SponsorUnited
Sponsorship partnership intelligence and lead discovery for brands, sports rights holders, media organizations and agencies.
Quick facts
- Vendor
- SponsorUnited
- Pricing model
- paid
- Plan pricing
- Custom quote; public starting price unavailable
- Free plan
- Not confirmed
- Free trial
- Not confirmed
- Last verified
- 10/28/2026
About SponsorUnited
SponsorUnited is a vertical B2B intelligence platform serving the sports, media and entertainment partnership ecosystem. Its current SponsorUnited 4.0 platform indexes brands, rights holders, agencies, sponsorship assets and activation activity for prospecting, competitive analysis, deal benchmarking and research. Tools described by the vendor include SUrface AI search, Proposal Evaluator, audience insights and SPND sponsorship pricing estimates. Salesforce contact export is documented for selected subscriptions. It is a specialist sponsorship prospecting system, not a general lead database or email outreach platform; public subscription prices are unavailable and sales consultation is required.
Best for
Sports teams, venue rights holders, sponsorship sellers, brands and partnership agencies prospecting specific sport-and-entertainment sponsorship relationships.
SponsorUnited pros and cons
Pros
- Current vendor platform includes searchable sponsorship profiles, asset and activation intelligence, benchmarking and audience signals.
- SUrface AI and proposal evaluation support sponsorship-specific research and negotiation preparation.
- Rights-holder and media sales solutions explicitly address identifying relevant brand sponsors and decision-makers.
- SPND deal-value estimates and comparable transactions give a structured starting point for commercial discussions.
- Official help documents a Salesforce contact-export integration for qualified SUPR and SPND accounts plus required multi-factor authentication.
Cons
- −No public per-seat price, baseline subscription amount or guaranteed self-service trial; buyers must contact sales.
- −The platform focuses on sponsorship and rights-holder relationships, not broad SMB or B2B lead-generation use cases.
- −SPND deal values are modeled estimates—not independently audited contract prices—and require commercial validation.
- −The exact SponsorUnited G2 seller profile currently provides no review base and an exact Capterra aggregate was not verified.
- −Vendor terms restrict systematic data extraction, third-party standalone use and competing analytics, which can limit downstream sales workflows.
Features
Platforms
Integrations
Pricing — verified 10/28/2026
What you’ll actually pay
Subscription to tailored sponsorship intelligence; vendor asks buyers to book a demo. Baseline license cost, billing cadence and seats are not disclosed publicly.
Vendor help names SUPR as an access category and confirms selected Salesforce integration availability; package pricing and features require sales confirmation.
Vendor help states SPND requires upgraded access and unlocks sponsorship value estimates, comparison reports and Deal Builder. Request a custom quote.
Official pricing / availability source · Checked 27 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 10/28/2026. Check the vendor's site for current pricing.
Read the full SponsorUnited pricing article