Moosend Pricing 2026: Plans, Subscriber Costs and Credits
Moosend starts at $9 monthly or $7 annual-equivalent, with a 30-day trial, custom Moosend+/Enterprise plans and non-expiring email credits.
Moosend pricing has three distinct paths: a 30-day free trial, contact-based Pro subscriptions for regular senders, and prepaid email credits for occasional senders. Pro currently starts at $9 per month on monthly billing or $7 per month equivalent on annual billing for the entry subscriber tier. Moosend advertises 15% savings for biannual billing and 20% for annual billing. Moosend+ and Enterprise are custom-priced. The flexibility matters because a seasonal business can avoid paying for a full recurring subscription by purchasing non-expiring credits, while a weekly newsletter or ecommerce operation can use unlimited sends under Pro and pay based mainly on unique active subscriber count.
Quick verdict
Moosend Pro starts at $9/month or $7/month equivalent annually, with 15% biannual and 20% annual savings. A 30-day no-card trial covers core features, while prepaid credits offer a separate path for occasional senders. The main cost driver is unique active subscriber count, and advanced capabilities move into custom Moosend+ or Enterprise configurations.
Key takeaways
- 30-day free trial: up to 1,000 contacts and unlimited sends, no card
- Pro starts $9 monthly or $7 annual-equivalent; pricing scales with unique active contacts
- Pay-as-you-go credits never expire: 350k/$350, 500k/$500, 750k/$750, 1M/$1,000
M
Moosend Tested
Email marketing and automation platform with campaigns, workflows, forms, landing pages, analytics, AI tools, and integrations.
Best for: Small and midsize businesses, ecommerce teams, marketers, and agencies that need email campaigns, segmentation, automation, landing pages, forms, analytics, and optional transactional or enterprise add-ons.
Features and capabilities4.6
Usability and implementation4.5
Pricing and value transparency4.5
Integrations, security and trust4.8
Key features
- Marketing automation
- Email campaign builder
- Subscription forms
- Transactional email
- Reporting and analytics
Pros
- The 30-day free trial requires no credit card and includes core email, automation, segmentation, landing-page, and form features.
- Pro pricing scales primarily by active subscriber count and includes unlimited email campaigns and sends within the subscription model.
- Moosend supports monthly, biannual, and annual billing, with current published discounts of 15% for biannual and 20% for annual billing.
Cons
- Moosend no longer advertises a permanent free plan; the free access is a 30-day trial.
- Subscription pricing scales with the number of unique active subscribers, so costs rise as the list grows.
from $7/mo billed annually
Visit website
Affiliate link — we may earn a commission.
October 2, 2026:
The linked Moosend profile is Toollers product profile. The current Tool record stores `$7/mo billed annually` as the starting price, matching the annual entry view researched on the current official pricing page. Human pricing verification remains separate from this generated article.
Moosend pricing at a glance
| Plan/model | Current price | Billing model | Main value |
|---|---|---|---|
| 30-day Free Trial | $0 | 30 days | No card, up to 1,000 contacts, unlimited sends, core builder/automation/segmentation/forms/landing pages |
| Pro | From $9/month or $7/month annual-equivalent | Contact-based | Unlimited campaigns/sends plus core automation, forms, landing pages, reporting and API |
| Moosend+ | Custom | Custom | Pro plus selected add-ons such as transactional email, dedicated IP, SSO/SAML, hosted files, custom reports, Audience Discovery and team members |
| Enterprise | Custom | Custom | Advanced features/services, account manager, priority support, deliverability/strategy optimization and enterprise capacity |
| Email credits | 350k $350; 500k $500; 750k $750; 1M $1,000 | Prepaid | Credits never expire; best for seasonal/occasional sending |
30-day free trial
Moosend's free trial lasts 30 days and does not require a credit card.
The current pricing FAQ says the trial includes core features such as the email builder, templates, AI Writer, automations, segmentation, landing pages and form design.
It also includes unlimited email sends for up to 1,000 contacts plus email and live chat support. This makes the trial unusually useful because a team can evaluate a realistic campaign volume instead of testing only a few messages.
No permanent free plan
Moosend does not currently advertise a permanent Free plan. This corrects older Toollers content that described an ongoing Free tier.
After the 30-day trial, users must move to a paid subscription or buy prepaid email credits to regain normal sending access.
Pro: from $9 monthly
Pro starts at $9 per month on monthly billing for the entry contact tier. The current annual view starts at $7 per month equivalent.
Pricing increases as the number of unique active subscribers grows. Moosend currently uses contact tiers rather than charging purely by email-send volume.
