GoHighLevel
Agency-focused CRM, marketing automation, communications, funnel, website, scheduling, reputation, and SaaS platform.
HighLevel combines CRM, pipelines, workflows, email/SMS, calling, websites, funnels, forms, calendars, social tools, reputation, payments, courses, communities, AI and agency/SaaS functions; the main limitation is that some advanced or usage-heavy capabilities require add-ons or higher tiers.
G2 and Capterra reviewers consistently value the all-in-one workflow after setup, but both current review sets show a substantial learning curve, onboarding complexity and mixed support experiences; Capterra currently rates ease of use and customer service at 3.7/5.
Base plans, annual totals, sub-account limits and many add-ons are publicly priced, with unlimited users/contacts and a 14-day trial; total cost can become harder to predict because communications, AI, hosting, HIPAA, white-label and other services are separately billed, and current terms make assessed fees generally non-refundable.
HighLevel documents 500+ business-tool connections, a large app marketplace, APIs/private integrations, SOC 2 Type II, an ISO/IEC 27001 certificate through its Trust Center, GDPR/privacy controls and a current DPA; some security/compliance packages such as HIPAA can carry separate fees.
Quick facts
- Vendor
- HighLevel
- Pricing model
- paid
- Plan pricing
- $97/mo
- Free plan
- Not confirmed
- Free trial
- Yes — check eligibility
- Last verified
- 9/28/2026
About GoHighLevel
GoHighLevel is the existing Toollers identity for the platform currently branded by the vendor as HighLevel. It combines CRM, pipeline management, workflow automation, email and SMS communications, calendars, forms, funnels, websites, reputation tools, payments, social planning, and agency sub-account management in one platform.
Best for
Marketing agencies, consultants, multi-location operators, and service businesses that want CRM, lead follow-up, marketing automation, websites or funnels, scheduling, and client-account management in one system.
GoHighLevel pros and cons
Pros
- Core subscriptions include unlimited contacts and unlimited users rather than per-contact or per-seat base pricing.
- The platform combines CRM, pipelines, workflows, email and SMS, calendars, forms, funnels, websites, reputation management, payments, and social tools.
- Unlimited and Agency Pro plans support agency scaling through unlimited sub-accounts, while Agency Pro adds SaaS Mode and advanced API access.
- HighLevel documents a marketplace with 500+ business-tool connections plus direct payment, social, Google, and other integrations.
Cons
- −Starter is limited to 3 sub-accounts, so agencies managing more client accounts need a higher tier.
- −SaaS Mode, automated sub-account creation, markup on phone and email rebilling, and advanced API access are reserved for Agency Pro.
- −Many services are billed separately from the base subscription, including phone usage, some AI usage, WhatsApp, dedicated email IPs, WordPress hosting, and other add-ons.
- −HighLevel's Terms of Service state that assessed fees are generally non-refundable.
Features
Platforms
Integrations
Pricing
Current official pricing is $97/month or $970/year. Includes 3 sub-accounts, unlimited contacts, unlimited users, 24/7 support and core features. The annual total does not divide into a finite exact monthly equivalent, so priceAnnual is null.
Current official pricing is $297/month or $2,970/year, an exact annual-billing equivalent of $247.50/month. Adds unlimited sub-accounts, phone/email rebilling without markup and basic API access.
Current official pricing is $497/month or $4,970/year. Adds SaaS Mode, automated sub-account creation, rebilling with markup, user/agent reporting and advanced API access. The annual total does not divide into a finite exact monthly equivalent, so priceAnnual is null.
Custom-quote plan for high-volume organizations. Current official pricing lists dedicated success/account management, premium support, enterprise reporting, higher API limits by request, white-label mobile app and HIPAA compliance among included enterprise benefits.
Official pricing / availability source · Checked 29 September 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: 9/28/2026. Check the vendor's site for current pricing.