Superchat Pricing: Plans, Add-ons & WhatsApp Fees

Superchat pricing begins with a limited Free plan at €0 and lists three paid subscriptions: Basic at €89 per month, Professional at €149 per month and Advanced at €299 per month. A Custom tier is available by quotation. Those headline amounts do not include taxes, optional seats or phone numbers, or variable WhatsApp fees. The biggest purchasing surprise is contractual rather than technical: Superchat describes a twelve-month minimum term for plans unless otherwise agreed, even when monthly billing is selected. Below we break down the published allowances, the October 2026 WhatsApp fee changes and the questions to ask before signing.

Superchat pricing plans at a glance

All figures come from Superchat’s public euro pricing page as checked on October 30, 2026. The page provides monthly and annual billing options, but its annual checkout discount and the exact annual plan rates were not independently retrievable from the state reviewed. We therefore show annual equivalents as unverified, rather than copying a possible discount from an older screenshot. Multiplying monthly list prices by twelve gives €1,068, €1,788 and €3,588 for Basic, Professional and Advanced respectively; these are arithmetic twelve-month illustrations, not confirmed annual-billing offers or final invoice totals.

The official plan terms state that the minimum subscription term is twelve months unless individually agreed otherwise. An organization may pay each month while still owing charges through the end of that commitment. This distinction matters more than the number of payment installments. Before purchasing, request a signed order showing the effective start date, auto-renewal rules, cancellation deadline, treatment of purchased add-ons, billing currency and applicable VAT. If sales offers a shorter or differently structured term, obtain the exception in writing because it supersedes assumptions based on the public page.

Free plan: useful for exploring one-person workflows

Superchat Free lists one employee access, one connected WhatsApp number, thirty monthly active contacts, one automation and 500 credits. It also lists a limited WhatsApp newsletter reach of thirty. This is a real €0 product tier, not a claim of an unlimited shared inbox. A sole proprietor or support operator can assess the user interface and the basic conversation flow with a handful of consenting contacts. But a business receiving regular daily inquiries can hit a thirty-active-contact allowance quickly, and staff collaboration is naturally restricted when only one person has access.

The free tier is most valuable as a small technical pilot. Connect one authorized number, receive a few legitimate inquiries, test labels or internal workflow behavior and inspect the available plan settings. Do not base an ongoing customer support budget on this tier without checking how the product behaves when a thirty-first active contact appears. We did not run that limit test, and the retrieved marketing page does not establish a grace period or what exactly happens after a threshold is exceeded. Ask support for the current enforcement policy and data-export path.

Basic plan: €89 monthly for a small team

Basic increases employee access to three and includes one WhatsApp number, unlimited active contacts and conversations under the platform subscription, two automations, 1,500 credits and an included newsletter reach of one hundred. The official page also lists a €20 monthly Superchat WhatsApp bonus, which applies toward eligible Meta fees. For a small service desk, three accounts and one number may be enough for a sales person, a customer service representative and a supervisor. The word unlimited here applies to specified contact and conversation counts, not to zero-cost outbound messaging.

A four-person company should ask whether purchasing an extra employee access at €19 per month is permitted on its Basic contract, and whether doing so is cheaper than moving to Professional. €89 plus €19 is €108 monthly in simple base subscription arithmetic, before taxes or other charges. If the same company needs AI agents, Basic’s published matrix does not include one, so Professional may be necessary. Plan comparisons should follow the features the team actually uses, not just choose the cheapest combination of seats. The treatment of shared employee logins should be confirmed with the vendor; do not plan around credential sharing.

Professional: €149 monthly with one AI agent

Professional includes six employee accounts, two WhatsApp numbers, six automations, 7,000 credits, one AI agent, a web chat widget and onboarding, according to the official matrix. It comes with a €50 monthly WhatsApp fee bonus. This appears to be the natural tier for teams that want a meaningful AI-assisted customer interaction workflow while keeping several human representatives in the inbox. The jump from Basic is €60 per month at displayed monthly rates, which corresponds to €720 across twelve months before variable charges; whether that difference is economical depends on actual use of the agent, automation and second WhatsApp number.

