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Thinkific

Hosted course and community platform for educators and businesses selling learning, memberships, cohorts and training.

Research-based score
4.4
Research-based score
Features and capabilities4.7

Strong hosted course, membership, cohort, community and B2B selling features, with enterprise additions for training teams.

Usability and implementation4.5

Accessible hosted builder and creator support; customization, domains and complex enterprise workflows need configuration.

Pricing and value transparency3.8

Current plan and quotas clearly displayed but $109 monthly entry, extras and gateway country rules add cost.

Integrations, security and trust4.5

Grow provides API/webhooks, enterprise Plus offers SSO/SCORM and matched G2 user feedback is available; no Toollers audit.

Scored by Shikha Goyal

Quick facts

Vendor
Thinkific Labs Inc.
Pricing model
Paid hosted SaaS subscriptions Start, Grow and Expand with monthly or annual billing; quote-based Thinkific Plus; 30-day trial, no permanent free plan
Plan pricing
Start $109/month month-to-month, or $82/month equivalent billed annually ($984/year); Grow $219/$164; Expand $499/$374; Thinkific Plus custom quote.
Free plan
Not confirmed
Free trial
Yes — check eligibility
Last verified
11/6/2026

About Thinkific

Thinkific is a hosted course-creation and learner-commerce platform for instructors, coaching businesses, associations and organizations that deliver training to customers or partners. Creators build multimedia lessons, upload videos and downloads, add quizzes and graded assignments, issue completion certificates, schedule live cohorts and coaching, and sell access through a branded learning website. Its commerce features cover one-time course sales, bundles, memberships, subscriptions, payment plans and upsells. Course creators can use a custom domain without building or securing a WordPress LMS, while operations teams can use community spaces, groups, enrollment reporting and partner-revenue sharing to support structured programs. Thinkific Payments, within its TCommerce suite, adds payment processing and selling tools, but third-party card processing is not necessarily free: separate processor rates apply and selected markets may face an additional Thinkific gateway surcharge for external Stripe or future gateways. The CURRENT published self-serve lineup is Start, Grow and Expand; Thinkific Plus is a negotiated enterprise tier. Older Basic plan prices still appear in some historical vendor help articles, but Basic is not displayed as a new self-serve signup option on the current page. Start is $109/month billed month to month, or $82/month when billed annually. Grow is $219/month or $164/month when billed annually. Expand is $499/month or $374/month when billed annually. The current entry tier is Start at $109/month, not legacy Basic; 10,000 active students and monthly video bandwidth are capped, and third-party gateway and mobile app fees can add cost.

Best for

Independent course businesses, coaches, membership educators, associations and customer-training teams selling branded, structured learning experiences.

Thinkific pros and cons

Pros

  • Unlimited course creation on the entry self-serve subscription with quizzes, assignments, certificates and live coaching.
  • Combines course storefront, payments, subscriptions, bundles, community and learner engagement in one hosted service.
  • Grow and higher add business enrollment, engagement analytics, white labeling and API/webhooks.
  • Pricing page spells out administrator, community, student and video-bandwidth allowances.
  • 30-day trial makes it possible to build and preview an initial course before committing.

Cons

  • −No permanent free plan, and the current entry price is $109/month before annual discount.
  • −Third-party payment gateway platform surcharges apply in some countries and vary by plan.
  • −All self-serve tiers cap current students at 10,000 and video bandwidth and communities by tier.
  • −SCORM, SSO and learning paths are enterprise Plus capabilities, not ordinary self-serve entitlements.
  • −A branded mobile application is a separately priced $199/month add-on for normal subscriptions.