Pro includes unlimited email campaigns and sends, marketing automation, landing pages, subscription forms, newsletter builder, segmentation, reporting/analytics and API access.
How subscriber billing works
Moosend's pricing FAQ says it counts unique email addresses. If the same subscriber appears in multiple lists or segments, the address is billed once.
When the list exceeds the plan's current contact limit, the user must upgrade to a tier that supports the higher number of contacts.
If the list becomes smaller, Moosend allows a downgrade. The downgrade takes effect at the end of the current monthly, biannual or annual billing cycle.
Monthly billing
Monthly billing offers the most flexibility. The current pricing page explicitly describes monthly plans as cancel-anytime.
The tradeoff is price. Annual billing is 20% cheaper and biannual billing is 15% cheaper.
A team that has not yet validated list growth, automation or integrations should start monthly or use the trial before committing to a longer term.
Biannual billing
Moosend automatically applies a 15% discount when customers pay twice per year.
This can be a useful middle ground for businesses that expect to use Moosend for more than a few months but do not want a full annual commitment.
Annual billing
Annual billing carries a 20% discount versus monthly pricing. The Toollers entry figure of $7 per month billed annually comes from this current annual view.
The total amount at larger subscriber tiers changes with list size, so buyers should use the live pricing selector rather than applying the $7 entry price to every list.
Nonprofit discount
Moosend currently offers nonprofit organizations a 25% discount.
The pricing FAQ says that nonprofit discount can be applied on top of the normal 20% annual discount. Eligible organizations should verify documentation requirements with Moosend before purchase.
Moosend+
Moosend+ is a build-your-own custom plan. It starts with all Pro features and lets the buyer select higher-tier add-ons.
Current options include transactional email, dedicated IPs, hosted files, custom reports, SSO/SAML, Audience Discovery and additional team members.
This is a useful commercial model when a business needs one or two enterprise capabilities but does not need the full Enterprise package.
Enterprise
Enterprise is a custom-quote plan designed for larger organizations. Current pricing highlights account management, priority support, extra team members, SSO/SAML, deliverability and strategy optimization, custom reporting and other advanced capabilities.
The exact combination and price depend on the order, so Toollers does not invent one standard Enterprise amount.
Transactional email pricing
Moosend supports transactional email through SMTP and API. Current pricing positions transactional sending as an Enterprise feature or Moosend+ add-on rather than a standard Pro entitlement.
Businesses that need order confirmations, password resets or other event-driven messages should request a quote that specifies transactional volume, SLA and dedicated-IP requirements.
Dedicated IP pricing
A dedicated IP is available as a Moosend+ add-on and optional Enterprise capability.
Moosend does not currently publish one universal dedicated-IP amount in the main pricing page. High-volume senders should request pricing and verify whether deliverability consulting or warmup support is included.
SSO and SAML
SSO/SAML are advanced security options. They can be added through Moosend+ or included in higher enterprise configurations.
This matters for companies that need centralized identity management. A small marketing team that does not require SSO can avoid paying for the full enterprise layer.
Additional team members
The current plan comparison shows two team members on the trial and five on Pro, while Moosend+ can add more and Enterprise supports larger teams.
Organizations should confirm how additional users are priced when more than five collaborators need access.
Pay-as-you-go email credits
Moosend sells prepaid credit packs separately from subscriptions. Current pricing is $350 for 350,000 credits, $500 for 500,000, $750 for 750,000 and $1,000 for one million.
One credit sends one email to one recipient. The credits never expire.
This model is excellent for seasonal or irregular senders because the business does not need to maintain a monthly subscription when there is no campaign activity.
When prepaid credits beat Pro
A seasonal business sending one or two large campaigns per year can prefer prepaid credits because unused volume remains available indefinitely.
A weekly newsletter, ecommerce automation program or active lifecycle-marketing team usually fits Pro better because unlimited sends avoid tracking a credit balance.
Transactional email and enterprise add-ons still need separate consideration; prepaid credits are not a universal replacement for a Pro/Moosend+ configuration.
Additional costs
Potential add-on costs include transactional email, dedicated IP, SSO/SAML, hosted files, custom reports, Audience Discovery and additional team members.
Zapier can also have its own subscription costs, and ecommerce/CRM applications connected to Moosend retain their own fees.
Buyers should therefore compare total stack cost, not only the base Moosend subscription.
Cancellation
Current Moosend documentation says customers can cancel from Billing, with cancellation becoming effective at the end of the current paid term.
