SE Ranking Pricing: Core, Growth & Real Costs

See the SE Ranking profile on Toollers for the product record and core details.

SE Ranking's current Core plan is $129 per month on monthly billing, or $103.20 per month equivalent when an annual subscription is prepaid. Growth costs $279 monthly or $223.20 annual equivalent, and Enterprise requires a custom quote. The vendor offers a 14-day free trial without a card, but no permanent full free plan.

SE Ranking pricing at a glance

SE Ranking sells access to an SEO and AI visibility workspace rather than charging solely by user or tracked domain. The subscription combines projects, manager seats, daily keyword checks, audit pages, research, and reporting. A buyer must size all of these together.

The active public plan names are Core, Growth, and Enterprise. Older reviews describe Essential, Pro, or Business subscriptions. The vendor says these older plans are legacy products; their historic prices and entitlements must not be copied into a new Core or Growth purchase decision.

Core lists ten projects, one manager seat, 2,000 keywords tracked daily, and 250,000 site-audit pages per month. Growth expands this to 30 projects, three manager seats, 5,000 daily keywords, and two million audited pages monthly.

The paid subscriptions also cover SEO research, on-page checks, selected local marketing functions, and AI visibility capabilities. Specific API credits and AI-prompt quotas have been presented differently across official sections. Check the current plan and account view before committing to those precise extras.

Core plan: $129 monthly

Core is designed for a focused marketing team with repeatable keyword monitoring and on-site optimization tasks. Ten projects can cover several domains or regional workspaces, but a project is not an unlimited collection of client brands. The included manager seat is one working account identity.

The 2,000-keyword allowance refers to daily tracking across the account. Multiple devices, engines, or geographic combinations can affect how targets are counted. A local agency with twenty terms in ten service areas should model its actual tracking configuration.

The 250,000-page monthly audit allowance is shared across the account. A business running one large website crawl can consume more of this allowance than an agency checking several small brochure sites. Schedule crawls deliberately, and consider repeat crawls after major releases.

Core also includes competitive and keyword research, backlinks, reporting, and connections to Google Analytics, Search Console, Matomo, and Looker Studio according to the current plan grid. Research access is not a promise that every export, API call, or historical record is unlimited.

The annual equivalent of $103.20 corresponds to 20% off the monthly list price, or $1,238.40 paid for twelve months before tax and extras. That is a prepayment commitment, not an option to pay $103.20 one month at a time.

Growth plan: $279 monthly

Growth targets organizations coordinating more client sites, active analysts, or sophisticated reporting. Its published 30-project allowance is triple Core's, and three included manager seats can accommodate a small SEO operations team without immediately buying more logins.

The 5,000 daily tracked-keyword allowance provides more room for product categories, locations, and clients. This is a pooled account quota, so a complex local tracking configuration can still exhaust it. Map existing keyword groups to the vendor's actual counting rules.

Growth raises monthly audit capacity to two million pages and the displayed maximum for a single project to one million. That difference is important for a site that requires one large crawl, rather than several smaller projects that collectively fit the monthly total.

The Growth feature list adds more historical project data, guest links, page-change monitoring, expanded exports, and support or onboarding benefits. These can matter when clients need access to progress reports while analysts preserve their working settings.

At $223.20 per month equivalent, a prepaid Growth year costs $2,678.40 before tax and add-ons. Compared with Core's annual reference, the base annual difference is $1,440. Evaluate whether additional seats, projects, tracking, and reporting actually justify that gap.

Enterprise: custom plan and custom terms

Enterprise is a sales-led option for larger organizations requiring negotiated project limits, API capacity, administration, integrations, and procurement terms. The public pricing page does not provide one universally applicable Enterprise monthly fee.

An enterprise request should specify tracked keywords across search engines and locations, audit volume, project structure, user roles, reporting recipients, API calls, and access-control requirements. Without that list, a quote cannot be compared fairly with Growth.

