Adalo Pricing: Free, Builder, Business and App Fees
Compare Adalo Free, $65 Builder and $200 Business plans, annual savings, Ada AI credits, publishing limits and iOS/Google developer fees.

Adalo is a no-code app builder that turns visual screens, database records and actions into web apps and native iOS and Android applications. A major October 21, 2026 update introduced its Ada assistant and a simplified Free, Builder and Business pricing lineup. Free supports prototyping; Builder costs $65 per month for publishing, and Business costs $200 per month for more apps, editors and operational controls. Discounted quarterly and annual terms are available. The important extra costs involve AI credits, selected add-ons and the developer accounts required by Apple and Google.
Quick verdict
Key takeaways
- Free forever: $0
- 500 database records per Free app
- Unlimited test apps; one Free app editor
- 5 Ada prompts/month on Free
- Builder $65/month standard
- Builder $175.50/quarter
- Builder $624/year = $52/month equivalent
- New monthly Builder first month $30
- Builder 2 published apps and 5 editors
- Builder 1 instant update monthly
- Builder analytics/localization/crash monitoring paid add-ons
- Business $200/month
- Business $540/quarter
- Business $1,920/year = $160/month equivalent
- Business 5 apps, 10 editors, unlimited instant updates
- Business includes Collections API and external databases
- No Adalo action-based or per-seat metering advertised
- Paid extra AI credits optional
- Apple $99/year, Google $25 one-time additional
- Legacy plan prices and eligibility differ
Build database-driven web and native mobile apps from one visual canvas, with Ada AI assistance.
Best for: Nontechnical startup founders, MVP teams, independent app consultants and small organizations wanting a single low-code project for native mobile plus web publishing.
- Business Collections API
- Custom API actions
- Business external databases and monitoring
- Visual multi-screen app canvas
- Custom domain publishing
- A single visual project can be published to native iOS, Android and web rather than maintaining distinct frontends.
- Free plan supports unlimited test apps with 500 records per app and five Ada prompts a month.
- Ada can propose screens, databases and changes from natural-language requests alongside manual editing.
- Native store publishing requires Builder or higher and separate Apple/Google developer accounts.
- Builder has only one instant update monthly; analytics, localization and crash monitoring are paid add-ons.
Adalo pricing table: Free, Builder and Business
| Plan | Month-to-month USD | Quarterly billed USD | Annual total USD | Main limits and features |
|---|---|---|---|---|
| Free | $0 | $0 | $0 | Unlimited test apps; 1 editor; 500 records/app; 5 Ada prompts/month; no store publishing |
| Builder | $65 | $175.50 per quarter | $624/year ($52 monthly equivalent) | 2 published apps; 5 editors; store + web publishing; 1 instant update/month; selected add-ons extra |
| Business | $200 | $540 per quarter | $1,920/year ($160 monthly equivalent) | 5 published apps; 10 editors; unlimited instant updates; analytics, crash monitoring, localization, external database and Collections API |
| Builder introductory monthly | $30 first month only | Not the quarterly rate | Not the annual rate | Then standard $65/month under current new-customer offer |
| Adalo Blue | Quote | Quote | Quote | Enterprise dedicated infrastructure, custom integrations and possible on-premise hosting |
The prices above come from the current official plan page, not from older help pages that still show Starter, Professional and Team. The quarterly savings are ten percent and annual savings twenty percent compared with standard monthly billing. A monthly-equivalent price is a comparison figure, not a monthly installment: Builder annual billing charges $624, while Business annual billing charges $1,920. If the business needs short-term validation, a monthly subscription may be more suitable despite a higher annualized cost.
Adalo’s October 2026 release announcement says existing subscribers have transition choices, including grandfathered lower rates. That does not mean new customers can select old tiers from the modern pricing page. When calculating costs, separate new-account public offers from any specific renewal or migration option shown inside a legacy account. A company already paying for Starter should inspect the account before changing plans.
Free plan: what can you actually build?
