Sales Automation Software

Browse sales automation software products. Product details are being verified as Toollers prepares its editorial migration.

13 published tool profiles in this category

How we evaluate tools in this category

We evaluate tools against consistent category-specific criteria such as capability, usability, integrations, pricing transparency and value. Hands-on testing is only claimed when testing evidence is recorded.

Read our methodology →

Five software options to explore

A starting shortlist for this category. Inclusion is not a rating or a claim of hands-on testing; linked products have published Toollers profiles.

  1. Outreach
  2. Salesloft
  3. Apollo.io
  4. HubSpot Sales Hub
  5. GoHighLevel

Compare tools in this category

ToolPricingEditorial scoreRated variablesFree planTested
Apollo.ioFree plan; Basic from $49/user/month billed annually; Professional $79 and Organization $119
4.4
Features and capabilities 4.8Usability and implementation 4.3Pricing and value transparency 3.9Integrations, security and trust 4.6
YesTestedView →
Close CRMSolo $19/user/month monthly or $9/user/month equivalent billed annually; 14-day trial
4.5
Features and capabilities 4.5Usability and implementation 4.6Pricing and value transparency 4.5Integrations, security and trust 4.3
Not verifiedTestedView →
GoHighLevel$97/mo
4.4
Features and capabilities 4.9Usability and implementation 3.7Pricing and value transparency 4.2Integrations, security and trust 4.8
Not verifiedTestedView →
Hunter.io$34/mo equivalent billed annually for Starter ($408/year); $49 month-to-month
4.4
Features and capabilities 4.5Usability and implementation 4.4Pricing and value transparency 4.1Integrations, security and trust 4.4
YesTestedView →
OnceHubBasic free; Schedule $12/seat/month monthly or $10 annual equivalent; Route $23/$19; Engage $47/$39 (US).
4.4
Features and capabilities 4.7Usability and implementation 4.1Pricing and value transparency 4.3Integrations, security and trust 4.5
YesTestedView →
OutreachCustom quote; no public per-seat dollar price
4.0
Features and capabilities 4.8Usability and implementation 4.0Pricing and value transparency 2.5Integrations, security and trust 4.5
Not verifiedTestedView →
PandaDocFree: 5 created documents per month; paid Starter from $19/user/month equivalent billed annually ($228/user/year)
4.4
Features and capabilities 4.7Usability and implementation 4.4Pricing and value transparency 4.0Integrations, security and trust 4.5
YesTestedView →
PhantomBuster$56/mo billed annually
4.5
Features and capabilities 4.7Usability and implementation 4.3Pricing and value transparency 4.4Integrations, security and trust 4.5
YesTestedView →
Pipedrive$14/user/month on annual billing (Lite; $168/user/year); 14-day free trial
4.4
Features and capabilities 4.5Usability and implementation 4.6Pricing and value transparency 4.1Integrations, security and trust 4.4
Not verifiedTestedView →
PitchFree; indicative US Plus $13/month annual term, Team $19/seat and Business $25/seat (secondary published figures; vendor EUR view €10/€15/€20).
4.4
Features and capabilities 4.6Usability and implementation 4.5Pricing and value transparency 4.1Integrations, security and trust 4.5
YesTestedView →
Reply.ioEmail Volume $59/user/month monthly or $49/user/month equivalent annually; 14-day trial
4.3
Features and capabilities 4.5Usability and implementation 4.3Pricing and value transparency 4.3Integrations, security and trust 4.0
Not verifiedTestedView →
SalesloftContact Salesloft; no published current dollar starting price
4.0
Features and capabilities 4.8Usability and implementation 4.2Pricing and value transparency 2.6Integrations, security and trust 4.5
Not verifiedTestedView →
Snov.io$29.25/mo billed annually for Starter ($351/year); $39 monthly
4.1
Features and capabilities 4.4Usability and implementation 4.1Pricing and value transparency 3.8Integrations, security and trust 4.0
YesTestedView →

All tools in this category

Apollo.io logo

Apollo.io

Lead Generation Software

B2B prospect data, enrichment and multichannel outbound sales engagement.