Ask for written details on service level, onboarding, data-retention expectations, renewal increases, available support, and the precise AI search dataset. A custom contract may change which features are bundled and which are separate charges.

Do not use a larger team's proposed quote as evidence of the public Enterprise starting price. A company with a modest project count but high data-export requirements may need a different configuration from an agency with hundreds of small websites.

What annual billing really costs

The vendor advertises a 20% annual saving on Core and Growth. Core therefore works out to $129 × 12 = $1,548 on month-to-month payments, versus $103.20 × 12 = $1,238.40 prepaid annually, before taxes and extra services.

Growth costs $279 × 12 = $3,348 across twelve separate monthly payments, compared with $223.20 × 12 = $2,678.40 for the annual subscription. The difference is $669.60 over twelve months if the plan, region, and entitlements remain identical.

These are illustrations using published USD list rates. An actual invoice could differ for taxes, currency, promotional offers, changed products, or add-ons. SE Ranking's payment FAQ says checkout choices can vary by country and account currency.

Annual commitment may suit a steady program, but a short campaign with uncertain staffing can benefit from the higher-cost monthly option. Confirm whether a planned downgrade takes effect immediately or at renewal and save the purchase confirmation.

Free trial and the absence of a permanent free plan

SE Ranking offers a 14-day trial with no credit card. The published FAQ says the trial includes up to ten projects, 750 daily tracked keywords, and 20 AI prompts daily, along with trial-limited competitive AI research.

The trial does not require an active paid subscription to begin. The official cancellation help says an unpaid trial expires automatically and does not convert into a bill when its period ends. This lowers evaluation risk for someone still choosing between products.

Trial allowances are intentionally lower than a paid Core subscription in important places. A buyer should not assume that a trial account's project, AI, or keyword behavior exactly represents a future paid or enterprise configuration.

There is no permanent free SE Ranking platform plan. The company maintains several free website tools, but those do not equal an ongoing subscribed project workspace with daily keyword tracking and client reports.

Extra keywords, manager seats, and agency work

SE Ranking's published comparison offers additional manager seats and keyword bundles rather than requiring every growth step to trigger a full tier upgrade. The pricing card says additional seats start from $16, while a help article quotes $20 monthly per user. Treat the checkout as decisive for current billing.

The extra-keyword price varies by plan and bundle size. Core and Growth show different starting amounts for expansions, and a single keyword tracked in multiple combinations may count more than expected. Avoid quoting a flat cost per keyword without selecting a real package.

The Agency Pack is a separate annual-billed add-on, publicly listed from $69 per month equivalent, for white-labeling, client access, lead-generation components, and scheduled reporting. Its own help page requires an annual Core, Growth, or Enterprise subscription.

An agency wanting a white-labeled client portal should compare the full annual plan plus Agency Pack cost against other reporting systems. The regular SEO reporting tools and the paid Agency Pack are not interchangeable promises.

The vendor also sells API access and AI visibility expansions. Some published pricing cards and technical help pages differ on how included versus paid API credits are counted. Obtain exact credit allocations, rate limits, and overage schedules before designing a recurring data pipeline.

AI visibility and separate products

Core and Growth advertise AI visibility tracking alongside conventional SEO research. The public plan grid identifies several tracked AI systems and a daily-prompt model, while SE Ranking's help materials describe SE Visible as both a standalone product and an expandable add-on.

Cached official pricing sections currently show different daily prompt allotments and API credit descriptions. We therefore do not assume a particular expanded prompt quota is guaranteed under every contract. Confirm the entitlement shown in your actual checkout and subscription settings.

Prompt tracking reports can help observe a defined set of brand questions over time. They are not a complete census of every AI response, and different models, locales, and prompts can produce different answers without an SEO change.

Planable is a separate social media workflow product in the wider SE Ranking family. Its existence does not mean every Planable function is included with a Core subscription. Evaluate any advertised cross-product bundle on its own written price and terms.