The inclusion of one AI agent does not mean unlimited question answering or unlimited AI credits. The plan lists an allowance of 7,000 credits, and separate add-ons may be required for more agents, Copilot seats or credit volume. Ask the vendor what each AI interaction consumes, whether credits apply across agents and other automation functions, and how overages are handled. In a pilot, collect the number of customer questions, AI replies and escalations for a typical week. A low-quality answer that needs correction can increase both labor and message usage, making a seemingly inexpensive automation costly in practice.

Advanced: €299 monthly for larger operations

Advanced lists twelve employee accounts, four WhatsApp numbers, twelve automations, three AI agents and 25,000 credits. It also highlights integrations, analytics, a personal account manager, priority chat support and employee training, plus a €80 monthly WhatsApp bonus. The higher published rate buys capacity and management features that can be important when multiple brands or branches share one communication environment. Compared with Professional’s €149, the difference is €150 monthly at list price, or €1,800 over twelve months before tax and usage. That gap should be compared with the cost of relevant extra users, numbers and AI agents on the lower tier.

We would shortlist Advanced for an organization that needs CRM or integration work, multiple connected numbers and deeper administrative reporting from day one. But the label Advanced does not establish that every integration or data export is available without a separate vendor or third-party bill. Run a scoped demonstration with the actual CRM, sample channel traffic and staff roles. Ask which connector is supported natively, whether Zapier or Make charges apply independently, and who owns failed-message retry and monitoring. The written subscription should specify support response targets instead of treating priority as a measurable service-level agreement.

Custom: enterprise controls and negotiated terms

Superchat’s Custom tier is priced on request and shown as billed annually. The vendor advertises negotiated capacity, mandatory two-factor authentication for users, SAML single sign-on, SCIM provisioning, Trust Center access, an individual service-level agreement and tailored support. Those are not inexpensive administrative niceties if a regulated employer requires identity lifecycle controls, documented security assurances and a negotiated service target. Because no universal price is public, a buyer should not use €299 as a substitute for a Custom quote. The proposal must state each security entitlement and its cost.

Procurement teams should request a data processing agreement, hosting and subprocessor list, authentication design, export and deletion terms, incident notification provisions, SLA measurements and escalation routes. The presence of Trust Center documents does not independently prove all relevant certifications or legal compliance for your situation. A Custom project can also involve onboarding, professional services or migration charges not captured by a simple per-month comparison.

Compare included users, automations, numbers and credits

This allowance chart is more useful than a single starting price because it exposes the first upgrade triggers. Three employee logins may be adequate even for a high volume of messages, but two distinct WhatsApp brands already exceed Basic’s included number capacity. Likewise, an AI-assisted support project may need Professional despite having only two employees. A large newsletter list could still need a paid reach expansion on Advanced because the included newsletter reach is one hundred there too. Clarify the product’s exact definition of each allowance: a contact, a reach unit, a credit and a billable message are separate measures.

What are Superchat add-on prices?

For example, an additional AI agent makes sense only where the underlying subscription supports AI agents and the relevant credits. A newsletter add-on does not remove Meta template charges or replace recipient opt-in. An extra WhatsApp number may bring additional compliance and account onboarding steps. Ask for a checkout breakdown showing whether add-ons share the main twelve-month commitment or have independent cancellation terms. The vendor’s legal guidance indicates add-ons may also be bound to the subscription period.

Meta WhatsApp pricing changed on October 1, 2026

Meta fees need a separate line in every forecast. The vendor’s September-announced change took effect October 1, 2026: each connected WhatsApp number receives its first 1,000 customer-service replies per month free, and Meta charges from the 1,001st sent service message onward. The allowance resets monthly and does not roll over. Incoming customer messages remain free. The change also makes utility templates within the 24-hour service window chargeable; other marketing and utility templates outside that window remain subject to their applicable prices. The charges depend on the recipient market and message category, so a single universal euro rate is misleading.

Superchat says the monthly WhatsApp bonus increased to €20 for Basic, €50 for Professional and €80 for Advanced, and the bonus is applied before customer-funded Meta charges. Unused bonus credit expires at the month boundary. The vendor also says it passes Meta fees through at cost, without its own markup. These claims are useful for modeling but should be checked in the workspace invoice. A business with two numbers has the free service-message allowance on each number, yet marketing templates can still incur charges before those allowances are relevant. It is incorrect to call the first 1,000 customer conversations universally free.

