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Moosend

Email marketing and automation platform with campaigns, workflows, forms, landing pages, analytics, AI tools, and integrations.

Email Marketing SoftwareResearch profile
Research-based score
4.6
Research-based score
Features and capabilities4.6

Moosend verifies email campaigns, multi-step automation, segmentation, landing pages, forms, transactional email options, SMTP/API, ecommerce personalization, AI writing, A/B testing and advanced reporting; custom reports, SSO/SAML, dedicated IP and some enterprise services require Moosend+ or Enterprise.

Usability and implementation4.5

G2 and Capterra both strongly favor Moosend's approachable interface and support, with Capterra reporting 4.5/5 ease of use and 4.6/5 customer service. Reviews still mention learning curve, editor quirks, limited templates/features and some historical support or bug complaints.

Pricing and value transparency4.5

Moosend clearly publishes a 30-day no-card trial, Pro from $9 monthly or $7 on the annual view, 15% biannual and 20% annual savings, custom higher tiers and prepaid credits. Pricing scales with active subscribers, some advanced features are add-ons, and paid fees are non-refundable.

Integrations, security and trust4.8

Moosend publishes 80+ integrations, API/SMTP connectivity, ISO/IEC 27001 certification, annual third-party audits, PCI DSS obligations, EU AWS hosting, encryption at rest/in transit, penetration testing and a DPA/GDPR framework; this is one of the stronger documented trust postures in the batch.

Quick facts

Vendor
Moosend
Pricing model
paid
Plan pricing
$7/mo billed annually
Free plan
Not confirmed
Free trial
Yes — check eligibility
Last verified
9/28/2026

About Moosend

Moosend is an email marketing and automation platform for creating campaigns, automated workflows, landing pages, subscription forms, audience segments, reports, and AI-assisted content. Current pricing includes a 30-day free trial, contact-based Pro subscriptions, custom Moosend+ and Enterprise plans, and prepaid email credits for occasional sending.

Best for

Small and midsize businesses, ecommerce teams, marketers, and agencies that need email campaigns, segmentation, automation, landing pages, forms, analytics, and optional transactional or enterprise add-ons.

Moosend pros and cons

Pros

  • The 30-day free trial requires no credit card and includes core email, automation, segmentation, landing-page, and form features.
  • Pro pricing scales primarily by active subscriber count and includes unlimited email campaigns and sends within the subscription model.
  • Moosend supports monthly, biannual, and annual billing, with current published discounts of 15% for biannual and 20% for annual billing.
  • A prepaid credit model is available for occasional senders and the current pricing page states that purchased email credits do not expire.
  • The current integrations directory lists more than 80 integrations, including native ecommerce, CRM, CMS, API, and Zapier-connected options.

Cons

  • −Moosend no longer advertises a permanent free plan; the free access is a 30-day trial.
  • −Subscription pricing scales with the number of unique active subscribers, so costs rise as the list grows.
  • −Transactional email, dedicated IPs, SSO/SAML, additional team members, hosted files, and other advanced capabilities can require Moosend+ or Enterprise configuration.
  • −Moosend's current terms state that paid fees are non-refundable and payment obligations are non-cancelable during the active subscription term.

Features

Marketing automation
Pro and higher · The free trial allows one published automation workflow.
Email campaign builder
Pro and higher · Subscription cost scales with active subscriber count.
Subscription forms
Pro and higher · The free trial lists one subscription form in an unpublished state.
Transactional email
Moosend+ / Enterprise configuration · Current pricing positions transactional email as an add-on or higher-tier capability rather than a standard Pro inclusion.
Reporting and analytics
Pro and higher · Custom reporting and some enterprise capabilities depend on the selected higher-tier configuration.
Landing pages
Pro and higher · The free trial lists one landing page in an unpublished state.

Platforms

Web

Integrations

Salesforce WordPress WooCommerce Zapier

Pricing

Pro
USD 9.00/month
USD 7.00/month with annual billing

Current official pricing for the entry contact tier displays $9/month on monthly billing and $7/month on the annual view, with annual billing advertised as 20% savings. Pricing increases with unique active subscriber count. Pro includes unlimited campaigns/sends and core marketing functionality.

Moosend+
See pricing details

Custom plan built from Pro plus selected advanced add-ons such as transactional email, dedicated IPs, hosted files, custom reports, SSO/SAML, Audience Discovery and additional team members.

Enterprise
See pricing details

Custom-quote enterprise plan with advanced capabilities and services such as account management, priority support, SSO/SAML, deliverability and strategy optimization, SLA options and expanded team capacity.

Pay-as-you-go credits
See pricing details

Prepaid email credits for occasional senders. Current public examples include 350,000 credits for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000. One credit equals one email sent to one recipient, and purchased credits do not expire.

Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.

Editorial verification: 9/28/2026. Check the vendor's site for current pricing.

Alternatives to Moosend

Moosend — frequently asked questions

What is Moosend used for?
Moosend is used to create and send email campaigns, build automated marketing workflows, segment audiences, create forms and landing pages, track results, and connect email marketing with ecommerce, CRM, CMS, and other tools.
Does Moosend have a free plan?
No permanent free plan is currently advertised. Moosend offers a 30-day free trial with no credit card required and up to 1,000 contacts during the trial.
How much does Moosend cost?
Current official Moosend material lists Pro starting at $9/month for up to 500 subscribers. The annual option starts at about $7/month equivalent, and pricing scales with the number of active subscribers.
Does Moosend offer annual billing discounts?
Yes. Moosend currently advertises 15% savings for biannual billing and 20% savings for annual billing compared with monthly billing.
Does Moosend offer pay-as-you-go email credits?
Yes. Each prepaid credit equals one email sent to one recipient. Current examples range from 350,000 credits for $350 to 1,000,000 credits for $1,000, and Moosend says purchased credits do not expire.
What happens if I exceed my Moosend subscriber limit?
Moosend says subscription plans are based on unique active subscribers. If the list grows beyond the active plan limit, the account must move to a larger plan; if credits are also available, additional sending can consume credits according to the documented billing rules.
Can I cancel Moosend and get a refund?
You can cancel from the Billing section, with cancellation taking effect at the end of the current paid term. Moosend's terms state that fees already paid are non-refundable.