Website audit limits and technical costs

Core provides 250,000 pages per account monthly, with the same published upper limit per project. Growth provides two million per account, with a one-million-page maximum per project. Both totals are different from the number of URLs your website actually needs audited.

For a publisher with many faceted URLs, a technical crawl can include thousands of duplicates or parameter variants. Define which paths matter, apply sensible scope settings, and compare crawl coverage with Search Console index reports and server logs when available.

The on-page checker and SERP analyzer have separate allocation numbers in the main comparison: Core shows 50 and Growth 1,000. A team running these checks on every template should factor this quota into its purchase decision.

The cheapest subscription is not always cheapest for a migration audit if a second crawler is required. If technical diagnostics are your primary activity, compare SE Ranking's cloud site audit with a specialist product and the cost of creating actionable engineering tickets.

Scenario one: a small in-house SEO team

Imagine one website plus regional campaigns that fit within ten projects and 2,000 tracked daily keywords. Core's $129 month-to-month price can supply ongoing rank data, keyword research, and scheduled auditing with one included manager seat.

The equivalent annual Core expense is $1,238.40 before taxes and extras. If a second analyst also needs an interactive login, add the actual seat charge quoted in your checkout instead of treating a shared password as a licensing strategy.

This scenario assumes the site fits the crawl and reporting quotas and the company does not need white-label agency tools. It also assumes the account uses SE Ranking features that are actually included with Core, not separately sold sister products.

During the trial, configure representative devices, locations, and competitors. Export a sample report and confirm that a manager can explain why a rank change matters alongside clicks, conversions, and revenue from first-party analytics.

Scenario two: a multi-client agency

Consider a three-analyst agency that manages 24 distinct client projects, tracks 4,000 daily keyword targets, and runs regular technical audits. Growth's documented 30 projects, three seats, 5,000 targets, and two million monthly audit pages are the closer baseline.

At $279 monthly the annual sequence of invoices would total $3,348, before extras; at the advertised annual equivalent, prepaid base cost is $2,678.40. Those numbers do not include optional white-label reporting, extra clients, API exports, or custom AI capacity.

If the agency needs Agency Pack, its published from-$69 monthly equivalent adds at least $828 to the annual reference before any region-specific taxes or other add-ons. Confirm that the account and add-on meet annual eligibility conditions.

The agency should check whether clients need read-only access or actual manager permissions. It must also define an export and historical reporting plan in case a client changes providers or an account is downgraded.

Cancellation, refunds, and renewals

The official help center says canceling the main paid subscription disables auto-renewal while access continues through the current paid period. It notes that bundled add-ons can end with the main plan, while separately invoiced add-ons require their own cancellation.

The vendor's published refund policy generally treats payments as non-refundable, subject to service-delivery issues or an explicitly different promotion. Do not assume unused months of an annual subscription can be reimbursed if your team changes direction.

Its cancellation instructions say projects remain stored for a limited period after expiry, but access becomes inactive. Save authorized exports, configuration details, reports, and invoices before that period closes, and confirm the retention policy for sensitive client data.

Annual plans are prepaid for the discount; sales may discuss alternative payment schedules for annual commitments. That possibility is not a standard self-service monthly price at the annual-equivalent rate.

Choosing the right tier

Core is the first comparison point for one analyst handling several projects with moderate monitoring and audit needs. Growth is more appropriate when multiple people work daily inside the product and historic project information or client sharing matters.

Enterprise merits a quote when governance, API volume, international market coverage, or platform-scale data needs exceed Growth. The fact that it is quote-only does not prove it is less expensive or more capable for every particular requirement.

Compare the final cost of SE Ranking with Semrush, Ahrefs, and Moz Pro after matching projects, users, tracked keywords, reports, and audit requirements. Their advertised entry plans serve different jobs.

We checked vendor pricing, the feature matrix, billing FAQ, Agency Pack requirements, and cancellation help on November 7, 2026 UTC. We did not buy a plan or complete a checkout. That is why any disputed optional quota remains a buyer verification item.