking, link audits, and orphan-page discovery.

Moz Pro

Accessible keyword, backlink, technical SEO and ranking research with emerging AI visibility features.

Ubersuggest

Affordable keyword research, website auditing, rank tracking and competitor SEO tools with subscription or lifetime access.

Screaming Frog SEO Spider

Desktop technical SEO crawler that finds broken links, indexation mistakes, duplicates and site architecture problems.

SE Ranking — frequently asked questions

How much does SE Ranking cost now?

SE Ranking Core costs $129/month monthly or $103.20/month annual equivalent; Growth costs $279 or $223.20 respectively. Enterprise is quote-only, and paid extras affect the total.

Are Essential, Pro and Business still SE Ranking plans?

The official billing FAQ calls Essential, Pro and Business legacy plans that are not offered to new subscriptions. Current signups use Core, Growth or custom Enterprise.

Does SE Ranking offer a free trial?

Yes, 14 days without a credit card. The trial allows up to 10 projects, 750 tracked keywords per day and 20 AI prompts per day; it expires automatically without paid renewal.

How often can SE Ranking check Google rankings?

The Core and Growth pricing cards explicitly say 2,000 and 5,000 keywords respectively are tracked daily, subject to selected locations and project settings.

Does SE Ranking include AI search visibility?

Core and Growth list 25 AI prompts daily across five engines and one AI visibility project. Extra prompt quotas and locations may require additional services.

Can SE Ranking create content and handle local SEO?

Yes. Current paid tiers list content marketing and local marketing, with included article/location quotas and paid extras available.

Can I cancel SE Ranking and get a refund?

You can cancel in account billing. The vendor generally does not return already-paid unused subscription funds, except documented service failures or promotional terms.

Has Toollers tested SE Ranking search data and daily checks?

No. This review is sourced from vendor information and exact-product user feedback; no live ranking project, data reconciliation or API benchmark was performed.