For illustration, imagine one WhatsApp line sends 1,400 customer-service replies and another sends 600 in a month. Under the October allowance, the first line has 400 potentially billable service replies and the second has none, before considering templates and exceptions. A €20 or €50 subscription bonus may offset some or all of those charges depending on destination rate and other usage. We do not calculate a precise euro invoice because the destination country, message mix and applicable category rates are missing. The scenario is a volume model, not an official quotation or promise that every message will be delivered.

To estimate your own spend, export a recent month of reply counts by WhatsApp number, count outbound templates separately by marketing, authentication and utility categories, and group recipients by country. Apply the latest Meta rate card, add any channel fees, subtract the eligible Superchat bonus and check the vendor’s Budget and Usage & Analytics screens. Superchat’s help article identifies those screens as the place to monitor fees and adjust the budget limit. A sensible finance owner will compare the monthly forecast against the actual invoice after launch and refine the limits before broadening campaigns.

Three realistic Superchat budget scenarios

Sole proprietor testing WhatsApp support

A founder with one employee login, one number and fewer than thirty monthly active contacts may initially remain on Free, subject to channel and credit limits. That is a low-risk way to inspect the workflow, not a promise that service messaging can never be charged. Keep a small sample of consented contacts and watch the number of connected channels or automations. As volume grows beyond the free active-contact ceiling, Basic becomes a relevant paid option. The founder should request the contract term before upgrading because a recurring €89 monthly payment may carry a full-year minimum obligation.

Four-person local service team

Consider a four-person business receiving WhatsApp booking questions with one shared number. Basic includes three employee accesses, so the fourth may require a €19 monthly add-on, giving €108 before taxes and message charges in a simple example. Professional costs €149 monthly and includes six accounts, a second number, one AI agent and higher allowances. The correct choice depends on whether booking automation, AI answers and a second line justify an extra €41 per month compared with that illustrative Basic configuration. Staff training and workflow creation also consume time, even when they are not separate vendor line items.

Multi-location sales operation with frequent WhatsApp traffic

A larger retailer may need four WhatsApp numbers, ten customer-facing logins, multiple routing automations and one or more AI agents. Advanced includes enough of those published quantities to merit a demo at €299 monthly before taxes and usage. However, 25,000 credits are a quota rather than an unlimited AI entitlement; extra newsletters or messages can be billed beyond their respective allowances. Four numbers also mean four separate monthly 1,000-message service allowances, but a sophisticated campaign may incur substantial marketing-template fees. Review the forecast per branch before setting a shared monthly budget limit.

Billing, refunds, trials and cancellation

Treat the Free tier and any time-limited trial as different offers. The vendor’s general terms state a twelve-month minimum period unless otherwise agreed, so the exact notice deadline and renewal process should be requested in the sales order. We did not find a universal refund promise that should be presented as applicable to every paid purchase. Do not rely on assumptions about prorated cancellation or unused credits.

If your organization is evaluating a seasonal or short-duration campaign, put the commercial term at the top of the checklist. Ask whether the number of connected WhatsApp lines, employees or AI add-ons can be reduced during the initial commitment, and whether such changes affect the following billing period. Clarify invoice delivery, VAT treatment, price revisions, late payments and suspension. The vendor’s public terms may not describe every negotiated account, so the signed documents govern. A staged trial plus a month of realistic forecast data can still prevent a poorly sized twelve-month commitment.

Pros, cons and value assessment

Is Superchat good value for money?

We see a rational progression from one-person exploration to larger teams using AI, integrations and reporting, and the public allowances make basic comparisons possible. The platform may deliver value if coordinated responses reduce duplicated effort and missed leads. But there is no sound way to calculate return on investment from a vendor feature page alone, especially with variable Meta charges and a minimum contract period. We recommend comparing the price of your actual required configuration with Wati, respond.io, Trengo or another suitable platform under the same message mix. Include onboarding labor and data-export needs in that comparison.

Its pricing facts come from the vendor’s official current materials; its budgets are labeled illustrations. We intentionally omit a fabricated editorial score or an invented verified free-trial period.

Sources and verification date

All public euro plan figures, included allowances and add-on examples were checked October 30, 2026. The October WhatsApp policy and bonus statements are supported by two official Superchat help-center updates. Exact annual discount rates, account-specific service conditions, taxes and final checkout amounts were not independently verified.

Frequently asked questions about Superchat pricing

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