4.4
Research-based
Features and capabilities4.8
Usability and implementation4.3
Pricing and value transparency3.9
Integrations, security and trust4.6
Free plan Tested
Close CRM logo

Close CRM

CRM Software

Sales-first CRM with built-in calling, email, SMS, workflows and Chloe AI agents.

4.5
Research-based
Features and capabilities4.5
Usability and implementation4.6
Pricing and value transparency4.5
Integrations, security and trust4.3
From $19/user/mo Tested
GoHighLevel logo

GoHighLevel

CRM Software

Agency-focused CRM, marketing automation, communications, funnel, website, scheduling, reputation, and SaaS platform.

4.4
Research-based
Features and capabilities4.9
Usability and implementation3.7
Pricing and value transparency4.2
Integrations, security and trust4.8
From $97/mo Tested
Hunter.io logo

Hunter.io

Lead Generation Software

Find verified business email addresses and run targeted cold-email outreach from one lead platform.

4.4
Research-based
Features and capabilities4.5
Usability and implementation4.4
Pricing and value transparency4.1
Integrations, security and trust4.4
Free plan Tested
OnceHub logo

OnceHub

Scheduling Software

Appointment scheduling, lead routing and AI-powered conversations across web and phone.

4.4
Research-based
Features and capabilities4.7
Usability and implementation4.1
Pricing and value transparency4.3
Integrations, security and trust4.5
Free plan Tested
Outreach logo

Outreach

Sales Automation Software

Revenue execution platform connecting sales sequences, AI agents, deal intelligence and forecasting.

4.0
Research-based
Features and capabilities4.8
Usability and implementation4.0
Pricing and value transparency2.5
Integrations, security and trust4.5
Contact sales Tested
PandaDoc logo

PandaDoc

eSignature Software

Interactive proposals, quotes, contracts and eSignatures with document creation, approval workflows and usage-credit automation.

4.4
Research-based
Features and capabilities4.7
Usability and implementation4.4
Pricing and value transparency4.0
Integrations, security and trust4.5
Free plan Tested
PhantomBuster logo

PhantomBuster

Lead Generation Software

Cloud automation and lead-generation platform for sourcing, enriching and routing public prospect data across social and business tools.

4.5
Research-based
Features and capabilities4.7
Usability and implementation4.3
Pricing and value transparency4.4
Integrations, security and trust4.5
Free plan Tested
Pipedrive logo

Pipedrive

CRM Software

Visual sales CRM for pipeline tracking, deal management and automated follow-ups.

4.4
Research-based
Features and capabilities4.5
Usability and implementation4.6
Pricing and value transparency4.1
Integrations, security and trust4.4
From $14/user/moBilled annually Tested
Pitch logo

Pitch

Presentation Software

Collaborative presentations, AI slide creation, deal rooms and buyer engagement analytics.

4.4
Research-based
Features and capabilities4.6
Usability and implementation4.5
Pricing and value transparency4.1
Integrations, security and trust4.5
Free plan Tested
Reply.io logo

Reply.io

Sales Automation Software

Outbound sales automation across email, LinkedIn, calls and SMS, with optional AI SDR agents.

4.3
Research-based
Features and capabilities4.5
Usability and implementation4.3
Pricing and value transparency4.3
Integrations, security and trust4.0
From $59/user/mo Tested
Salesloft logo

Salesloft

Sales Automation Software

Sales engagement and revenue orchestration with Cadence, Rhythm, conversation insight and pipeline tools.

4.0
Research-based
Features and capabilities4.8
Usability and implementation4.2
Pricing and value transparency2.6
Integrations, security and trust4.5
Contact sales Tested
Snov.io logo

Snov.io

Lead Generation Software

Find and verify B2B contacts, automate outreach and organize sales activity in one suite.

4.1
Research-based
Features and capabilities4.4
Usability and implementation4.1
Pricing and value transparency3.8
Integrations, security and trust4.0
Free plan Tested

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