Features

Sales-page and landing-page builder
Attendance tracking
Drag-and-drop course builder
B2B group sales and invoices Grow+
Learner engagement insights on Grow+
Community spaces and member discussions
Brand removal Grow+
Communities as separate products
Bulk student enrollment Grow+
Course upsells
Payment plans
Promo codes and coupons
API and webhook access Grow+
SCORM on Plus
White-label email Expand+
Course completion certificates
Recurring memberships
Graded assignments
Learning paths on Plus
Revenue sharing with instructors
Live customer support by plan
One-to-one coaching
Student groups and cohort segments
Zoom sessions and scheduling
Multimedia resources
Partner training use cases
CSV learner imports Grow+
Checkout and TCommerce payments
Quizzes and assessments
Custom domain connection
Single sign-on on Plus
Free and paid product types
Course bundles
Hosted course website
Live cohort sessions
30-day free trial
Student and course reporting
Student discussion spaces
Branded native mobile app as add-on
Audio and PDF lessons
Video lessons
Digital downloads
Course video bandwidth allowance
Course subscriptions
Current-student plan allowance
Administrator and site permissions
Enterprise exams and credentials on Plus
Custom SSL Expand+

Platforms

Branded mobile iOS and Android app as paid add-onMobile browser learner experienceHosted Thinkific web applicationResponsive student learning siteDesktop course admin and editor

Integrations

Salesforce CRM on eligible Plus Mailchimp Zapier Zoom HubSpot CRM on eligible Plus ConvertKit Thinkific Payments / TCommerce PayPal where available Google Analytics API and webhooks on Grow+ Stripe third-party gateway with applicable surcharges Meta Pixel ActiveCampaign

Pricing — verified 11/6/2026

What you’ll actually pay

Start (monthly)
USD 109.00/month

$109 billed monthly; 10,000 current students, 1 community and 200 GB/mo video bandwidth.

Start (annual prepaid)
USD 82.00per month, billed annually

$82/month equivalent; $984 due for a 12-month annual term.

Grow (annual prepaid)
USD 164.00per month, billed annually

$164/month equivalent; $1,968 charged annually.

Expand (monthly)
USD 499.00/month

$499 billed monthly; higher team and community limits and professional branding controls.

Expand (annual prepaid)
USD 374.00per month, billed annually

$374/month equivalent; $4,488 charged annually.

Thinkific Plus (enterprise)
See pricing details

Custom negotiated pricing and learner capacity for enterprise training and business requirements.

Visit Thinkific

Official pricing / availability source · Checked 6 November 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 11/6/2026. Check the vendor's site for current pricing.

Alternatives to Thinkific

Thinkific — frequently asked questions

How much does Thinkific cost in 2026?
Current self-serve prices are Start $109/month or $82/month annual equivalent, Grow $219/$164 and Expand $499/$374. Enterprise Plus requires a quote. The annual options are prepaid.
Does Thinkific have a free plan?
No permanent Free plan appears on the current public price table. New customers can begin a 30-day trial of Start, Grow or Expand.
Can I still subscribe to Thinkific Basic?
Older help documents mention Basic, but Thinkific’s current new-customer self-serve lineup is Start, Grow and Expand. Existing legacy subscribers should consult their own account terms.
How many students can Thinkific host?
Each current self-serve tier allows 10,000 current students, defined as learners with active access to at least one course. Thinkific Plus student capacity is custom.
What extra features are on Grow?
Grow adds three communities, more administrators, bulk student imports, B2B invoicing, API/webhooks, removal of Thinkific branding and student engagement reporting.
Does Thinkific charge transaction fees?
Payment processors charge their own fees. Thinkific also lists third-party gateway surcharges in applicable regions when using external Stripe instead of Thinkific Payments: 2% on Start, 1% Grow and 0.5% Expand; geographic eligibility and current terms matter.
Does Thinkific support SCORM and single sign-on?
Thinkific publishes SCORM, SSO, enterprise learning paths and some advanced training tools as Thinkific Plus capabilities, not included by default in the three self-serve plans.
What happens if I cancel Thinkific?
Vendor help says future plan billing stops; paid features expire at term end, some add-ons end immediately, and existing student access may remain. Resolve recurring student billing and the primary domain first.

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