QuickBooks Online
Cloud accounting software for bookkeeping, invoicing, bills, reporting, cash flow, payments, AI-assisted accounting and connected business workflows.
QuickBooks Online spans bookkeeping, bank feeds, invoicing, bills, payments, reporting, cash-flow tools, inventory/project profitability on higher plans, customizable dashboards, advanced reports and a growing Intuit Intelligence AI layer. The new Free tier expands basic accounting access, while Advanced reaches considerably deeper into automation and management reporting.
Capterra currently rates QuickBooks Online 4.3/5 from 8,535 reviews with 4.2 ease of use and 4.0 customer service. G2's exact QuickBooks Online profile remains about 4.0/5 with the current Intuit seller page listing 3,885 reviews. Users praise accessibility, expense categorization, invoicing and reporting, while support, price increases and workflow/UI changes are frequent criticisms.
QuickBooks now publishes a permanent $0 Free plan plus regular monthly prices of $38 Simple Start, $85 Essentials, $140 Plus and $340 Advanced, alongside a 30-day trial. Transparency is strong, but 2026 price increases and the high cost of upper tiers materially reduce the value score.
QuickBooks Online officially advertises integration with more than 800 business apps. Intuit provides MFA/two-step verification, bank-grade encryption/security controls, automatic cloud backups and a QuickBooks Online Ecosystem SOC 2 Type II report through its compliance portal.
Scored by Surabhi Singh
Quick facts
- Vendor
- Intuit Inc.
- Pricing model
- paid
- Plan pricing
- $38/mo Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About QuickBooks Online
QuickBooks Online is Intuit's cloud accounting platform for small and growing businesses. It combines bank feeds, bookkeeping, expense categorization, invoicing, bill management, reporting, cash-flow planning, payments, project and inventory functionality on higher plans, and a growing set of Intuit Intelligence AI tools, with more than 800 business-app integrations.
Best for
US small and midsize businesses that want widely supported cloud bookkeeping and accounting with strong invoicing, reporting, payments and integration options.
QuickBooks Online pros and cons
Pros
- New permanent QuickBooks Free plan costs $0 with no credit card required.
- Paid plans range from Simple Start through Advanced with clear current list pricing.
- Over 800 business-app integrations connect ecommerce, payments, inventory, payroll, CRM and other workflows.
- Very large user-review base provides extensive real-world feedback.
- Intuit supports MFA, security controls, automated backups and a QuickBooks Online Ecosystem SOC 2 Type II report.
Cons
- −2026 price increases pushed Essentials, Plus and Advanced materially higher.
- −Advanced now costs $340/month at regular list price.
- −G2 satisfaction is lower than Xero despite QuickBooks' broader US market presence.
- −Customer-service ratings trail ease-of-use scores on Capterra.
- −Payments, payroll, expert bookkeeping and other services can add significant extra cost.
Features
Platforms
Integrations
Pricing
$0/month with no credit card. One user, no accountant access, one bank connection, basic income/expense tracking, core reports and monthly limits on invoices, estimates and mileage.
$38/month regular list price. Adds fuller bookkeeping, automated categorization, invoicing/payments, bill pay and accounting/AI functionality for one user plus accountant access.
$85/month regular list price after the August 2026 pricing change. Supports 3 users plus accountants and adds enhanced reports, bill and time/invoice workflows, KPI/dashboard and additional AI features.
$140/month regular list price. Supports 5 users and adds inventory, project profitability, budgeting and deeper operational accounting.
$340/month regular list price. Adds advanced reports, custom formulas, unlimited KPI tracking, advanced dashboards/app integrations, automation, Excel sync, batch processing and priority support/training.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.