Adalo Free includes unlimited test apps, an initial free app build, one editor, up to 500 records per app and five Ada prompts each month. Users can design screens, link actions, build a basic database, create login concepts and preview interactions without paying. It is an appropriate environment for validating the first version of a membership app, booking flow, local directory, internal checklist or simple CRUD prototype.
The limitation is distribution. The current pricing matrix reserves publishing to the Apple App Store, Google Play and public web for Builder and above. That means a free prototype should be treated as a working demonstration, not as a publicly operated mobile service. The 500-record ceiling is also relevant: a modest test dataset can expand quickly if every order, message or booking occupies a separate record.
For a founder, the best use of Free is to test whether the data relationships and user screens make sense. Try two kinds of accounts, create and edit records and confirm that a customer only sees permitted information. An app can look polished in preview and still have flawed access rules. The free phase is a chance to uncover those problems before committing to a monthly publishing fee.
Builder plan: the $65 publishing tier
Builder includes two published applications, five app editors and native iOS, Android and web publishing from a single project. It also adds custom domains, Stripe, maps, push notifications, custom actions, geolocation, fonts and design versions. Its current price is $65 month to month, $175.50 billed quarterly or $624 billed annually. The annual total equals $52 per month over twelve months.
The current site advertises a promotional first month for $30 to new monthly Builder customers. That is a temporary entry price. A simple twelve-month scenario beginning with the promotional month would cost $30 for month one plus eleven regular $65 months, or $745 before additional charges, if the promotion is available and the user retains month-to-month billing for all twelve months. An ordinary full-price monthly year would be $780, whereas an eligible annual purchase is $624 paid up front.
Builder’s one instant update per month matters for teams making frequent post-launch changes. Check the distinction between content-level changes, a publish action and the precise update method Adalo counts, because an update allowance can affect how a live app is maintained. A business releasing several fixes a month may prefer Business even if it has only one or two public apps.
Builder add-ons and optional upgrades
Analytics, localization and crash monitoring are specifically marked as paid add-ons on Builder. Extra AI credits are another optional purchase. These costs should be listed in the total budget for a project that requires operational metrics, support in multiple languages or intensive AI-assisted changes. A low base subscription does not guarantee that those functions are included.
A realistic Builder evaluation should verify authentication and authorization, payment action setup, navigation, all target devices and a sample published application before the final production release. Adalo provides the tools but does not substitute for deciding what data is collected, which users can edit it and which transactions can be reversed.
Business plan: $200 a month for production teams
Business increases the published app allowance to five and the editing team to ten. Its price is $200 month to month, $540 for a quarter and $1,920 for a year. The yearly rate is equivalent to $160 per month, a lower effective price than paying $200 every month. It also includes unlimited instant updates and analytics, localization and crash monitoring that are optional add-ons on Builder.
Business lists the Collections API and external databases, so it is a more relevant starting point for organizations whose app must interact with existing operational data. A small company that needs a custom employee portal, customer app and partner application might benefit from several published-app slots. The business still needs to assess user permissions, data modeling, transaction integrity, privacy and app-store requirements.
Adalo also describes greater visibility into Ada-generated code on Business, versus only a sample on Builder. Visibility is not the same as an unconditional, fully supported local source-code export and unrestricted self-hosting. Buyers needing a code-owned deployment pipeline should verify the exact contract and compare a code-oriented alternative such as FlutterFlow or Replit.
What does Adalo charge for Ada AI?
The current product page says Ada is included on every plan, but usage is not completely unlimited. Free specifically has five prompts per month. Builder and Business no longer have a simple monthly prompt-count limit in the published table, yet the company also says paid plans include a monthly AI-building allowance and users may buy extra AI credits. These statements can coexist: an account may be permitted to submit more prompts while intensive operations consume credit allowances.
A founder should distinguish between app usage by end users and AI-building activity by the app creator. Adalo says it does not meter end-user actions or charge per editor seat as a separate per-seat bill, but that does not mean extra AI generation is automatically free. Record the credit allowance and pricing shown inside your account if Ada will frequently rebuild app flows, data structures or components.