Monthly plans are advertised as cancel-anytime. Biannual and annual subscriptions continue through the already-paid term.
Refunds
The current Toollers research record, based on Moosend's linked Terms and Conditions, records purchased-service obligations as non-cancelable during the active term and paid fees as non-refundable.
This makes the no-card 30-day trial particularly important. Teams should validate the editor, imports, automation, forms, deliverability configuration and integrations before entering a longer prepaid term.
True-cost scenarios
Scenario 1: small newsletter
A small list at the entry Pro tier starts at $9 monthly or $7 annual-equivalent. That pricing includes unlimited normal campaign sends, so frequent emailing does not increase the bill until contact count moves to another tier.
Scenario 2: seasonal sender
A business that sends a few large seasonal campaigns can buy 350,000 credits for $350 and use them over any length of time because the credits do not expire.
Scenario 3: ecommerce team
An ecommerce business may need Pro plus an Audience Discovery add-on or a broader Moosend+ configuration. The effective cost is therefore the contact-based subscription plus any selected advanced capabilities.
Scenario 4: enterprise marketing operation
A large team needing SSO, dedicated IP, custom dashboards, transactional email and priority support should request Enterprise pricing instead of trying to approximate those costs from Pro.
Which Moosend option fits which buyer?
Who should use this
- 30-day trial fits every buyer before payment
- Pro fits regular email marketers that need unlimited campaigns, automation, forms, landing pages and analytics
- Moosend+ fits teams needing only selected enterprise add-ons
- Enterprise fits larger organizations with SSO, dedicated IP, transactional messaging, priority support and custom services
- Pay-as-you-go credits fit seasonal or irregular senders
Who should avoid this
- Do not choose annual billing before validating the workflow because paid terms are non-refundable
- Do not assume $7 applies to every contact tier
- Do not buy Pro alone if transactional email, SSO or dedicated IP is mandatory
- Do not use a recurring subscription for highly irregular sending without comparing prepaid credits
Pricing pros and cons
Pros
- Low $9 monthly/$7 annual-equivalent starting price
- 30-day no-card trial includes core features and generous test capacity
- Clear 15% biannual and 20% annual discounts
- Unique contacts are counted once across lists/segments
- Prepaid credits never expire
- Nonprofit discount can stack with annual savings
Cons
- No permanent free plan
- Costs rise with active subscriber count
- Several enterprise features require custom quotes
- Extra team-member and dedicated-IP pricing is not public
- Paid terms are non-refundable under current Toollers terms research
Expert tip
Decide between Pro and credits based on frequency, not list size alone. If you send every week or run automations continuously, Pro's unlimited campaign sends are easier to manage. If you send a few seasonal blasts, non-expiring credits can produce a cleaner total cost.
— Toollers editorial team
Pricing methodology and migration note
We checked the current Moosend pricing page on October 2, 2026. Current official facts include the 30-day trial, $9 monthly/$7 annual-view entry price, 15% biannual and 20% annual savings, custom Moosend+/Enterprise plans and the published prepaid-credit packs.
How much does Moosend Pro cost?
Moosend Pro currently starts at $9 per month on monthly billing for the entry contact tier or $7 per month equivalent on annual billing. Pricing increases with the number of unique active subscribers.
Does Moosend have a free plan?
No permanent free plan is currently advertised. Moosend has a 30-day free trial with no credit card and unlimited sends for up to 1,000 contacts.
Does Moosend offer annual discounts?
Yes. The current pricing page advertises 15% savings for biannual billing and 20% for annual billing. Eligible nonprofits can receive a 25% nonprofit discount that can be combined with the annual discount.
What is Moosend+?
Moosend+ is a custom plan built from Pro plus selected add-ons such as transactional email, dedicated IPs, hosted files, custom reports, SSO/SAML, Audience Discovery and additional team members.
How much does Moosend Enterprise cost?
Enterprise pricing is custom. It adds advanced capacity and services such as account management, priority support, SSO/SAML, deliverability and strategy optimization and enterprise-level options.
Does Moosend have pay-as-you-go pricing?
Yes. Current prepaid email credit packs are 350,000 for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000. Purchased credits do not expire and one credit sends one email to one recipient.
How does Moosend count subscribers?
Moosend bills subscription tiers by unique active email addresses. If the same address appears in multiple lists or segments, it is counted once.
Does Moosend offer refunds?
Current Toollers research based on Moosend's linked terms records paid fees as non-refundable and purchased-service obligations as non-cancelable during the active term. Cancellation applies at the end of the paid period.