For a one-time MVP, five Free prompts may help assess output quality, while heavy experimentation may require paying sooner. For an agency, AI consumption and revisions can grow with the number of clients. Compare the cost of AI credits with the time saved by generating screens, and verify that each generated rule and database connection works correctly. A quick AI draft is not proof of production readiness.
Native app publishing and third-party developer fees
Adalo’s Builder and Business subscriptions provide the ability to prepare native iOS and Android releases along with web publishing from one project. Apple and Google still operate their separate store programs, application review and account requirements. Adalo’s official pricing FAQ currently cites Apple Developer Program enrollment at $99 per year and a Google Play developer account at $25 once. Those fees belong to the store operators, not Adalo.
For a first-time app publisher, the first twelve months of Builder annual billing plus Apple’s first developer-year and Google’s one-time registration total $748 before taxes, optional AI credits, add-ons, payment processing, domain registration and project labor. That number assumes the store registration prices cited by Adalo are applicable to the account and no other expenses arise. It is a useful baseline, not a fixed total production cost.
Store reviews can reject an app for missing privacy disclosures, broken sign-in, misleading subscriptions or policy violations. Adalo can produce a build; it cannot guarantee Apple or Google approval. Allow time for testing, screenshots, content disclosures, store descriptions and possible resubmission. Push notifications, camera use and third-party payment integrations deserve particular attention during review.
No action-based billing versus real capacity planning
Adalo markets flat subscription rates without workload-unit or per-action billing. That makes it easier to plan the platform invoice compared with a product whose server activity directly determines overage. But a flat invoice is not a promise of unlimited performance or unlimited included services. A live app still has database size, network, interface complexity and workload characteristics that need validation.
The Free tier has an explicit 500-record cap per app, and the paid tiers differ in number of published apps, editors, updates and access to databases. A business that depends on external APIs may also pay third-party providers, payment processors or infrastructure operators. If a workflow requires large media files, map transactions and external automation, list these dependencies separately from Adalo’s subscription.
Adalo says Business adds operational analytics and crash monitoring, which can help teams observe issues. However, no independent scale or security test has been provided for this article. Teams expecting thousands of simultaneous users should validate performance and error handling on the actual application and confirm support options before treating a marketing claim as a service-level guarantee.
Legacy Starter, Professional and Team pricing
On October 21, 2026, Adalo announced that Professional customers were moving to Builder and Team customers to Business, with certain historic discounts preserved. Existing Starter customers can keep their current plan and try Ada’s free version before deciding whether to switch; the announcement says once a Starter customer moves to Builder, the old Starter selection cannot simply be restored.
The vendor also described a legacy Starter-only annual offer at a $40-per-month equivalent, billed annually, for eligible existing customers. This is not part of the normal Builder price table for new subscribers. Older help pages and older Adalo articles sometimes still mention Starter, Professional or the older Business naming. Compare any quote against the latest account checkout and the official October notice.
If you already operate apps on Classic Adalo, the company says existing apps continue in Classic; migration to the new underlying builder is a separate matter. Do not infer that paying for the new Builder tier automatically converts a legacy project or changes its architecture. Verify the migration options and test copies of critical apps before making irreversible subscription choices.
Enterprise Adalo Blue and custom infrastructure
Adalo Blue is the company’s enterprise-level offering for dedicated infrastructure and requirements beyond normal small-business plans. The current public pricing page mentions custom monitoring, possible on-premise deployment and integrations with older systems. A price is not published in the standard plan matrix; interested organizations need a scoped proposal from the vendor.
The distinction matters for regulated organizations, complex identity systems and integrations with on-premise data that does not expose a modern API. An enterprise quote should state hosting responsibilities, backup procedures, data residency, access logging, encryption, incident handling, performance support and application ownership. It should also identify what features differ from Builder and Business and who maintains integrations when outside systems change.
Do not treat Adalo Blue as evidence that the $65 Builder tier can provide those enterprise controls without extra agreements. The sales scope and resulting contract determine those entitlements. Smaller teams may be better served by a conventional Business subscription if they do not need special infrastructure or governance.
Is Adalo good value compared with other app builders?
The central appeal is one visual project with a built-in relational database, Ada-assisted generation and publishing to the web and two native app stores. Bubble offers a different blend of visual workflows and a workload-unit model; FlutterFlow puts more emphasis on Flutter development and code export; Base44 provides a conversational hosted web-app building experience.
If native store publishing is essential, verify that the competing plan actually includes iOS and Android releases rather than just a responsive web app. If a business already has a database, compare how external collections and integration limits change the total. An app builder with a lower base subscription can require separate backend, API or per-user costs that make an apples-to-apples price table harder than the headline figures suggest.
For a practical budget, estimate one year of subscription, third-party developer accounts, domain, integrations, premium UI components, AI generation, payment fees, maintenance and editorial testing. Compare the total to the value of the app and the cost of moving away later. This makes the procurement decision less sensitive to a short-term promotional first month.
Who should use or avoid Adalo pricing tiers?
Who should use this
- Founders validating a database-driven app on Free
- First-time native app publishers ready for Builder
- Consultants managing up to 2 published apps and 5 editors
- Small teams needing Stripe, maps and push actions
- Businesses needing 5 apps, external databases and unlimited updates
- Existing customers carefully checking legacy migration offers
- Enterprises requesting a scoped Adalo Blue quote
Who should avoid this
- People assuming a Free prototype can publish to stores
- Subscribers treating the $30 month as the permanent Builder rate
- Teams requiring unrestricted code ownership without a contract check
- Buyers who ignore Apple and Google account fees
- Agencies expecting unlimited published apps at $65
- Organizations assuming flat pricing guarantees unlimited performance
- Users converting old Classic apps without testing migration
Pros
- Free prototype access with database and AI
- Clearly published ongoing Builder and Business rates
- Web and both native mobile stores in one plan
- No vendor per-action or workload-unit charges advertised
- Built-in database avoids a required separate backend for basic apps
- Annual and quarterly options
- Transparent app/editor counts
Cons
- Builder analytics, localization and monitoring cost extra
- AI building may use optional paid credits
- Apple and Google registration separate
- Published app and editor limits remain
- Builder has one instant update per month
- Legacy tier documentation can be confusing
- No independent scale or security benchmark supplied
The Free plan is appropriate until the app is ready for public distribution. Builder is the normal publishing starting point, while Business is justified by its additional app capacity, editors, update allowance and production features. Price each optional requirement separately and confirm the subscription term on the purchase screen.
A sample budgeting exercise
For one native app, Builder annual billing is $624. If the same publisher needs both store registrations, the Adalo-cited first-year registration baseline is $124 more, for $748 before add-ons and taxes. A Business annual subscription is $1,920 before those store fees. Those calculations describe subscriptions and account setup only; they exclude actual app implementation and ongoing maintenance.
Research methodology and buying recommendation
This article uses Adalo’s current public pricing matrix and its October 2026 transition announcement, cross-checked against its published AI and native-publishing feature explanations. It identifies older help references as potentially legacy where they conflict with the new plan names. No subscription, Apple developer account or paid AI credit package was purchased for this review.
Start with Free, build a realistic data model and test permissions. When ready to distribute, choose Builder based on the actual number of published apps, editors and expected updates. Upgrade to Business when its capacity or included operational features solve concrete needs. Record the terms and third-party store fees before moving a customer-facing product into production.
Testing methodology
Expert tip
Sources
- Adalo current Free, Builder, Business plan matrix
- October 21, 2026 Ada release and older-plan transition
- Adalo AI app-builder feature explanation
- Adalo new product update
- Adalo native iOS and Android AI workflow
- Adalo app-store publishing overview
- Adalo Blue enterprise offer
- Adalo pricing help, older items may describe legacy tiers
- Adalo publishing FAQs, legacy tier references
- Bubble official plans, workload units and AI credits
- FlutterFlow current 2026 pricing
- Thunkable official plans
- Glide official plans
- Softr official plans and portal focus
- Base44 official plans and credit tiers
- Replit official plans and agent pricing
2026-11-05: